Category Archives: marketing

Leverage Market Insights into Startup Success! @ CSUF Startup this Wednesday in Irvine

Barry Lieberman

Barry Lieberman

This Wednesday at 6pm we welcome Barry Lieberman to the CSUF Startup Incubator in Irvine to talk about the many lessons he has learned in growing businesses from a variety of industries. Attendance is free, register now, (you will have to pay for parking if you don’t already have a parking pass) and below is some more information about this important event.

There is nothing worse for us at the CSUF Startup Incubator then seeing entrepreneurs come in with fully made products that they can’t seem to figure out how to sell. It’s a tough situation, it really is, but the best solution that we can give these entrepreneurs is to restart with the most important question an entrepreneur should concern himself with: What does the customer want?

Sometimes, entrepreneurs and executives forget this simple question and will focus their company’s limited resources on products and services that their customers do not want. This is a bad spot to be in and while the best solution is to keep the customers’ wants at the forefront of your strategy all the time there is still hope for those entrepreneurs who fall astray of this.

Our speaker, Barry Lieberman, has started businesses and turned around existing businesses all with a focus on discerning who his customers are, what they want, and, most importantly, why they make the decisions that they make. In this talk at the CSUF Startup Incubator, Barry will delve into the strategies that he has used over the last couple of decades as a successful entrepreneur and turnaround specialist. These strategies will be useful to entrepreneurs of all kinds, whether you are just starting out or you have created a product that you cannot find a product-market fit for we think that this talk can significantly help you.

We hope to see you there!

More about Barry

Barry is a passionate leader and operations expert with deep experience in scaling business operations, product commercialization, market fit & customer lifecycle marketing. He orchestrates the people, processes, capital and technology that enables an organization to increase revenue, market position and customer care.

Over the past 10 years he has been in executive roles as a change artist to enable organizations (Western Digital, Targus, Q-See, ATEN/IOGEAR, etc.) to implement modern marketing, demand generation and customer care operations.

For 17 years he owned and operated Advantage Plus Marketing Group, Inc. (APMG), an early pioneering B2B marketing services firm focused on executing demand/lead generation marketing programs for major technology brands (HP, Oracle, Sun, DEC, Compaq, IBM, Cognos, Avnet, WebEx, Audi, Hyandai, Liberty Mutual, HireRight, etc.).

To make an appointment for these office hours, please click the registration button above and pick the half hour timeslot that works best for you. If you have a lot of questions, you may select two half hour timeslots. Please cancel or reschedule with a 24 hour notice so that others may claim that time slot.

Directions and Parking

You will need to purchase a parking permit to park on this campus. Our office is located in the building at 1 Banting, which is the main building for Western State Law School. You cannot park in their parking lot, you will need to park on the Cal State Fullerton side. Information for parking, including how to purchase a parking pass for your meeting, can be found here: http://www.fullerton.edu/irvine/about/campusmap.php


#CSUF

Keep in touch with the weekly CSUF Entrepreneurship Insider:
bit.ly/CSUFEntrepreneurInsider

For more details on CSUF Entrepreneurship:
bit.ly/csufentrepreneurship

For more details on how we help people become entrepreneurs:
bit.ly/csufincubator

For more details on how CSUF Consulting can help businesses thrive:
bit.ly/csufconsulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship:
bit.ly/CSUFknowledge

To connect with the CSUF Entrepreneurship team:
csufentrepreneurship@fullerton.edu

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CSUF Consulting Team Places Third in National Competition!

CSUF Consulting Team with their client Open Castings

CSUF Consulting Team with their client Open Castings (we do not currently have names for the two people on the left of this picture but going from third from left we have Bob Godlasky (mentor), Jonny May ’17, Chad Armstrong ’17, Will Taormina, Bill Taormina, Mary Cho ’17, Trevor Heath, and Rachel Herzog ’18)

Late last week we found out that one of our CSUF Consulting teams placed third in a major national competition!

The team was awarded this prestigious award for their diligent work developing a comprehensive marketing plan for their client, Open Castings (which has on its team alumni and donors to the Center for Entrepreneurship Will and Bill Taormina as well as Trevor Heath). On the CSUF Consulting team were Chad Armstrong ’17, Mary Cho ’17, Jonny May ’17, and Rachel Herzog ’18. Their mentor was Bob Godlasky and their professor was John Bradley Jackson.

The client was Open Castings, an online platform that makes it easy for actors to audition for roles and casting directors to find the best candidate. Its unique value proposition was to allow actors to use a smartphone to submit an audition tailored to a specific role. This gives actors and directors the freedom to submit and screen auditions at times most convenient for them, saving time and money,” explains Rachel Herzog. She continued, The purpose of the consulting project was to help Open Castings better understand their customer and build a go-to-market strategy. The scope of work included customer interviews and surveys, a feasibility study, business model development, a competitive analysis, and a customer acquisition growth strategy.”

