Category Archives: marketing

Startup Marketing: How to Reach People on a Budget @ CSUF Startup

CSUF Entrepreneurship graduates are go-getters who have a knack for getting things done against the odds. Candace Thome ’16 is no exception. She started a nonprofit called Swim Brayv with little in the way of resources on hand and has grown it in less than two years into a thriving organization that teaches children the importance of water safety.

On Wednesday, February 28 at 6pm she along with Rob Kee of Enlarge Media will be at the CSUF Startup Incubator (Placentia) to give a seminar on the best practices for creating a winning startup marketing strategy. We hope to see you there!

To register: https://www.eventbrite.com/e/startup-marketing-how-to-reach-people-on-a-budget-csuf-startup-tickets-42858352486?aff=blog

Description

Entrepreneurship is about many things but all entrepreneurs quickly find out that their main job is business development and a big part of that is marketing. But you are just starting out and unless you have investors or have saved up a lot of money you will have to figure out a way to get your message out to your target market on a tight budget. How do you do this?

It’s not easy but recent CSUF Entrepreneurship alumnus Candace Thome along with marketing executive Rob Kee of Enlarge Media have figured out how to do it. After graduation, Candace started a nonprofit organization called Swim Brayv with very little seed capital. Since she launched about two years ago she has grown her organization to impressive heights through grit and by following many of the lessons that she learned while a student at Cal State Fullerton.

At this seminar, you will learn the marketing strategies she and Rob used to grow Swim Brayv. These lessons are not only applicable to nonprofits, they are timeless strategies that can be used in any kind of business. In fact, building a nonprofit is, in many ways, much more difficult than a forprofit business. Nonprofits have very high failure rates, much higher than most business actually. What she has done has worked for her and it can work for you as well.

We hope to see you there!

About the Speakers

Rob Kee started Enlarge Media, a boutique marketing & advertising firm, with his partner Jay Brown over a decade ago. They have been at the forefront of online marketing, offering social media marketing since before Facebook had Business pages, and Instagram existed. Over the past decade they have helped hundreds of brands creatively develop; from startups to large, reputable corporations.

Enlarge Media is a creative based marketing & advertising firm with solutions for all your marketing & advertising needs. In-House Marketing & Advertising Services include: Art/Graphics, Content Creation, Public Relations, Sales, Experiential Marketing, Reputation Management, Media Training, Web Development, Media Buying, S.E.O., Branding and Marketing Strategy Development.

www.EnlargeMedia.com

Candace Thome is a consultant with Enlarge Media & Founder of Swim Brayv Foundation.

Personal Consulting Specialties Include:

Experiential Marketing – from attendee demographics and booth operational flow, to event brand representation I am well versed in both small and large scale events.

Media Training – preparing clients for professional presentations to large scale interviews. Making sure they’re comfortable in the public and media’s eyes to best represent their brand/company.

Branding – very experienced at consulting for entrepreneurial startups and guiding through branding strategy and development. Including everything from brand logo/colors to a long-term branding strategies (Can also assist with existing branding pivots).

Marketing Strategy Development – able to assist owners and/or operational and financial management representatives with the development of a cohesive and strategic marketing plan.

I am also the Founder of Swim Brayv Foundation. A nonprofit that creatively engages and educates the public on water safety.

Did you know that the most up-to-date scientific evidence shows someone loses their life to Drowning approximately every 30 seconds?!

So, how can you help save lives?

Join Swim Brayv Foundation in our efforts to engage and educate on water safety.Take the Swim B.R.A.Y.V. Pledge along with us and become an advocate for water/swim safety!

See the full pledge on our website.

This particular issue of public safety is close to heart because my younger brother, Brayv, passed away after drowning.

Check out our Facebook page and email us for further information.

Together we can…

Save Lives. Swim Brayv.

Parking

Please park on South Bradford Avenue. Our building is located next to the fire department and our offices are in the back of the building at 120 South Bradford Avenue.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship:
http://bit.ly/CSUFknowledge

Millennial Marketing @ CSUF Startup

Patrick McClure

The CSUF Startup Incubator hosts events just about every Wednesday. This event, which will help you understand the millennial market and how best to reach them, is one of those events and one that cannot be missed.

On Wednesday, February 21 at 6pm at the Cal State Fullerton Irvine campus, we will be hosting Patrick McClure, a Master Sales Coach with sales of over $250 million, who will lead attendees in a seminar on the best practices for how to reach this extremely important market.

