Monthly Archives: February 2015

Mihaylo Professor Jeff Williamson ’03 Discusses Port Strike on PBS Television

Mihaylo alumnus and adjunct professor Jeff Williamson ’03 discusses the impact of the West Coast port strike on PBS’ “Nightly Business Report” on Feb. 24. Jeff Williamson ’03, adjunct Mihaylo marketing professor and director of the Center for International Trade Development, … Continue reading

Posted in Pulse of the Marketplace, Spotlight Alumni, Spotlight Faculty | Tagged , , , , , , , , , , , | Leave a comment

San Diego Content Marketer Speaks to Mihaylo Marketing Students

Jeremy Durant of the San Diego Web design content marketing firm, Bop Design, spoke to Mihaylo marketing students on Feb. 11 at an event sponsored by the on-campus chapter of the American Marketing Association. An associate vice president, Christopher Tyau … Continue reading

Posted in Event - CSUF | Tagged , , , , , , , , , , , , , | Leave a comment

Will Commercial Drones Revolutionize the Business Supply Chain?

The commercial use of drones, remote-controlled unmanned aircraft, has become a possibility with advances in drone technology and plans by some retailers, most notably Amazon, to use the aircraft for deliveries. Yet regulatory and safety concerns remain, which currently limit … Continue reading

Posted in Pulse of the Marketplace, Spotlight Faculty | Tagged , , , , , , , , , , , | Leave a comment

Real Estate Association Helps Students Develop in One of the Southland’s Major Industries

Mihaylo’s Real Estate Association is a student club that offers networking, advice and professional extracurricular events for aspiring real estate professionals. Jonathan Russo ’17, the club’s president, discusses the association’s missions and activities. “Our mission is to expose our members … Continue reading

Posted in Career Management, Professional Development | Tagged , , , , , , , , , , , , , | 2 Comments

CSUF ASI Elections Provide Opportunities for Student Leadership and Involvement

  The annual CSUF ASI Elections for student president, vice president and board of directors will be held March 17 through 19. Elections Commissioner Victoria Gomez ’15 discusses the importance of participation, both for voters and candidates. Each year, the … Continue reading

Posted in Academic Success | Tagged , , , , , , , , | Leave a comment

Commercial Real Estate Forum Examines Industry Outlook

Mihaylo’s Real Estate and Land Use Institute presented its annual industry outlook for the Southern California commercial real estate market on Jan. 29. The event featured a panel discussion with some of the top names in the industry. The commercial real … Continue reading

Posted in Event - Centers of Excellence, Event - CSUF, Event - Mihaylo Department, Pulse of the Marketplace | Tagged , , , , , , , , , , , | 1 Comment

A Visit to the CSUF Startup Incubator in Placentia

The CSUF Startup Incubator, a CSUF collaborative effort to assist aspiring entrepreneurs has been in operation since January and is now providing assistance to four startups. Soheil S. Divani ’14 discusses the importance of the incubator in the development of … Continue reading

Posted in Professional Development, Spotlight Alumni | Tagged , , , , , , , , , , , , , | Leave a comment

“Think Globally, Act Locally” Event Highlights Small Business in the Global Economy

The Centers for International Business and Entrepreneurship and the Mihaylo Marketing Department will host a panel discussion, “Think Globally, Act Locally: Building Local Roots for America’s Small Businesses,” on Wednesday, Feb. 11, from 1 to 2 p.m. The event is … Continue reading

Posted in Event - Centers of Excellence, Event - CSUF, Event - Mihaylo Department, Professional Development, Pulse of the Marketplace | Tagged , , , , , , , , , , , , , , , | Leave a comment

Vision & Visionaries Event Honors Outstanding Mihaylo Alumni

Three Mihaylo alumni were honored at CSU Fullerton’s annual Vision & Visionaries event on Feb. 5. The honorees discussed the importance of their CSU Fullerton education and offered advice to current students. “It is good to be back to the … Continue reading

Posted in Event - CSUF, Spotlight Alumni | Tagged , , , , , , , , , , , , , , | Leave a comment

Winning the Battle for Attention: Mihaylo Professor’s New Book Helps Small Businesses Succeed in Internet Marketing

Mihaylo Marketing Professor and Marketing Consultant Stuart Atkins has written Winning the Battle for Attention: Internet Marketing for Small Business, a book designed to help small businesses succeed in contemporary online marketing. “A static website used to be OK, but … Continue reading

Posted in Uncategorized | Leave a comment