Ben Yip is the Resident from the CSUF Startup Incubator who has now launched the alpha platform for his company Aidtree and he is aiming to revolutionize philanthropy! It’s a great story and we hope there will be a lot more to come from him in the near future. You can read more about Aidtree, see upcoming events and office hours, and other ways to get involved in the CSUF Entrepreneurship community in this week’s CSUF Entrepreneurship Insider.
I’m looking forward to the start of the semester in a couple of weeks because with the metaphorical ringing of school bells chiming across campus once again comes a lot of activity. Students will fill classrooms once again, CSUF Consulting projects will start shortly thereafter, and student clubs will get into full swing. The beginning of every semester is an exciting time because you don’t know what exactly will happen over the next four months but you can be certain that a lot will happen.
Four months is a long time in the life of a startup as well. One such startup, a former Resident of the CSUF Startup Incubator, is Aidtree. Last week, we published a story explaining how Aidtree’s goal is to revolutionize philanthropy through the purchase of coupons. The founder, Ben Yip, is a passionate member of the community and saw many worthy causes struggle to stay afloat for a lack of funds. He knew that causes like student clubs or local schools could accomplish so many more great things if only they had more resources.
One day he had an epiphany: Why not create a virtuous circle connecting businesses, individuals, and worthy causes through the sale of coupons on an easy-to-use online platform? On Aidtree’s alpha platform you can now purchase coupons to some of the establishments you already frequent and the really cool part is that up to 90% of the amount you pay for a coupon goes to a worthy cause.
The platform is simple to use. All you have to do is go onto the Aidtree platform, pick a cause (the Center for Entrepreneurship is currently listed and many more causes, including student clubs at CSUF, will be added over time), browse the available coupons (Titan Shops currently has a number of fantastic ones available), pick the ones you want to purchase, and complete your order. The price you pay for each coupon is usually half of the value of the coupon so if you purchase a $10 coupon you will only pay $5.
What Ben is attempting to accomplish with the Aidtree platform is the creation of a virtuous circle. Causes receive a continuous flow of funds from the purchase of coupons from businesses who have a desire to create a closer relationship with their customers who get a discount from the purchases they would normally make while also supporting the causes that are near and dear to their hearts. It’s a win-win-win scenario.
It’s exciting being a part of a startup like Aidtree and you too can join Aidtree by adding your business or cause to the platform or by purchasing coupons there. I look forward to a time when many more worthy causes have the resources they need and I believe Aidtree can help make that into a reality.
John Bradley Jackson