To register: https://www.eventbrite.com/e/millennial-marketing-csuf-startup-tickets-42862556059?aff=blog

If Sales is a Dirty Word, let’s get them to Buy!

There are over 79 million Millennials today and none of them believe they can be sold to. They’re now the largest generation, and one of their most commonly-held beliefs is a conviction that salespeople are the evil spawn of the earth. They could never be persuaded into buying products they didn’t already want!

Millennials are smart as a whip, highly educated Digital Natives who know how to blend work and life together to create an impact on the world. They may not always “know best”, but they’re usually connected to someone over the internet who does! Since they can research any person or company instantly, they’ve already made key buying decisions before they connect with you. Traditional sales techniques don’t work anymore!

Key Benefits of Attending this Program:

Attend Patrick McClure’s workshop and discover an effortless system to get Millennials buying your products without any sales resistance. During this innovative seminar, he shares how to:

  1. Create unique and powerful sales messages that trigger buying decisions
  2. Ask critical questions and listen while they reveal YOUR ideal sales approach
  3. How Technology and Culture have shaped Millennials, and how you can benefit.
  4. Persuade and Influence buying decisions in today’s “Instant Everything” world
  5. Create crowds of eager buyers using Social media to build massive sales
  6. The Unique Sales technique guaranteed to triple your sales
  7. Revamp your sales process to precisely target Millennials and jumpstart your sales

Meet Patrick McClure, Master Sales Coach:

With sales of over $250 million in products and services for IBM, Digital Equipment, EDS, Hitachi Data Systems and Motorola, Patrick McClure knows exactly what it takes to close the business. Through his workshops, trainings, and consulting, he step-by-step uncovers the missteps that sabotage sales. Most importantly, he arms his clients with the firepower to forever change the way they approach a prospect.

As the author of 3 books on selling, Patrick passionately and patiently serves up his wisdom to readers, clients, and audiences through his consulting firm, The Connexia Group. He caters to both small and large firms seeking to close more business. Talk and Listen to Patrick today !

patrick@connexiagroup.com
(949) 858-0755
www.connexiagroup.com

Directions and Parking

Parking is available on the Irvine campus for a fee. For more information about parking on the CSUF Irvine campus, please go here: http://www.fullerton.edu/irvinecampus/about/campusmap.php


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship:
http://bit.ly/CSUFknowledge

Marketing Position Opportunity at Local Law Firm

One of the members of the CSUF Entrepreneurship community is looking to hire a passionate student or recent graduate who is looking to get their start in marketing. The company is the Jafari Law Group and they are specifically looking for someone who can turbocharge their social media marketing efforts. Here’s a synopsis of who they are looking for:

Jafari Law Group, a boutique Intellectual Property Law firm established in 2005 and located in Irvine, CA is looking for a digital media and marketing specialist. The ideal candidate will have a strong working knowledge of social media platforms, content creation including video and a degree in business, finance, or marketing. If you are a highly motivated individual, and are ready to use your judgment and creativity to help us become most visible on the digital media platform, we want to speak with you. Please send resume and cover letter to djafari@jafarilawgroup.com.

 

Millennials and Marketing

The founder of HypeLife Brands, Curt Cuscino, gave a talk for the CSUF Startup Incubator about how to market your business to millennials

The founder of HypeLife Brands, Curt Cuscino, gave a talk for the CSUF Startup Incubator about how to market your business to millennials

Late last month we were lucky enough to have Curt Cuscino in to give a talk called Marketing to Millennials. Curt, just barely a millennial himself, is an entrepreneur and is the Founder and Principal of HypeLife Brands, a progressive brand development and marketing agency accelerating brands into the hearts and minds of the millennial generation.

Curt led a wide-ranging lecture on what makes marketing to millennials different. We will hopefully be posting videos from Curt’s talk to the Knowledge @ CSUF Entrepreneurship series but here are a couple of notes that I took at this event:

