Tag Archives: IP protection

Types of Intellectual Property that Entrepreneurs Should Know

Justin Sanders Explains the Different Forms of Intellectual Property

Justin Sanders Explains the Different Forms of Intellectual Property

Justin Sanders, the VP for High Tech and Mechanical Devices at Entralta, gave a very insightful presentation on intellectual property last night for the Center for Entrepreneurship and CSUF Startup Incubator at the CSUF Irvine campus. He covered a lot in his hour long seminar so I’m simply going to give you an overview of his talk here and, hopefully, in the future we will publish key segments from his talk as part of our Knowledge @ CSUF Entrepreneurship series.

What are the types of intellectual property?

  • Patents

    • Patents are a “set of exclusive rights in an invention granted for a limited period of time… [and it gives the patent owner the] right to exclude/prevent others from making, using, selling, or importing infringing goods/services.”
    • There are different kinds of patents, including:
      • Utility Patents

        • “Protect structural/functional features of an invention (i.e., the way an invention works).”
      • Design Patents

        • “Protect non-functional, ornamental features of an invention (i.e., the way an invention looks).”
      • Plant Patents

        • “Protect the invention – or discovery and asexual reproduction – of a distinct, new plant other than a tuber or a plant found in the wild. Means of asexual reproduction include cuttings, layering, budding, and grafting but do not include growth from a seed.”
  • Trademarks

    • “Non-functional, distinctive source identifiers used in connection with sale and offer for sale of goods and/or services. [Examples include:] brand names, company names, logos, tag-lines, jingles, product packaging, product shape, product color, store appearance/decor, etc.”
  • Copyrights

    • “Legal right of ownership that arises automatically when an original work of creative authorship is fixed in any tangible medium of expression from which the work can be perceived, reproduced or otherwise communicated, either directly or with the aid of a device. Work must be independently created and possess minimal degree of creativity. Work cannot be functional (e.g., undulating Ribbon bicycle rack).”
  • Trade Secrets

    • “Any information that derives independent economic value (actual or potential) from not being generally known to others, so long as reasonable measures (under the circumstances) are taken to maintain secrecy of information; e.g., Coca Cola recipe.”

Justin obviously went in to greater depth on each of these (except for the plant one, either he’s not a fan of plants or it’s just an area of IP law that he doesn’t cover all that frequently; it’s probably the latter) during the talk and I do hope that we will be able to get important segments of this talk published soon. Make sure to keep updated on all events and knowledge that comes out of our program by becoming a CSUF Entrepreneurship Insider.

Until then, here is Justin’s PowerPoint presentation:


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

How to Profit from your Intellectual Property @ CSUF Startup Incubator

This Wednesday at 6pm at the Cal State Fullerton campus in Irvine we will be hosting a talk by Justin Sanders titled How to Profit from your Intellectual Property. In order to register, please go to the Eventbrite page.

Intellectual property is becoming increasingly important when it comes to business valuation as well as success – especially for tech companies. A well-developed patent portfolio (along with an intellectual property portfolio, generally) conveys a high degree of technical and commercial sophistication to potential investors, customers, competitors, and licensees.

It also proves that you value investment in research and development and are prepared to take appropriate steps to protect those investments. This presentation will provide an introduction to intellectual property generally (including patents, trademarks, copyright and trade secrets), as well as related issues to keep in mind, so that you will be better equipped to identify and protect your intellectual property in a timely manner, both in the U.S. and abroad.

Pizza and soft drinks will be served at this event.

We hope to see you there!

[You will need to purchase a parking permit to park on this campus. Information for parking can be found here: http://www.fullerton.edu/irvinecampus/about/campusmap.php]

About the speaker, Justin Sanders:

Justin Sanders is a registered patent attorney and Vice President of One3 IP Management, where he primarily oversees the High Tech and Software practice group. Justin graduated from California State University, Long Beach, earning a B.S. in Computer Science with a minor in Human Resources Management. He went on to attend Whittier Law School, as a Fellow in the Center for Intellectual Property Law, where he received his J.D. with magna cum laude honors along with a Certificate in Intellectual Property Law. Justin assists clients (primarily startups) with all aspects of identifying, procuring, policing, enforcing, and monetizing their intellectual property in both the U.S. and abroad – all at competitive flat fee rates.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

The Patent Process

Austin Bonderer Patent Attorney

Patent Attorney Austin Bonderer

On July 12, the CSUF Startup Incubator had a guest speaker to discuss the topic of patents. Austin Bonderer, a patent lawyer, visited the Incubator in order to present potential patent landmines that small businesses and startups should be aware of. He specifically addressed an answer to the question “What happens after you have your idea and how do you protect it.”

Before the event, I was able to briefly speak with Austin about his talk and himself. Austin received a degree from the University of Virginia and graduated with a degree in Civil Engineering. Austin has been working in and around patents since 1998. He started his career in patents as the University of Virginia Patent Foundation (now called UVA Licensing and Venture Group). While working toward his law degree, Austin worked for 5 ½ years as a patent examiner at the United States Patent and Trademark office. During this time, his work concentrated on valves, business methods, and medical devices. After his time there, he was a clerk for the Board of Patent of Appeals. From there he became the Head U.S. patent prosecutor for FoxConn Technology Group as a patent lawyer. With all that experience under his belt, he opened up his own firm.

As a patent attorney, Austin always cautions his clients on not moving too fast and to make it a point to go through proper channels to get a patent. Austin started his presentation with a list of pros and cons of why a business should invest in a patent license.  A patent is an “asset to increase the value of your business” said Austin. He went on to describe the process of obtaining a patent, warning the attendees that the average amount of time to acquire a license is 2 years.

The first phase is the search for prior art, this is where a business would conduct a search to see if their product has already been patented by someone else. This stage is optional as the patent office will conduct their own search; however, Austin advises to do it as he explains that the patent office search is not the “end all-be all” and patent examiners only have so much time to search for a certain patent. There are several times for when you should, as a business, conduct a prior art search, this would be at conception, when your first product is made and once more during launch.

“A patent is a negative right, not a positive privilege” said Austin. This refers to the right to keep someone else from making your product.

The second part of the patent process is the Application Writing phase. In its simplest form, this phase is filling out the application for a patent and then paying for it. This is the costliest part of the process, not because of the patent itself but because of attorney fees in order to get the application. A patent application can cost $5,000 or much more.

The last phase of obtaining a patent is the prosecution phase. This phase is turning in the application and (hopefully) getting approved.

Austin continued by presenting a list of “landmines” that companies might face when creating their invention and the following stages. These possible barriers included the invention itself, any employees, inventor and outside parties. He gave tips and directions on how to close these loopholes.

Do you have intellectual property that needs protecting? Get in touch with Austin by going to his website for more details on how he can help you protect the most important assets your business owns.

But a patent is only a part of the process of going from your concept to launch. To access expert coaching on how to start your business and gain access to many other professionals like Austin you should join the CSUF Startup Incubator as our next Resident entrepreneur. Working with the CSUF Startup Incubator is not free but it should be seen as an investment in your business with the ROI being launching your business sooner and having a clear startup road map for your business. Please contact us at csufentrepreneurship@fullerton.edu for more information on how to become the next entrepreneur to work with us at the CSUF Startup Incubator.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUFConsulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

Patent Landmines for Entrepreneurs and Startups @ CSUF Startup Incubator

Austin Bonderer Patent Attorney

Patent Attorney Austin Bonderer will be giving a talk at the CSUF Startup Incubator (Placentia) on Wednesday. If you have any questions about your intellectual property then you should definitely attend this seminar.

On Wednesday, July 12 at 6pm at the CSUF Startup Incubator (Placentia) we will be hosting a can’t miss seminar by Patent Attorney Austin Bonderer. If you have any questions about your intellectual property then you owe it to yourself to attend. Please register by going to the event page.

Your intellectual property is what sets you apart from your competitors and it gives you a strategic advantage in the marketplace. So it makes sense that you should take all appropriate measures to protect it because, if you don’t, the repercussions could be catastrophic for your business.

But you also need to talk about your ideas with potential investors, partners, customers, and your employees as well. What should you do?

There is no simple answer because there are too many scenarios requiring different IP protection strategies. That is why we are happy to have patent attorney Austin Bonderer talk about the right strategies you should be using when discussing your ideas, your intellectual property, with outsiders.

Pizza and soft drinks will be served at this event.

We hope to see you there!

[Parking for this event is free. Please park on Bradford Avenue and go through the front gate, this event will be located in the back of the building.]

Austin Bonderer started his career in the patent system while studying engineering at the University of Virginia. Upon graduation, he accepted a position at the United States Patent Office as a patent examiner. During the five and half years at the USPTO, Austin clerked for the Board of Patent Appeals and served as a patent examiner in different areas including medical fields, business methods, and valves.

After obtaining his JD from the Columbus School of Law in Washington DC, Austin eventually made his way out to Orange County and took a position with Foxconn as the head of US patent prosecution for the Tsinghua-Foxconn Nanotechnology Research Center. On many trips to Beijing, he presented several lectures at Tsinghua University to students, professors, and administrators on US patenting system and strategies.

After leaving Foxconn, he started working as a solo practitioner at the Law Office of Austin Bonderer, PC. In his practice, he has assisted many individual inventors, small companies, start-ups, and large corporations. Given his unique experience as a patent examiner, in-house counsel, and international work, Austin possesses exceptional ability to help his clients obtain the intellectual property they need.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUFConsulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge