Google made some sweeping changes to its privacy policies yesterday. It let users know it will be combining data from all of its services, from search to email to photos. This will give Google a much more detailed picture of its users, allowing it to deliver more relevant services, and of course, more targeted advertisements.
People have a right to be angry about this. Faye Kakia, a fashion designer who creates virtual clothing to sell in Second Life, used Google’s blogger service to showcase her outfits. She was upset when Blogger began leading people back to her Google+ profile, revealing her true identity. By combining its services, Google makes anonymity more difficult.