  • “Millennials are the largest generation on earth with over 75 million people having been born between 1980 and 2000”
    • Whether you love or loathe millennials, chances are that they are at least a small portion of your customer base and, more realistically for most, millennials represent a large part of your customer base. You need to know how to market to them if you want to just keep up.
  • “Millennials are connected to the internet virtually all the time”
    • And they don’t have the same viewing habits as other generations; TV ads may not be the best way to reach them. But I don’t think TV should be totally discounted, it’s just that companies really need to think through what it is they are trying to accomplish and pick the appropriate medium.
  • “Millennials tend to be more tribal”
    • I think that this is true and part of the reason for this has to do with being online virtually all the time. Thanks to the internet the barriers to setting up highly focused group are almost nonexistent nowadays so you will get communities that have very specific, and perhaps even narrow, interests.
  • “Millennials want authenticity”
    • What Curt is saying here is that millennials are not open to traditional advertising techniques where you have the company telling the viewers what they should think. I think part of the explanation here may be that thanks to the proliferation of entertainment mediums the bar has been seriously raised on how brands communicate.
  • “Millennials value experience”
    • Concerts and festivals like Coachella are examples of this. I’d probably ad something like an escape room and Curt brought up the example of how Apple has been able to make owning all of their electronics more life an experience than a simple product.

Curt did go into some details about how he and his company, HypeLife, go about marketing to millennials. Once we have them, we will start to publish some of the videos from this talk to the Knowledge @ CSUF Entrepreneurship series.

It was a great talk. In order not to miss any of our upcoming events you can become a CSUF Entrepreneurship Insider and get weekly email updates about our community of entrepreneurs and innovators or you can view all of our events over on Eventbrite. Either way, we hope to see you soon!


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Entrepreneurship Professor Sorrell on How to Charge Higher Prices

Scott Sorrell

Scott Sorrell, CSUF Entrepreneurship Professor

Scott Sorrell has been working with clients for decades helping them market their products and services better as a consultant and speaker. His clients include some of the largest companies in America and he is also one of our Entrepreneurship Professors at Cal State Fullerton. And the story of how he has arrived at this point in his life is as interesting as his presentation style, which was on full display last night during his talk last night at the CSUF Irvine campus.

If you don’t know Scott then you should make the effort to meet him. He’s energetic and bright and is one of those kinds of people who makes life more interesting.

I would never have believed it, but Scott didn’t start out his life as a business major or really very interested in business. He seems to have been born to be a presenter, a sales person, but he majored in Philosophy at school and went on from their to go to a seminary school because he wanted to spread the good word. But life intervened and money started to run out.

Realizing this, Scott decided to start his first business: a print shop. And, despite his lack of training in business he did okay. But he made a common mistake that many first time entrepreneurs make by charging too little for what he did. (As the title of this post would suggest, that is what his talk for us was all about.)

Eventually, Scott’s print shop started including marketing services and that was a great move. Scott’s natural ability to connect with people and communicate ideas effectively started to shine through. Since then Scott’s career has been on the same track. He has worked as a marketing executive, consultant, and speaker for decades now.

And it was because of this story and because of his expertise in marketing that we invited him to speak to the CSUF Entrepreneurship community last night. Specifically, Scott focused his talk on how to help his clients charge higher prices for their goods and services.

The talk was wide ranging and contained a lot of great value for those in attendance. I think we might be able to publish some of the videos from his talk but don’t hold me to it. One way to work with Scott is to engage with one of our CSUF Consulting teams. These consulting teams provide insights and come up with innovative solutions that no other consulting teams in Southern California can come up. These projects start at the beginning of each semester and the fall semester is less than a month away so make sure to get in touch now!


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

How to Charge Higher Prices and Get Your Customers to Thank You For It

Scott Sorrell

Scott Sorrell, CSUF Entrepreneurship Professor

This Wednesday at 6pm at the CSUF Irvine campus we are hosting a seminar by CSUF Entrepreneurship Professor Scott Sorrell that is all about how your business should be charging higher prices. It sounds like a simple concept but there is a lot more to it than meets the eye. Make sure to reserve your seat today.

Have you heard this…

“Your price is too high.”

“Your competitor is cheaper.”

“If you can’t give me a better deal, I’ll have to look elsewhere.”

In these challenging economic times, every customer pretends PRICE is how they make decisions. It’s the default objection, and IT’S THE BIGGEST LIE IN BUSINESS!

If prospects and customers are grinding you about price-price-price, you’re not alone. But what separates those who still get the cash from those who get hammered are a few secrets.

Learn 21 Ways to:

  • Sell on Value, Not Price!
  • Discover What Prospects are Really Willing to Pay!
  • Identify All the Money on the Table!
  • Create Compelling Demand Regardless of Your Price!
  • Use Professional Negotiation Techniques!
  • Command Higher Prices from Existing Customers!
  • Become More Persuasive (without being pushy)!

