Tiffany Zamora ’15 Discusses Social Networking Careers and Personal Branding

Tiffany Zamora '15

Tiffany Zamora ’15

Mihaylo marketing alumna Tiffany Zamora ’15 is the social media analyst for Conill Advertising in El Segundo, Calif. She discusses careers in the rapidly growing social networking field and tips for students, regardless of career objective, on personal branding. 

In the contemporary economy, social media has grown in importance for success in the workplace. According to SocialMediaExaminer.com, a survey of 2,800 marketers revealed that 92% believed social media was important to their businesses in 2014. Even if marketing may not be your career path, strategic use of social networking is vital for job applicants of all kinds, since a recent CareerBuilder study found that 52% of employers research applicants online.

Mihaylo marketing undergraduate alumna Tiffany Zamora ’15 is now a social media analyst at Conill Advertising in El Segundo, Calif., and was recently featured on a blog for the networking site about.me.

She speaks directly to Mihaylo students about the opportunities afforded in social networking careers and how to develop one’s personal brand, regardless of career objective.

What have you found most interesting and surprising about your current job? 

It has already been five months since I started my career as a social media analyst, and I’m learning something new every day.

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Mihaylo Student Employment Offers Academic and Career Rewards

Student assistant employees at the Mihaylo Tutoring Center, which provides academic tutoring assistance to Mihaylo students.

Student assistant employees at the Mihaylo Tutoring Center, which provides academic tutoring assistance to Mihaylo students.

Working as a student assistant provides Mihaylo students with career experience, financial support and a convenient schedule.

For dozens of CSU Fullerton students, Mihaylo College is not only their school, it is also their workplace. Student assistant employment at Mihaylo College provides practical application for skills learned in class, a convenient work schedule and location, financial support and experience for a résumé.

“We have all heard that it is not what you know, but who you know. Communications skills are key to making these connections,” says Mihaylo accounting and information systems student Hang Pham ’16, a current instructional student assistant at the tutoring center. “Working on campus has prepared me for my career by building my communication skills.”

Calvin Wong ’15, a student assistant in 2014, is now employed by PWC.

Calvin Wong ’15, a student assistant in 2014, is now employed by PWC.

“As a student assistant, I interacted with many fellow students who have different personalities and cultural backgrounds, which has enhanced my customer-service and soft skills,” says accounting and finance alumnus Calvin Wong ’15, a former instructional student assistant at the Mihaylo Tutoring Center. He now works for Pricewater Cooper (PWC), one of the world’s leading professional services companies, and he recommends students investigate the possibility of a student assistant position. “The soft skills and time management that I learned from working and going to school at Mihaylo has provided opportunities for success in my career.”

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10 Free (Or Low-Cost) Things to Do Within 20 Miles of Mihaylo College

Corona del Mar State Beach, one of the lesser-known beaches in Orange County.

Corona del Mar State Beach, one of the lesser-known beaches in Orange County.

The region around CSU Fullerton’s Mihaylo College includes numerous exciting, interesting and educational things to see and do. While Disneyland and Knott’s Berry Farm are the best known, following are 10 lesser-known free or low-cost attractions within 20 miles of campus.

For new students from outside the Orange County area, Disneyland, Knott’s Berry Farm and the world-famous surfers’ haunt of Huntington Beach are likely part of the bucket list of things to do while in the tourist mecca of Southern California. Yet there are a number of lesser-known attractions, accessible to the CSU Fullerton campus by car or public transportation, that provide interesting and educational vignettes of the local region.

Following are 10 free or low-cost attractions within 20 miles of campus. All are accessible by public transportation, with the exception of Chino Hills State Park and the Olinda Oil Museum and Trail.

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Mihaylo Students Learn About Geopolitics in Eastern European Georgia

Students pose in the Georgian countryside during this year's summer program in Tbilisi, Georgia.

Students pose in the Georgian countryside during this year’s summer program in Tbilisi, Georgia.

Mihaylo undergraduate and graduate students participated in a summer credit program at the Georgian Institute of Public Affairs (GIPA) in Tbilisi, Georgia, to learn about the geopolitics of the Black Sea and Caspian region, one of the world’s major flashpoints.

Nearly half a world away from Southern California is the Black Sea and Caspian region, including Ukraine, Georgia, Armenia, Azerbaijan, Uzbekistan, Kazakhstan and Turkmenistan. It is a remote yet vital geopolitical region of the modern world. In 2008, the Russian-Georgian conflict, which began seven years ago this week, marked the first significant Russian incursion into neighboring territory since the Cold War, while the current conflict in Ukraine has increased tensions between Russia and the West.

This summer, Mihaylo undergraduates and graduates had the opportunity to learn about this region firsthand through a summer credit program at the Georgian Institute of Public Affairs (GIPA) in the Republic of Georgia’s capital of Tbilisi. The program, which ran from June 14 to July 2, involved lectures on history, geography, politics and economics; meetings with the nation’s officials; weekend trips exploring various regions of the small Eastern European country; and a student research project. Accompanying the students was Mihaylo Economics Professor Chiara Gratton-Lavoie.

