Latest Developments in Marketing Analytics

Please join us in the next Marketing Department Seminar Series. Dr. David Shrader of Teradata will be talking about the “Latest Developments in Marketing Analytics.”

The marketing function is changing dramatically  and there are many new developments worth monitoring and teaching to students.  In this talk, we’ll cover topics like Big Data and Social Analytics, Marketing Attribution, and the move to Inbound vs. Outbound Marketing using Event-Based Triggering.   As a leader in this industry, we will show you 5 best-practice  examples from the Teradata  customer base and describe how to use the Teradata University Network to find case studies, white papers, and videos to help you bring these topics to life in classrooms. 

Date: Friday, November 9, 2012
Time: 10:30am-11:30am
Place: SGMH 2207

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