Who Should Attend:

  • Entrepreneurs who want to command top dollar!
  • Sales reps selling against low-priced competitors!
  • Service providers wanting higher-end clientele!
  • Businesses tired of clients whining about price!
  • Companies needing to boost their profits!

WHAT OTHERS ARE SAYING:

“A high energy program! You really hit the target with all the tools for selling, persuading and negotiating. I’d love for you to come back to Cisco.” Julie McCabe, Regional Manager, Cisco Systems

“Every day at High Achievers Network we hire the top name speakers and trainers like Tom Hopkins, Jack Canfield, Jim Rohn, Mark Victor Hansen, and Les Brown. I consider Scott among these ‘Speaking Giants.’ He is a true powerhouse.” Jeff Liesener, President, High Achievers Network

“I used to charge $50 an hour, but Scott Sorrell taught me strategies for charging hundreds of dollars per hour from clients, and now I not only make more money, but I get thank you videos!” Top SEO Expert


About the speaker, Scott Sorrell, CEO, Sales Adrenaline: They call him “Mr. Charge Higher Prices” because he teaches the Fortune 500 how to get to the top of their customer’s price range… and stay there! The reason you pay top dollar for many goods and services is that hundreds of companies practice Scott’s methods. His clients have include: New York Life, BMW, Rawlings, 3M, Time Warner and many others.

On the academic side, during the past 5 years Scott has served as an Adjunct Professor at Cal State Fullerton and Concordia University, teaching MBA and upper division sales and marketing courses, and leading consulting teams. He also guest lectures at USC, Chapman University, University of California, and many others.

Pizza and soft drinks will be served at this event.

We hope to see you there!

[You will need to purchase a parking permit to park on this campus. Information for parking can be found here: http://www.fullerton.edu/irvinecampus/about/campusmap.php]


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

So you want to build an App?

Dalip Jaggi explains the app development process to the CSUF Entrepreneurship community

Dalip Jaggi explains the app development process to the CSUF Entrepreneurship community

I’m not going to start this post off with the cliche “If you build it, they will come” but….

But many people do think that way; for them there isn’t much space between the epiphany and the first version of their product. Or their app.

In many ways, building an app is a lot like building a business. At least it is for Dalip Jaggi, the founder of Devise Interactive.

Dalip has helped many businesses develop their brands and a central part of that process for many of his clients is the development of an app as well. For Dalip, an app can be a central part of a company’s branding and a conduit for continued communication between his clients and their customers. In other words, developing a quality app is critical.

And how do you develop a quality app?

It’s not an easy task but for Dalip, who shared the app development process that he uses when working with his clients with members of the CSUF Entrepreneurship community Wednesday night in Irvine, but by and large the process is not too dissimilar to that of lean startup.

When Dalip first starts working with a client on the building of an app he helps the client determine what their goals are for their app. Do they want users of their app to be able to purchase their products? Do they want users to use the app to find out information about their upcoming tour schedule? Do they want users to be able to use the app to communicate with them?

All those scenarios and the countless other use cases for apps require different solutions. And once the ultimate goal of the app is discerned Dalip and his team get to work on creating a wire frame, or basic structure of how the different pages of the app will interact with one another. This is an iterative process and there are no design elements introduced at this time because there are inevitably so many changes that take place.

The wire frame stage is where clients start to see their vision come to life. They are able to make informed decisions on what they want each page to do and how they interact with one another.

Once the wire frame is complete, then Dalip and his team get to work on the design of the app. Lots of decisions are made at this stage as well with the goal of staying consistent with the client’s branding as well as creating an app that is intuitive to use and achieves the overall goal of the client.

But that’s not the end of it! Once the app has been built then Dalip gets to work on a plan of action to get as many targeted customers to download the app and use it. This includes the implementation of robust analytics to see how people are using the app in addition to the marketing plan for getting people to use it.

There’s obviously a lot more to it then that, and the whole process can take a long time, especially if changes are made (which is why doing a good job at the wire frame stage is so important). While Dalip has created an app for a client in less than three days, the reality of the situation is that it will take weeks, if not months, to create an effective app.

We did take video of this event and will be posting key segments from this talk to our Knowledge @ CSUF Entrepreneurship video series over the coming weeks. So make sure to subscribe to our weekly newsletter, the CSUF Entrepreneurship Insider, to make sure that you don’t miss any of these videos.

And we look forward to seeing you at one of our upcoming events.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUFConsulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge