Tag Archives: patent protection

Types of Intellectual Property that Entrepreneurs Should Know

Justin Sanders Explains the Different Forms of Intellectual Property

Justin Sanders Explains the Different Forms of Intellectual Property

Justin Sanders, the VP for High Tech and Mechanical Devices at Entralta, gave a very insightful presentation on intellectual property last night for the Center for Entrepreneurship and CSUF Startup Incubator at the CSUF Irvine campus. He covered a lot in his hour long seminar so I’m simply going to give you an overview of his talk here and, hopefully, in the future we will publish key segments from his talk as part of our Knowledge @ CSUF Entrepreneurship series.

What are the types of intellectual property?

  • Patents

    • Patents are a “set of exclusive rights in an invention granted for a limited period of time… [and it gives the patent owner the] right to exclude/prevent others from making, using, selling, or importing infringing goods/services.”
    • There are different kinds of patents, including:
      • Utility Patents

        • “Protect structural/functional features of an invention (i.e., the way an invention works).”
      • Design Patents

        • “Protect non-functional, ornamental features of an invention (i.e., the way an invention looks).”
      • Plant Patents

        • “Protect the invention – or discovery and asexual reproduction – of a distinct, new plant other than a tuber or a plant found in the wild. Means of asexual reproduction include cuttings, layering, budding, and grafting but do not include growth from a seed.”
  • Trademarks

    • “Non-functional, distinctive source identifiers used in connection with sale and offer for sale of goods and/or services. [Examples include:] brand names, company names, logos, tag-lines, jingles, product packaging, product shape, product color, store appearance/decor, etc.”
  • Copyrights

    • “Legal right of ownership that arises automatically when an original work of creative authorship is fixed in any tangible medium of expression from which the work can be perceived, reproduced or otherwise communicated, either directly or with the aid of a device. Work must be independently created and possess minimal degree of creativity. Work cannot be functional (e.g., undulating Ribbon bicycle rack).”
  • Trade Secrets

    • “Any information that derives independent economic value (actual or potential) from not being generally known to others, so long as reasonable measures (under the circumstances) are taken to maintain secrecy of information; e.g., Coca Cola recipe.”

Justin obviously went in to greater depth on each of these (except for the plant one, either he’s not a fan of plants or it’s just an area of IP law that he doesn’t cover all that frequently; it’s probably the latter) during the talk and I do hope that we will be able to get important segments of this talk published soon. Make sure to keep updated on all events and knowledge that comes out of our program by becoming a CSUF Entrepreneurship Insider.

Until then, here is Justin’s PowerPoint presentation:


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

Patent Landmines for Entrepreneurs and Startups @ CSUF Startup Incubator

Austin Bonderer Patent Attorney

Patent Attorney Austin Bonderer will be giving a talk at the CSUF Startup Incubator (Placentia) on Wednesday. If you have any questions about your intellectual property then you should definitely attend this seminar.

On Wednesday, July 12 at 6pm at the CSUF Startup Incubator (Placentia) we will be hosting a can’t miss seminar by Patent Attorney Austin Bonderer. If you have any questions about your intellectual property then you owe it to yourself to attend. Please register by going to the event page.

Your intellectual property is what sets you apart from your competitors and it gives you a strategic advantage in the marketplace. So it makes sense that you should take all appropriate measures to protect it because, if you don’t, the repercussions could be catastrophic for your business.

But you also need to talk about your ideas with potential investors, partners, customers, and your employees as well. What should you do?

There is no simple answer because there are too many scenarios requiring different IP protection strategies. That is why we are happy to have patent attorney Austin Bonderer talk about the right strategies you should be using when discussing your ideas, your intellectual property, with outsiders.

Pizza and soft drinks will be served at this event.

We hope to see you there!

[Parking for this event is free. Please park on Bradford Avenue and go through the front gate, this event will be located in the back of the building.]

Austin Bonderer started his career in the patent system while studying engineering at the University of Virginia. Upon graduation, he accepted a position at the United States Patent Office as a patent examiner. During the five and half years at the USPTO, Austin clerked for the Board of Patent Appeals and served as a patent examiner in different areas including medical fields, business methods, and valves.

After obtaining his JD from the Columbus School of Law in Washington DC, Austin eventually made his way out to Orange County and took a position with Foxconn as the head of US patent prosecution for the Tsinghua-Foxconn Nanotechnology Research Center. On many trips to Beijing, he presented several lectures at Tsinghua University to students, professors, and administrators on US patenting system and strategies.

After leaving Foxconn, he started working as a solo practitioner at the Law Office of Austin Bonderer, PC. In his practice, he has assisted many individual inventors, small companies, start-ups, and large corporations. Given his unique experience as a patent examiner, in-house counsel, and international work, Austin possesses exceptional ability to help his clients obtain the intellectual property they need.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUFConsulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge