Mark Deppe: Visionary Mihaylo FEMBA Alumnus Creates e-Sports Program

Since the first video game tournaments held 20 years ago, e-sports has expanded to a large - and rapidly growing - industry. Hundreds of thousands of people watch live streams of competitions or attend events in which they watch virtual games, such as the League of Legends event shown above. Image from Wikimedia Commons.

Since the first video game tournaments held 20 years ago, e-sports has expanded to a large – and rapidly growing – industry. Hundreds of thousands of people watch live streams of competitions or attend events in which they watch virtual games, such as the League of Legends event shown above. Image from Wikimedia Commons.

Mihaylo Fully-Employed MBA (FEMBA) alumnus Mark Deppe ’15 has founded an innovative e-sports program at UC Irvine, the first such program at any public research university in the U.S. Deppe discusses his inspiration and vision and shares advice.

Mihaylo FEMBA alumnus Mark Deppe’15 developed an innovative concept in his strategic management capstone course last year. Under the direction of Mihaylo Management Lecturer Jack Mixner, Deppe was tasked with completing a competitive analysis and proposing recommendations for a given industry.

MIhaylo FEMBA alumnus Mark Deppe ’15 hopes the e-sports program he developed will serve as a model for other universities.

MIhaylo FEMBA alumnus Mark Deppe ’15 hopes the e-sports program he developed will serve as a model for other universities.

“I chose to do a strategic analysis of the video game industry,” he said. “I saw competitive gaming in higher education as an emerging market and found ways to fill the associated institutional voids. Using the experience I had with in-class presentations, I was able to successfully pitch my concept to the UC Irvine’s chancellor’s cabinet.”

Deppe strongly believed in applying his MBA assignments to practical, rather than theoretical, issues, which prompted him to develop a business plan for his current employer while leveraging the feedback of others in developing solutions. “Pitch your ideas to friends and family, pitch ideas as much as you can,” he says. “The more feedback you get, the better prepared you’ll be to share them with people who can help make them happen.”

The e-sports program, featuring virtual multiplayer video game contests, will launch this fall in an arena equipped with high-end gaming PCs, a competition stage and live webcasting facilities. “We have four main focuses with the program: Elite competition, connecting with research and academics, supporting the massive gaming community, and creating live and online entertainment,” says Deppe. “This is the next step for collegiate e-sports and I hope it will pave the way for other schools to follow.”

Deppe views his FEMBA coursework as invaluable to his personal development. “I loved everything I got out of my FEMBA experience,” he says. “I loved the team environment, the pace of the coursework, the schedule, the faculty and all the skills I gained over three years.”

For more on Mihaylo’s FEMBA program and other graduate studies, visit Mihaylo MBA and Graduate Programs online or at SGMH 4210.

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Mihaylo Graduate Students Help California Raisin Company Export to China

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What is the best strategy for Coachella Valley-based Mojave Gold to export their nutrient-rich raising crop to China? A group of Mihaylo MBA students provided a blueprint for the company in their marketing course. MBA student Mandy Yan Zhu discusses her experience.

“The eyes of the world are on the Chinese consumer,” says Mihaylo MBA student Mandy Yan Zhu ’17. “Compared with other cultures around the world, the Chinese are very health conscious. They value happiness, good health and having enough energy for an active lifestyle.” According to Euromonitor, the Chinese health and wellness market is expected to be worth $70 billion by 2020, providing opportunities for businesses around the world.

Equipped with native knowledge of Chinese markets, Mihaylo MBA student Mandy Yan Zhu led a student team in opening two urban markets in China for California-based Mojave Gold LLC.

Equipped with native knowledge of Chinese markets, Mihaylo MBA student Mandy Yan Zhu led a student team in opening two urban markets in China for California-based Mojave Gold LLC.

Zhu was part of a student consulting class project for Mojave Gold LLC, a California on-the-vine raisin company based in the Coachella Valley town of Thermal seeking to expand into the burgeoning Chinese market. Working as a team, Zhu led the students in analyzing market trends to develop a comprehensive report with recommendations on expansion to China.

Zhu completed her undergraduate degree in her native Shanghai, so she had experience with Chinese business, yet this was the first time she participated in exporting to the world’s second-largest economy. Using her knowledge of China, she was able to connect the raisin company with health food enterprises in Hong Kong and Shanghai. Mojave Gold began selling their product in Shanghai earlier this year.

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Mihaylo MBA Students Get Firsthand Look at Vietnam’s Transformation

Mihaylo MBA students learned about Vietnam’s rapidly-expanding high-tech manufacturing sector during their January visit to the Intel facility in Saigon. The nation is experiencing rapid economic growth as it attracts foreign investment.

Mihaylo MBA students learned about Vietnam’s rapidly-expanding high-tech manufacturing sector during their January visit to the Intel facility in Saigon. The nation is experiencing rapid economic growth as it attracts foreign investment.

A group of Mihaylo MBA students visited Vietnam in January to experience the interconnected economies of the Pacific Rim. Their visit to Vietnam afforded a firsthand look at a rapidly-expanding transition economy with emerging business opportunities.  

Vietnam is among the fastest-growing economies in the world, rapidly transforming into a regional and global leader in attracting and retaining foreign investment in coming years. The country has enjoyed one of the highest GDP growth rates in the world over the past decade, reaching 6.5% in 2015, with industry and construction powering the nation’s expansion.

Vietnam’s rapid expansion is fueled by foreign direct investment (FDI) in manufacturing as companies relocate their operations to the nation from China in favor of Vietnam’s lower labor costs. FDI reached $10 billion in 2014 and was likely about $12 billion in 2015.

Experiencing Vietnam’s Dynamism

Experiencing a vibrant global business environment is a valuable learning opportunity for Mihaylo MBA students. This group of students visited Vietnam’s largest city Saigon, officially known as Ho Chi Minh City, as part of their study tour of Asia this January. Their tour of the modern metropolis of more than 8 million people included panel discussions and meetings at local businesses, including a stop at Intel Vietnam, the world’s largest computer chip plant, representative of Vietnam’s expanding technology industry. More than 80% of the company’s latest central processing unit (CPU) model have been made in the country. While meeting senior leaders at Intel, students gained a better understanding of the unique challenges facing businesses in Vietnam as well as opportunities for future growth.

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Five Reasons You Should Study Abroad This Summer

Mihaylo students at the Great Wall of China in 2015. They visited Tianjin, Shanghai and Beijing during their tour of the world’s second-largest economy.

Mihaylo students at the Great Wall of China in 2015. They visited Tianjin, Shanghai and Beijing during their tour of the world’s second-largest economy.

Looking to expand your résumé this summer? Consider exploring the world through CSU Fullerton’s study abroad opportunities, which provide a firsthand look at dynamic economies and developing markets.

In today’s interconnected world, experiencing the global economy firsthand can give you a major leg up on academic and professional development. Here’s five reasons you should consider studying abroad this year.

  1. Study abroad improves your employment prospects.

According to IESAbroad, 97% of college students who studied abroad found employment within one year of graduation, compared with 49% of graduating students generally. “There is no profession in 2016 and beyond that doesn’t have an international component,” says Jack Hobson, director of CSU Fullerton’s Study Abroad programs. “Graduating students are entering one of the most complex and competitive work environments that the U.S. has seen in many decades.  They must find ways to quickly set themselves apart from the many other applicants for professional positions as well as graduate school admission. Study abroad is one of the ways students can demonstrate a willingness to go the extra mile, place themselves in unfamiliar environments and explore who they really are.”

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Are You Safe Online? Tips for Digital Privacy

With smartphones, iPads, laptops and personal computers, many of us are almost constantly online. Is your information protected?

With smartphones, iPads, laptops and personal computers, many of us are almost constantly online. Is your information protected?

Understanding how to protect your personal information online is essential in today’s wired world. Mihaylo ISDS Professor Ofir Turel discusses strategies for staying safe for National Data Privacy Day.

If you are like most college students, you are online most of your waking hours. According to Nielsen’s Total Audience Report, American adults use electronic media on average more than 11 hours per day. Digital media provides unprecedented opportunities for communication, shopping, research and entertainment, but it also raises a multitude of privacy concerns.

“Many users care about their privacy but fail to take proactive steps to maintain it,” says Ofir Turel, professor of information systems and decision sciences.

To increase awareness of the need for online privacy, the U.S. Congress in 2014 designated January 28 as the annual National Data Privacy Day.

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Are You Addicted to Facebook?

A sign warning Facebook users to pay attention while walking through a crowded downtown area. While useful communication media, uncontrolled use can manifest as addiction-like symptoms.

A sign warning Facebook users to pay attention while walking through a crowded downtown area. While useful communication media, uncontrolled use can manifest as addiction-like symptoms.

You could be. Automatic and uncontrolled use of technologies such as social media in a manner resembling the addictive use of substances is increasingly recognized as a problem for millions of Americans, including many young adults. Mihaylo ISDS Professor Ofir Turel discusses the roots of such behaviors from a neuroscience perspective.

Social networks such as Facebook have assisted individuals and enterprises in building and enriching relationships locally and globally. Yet these tools have also been associated with behavior similar to that observed with drug addicts for some users. Research studies from the United States and other developed countries suggest that between 0.7% and 11% of the population demonstrate technology addiction with higher figures likely among adolescents and young adults. Many more individuals present less severe addiction-like symptoms.

What are the neurological roots of these technology addictions? Are they similar to the issues observed in traditional addictions, such as substance abuse and gambling?

Mihaylo ISDS Professor Ofir Turel and a team from the University of Southern California (USC) led by Antoine Bechara are among the first to examine Facebook addiction from a neurological perspective in a coauthored study of the neural activities of 20 users ages 18 to 23. Two key brain systems typically involved in addictions – the impulsive amygdala-striatal system and the inhibitory prefrontal cortex brain system – were examined.

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What the Rise of KPop Can Teach Marketing Students

The KPop band Brown Eyed Girls perform in Hanoi, Vietnam. The music genre has developed a devoted following throughout Asia and in such diverse regions as Europe and the Americas. Image from Wikimedia Commons.

The KPop band Brown Eyed Girls perform in Hanoi, Vietnam. The music genre has developed a devoted following throughout Asia and in such diverse regions as Europe and the Americas. Image from Wikimedia Commons.

Mihaylo Marketing Professor Steven Chen researches product innovation and transnational popular culture. He discusses his new study on the global spread of Korean popular music.

How do marketers export a product to overseas consumers that may not understand the same language? In today’s globalized economy, this is a question increasingly asked of today’s marketing professionals.

While transnational enterprises have exported largely uniform products and services worldwide for decades, a newer trend of differentiating products to appeal to diverse global consumers has emerged. This has permitted concepts developed in not only the traditional industrialized countries of North America and Europe but also emerging economies in Asia, Latin America and elsewhere to develop a global following.

Mihaylo Marketing Professor Steven Chen examined the strategies used to disseminate products by studying the global spread of Korean popular music, known as KPop. Named South Korea’s greatest export by Time magazine in 2012, the genre is popular throughout Asia, but also in Latin America, the United States and Western Europe. His study, which will appear in the journal International Marketing Review, involved a content analysis of 314 news articles on the allkpop.com website.

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Bon Appétit: A Look at Mihaylo Alumni-Owned Restaurants in Southern California

A Korean-Mexican fusion burrito at Seoulmate, which recently opened a new location in Fullerton. The restaurants were founded by three CSU Fullerton alumni, including Mihaylo marketing alumnus Sean Butler ’10.

A Korean-Mexican fusion burrito at Seoulmate, which recently opened a new location in Fullerton. The restaurants were founded by three CSU Fullerton alumni, including Mihaylo marketing alumnus Sean Butler ’10.

From Mexican food to cupcakes, Mihaylo alumni have left their mark on the Southland by establishing restaurants that have been the delight of locals and visitors alike, including these seven alumni-owned establishments in Los Angeles and Orange counties.

Mihaylo alumni start innovative technological companies, balance the budgets of leading firms and achieve top corporate positions at a diverse set of organizations. But some have left their mark on Southern California through their culinary creations.

Following are seven alumni-owned restaurants in the region.

  1. Café Hidalgo

The Café Hidalgo story goes back to 1922, when the Villa del Sol Hotel, one of the city’s early landmarks, was built. Today, the building has several restaurants and boutiques, including the Mexican café founded and owned by Mihaylo MBA alumnus and author Michael Oates ’92. The café features courtyard and patio dining, wine tasting, gourmet cuisine to go and local catering.

  1. Hapa Cupcakes

Mihaylo alumna Akemi Lee ’10 (finance) and fellow Titan Hanayo Martin ’11 (advertising) are the cofounders of Downtown Fullerton’s Hapa Cupcakes, which offers gourmet, alcohol-infused, vegan and gluten-free cupcakes, as well as cakes for weddings and other events.

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From Drone Business to Tax Prep in Alaska, the 2015 Mihaylo Magazine Provides a Snapshot of Mihaylo College

business magazine coverNow available online, the 2015 edition of Mihaylo Magazine showcases faculty research, student activities, alumni achievements and reports on the Centers of Excellence and business network that are on the forefront of innovation and progress.

The 2015 edition of Mihaylo Magazine, the annual business college periodical, provides a snapshot of a stellar year for CSU Fullerton’s award-winning business school.  

The magazine’s cover story examines the CSUF Startup Incubator, which debuted in January under the direction of Mihaylo’s Center for Entrepreneurship and provides resources, guidance and practical support for innovative startup ideas. One such new business is Chopit Drones, an enterprise providing aerial photography and video services cofounded by Mihaylo graduate student Jason Tsui ’17.

Highlighting the work the college does off campus, Mihaylo’s Center for Economic Education is preparing the next generation of financially-literate adults through programs for local K-12 students in partnership with U.S. Bank, including the after-school Financial Genius program, the college savings individual development account (IDA) program and summer Financial Fitness Camps.

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How Will Your College Degree Pay Off?

Students learn about employment opportunities at a career fair event. Mihaylo Economics Assistant Professor Nick Huntington-Klein suggests that students research wage potential when selecting their fields of study.

Students learn about employment opportunities at a career fair event. Mihaylo Economics Assistant Professor Nick Huntington-Klein suggests that students research wage potential when selecting their fields of study.

How well will your degree program pay off in the professional world? Mihaylo Economics Assistant Professor Nick Huntington-Klein has coauthored a study examining the relationship between college majors and wages.

A university education has many benefits, including personal development, the opportunity to meet people of diverse backgrounds and cultures, and the chance to live your purpose. But for many college freshmen and prospective graduate students, the foremost goal in their education is to have a lucrative and rewarding post-education career.

According to the Bureau of Labor Statistics (BLS), in 2014, the average weekly wage for workers with a bachelor’s degree was $1,101, while the average wage for those with advanced degrees was $1,386, compared to $668 for those with only a high school education. But not all degree programs are equal in their ability to boost student income potential.

“There are large known differences in average earnings of students who graduate from different majors,” Mihaylo Economics Assistant Professor Nick Huntington-Klein says. “These differences can be as large as the difference between graduating with a bachelor’s degree as opposed to not going to college at all. For example, right out of college, the average engineering graduate earns about twice what the average history graduate earns.”

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