Throughout the semester the team worked in close concert with their client, which as Chad Armstrong notes, is a tremendous benefit for the overall quality of the project:

Our client was ideal. Will Taormina was attentive, motivating, and a great communicator. We had a terrific give and take with him. He listened to our ideas and/or questions, absorbed them, and often took action on the spot, making phone calls, finding information, scheduling meetings, or doing whatever it took to give us the best chance for success. Will was gracious with his time and resources. He attended class regularly and often brought surprises like a basket of cookies or progress updates based on the action he and his team took from our input. Little things like that may not seem like a lot but they gave us energy and motivated us to do even more than we thought we could.

The team’s mentor, Bob Godlasky, concurred with Chad’s assessment but he also highlighted the superlative nature of the team commenting, “Over my 44 year business leadership career I measured my men and women on a bell curve trying to assess their; intelligence, motivation, and interpersonal skills. I would rate Rachel, Mary, Chad and  Jonny in the top decile of all management people I’ve known in my lifetime.”

The CSUF Consulting program works with more than 100 clients every year to develop comprehensive strategic plans in a number of different areas including marketing, operations, and finance. Clients come from all kinds of industries and in all sizes but they all come with a common goal in mind: growth.

We are currently in the process of recruiting growth-minded clients for the summer and fall sessions. If you or a business you know of could benefit from having a CSUF Consulting team like the nationally acclaimed one in this article then please get in touch with Client Project Specialist Charlesetta Medina at 657-278-8243 or by emailing her at cymedina@fullerton.edu. Charlesetta will help walk you through the CSUF Consulting process and determine how one of our teams can help your business grow.


#CSUF

Keep in touch with the weekly CSUF Entrepreneurship Insider:
bit.ly/CSUFEntrepreneurInsider

For more details on CSUF Entrepreneurship:
bit.ly/csufentrepreneurship

For more details on how we help people become entrepreneurs:
bit.ly/csufincubator

For more details on how CSUF Consulting can help businesses thrive:
bit.ly/csufconsulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship:
bit.ly/CSUFknowledge

Startup Marketing: How to Reach People on a Budget @ CSUF Startup

CSUF Entrepreneurship graduates are go-getters who have a knack for getting things done against the odds. Candace Thome ’16 is no exception. She started a nonprofit called Swim Brayv with little in the way of resources on hand and has grown it in less than two years into a thriving organization that teaches children the importance of water safety.

On Wednesday, February 28 at 6pm she along with Rob Kee of Enlarge Media will be at the CSUF Startup Incubator (Placentia) to give a seminar on the best practices for creating a winning startup marketing strategy. We hope to see you there!

To register: https://www.eventbrite.com/e/startup-marketing-how-to-reach-people-on-a-budget-csuf-startup-tickets-42858352486?aff=blog

Description

Entrepreneurship is about many things but all entrepreneurs quickly find out that their main job is business development and a big part of that is marketing. But you are just starting out and unless you have investors or have saved up a lot of money you will have to figure out a way to get your message out to your target market on a tight budget. How do you do this?

It’s not easy but recent CSUF Entrepreneurship alumnus Candace Thome along with marketing executive Rob Kee of Enlarge Media have figured out how to do it. After graduation, Candace started a nonprofit organization called Swim Brayv with very little seed capital. Since she launched about two years ago she has grown her organization to impressive heights through grit and by following many of the lessons that she learned while a student at Cal State Fullerton.

At this seminar, you will learn the marketing strategies she and Rob used to grow Swim Brayv. These lessons are not only applicable to nonprofits, they are timeless strategies that can be used in any kind of business. In fact, building a nonprofit is, in many ways, much more difficult than a forprofit business. Nonprofits have very high failure rates, much higher than most business actually. What she has done has worked for her and it can work for you as well.

We hope to see you there!

About the Speakers

Rob Kee started Enlarge Media, a boutique marketing & advertising firm, with his partner Jay Brown over a decade ago. They have been at the forefront of online marketing, offering social media marketing since before Facebook had Business pages, and Instagram existed. Over the past decade they have helped hundreds of brands creatively develop; from startups to large, reputable corporations.

Enlarge Media is a creative based marketing & advertising firm with solutions for all your marketing & advertising needs. In-House Marketing & Advertising Services include: Art/Graphics, Content Creation, Public Relations, Sales, Experiential Marketing, Reputation Management, Media Training, Web Development, Media Buying, S.E.O., Branding and Marketing Strategy Development.

www.EnlargeMedia.com

Candace Thome is a consultant with Enlarge Media & Founder of Swim Brayv Foundation.

