Tag Archives: marketing

What the Rise of KPop Can Teach Marketing Students

Mihaylo Marketing Professor Steven Chen researches product innovation and transnational popular culture. He discusses his new study on the global spread of Korean popular music. How do marketers export a product to overseas consumers that may not understand the same … Continue reading

Posted in National News, Pulse of the Marketplace, Spotlight Faculty | Tagged , , , , , , , , , , , , , | Leave a comment

From Drone Business to Tax Prep in Alaska, the 2015 Mihaylo Magazine Provides a Snapshot of Mihaylo College

Now available online, the 2015 edition of Mihaylo Magazine showcases faculty research, student activities, alumni achievements and reports on the Centers of Excellence and business network that are on the forefront of innovation and progress. The 2015 edition of Mihaylo … Continue reading

Posted in Academic Success, Career Management, Event - Centers of Excellence, Event - CSUF, Event - Graduate Programs, Event - Mihaylo Department, Flashback, Mihaylo Career Services, National News, Professional Development, Pulse of the Marketplace, Spotlight Alumni, Spotlight Faculty, Spotlight Graduate Student, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

U.S. Department of Commerce Honors Marketing Professor Irene Lange for 50 Years of Business Education

The U.S. Department of Commerce recently honored Mihaylo Marketing Professor and Department Chair Irene Lange for 50 years of outstanding global business education at the department’s conference in Costa Mesa. Mihaylo Marketing Professor and Department Chair Irene Lange has an impressive list … Continue reading

Posted in Flashback, Professional Development, Pulse of the Marketplace, Spotlight Faculty | Tagged , , , , , , , , , , , , | Leave a comment

Startup Incubator Hosts Small Business Marketing and Sales Presentation

Mihaylo Center for Entrepreneurship director John Bradley Jackson discussed marketing and sales for startups at CSU Fullerton’s Startup Incubator in Placentia on the evening of June 24. “New business development is critical to any startup, but it is inordinately complex,” … Continue reading

Posted in Event - Centers of Excellence, Event - CSUF, Professional Development | Tagged , , , , , , , , , , , , , , | 4 Comments

Irene Lange: Marketing Professor Looks Back at 50 Years of Service to Mihaylo College

Mihaylo Marketing Professor Irene Lange has been involved with the CSUF business college for 50 years. She discusses her research during her career and the changes in the college and the industry. “Over 50 years, the essence of marketing, which … Continue reading

Posted in Spotlight Faculty | Tagged , , , , , , , , , , | Leave a comment

San Diego Content Marketer Speaks to Mihaylo Marketing Students

Jeremy Durant of the San Diego Web design content marketing firm, Bop Design, spoke to Mihaylo marketing students on Feb. 11 at an event sponsored by the on-campus chapter of the American Marketing Association. An associate vice president, Christopher Tyau … Continue reading

Posted in Event - CSUF | Tagged , , , , , , , , , , , , , | Leave a comment

“Think Globally, Act Locally” Event Highlights Small Business in the Global Economy

The Centers for International Business and Entrepreneurship and the Mihaylo Marketing Department will host a panel discussion, “Think Globally, Act Locally: Building Local Roots for America’s Small Businesses,” on Wednesday, Feb. 11, from 1 to 2 p.m. The event is … Continue reading

Posted in Event - Centers of Excellence, Event - CSUF, Event - Mihaylo Department, Professional Development, Pulse of the Marketplace | Tagged , , , , , , , , , , , , , , , | Leave a comment

Latest Edition of Mihaylo Magazine Provides Snapshot of Business School

The 2014 edition of the annual Mihaylo Magazine features news about faculty, student and alumni activities at the Mihaylo College of Business and Economics, including inspiring stories on alumni success and innovative teaching programs. The magazine also includes a demographic snapshot of … Continue reading

Posted in Academic Success, Career Management, Event - Centers of Excellence, Event - CSUF, Event - Graduate Programs, Event - Mihaylo Department, Flashback, Mihaylo Career Services, National News, Professional Development, Pulse of the Marketplace, Spotlight Alumni, Spotlight Faculty, Spotlight Graduate Student, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Mihaylo Alumnus and Professor Discusses Growing California’s Exports on CNBC

Mihaylo alumnus and adjunct professor of global marketing Jeff Williamson ‘03, director of California State Trade and Exports Promotion, appears on CNBC to discuss the outlook for California food exports. California has the largest agricultural sector of any state in … Continue reading

Posted in Spotlight Alumni, Spotlight Faculty | Tagged , , , , , , , , , , , , , | Leave a comment

Electronic Customer Service: The Pros and Cons

Live-chat service has become a staple of modern communications. From universities like CSUF to auto companies like Toyota, consumers have grown accustomed to getting their questions answered in real-time via online chats. CSUF Professor Ofir Turel studies the positives and … Continue reading

Posted in Professional Development, Pulse of the Marketplace, Spotlight Faculty | Tagged , , , , , , , , , , | Leave a comment