Students enjoy local cuisine.

Students enjoy local cuisine.

One student, who requested not to be identified, recounted the weekend excursion to Kazbegi, high in the Caucasus Mountains, the highest elevations in Europe. “I have been to Grand Teton National Park in Jackson Hole, Wyoming, but that did not even compare to Kazbegi,” he says. “Halfway up the mountain is the 14th century Gergeti Trinity Church. Many of the mountain peaks themselves were obscured by the clouds. The region has a unique vibe due to its antiquity.”

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Larry Howard: Mihaylo Professor with a Passion for Microeconomics

Mihaylo Economics Professor Larry Howard

Mihaylo Economics Professor Larry Howard

Mihaylo Economics Professor Larry Howard teaches both undergraduate and graduate courses in microeconomics. His research has included studies of economic policies impacting disadvantaged populations, including healthcare studies. Howard discusses his background and research on Medicaid. 

“For many students, taking a microeconomics course is the first time in their college life that they have analyzed human decision-making in an economic context,” Mihaylo Economics Professor Larry Howard says. “This aspect of microeconomic theory provides a well-rounded perspective for students, as it goes beyond the study of decisions made by businesses and managers and is part of the broader field of social science.”

Students in Howard’s undergraduate and graduate courses learn about the decision making of consumers, producers and governments and their interaction in the market.

Howard, who joined the university’s faculty in 2008, has doctorate and graduate degrees in economics from the University of Houston. His research includes public economics, health care economics and applied microeconomics, and he has authored peer-reviewed studies on the economic impacts of policies affecting disadvantaged populations. Two of his recent research studies have examined effectiveness of childhood vaccination programs and the design of the Medicaid program.

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Board Members’ Technical Knowledge: How Does It Impact Organizations?

Mihaylo ISDS Professor Ofir Turel

Mihaylo ISDS Professor Ofir Turel

Information technology (IT) is now one of the most important factors in organizational success across many fields and is increasingly viewed as a crucial management function. Mihaylo ISDS Professor Ofir Turel examines the importance of board of director-level IT governance on organizational performance in a study examining 171 board members.

“Getting the CEO of a company involved in technology oversight used to be quite an achievement,” says Mihaylo ISDS Professor Ofir Turel. Yet he notes that as technology becomes an increasingly vital aspect of corporate culture, IT has evolved from the 1970s and 1980s when it was largely separate from management decisions.  Today, the chief information officer (CIO) is part of the top management team in many organizations and CEOs care more about how technology might help or impact their businesses. “The trend over the last several years has been to push management involvement and oversight even further and get the board of directors involved in IT issues,” he says.

Turel notes that there are several factors encouraging boards of directors to take a more active role in IT oversight. These include the boards’ responsibility to shareholders, which expect reasonable assurances on the viability and accuracy of data in keeping with the 2002 Sarbanes-Oxley Act; risk reduction; and considering new opportunities for technology use which may help companies gain or sustain competitive advantage.

“The board gets involved by asking management the right questions in meetings, thus triggering action within the organization,” he says. “For example, if the board asks the CEO and the CIO whether the organization has done enough to protect information assets, it may result in relevant IT security plans, purchases and procedures.

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Introducing Mike Daniel, Director of the Small Business Development Center (SBDC)

Mike Daniel '99

Mike Daniel ’99

Mihaylo business administration alumnus Mike Daniel ’99 is the new director of the CSU Fullerton office of the Small Business Development Center (SBDC), which provides no-cost business advising to small business owners. He discusses his academic and professional background and the mission and activities of the SBDC.

For many business startups, Small Business Development Centers (SBDC) provide business advising and access to capital. Partially funded by the federal Small Business Administration (SBA),there are currently six SBDC offices in Orange County and the Inland Empire, which assist more than 5,000 business owners annually.

“Small Business Development Centers act as the economic development hub for the regions they serve and are the voice of the local small- business community,” says Mihaylo business administration alumnus Mike Daniel ’99, who took office as director of the Mihaylo College SBDC office on June 29. “Each SBDC has a team of experts who have real-world experience as small-business owners. They assist local entrepreneurs in business planning, access to capital, marketing, website creation, legal structures and accounting.”

In 2014, the Orange County/Inland Empire SBDC network assisted more than 120 business startup in accessing $275 million in capital.

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Learning is Global; Learning is Social

Mihaylo students at Standard Chartered Bank in Singapore

Mihaylo students at Standard Chartered Bank in Singapore

A group of 22 Mihaylo MBA students traveled to East Asia in January 2015, one of the highlights of Mihaylo Graduate Programs activities during the spring semester. The program offered an opportunity to develop both a global economic perspective and a chance for international networking.

