Author Archives: CSUF Entrepreneurship

About CSUF Entrepreneurship

We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.

Startup Marketing: How to Reach People on a Budget @ CSUF Startup

CSUF Entrepreneurship graduates are go-getters who have a knack for getting things done against the odds. Candace Thome ’16 is no exception. She started a nonprofit called Swim Brayv with little in the way of resources on hand and has grown it in less than two years into a thriving organization that teaches children the importance of water safety.

On Wednesday, February 28 at 6pm she along with Rob Kee of Enlarge Media will be at the CSUF Startup Incubator (Placentia) to give a seminar on the best practices for creating a winning startup marketing strategy. We hope to see you there!

To register:


Entrepreneurship is about many things but all entrepreneurs quickly find out that their main job is business development and a big part of that is marketing. But you are just starting out and unless you have investors or have saved up a lot of money you will have to figure out a way to get your message out to your target market on a tight budget. How do you do this?

It’s not easy but recent CSUF Entrepreneurship alumnus Candace Thome along with marketing executive Rob Kee of Enlarge Media have figured out how to do it. After graduation, Candace started a nonprofit organization called Swim Brayv with very little seed capital. Since she launched about two years ago she has grown her organization to impressive heights through grit and by following many of the lessons that she learned while a student at Cal State Fullerton.

At this seminar, you will learn the marketing strategies she and Rob used to grow Swim Brayv. These lessons are not only applicable to nonprofits, they are timeless strategies that can be used in any kind of business. In fact, building a nonprofit is, in many ways, much more difficult than a forprofit business. Nonprofits have very high failure rates, much higher than most business actually. What she has done has worked for her and it can work for you as well.

We hope to see you there!

About the Speakers

Rob Kee started Enlarge Media, a boutique marketing & advertising firm, with his partner Jay Brown over a decade ago. They have been at the forefront of online marketing, offering social media marketing since before Facebook had Business pages, and Instagram existed. Over the past decade they have helped hundreds of brands creatively develop; from startups to large, reputable corporations.

Enlarge Media is a creative based marketing & advertising firm with solutions for all your marketing & advertising needs. In-House Marketing & Advertising Services include: Art/Graphics, Content Creation, Public Relations, Sales, Experiential Marketing, Reputation Management, Media Training, Web Development, Media Buying, S.E.O., Branding and Marketing Strategy Development.

Candace Thome is a consultant with Enlarge Media & Founder of Swim Brayv Foundation.

Personal Consulting Specialties Include:

Experiential Marketing – from attendee demographics and booth operational flow, to event brand representation I am well versed in both small and large scale events.

Media Training – preparing clients for professional presentations to large scale interviews. Making sure they’re comfortable in the public and media’s eyes to best represent their brand/company.

Branding – very experienced at consulting for entrepreneurial startups and guiding through branding strategy and development. Including everything from brand logo/colors to a long-term branding strategies (Can also assist with existing branding pivots).

Marketing Strategy Development – able to assist owners and/or operational and financial management representatives with the development of a cohesive and strategic marketing plan.

I am also the Founder of Swim Brayv Foundation. A nonprofit that creatively engages and educates the public on water safety.

Did you know that the most up-to-date scientific evidence shows someone loses their life to Drowning approximately every 30 seconds?!

So, how can you help save lives?

Join Swim Brayv Foundation in our efforts to engage and educate on water safety.Take the Swim B.R.A.Y.V. Pledge along with us and become an advocate for water/swim safety!

See the full pledge on our website.

This particular issue of public safety is close to heart because my younger brother, Brayv, passed away after drowning.

Check out our Facebook page and email us for further information.

Together we can…

Save Lives. Swim Brayv.


Please park on South Bradford Avenue. Our building is located next to the fire department and our offices are in the back of the building at 120 South Bradford Avenue.


For more details on CSUF Entrepreneurship:

For more details on how we help people become entrepreneurs:

For more details on how CSUF Consulting can help businesses thrive:

Attend one of our events for entrepreneurs or sign up for a free mentoring session:

Knowledge @ CSUF Entrepreneurship:

Why Would a Business Promote on Aidtree?

aidtreeAidtree is an online promotion platform for businesses to promote their products via digital coupons with the majority of the proceeds from the coupon purchase (70-90%) going to causes the customer supports.