Personal Consulting Specialties Include:

Experiential Marketing – from attendee demographics and booth operational flow, to event brand representation I am well versed in both small and large scale events.

Media Training – preparing clients for professional presentations to large scale interviews. Making sure they’re comfortable in the public and media’s eyes to best represent their brand/company.

Branding – very experienced at consulting for entrepreneurial startups and guiding through branding strategy and development. Including everything from brand logo/colors to a long-term branding strategies (Can also assist with existing branding pivots).

Marketing Strategy Development – able to assist owners and/or operational and financial management representatives with the development of a cohesive and strategic marketing plan.

I am also the Founder of Swim Brayv Foundation. A nonprofit that creatively engages and educates the public on water safety.

Did you know that the most up-to-date scientific evidence shows someone loses their life to Drowning approximately every 30 seconds?!

So, how can you help save lives?

Join Swim Brayv Foundation in our efforts to engage and educate on water safety.Take the Swim B.R.A.Y.V. Pledge along with us and become an advocate for water/swim safety!

See the full pledge on our website.

This particular issue of public safety is close to heart because my younger brother, Brayv, passed away after drowning.

Check out our Facebook page and email us for further information.

Together we can…

Save Lives. Swim Brayv.

Parking

Please park on South Bradford Avenue. Our building is located next to the fire department and our offices are in the back of the building at 120 South Bradford Avenue.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship:
http://bit.ly/CSUFknowledge

Millennial Marketing @ CSUF Startup

Patrick McClure

The CSUF Startup Incubator hosts events just about every Wednesday. This event, which will help you understand the millennial market and how best to reach them, is one of those events and one that cannot be missed.

On Wednesday, February 21 at 6pm at the Cal State Fullerton Irvine campus, we will be hosting Patrick McClure, a Master Sales Coach with sales of over $250 million, who will lead attendees in a seminar on the best practices for how to reach this extremely important market.

To register: https://www.eventbrite.com/e/millennial-marketing-csuf-startup-tickets-42862556059?aff=blog

If Sales is a Dirty Word, let’s get them to Buy!

There are over 79 million Millennials today and none of them believe they can be sold to. They’re now the largest generation, and one of their most commonly-held beliefs is a conviction that salespeople are the evil spawn of the earth. They could never be persuaded into buying products they didn’t already want!

Millennials are smart as a whip, highly educated Digital Natives who know how to blend work and life together to create an impact on the world. They may not always “know best”, but they’re usually connected to someone over the internet who does! Since they can research any person or company instantly, they’ve already made key buying decisions before they connect with you. Traditional sales techniques don’t work anymore!

Key Benefits of Attending this Program:

Attend Patrick McClure’s workshop and discover an effortless system to get Millennials buying your products without any sales resistance. During this innovative seminar, he shares how to:

  1. Create unique and powerful sales messages that trigger buying decisions
  2. Ask critical questions and listen while they reveal YOUR ideal sales approach
  3. How Technology and Culture have shaped Millennials, and how you can benefit.
  4. Persuade and Influence buying decisions in today’s “Instant Everything” world
  5. Create crowds of eager buyers using Social media to build massive sales
  6. The Unique Sales technique guaranteed to triple your sales
  7. Revamp your sales process to precisely target Millennials and jumpstart your sales

Meet Patrick McClure, Master Sales Coach:

With sales of over $250 million in products and services for IBM, Digital Equipment, EDS, Hitachi Data Systems and Motorola, Patrick McClure knows exactly what it takes to close the business. Through his workshops, trainings, and consulting, he step-by-step uncovers the missteps that sabotage sales. Most importantly, he arms his clients with the firepower to forever change the way they approach a prospect.

As the author of 3 books on selling, Patrick passionately and patiently serves up his wisdom to readers, clients, and audiences through his consulting firm, The Connexia Group. He caters to both small and large firms seeking to close more business. Talk and Listen to Patrick today !

patrick@connexiagroup.com
(949) 858-0755
www.connexiagroup.com

Directions and Parking

Parking is available on the Irvine campus for a fee. For more information about parking on the CSUF Irvine campus, please go here: http://www.fullerton.edu/irvinecampus/about/campusmap.php


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship:
http://bit.ly/CSUFknowledge

Marketing Position Opportunity at Local Law Firm

One of the members of the CSUF Entrepreneurship community is looking to hire a passionate student or recent graduate who is looking to get their start in marketing. The company is the Jafari Law Group and they are specifically looking for someone who can turbocharge their social media marketing efforts. Here’s a synopsis of who they are looking for:

Jafari Law Group, a boutique Intellectual Property Law firm established in 2005 and located in Irvine, CA is looking for a digital media and marketing specialist. The ideal candidate will have a strong working knowledge of social media platforms, content creation including video and a degree in business, finance, or marketing. If you are a highly motivated individual, and are ready to use your judgment and creativity to help us become most visible on the digital media platform, we want to speak with you. Please send resume and cover letter to djafari@jafarilawgroup.com.