A key component of learning is self-development. During spring 2015, Mihaylo Graduate Programs continued its commitment to providing students a global perspective to facilitate that development with a study tour to Singapore and Hong Kong, two of the four “Asian Tiger” economies that have led East Asia to become one of the world’s chief economic powerhouses. Students also had the opportunity to develop an international network through the visit.

Among the trip’s highlights was the visit to Singapore-based Standard Chartered Bank with a presentation by Sanjeev Paul, a senior company executive. In addition to discussing the company’s business and technical competencies, he stressed the importance of leadership development – having the conviction to take risks, the humility to learn continuously and recognize the importance of teamwork. Other notable visits included UPS and DHL.

The MBA group in Hong Kong

The MBA group in Hong Kong

MBA students learned more about the Association of Southeast Asian Nations (ASEAN), a strategic initiative designed to support regional integration and cooperation – a challenging endeavor given the need for balance between highly developed and developing economies. “The unique characteristics of labor, improving infrastructures and global outreach have attracted a number of global corporations to invest heavily in these countries,” Mihaylo MBA student Vishal Aggarwal ’15 said.

In addition to networking opportunities with professionals in the region, students enjoyed the camaraderie of their fellow students as they visited regional landmarks and attractions with free time to enjoy both iconic cities.

Participation in the visit counted as an elective, as the students completed a marketing consulting project for companies such as Caffe D’Vita, a California-based enterprise interested in greater expansion to East Asia. Working in teams, the students delivered written and oral reports to the company on appropriate product and marketing strategies for the Hong Kong and Singapore markets, based on field research during the study tour.

“I can confidently say that this trip exceeded my expectations by leaps and bounds,” Mihaylo MBA student Mark Dy-Ragos ’15 wrote. “We learned so much from this experience that cannot be taught in the classroom. This trip is an invaluable learning opportunity, and I highly recommend it to all business-oriented students.”

For more on Mihaylo’s MBA program and other graduate programs, visit Mihaylo MBA and Graduate Programs online or at SGMH 4210.

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Startup Incubator Hosts Small Business Marketing and Sales Presentation

John Bradley Jackson

John Bradley Jackson

Mihaylo Center for Entrepreneurship director John Bradley Jackson discussed marketing and sales for startups at CSU Fullerton’s Startup Incubator in Placentia on the evening of June 24.

“New business development is critical to any startup, but it is inordinately complex,” Mihaylo Center for Entrepreneurship director John Bradley Jackson told entrepreneurs at the Small Business Development Strategy event at CSU Fullerton’s Startup Incubator in Placentia on June 24. “Any startup has a goal: to be remembered.”

Jackson’s presentation detailed how marketing and sales can be used to drive business to new startups. “It wasn’t that long ago that marketing was a major function, but sales did all the heavy lifting,” he said. “Today, marketing is increasingly important.”

While there is a great deal of overlap between marketing and sales, Jackson noted, “marketing is what makes the phone ring, while sales is what you do when you pick up the phone.” He noted that while sales are generally customer-focused, marketing concerns the entire market.

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Cuba and Vietnam: Transitioning from Command Economies to Free Market Systems

 

The streets of the Cuban capital, Havana

The streets of the Cuban capital, Havana

With the collapse of the Soviet Union in 1991 and free market reforms in China that has enabled it to become the world’s second-largest economy, there are only a few nations that still retain command economies. Among these are Cuba and Vietnam, which are now transitioning to free market models. Mihaylo faculty discuss the outlook for these economies.

In December 2014, President Barack Obama announced a major foreign policy breakthrough with Cuba, including normalization in relations and efforts to lift the trade embargo in effect since 1961. With an aging Communist regime on the island nation and virtually no support from its former Soviet sponsors since the early 1990s, most observers believe the new Obama policy will pave the way for a transition from a staunchly Communist command economics model to a free enterprise system in the only Communist country in the Western Hemisphere.

“As Cuba begins to experiment with capitalism in the form of private business ventures in limited areas and as the government employee ranks diminish, individuals will begin to develop an entrepreneurial initiative that may develop into larger private businesses,” Mihaylo Marketing Lecturer William Hernandez Requejo says. “At this early stage in the Cuban experiment, all marketing is done by word of mouth.  It will be interesting to see how this develops over the next generation.”

Mihaylo Marketing Professor William Hernandez Requejo

Mihaylo Marketing Lecturer William Hernandez Requejo

While Hernandez Requejo believes the island nation has economic potential, he also contends the future is uncertain. “With a population of over 11 million, and with a very healthy and highly educated and literate consumer base with tremendous needs for modernization, Cuba represents a new market in the Caribbean,” he says. “Cuba desperately needs a wide variety of goods and services. While many think immediately of vacation resorts and tourism, others exist such as renewable energy, telecommunications, pharmaceuticals, medicine, infrastructure development and construction and housing. How the U.S. approaches this neighbor to the south will be paramount as to whether it will succeed in becoming once again ‘the Pearl of the Antilles.’”

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