Aidtree operates much like an online Entertainment Book. The key points are:

  • Businesses can reach out to their community and help causes in their area without tracking purchases; mass fundraisers and requiring extra help.
  • Businesses can change their coupon at any time giving control and ensuring profitability.
  • The coupon is valid for only 30 days where the purchases gets a refund.
  • Once the coupon is used 70-90% of the purchase price of the coupon is sent to the cause the purchaser supports.
  • Coupon creation is a simple formula: If a Customer comes in and purchases X the business is willing to discount Y. Discount examples are as follows:
    • $5 coupon for $25 purchase
    • $7.50 coupon for $50 purchase
    • $10 coupon off a Set Meal order
  • NO money exchanges hands between the businesses and Aidtree.
  • Aidtree is FREE with NO STRESS!

Aidtree promotes the businesses to the causes and encourages the use of at least one coupon per month. All a business has to do is honor the coupon that they created. It’s as easy as that!

Ready to get started with Aidtree?

Upcoming CSUF Entrepreneurship Events

Presenting to an Investment Panel - CSUF Startup Incubator (2)

Attend one of our events! At the very least you will meet interesting people like Entrepreneur in Residence Phillip Stinis, pictured here at one of our events.

Echoing the thoughts in this edition of the CSUF Entrepreneurship Insider, building a solid team is one of the most important tasks that an entrepreneur can undertake. Think of it this way: If you can add a million dollars worth of value to a business think about how much more value a team of people with complimentary skills to yours can add. And this added value isn’t just arithmetic, it’s exponential.

A great way to find potential team members is to attend events. Yes, events like our events, of course, but go to other events as well. Networking may seem like it can be a bit cliched sometimes but there can be tremendous value to it if you take advantage of it.

Take a look at this CSUF Entrepreneurship Insider to see some of the events that we have upcoming and we hope to see you at one of them!

One of the key things I tell every entrepreneur that I work with is that they need to build a strong team. Finding the right talent isn’t easy but there are simple ways to do this and the most direct route is to network and become a contributing part of the entrepreneurial community.

Our events are one way to do this. On many occasions I have seen how strangers will come to our events and end up collaborating on ideas afterwards. This is great for those who take advantage of the networking opportunities that we provide and it is a strong confirmation of the good that can happen when you bring entrepreneurial people together.

On this note, we have announced a number of interesting events for entrepreneurs that I hope you can attend. This Wednesday at our Irvine office, we welcome Patrick McClure to talk about marketing to millennials. On February 28, we will welcome CSUF Entrepreneurship graduate and philanthropic entrepreneur Candace Thome in to talk about marketing on a budget. Two weeks after that on March 14 in Placentia startup expert Jim Cooper will give a seminar about the strategies he uses with clients to fund STEM-related startups.

In addition to these events we host office hours with experts in various fields at both our Irvine and Placentia offices. More information on those can be found below.

We hope to see you soon!

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting, & CSUF Startup Incubator

P.S. We just announced this year’s CSUF Startup Competition for current CSUF students! If you are or know of a current Cal State Fullerton student I strongly urge you to submit an application by March 9.

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1 on 1 Office Hours with Startup Biz Dev Executive Jim Cooper @ CSUF Startup

Jim Cooper is an expert on startup funding and at this talk he will go through some of the lesser known funding options for entrepreneurs.

Jim Cooper

The CSUF Startup Incubator regularly hosts office hours free of charge for entrepreneurs because we know that launching a business is hard work and having expert guidance can help make the difference between a successful venture and one that fails to live up to its potential. Our residents regularly avail themselves of these office hour opportunities and so should you.

For a half an hour you can meet one-on-one with business development expert Jim Cooper to help you figure out how to grow your sales, raise funds for your business, or brainstorm on just about anything startup-related. Act fast because there are only a limited number of half hour slots available.

Jim’s office hours will be at the Cal State Fullerton Irvine campus on Thursday February 22 from 5pm to 8pm. To register, please go to


Launching a business can be an extremely difficult thing to do, especially if you haven’t done something like it before. That’s why we are making office hours with CSUF Startup Incubator mentor and speaker Jim Cooper available.

During these office hours, entrepreneurs will have the chance to sit down with experienced startup mentor Jim Cooper for a half an hour to get help with their business. A half an hour may not seem like a long time but Jim is full of ideas and advice and we’re sure that he’ll be able to help your business.

To make an appointment, please click the registration button above and pick the half hour timeslot that works the best for you.

(One note of caution: Help provided during office hours is limited to the time available during office hours and to get the best results out of this time we strongly recommend that you have a more permanent mentor, like the ones that are attached to our Residents at the CSUF Startup Incubator.)

Jim Cooper is the founder of Conscientia Research. As the founder of Conscientia Research, his main mission can be described by the following:

“Our goals are to make your business successful and competitive by employing research to understand markets, manage risk through intelligence analysis, and provide you with recommendations for decision making, so you don’t have to rely on assumptions about how your market works.”

Mr. Cooper is a mentor to some of our Residents at the CSUF Startup Incubator. He is also mentor and pitching coach at PortTech Los Angeles, advisor at Lab Launch Inc., mentor and Lean Startup Panelist for the NSF’s i-Corps CSUPerb STEM program for the CSU system, he mentors and coaches energy and transport related startups at the Los Angeles Cleantech Incubator, an Entrepreneur in Residence at PortTech Los Angeles, and a Business Development Advisor at Lab Launch Inc.

Directions and Parking

Parking is available on the Irvine campus for a fee. For more information about parking on the CSUF Irvine campus, please go here:


For more details on CSUF Entrepreneurship:

For more details on how we help people become entrepreneurs:

For more details on how CSUF Consulting can help businesses thrive:

Attend one of our events for entrepreneurs or sign up for a free mentoring session:

Knowledge @ CSUF Entrepreneurship:

1 on 1 Office Hours with Serial Entrepreneur Barry Lieberman @ CSUF Startup

Barry Lieberman

Barry Lieberman is one of those people that you would be lucky to have in your corner if you are starting or growing a business. He has an illustrious career taking companies to heights that they could not have conceived of. To hire him as a consultant would be… expensive. But the value you would derive from working with him would be well worth the fare.

On Tuesday, February 20, from 5:30pm to 7:30pm he is hosting office hours at the CSUF Startup Incubator (Irvine) for free. You can still register for a half hour session with Barry if you act fast.

To register:


Building a successful business takes a lot more than a great idea. There are a lot of different things to consider like how to market your product or service, figuring out who to hire, how you are going to raise the necessary funds, and the list goes on and on.

That’s why having someone to talk to who has walked down the entrepreneurial road before is a must. Serial entrepreneur and growth expert Barry Lieberman is such a person and he will be having office hours for the CSUF Startup Incubator to discuss ideas and startup strategies with people who attend his office hours. These office hours are half hour intense ideation sessions where Barry will discuss your idea and how you can take it from concept to launch with you in a one-on-one setting.

Barry is a passionate leader and operations expert with deep experience in scaling business operations, product commercialization, market fit & customer lifecycle marketing. He orchestrates the people, processes, capital and technology that enables an organization to increase revenue, market position and customer care.

Over the past 10 years he has been in executive roles as a change artist to enable organizations (Western Digital, Targus, Q-See, ATEN/IOGEAR, etc.) to implement modern marketing, demand generation and customer care operations.

For 17 years he owned and operated Advantage Plus Marketing Group, Inc. (APMG), an early pioneering B2B marketing services firm focused on executing demand/lead generation marketing programs for major technology brands (HP, Oracle, Sun, DEC, Compaq, IBM, Cognos, Avnet, WebEx, Audi, Hyandai, Liberty Mutual, HireRight, etc.).

To make an appointment for these office hours, please click the registration button above and pick the half hour timeslot that works best for you. If you have a lot of questions, you may select two half hour timeslots. Please cancel or reschedule with a 24 hour notice so that others may claim that time slot.

Directions and Parking

Parking is available on the Irvine campus for a fee. For more information about parking on the CSUF Irvine campus, please go here:


For more details on CSUF Entrepreneurship:

For more details on how we help people become entrepreneurs:

For more details on how CSUF Consulting can help businesses thrive:

Attend one of our events for entrepreneurs or sign up for a free mentoring session:

Knowledge @ CSUF Entrepreneurship:

Millennial Marketing @ CSUF Startup

Patrick McClure

The CSUF Startup Incubator hosts events just about every Wednesday. This event, which will help you understand the millennial market and how best to reach them, is one of those events and one that cannot be missed.

On Wednesday, February 21 at 6pm at the Cal State Fullerton Irvine campus, we will be hosting Patrick McClure, a Master Sales Coach with sales of over $250 million, who will lead attendees in a seminar on the best practices for how to reach this extremely important market.

To register:

If Sales is a Dirty Word, let’s get them to Buy!

There are over 79 million Millennials today and none of them believe they can be sold to. They’re now the largest generation, and one of their most commonly-held beliefs is a conviction that salespeople are the evil spawn of the earth. They could never be persuaded into buying products they didn’t already want!

Millennials are smart as a whip, highly educated Digital Natives who know how to blend work and life together to create an impact on the world. They may not always “know best”, but they’re usually connected to someone over the internet who does! Since they can research any person or company instantly, they’ve already made key buying decisions before they connect with you. Traditional sales techniques don’t work anymore!

Key Benefits of Attending this Program:

Attend Patrick McClure’s workshop and discover an effortless system to get Millennials buying your products without any sales resistance. During this innovative seminar, he shares how to:

  1. Create unique and powerful sales messages that trigger buying decisions
  2. Ask critical questions and listen while they reveal YOUR ideal sales approach
  3. How Technology and Culture have shaped Millennials, and how you can benefit.
  4. Persuade and Influence buying decisions in today’s “Instant Everything” world
  5. Create crowds of eager buyers using Social media to build massive sales
  6. The Unique Sales technique guaranteed to triple your sales
  7. Revamp your sales process to precisely target Millennials and jumpstart your sales

Meet Patrick McClure, Master Sales Coach:

With sales of over $250 million in products and services for IBM, Digital Equipment, EDS, Hitachi Data Systems and Motorola, Patrick McClure knows exactly what it takes to close the business. Through his workshops, trainings, and consulting, he step-by-step uncovers the missteps that sabotage sales. Most importantly, he arms his clients with the firepower to forever change the way they approach a prospect.

As the author of 3 books on selling, Patrick passionately and patiently serves up his wisdom to readers, clients, and audiences through his consulting firm, The Connexia Group. He caters to both small and large firms seeking to close more business. Talk and Listen to Patrick today !
(949) 858-0755

Directions and Parking

Parking is available on the Irvine campus for a fee. For more information about parking on the CSUF Irvine campus, please go here:


For more details on CSUF Entrepreneurship:

For more details on how we help people become entrepreneurs:

For more details on how CSUF Consulting can help businesses thrive:

Attend one of our events for entrepreneurs or sign up for a free mentoring session:

Knowledge @ CSUF Entrepreneurship:

CSUF Entrepreneurship Students Making a Difference – CSUF Entrepreneurship Insider


(Left: John Bradley Jackson, SINC’s Faculty Advisor Right: Yumi Liang, SINC’s Co-Founder/President)

Is entrepreneurship all about raising money and launching businesses? As you’ll find out in this edition of the CSUF Entrepreneurship Insider you will see that while those are very important aspects of entrepreneurship they’re not the only thing that entrepreneurship is about.

One of the things about entrepreneurship that too many people do not understand is that being entrepreneurial does not have to be about making money; anyone can be entrepreneurial. A fantastic example of this was the competition that was held late last year at Cal State Fullerton that challenged students from Southern California to find innovative solutions to the homelessness crisis that has stricken far too many people in our community.

Yesterday, we published a synopsis from Cal State Fullerton student Yumi Liang ’18 on her experience from participating in this competition. Yumi is the President of a CSUF student club called Student Innovation Collective (SINC) whose mission fits very nicely with the challenge set forth in the competition described above: Use design thinking to develop solutions for the most challenging societal problems.

Yes, a big and important part of entrepreneurship is about launching businesses (you can find my PowerPoint from the seminar I hosted last week at our CSUF Startup Incubator (Irvine) office by going here), but it’s also about making the world a better place in everything that we do. And I cannot put into words how proud I am of Yumi and all of the other students, judges, hosts, and volunteers who participated in this competition. I am confident that good things will come out of it!

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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