 

Millennials and Marketing

The founder of HypeLife Brands, Curt Cuscino, gave a talk for the CSUF Startup Incubator about how to market your business to millennials

The founder of HypeLife Brands, Curt Cuscino, gave a talk for the CSUF Startup Incubator about how to market your business to millennials

Late last month we were lucky enough to have Curt Cuscino in to give a talk called Marketing to Millennials. Curt, just barely a millennial himself, is an entrepreneur and is the Founder and Principal of HypeLife Brands, a progressive brand development and marketing agency accelerating brands into the hearts and minds of the millennial generation.

Curt led a wide-ranging lecture on what makes marketing to millennials different. We will hopefully be posting videos from Curt’s talk to the Knowledge @ CSUF Entrepreneurship series but here are a couple of notes that I took at this event:

  • “Millennials are the largest generation on earth with over 75 million people having been born between 1980 and 2000”
    • Whether you love or loathe millennials, chances are that they are at least a small portion of your customer base and, more realistically for most, millennials represent a large part of your customer base. You need to know how to market to them if you want to just keep up.
  • “Millennials are connected to the internet virtually all the time”
    • And they don’t have the same viewing habits as other generations; TV ads may not be the best way to reach them. But I don’t think TV should be totally discounted, it’s just that companies really need to think through what it is they are trying to accomplish and pick the appropriate medium.
  • “Millennials tend to be more tribal”
    • I think that this is true and part of the reason for this has to do with being online virtually all the time. Thanks to the internet the barriers to setting up highly focused group are almost nonexistent nowadays so you will get communities that have very specific, and perhaps even narrow, interests.
  • “Millennials want authenticity”
    • What Curt is saying here is that millennials are not open to traditional advertising techniques where you have the company telling the viewers what they should think. I think part of the explanation here may be that thanks to the proliferation of entertainment mediums the bar has been seriously raised on how brands communicate.
  • “Millennials value experience”
    • Concerts and festivals like Coachella are examples of this. I’d probably ad something like an escape room and Curt brought up the example of how Apple has been able to make owning all of their electronics more life an experience than a simple product.

Curt did go into some details about how he and his company, HypeLife, go about marketing to millennials. Once we have them, we will start to publish some of the videos from this talk to the Knowledge @ CSUF Entrepreneurship series.

It was a great talk. In order not to miss any of our upcoming events you can become a CSUF Entrepreneurship Insider and get weekly email updates about our community of entrepreneurs and innovators or you can view all of our events over on Eventbrite. Either way, we hope to see you soon!


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Entrepreneurship Professor Sorrell on How to Charge Higher Prices

Scott Sorrell

Scott Sorrell, CSUF Entrepreneurship Professor

Scott Sorrell has been working with clients for decades helping them market their products and services better as a consultant and speaker. His clients include some of the largest companies in America and he is also one of our Entrepreneurship Professors at Cal State Fullerton. And the story of how he has arrived at this point in his life is as interesting as his presentation style, which was on full display last night during his talk last night at the CSUF Irvine campus.

If you don’t know Scott then you should make the effort to meet him. He’s energetic and bright and is one of those kinds of people who makes life more interesting.

I would never have believed it, but Scott didn’t start out his life as a business major or really very interested in business. He seems to have been born to be a presenter, a sales person, but he majored in Philosophy at school and went on from their to go to a seminary school because he wanted to spread the good word. But life intervened and money started to run out.

Realizing this, Scott decided to start his first business: a print shop. And, despite his lack of training in business he did okay. But he made a common mistake that many first time entrepreneurs make by charging too little for what he did. (As the title of this post would suggest, that is what his talk for us was all about.)

Eventually, Scott’s print shop started including marketing services and that was a great move. Scott’s natural ability to connect with people and communicate ideas effectively started to shine through. Since then Scott’s career has been on the same track. He has worked as a marketing executive, consultant, and speaker for decades now.

And it was because of this story and because of his expertise in marketing that we invited him to speak to the CSUF Entrepreneurship community last night. Specifically, Scott focused his talk on how to help his clients charge higher prices for their goods and services.

The talk was wide ranging and contained a lot of great value for those in attendance. I think we might be able to publish some of the videos from his talk but don’t hold me to it. One way to work with Scott is to engage with one of our CSUF Consulting teams. These consulting teams provide insights and come up with innovative solutions that no other consulting teams in Southern California can come up. These projects start at the beginning of each semester and the fall semester is less than a month away so make sure to get in touch now!


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge