Tag Archives: social media

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Knowledge @ CSUF Entrepreneurship time management and social mediaMarketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them.

That is why smart entrepreneurs take stock of how much time they can devote to interacting with customers on social media. Entrepreneurs also get to know their customers very well and are able to determine what their most used social media platforms are and the entrepreneur takes care to focus their efforts on those platforms.

Marketing through social media doesn’t have to be hard if you go about it in a smart way.

Video edited by Bo Kim. Produced by Travis Lindsay


For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Seven Principles for Digital Marketing Success @ CSUF Startup Incubator


Are you struggling with your Digital Marketing plan? Marking Experts Ryan and James Fratzke can help.

As Strategic Account Managers the Fratzke Brothers work with some of the nations largest brands. Join us on Wednesday October 26th as they share their Seven Principles for Digital Marketing Success. They will share proven tactics for Website & SEO, Social Media, Email Marketing, Digital Advertising, Online Reviews, Local Listings, and Content Marketing.

This is a can’t miss opportunity to learn and ask smart questions with tactical answers, RSVP today.

More about James and Ryan Fratzke

James and Ryan Fratzke, are Cal State Fullerton Mihaylo College graduates, and are the newest members of Mihaylo College’s Alumni Executive Council.

As National Account Managers at Brandify, an Orange County marketing firm, they work directly with brands like Walmart, Disney Stores, and Dollar Tree, helping them perfect their marketing strategy. As marketing experts they help business owners and professionals sharpen their Digital Marketing skills.


And don’t miss out on they’re upcoming, intensive marketing boot camp on November 5 at Cal State Fullerton: http://www.fratzkebrothers.com/digital-marketing-bootcamp.html

#CSUFEntrepreneur #CSUFStartup

Become a CSUF Entrepreneurship Insider to keep up-to-date on all the events, news, and everything else we do: http://bit.ly/CSUFStartupSignup

For more details on CSUF Entrepreneurship: http://bit.ly/CSUFEntrepreneurship

For more details on how we help people become entrepreneurs: http://bit.ly/csufstartup

Attend one of our entrepreneur events or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

What Startups Need to Know about Social @ CSUF Startup Incubator

Jessica Joy RevelesOn August 3 at the CSUF Startup Incubator, Jessica Joy Reveles knows social media and how harnessing its power can help drive your brand and sales. Most Americans see the news first, get recommendations on products, and communicate with each other through one of the many different social media platforms that are out there.

Has your business taken advantage of this communications revolution? How can your startup leverage this medium to jumpstart your path to success?

Jessica will reveal her strategies for social media success at this talk and help you learn the keys to successfully elevate your company’s social status above the fray!

More about Jessica:

Seasoned Editor and Writer with nearly 15 years of integrated marketing including social media, sales, advertising, management, instructional design and teaching experience across Health & Wellness, Fashion & Beauty and Lifestyle. Solution oriented and meticulous, I bring a solid foundation in digital communications and publishing with an emphasis on research and journalism, strategy, branding, blogging, analytics and more.

#CSUFEntrepreneur #CSUFStartup

Sign up for the CSUF Startup Newsletter to keep up-to-date on all the events, news, and everything else we do: http://bit.ly/CSUFStartupSignup

For more details on CSUF Entrepreneurship: http://bit.ly/CSUFEntrepreneurship

For more details on how we help people become entrepreneurs: http://bit.ly/csufstartup

Attend one of our entrepreneur events or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Online Marketing Internship Position @ Youngry

Youngry Online Marketing InternshipPosition Title:

Online Marketing Internship

Company Description:

Youngry is a media company informing, inspiring and elevating young & hungry minded
entrepreneurs to thrive. We celebrate the entrepreneurial lifestyle and believe anyone can live
out their dreams.

Youngry.com was created by Ankur Garg (COO of top fitness brand Shredz and over ten years of leadership experience in building brands and guiding innovative startup companies) and Ash
Kumra (an award winning entrepreneur, author, public speaker and talk show host recognized
twice by the White House as an entrepreneur making an impact).

Intern Duties/Responsibilities:

  • Help create a national entrepreneurship social media marketing program to help
    promote successful college and early stage entrepreneurs.
  • Assisting marketing team with necessary background research on projects and other
    preparatory tasks.

Educational Requirements:

  • Must be excited about social media.
  • Have a passion to develop leadership skills.
  • Interested in personal development and self help.

Benefits Available:

Students and recent graduates are offered an excellent opportunity to receive a letter of
recommendation from entrepreneurs recognized by the White House, Oprah and other
esteemed institutions. You will:

  • Apply school skills and knowledge to the workplace.
  • Develop and expand your professional portfolio and experience.

Additional Information:

Please submit your resume to Ash@Youngry.com.

CSUF Entrepreneurship Success Story: James Parr ’15

James Parr hard at work implementing an online marketing strategy his CSUF Student-led Business Consulting Team developed for Green Thumb Nurseries. After the completion of their project, Green Thumb Nurseries hired James to implement the recommendations that his team made.

James Parr hard at work implementing an online marketing strategy his CSUF Student-led Business Consulting Team developed for Green Thumb. After the completion of their project, Green Thumb hired James to implement the recommendations that his team made.

James Parr ’15 is currently finishing his double major in Entrepreneurship and Marketing at Cal State Fullerton and he is also currently working for one of our Student-led Business Consulting clients: Green Thumb. As you might expect, the project that James and his group did for Green Thumb directly led to his being hired by them.

Bud Bergquist was the client’s point person for this project as he is the Vice President of Green Thumb. According to Mr. Bergquist, he “engaged the [CSUF Student-led Consulting Program] to get an overview of Social media and Web based marketing. With the rapid changes in technology I thought it important to understand and improve our presence on the Internet.”

With this as their objective, James helped his team develop a strategy around a few different key topics such as:

  • Merchandising
  • Brand Identification and Development
  • Social Media Development
  • Website Development
  • Customer Cultivation and Retention Planning
  • Competitive Analysis

Speaking from personal experience I can tell you how audacious a project this is for any consulting firm. Honestly, social media development could have constituted a full project and would have resulted in extremely valuable recommendations for the client in and of itself. For a project with so many goals keeping focus is of the utmost importance and James was able to help his team in that area.

Green Thumb Nursery LogoJames commented to me that he “organized a lot of our ideas into action [items] and came up with the structure to our report. I was constantly in contact with Mr. Bergquist and worked consistently on improving my section of the report [and helping others with theirs] throughout the semester.”

Frequent contact with the client and diligently working on improving the project are cornerstones of our program and James epitomized this ethos with the project his team did for Green Thumb. All of our students have their unique abilities but what tends to make a good student great is the willingness to put in the time and effort; the results from this particular project proved that out.

Mr. Bergquist was gracious enough to comment further on this project and on James in particular:

We are implementing a number of the recommendations currently. These include building a website as well as developing an active presence on Facebook, Twitter, Instagram, and Pinterest.

Because of the content in the team’s report we have hired James to spearhead our Social Media campaign.

I thought it was a high value report and would recommend your consulting program to anyone that might ask.

That is definitely high praise and, as Mr. Bergquist alluded to, James is currently employed by Green Thumb to oversee their social media strategy and development planning, a position that he has had since May of this year. This position is absolutely critical to Green Thumb’s strategic goal of having a more robust online presence that will lead to increased sales and customer engagement. From James, his responsibilities include:

I manage all of the companies 5 location’s social media accounts on Facebook, Twitter, Instagram, Google+, and Pinterest. I designed the company a new logo. I rebuilt their corporate website from the ground up and have implemented many new things that were not in place before such as Garden Blogging, implemented ecommerce for sod, fountains and gift cards (much of the entire store is planned to be online within the next year), a plant library which showcases information on all of the company’s plants online, so customer’s can input specific criteria and find the perfect plant for their garden, and much more. SEO strategy with tagging, keyword planner, etc. I have also been busy organizing new events for the stores to improve business during the slow seasons, I design the flyers for the events, I design the signage for the store. I could probably go on forever on what I have planned for this business so I think I’ll stop there just for time sake. I really look forward to working with this company and assisting them on their journey online. 

We are very happy for James and Green Thumb. Every semester we complete approximately sixty such projects at the undergraduate and MBA levels for our clients. Our clients have many great things to say about their experiences with our student-consultants and we are always looking for new clients to join our program. If you are interested in our Student-led Business Consulting Program please click here for more information or get in touch with us at csufentrepreneurship@fullerton.edu and we’ll be delighted to give you more information about how our program can help your company.

CSUF Campus Authors Recognized

150226 Socially Close - Book CoverAnd one of those authors was none other than Director John Bradley Jackson. Last year, Director Jackson published Socially Close: Social Media Marketing for Small Business, which is about how businesses should be using social media in their marketing campaigns.

Here’s a description of the book from Director Jackson’s website:

  • Frustrated with social media at your small business?
  • Confused by the stampede of new social networks and their ever-changing features?
  • Not getting the return on investment that you expected?

If that sounds familiar, then this is the book for you. For most small businesses, the promise of social media is to get found on the web, build brand awareness, create a dialog, nurture relationships, establish trust, and encourage people to buy your products and services. Making that promise a reality requires a vibrant social media strategy, an intimate knowledge of the brand, and a disciplined social media effort.

The title, “Socially Close”, describes the desired end-game of using social media. With so many choices on the web today, buyers are increasingly sophisticated and need more than a succinct description of your products and services. While it is true that the web provides some customers an auction like atmosphere with low price and quickest delivery, this type of customer relationship is short-lived since there is always a lower price or a quicker lead-time offered by a competitor.

It is my opinion that many customers prefer to establish a trust-based relationship with their providers. The customer who trusts your business is much more likely to do business with you again and to recommend you to others. This is the type of customer that you want to have a close relationship with and keep for the long term. This nurturing of relationships, whether they are new or sustained, is how social media can help the small business.

Unlike the large business which may have substantial resources for managing social media, the small firm may have few resources. Yet, the small firm may receive the best return on investment due to the scaling impact of social media. Thus, social media can greatly accelerate the relationship growth rate between customer and small firm which this book describes as being socially close.

For a full list of the authors honored at the event click HERE.

CSUF Business Consulting – THRA Client Testimonial

Lary Smith is the owner and founder of the Horse Race Authority

Lary Smith is the owner and founder of The Horse Race Advantage

After leaving careers in the US Navy and aerospace industry and closing an aerospace engineering business that I was plank owner of (that’s Navy talk for one of the founding members, more or less) after twelve years of operation, I was left with a legacy spinoff called The Horse Race Advantage. How did this happen? Well, to cut a long story short, our CEO, Eleonora (El) Gianoulis, is an extraordinary mathematician, aerospace software analyst and thoroughbred race handicapper. It was under her tutelage that our aerospace software engineers developed this “thoroughbred horse race ranking algorithm” that we have grown into a real business.

We were able to make the algorithm into a service that provides subscribers handicapping and rankings for all of the races for all of the major tracks in North America every racing day. The demonstrated effectiveness of our Handicapping by El has been 70%+ in the money since our website launch in July 2012.

In spinning out the “horsey business” from the engineering small business we were challenged to learn its intricacies. We found out that the web subscription service development and maintenance requires daily content updates, technical maintenance and customer support. After a couple of costly learning experiences in website development, we were eventually successful in creating and launching the current website and getting past residual technical issues. Our company, headquartered in Columbia, Kentucky is operated with our domain expert in Eubank, Kentucky and technical support through Incite Support Services, LLC located in the Fullerton area.

Just short of divine intervention, we have been most fortunate by the appearance of our current webmaster, Mr. Kent Behrends, of BEHR Consulting International. Mr. Behrends, a CSUF alumni, is eager to help small business startups as an aside to his very successful consulting service for computing networks and web-based internet technology.

After our website launched in July 2012 we were eager to find out if we would be successful in getting to our market; would being a credible handicapping service for all major thoroughbred tracks in North America be enough for people?!?! At first we ran a few banner ads and we set up Facebook and Twitter accounts linked to our home page along with email campaigns. We also had Google Analytics on all of our pages and we were focusing on Search Engine Optimization.

In the fall of 2013 it became clear that we were not reaching customers and that we needed cutting edge eCommerce marketing expertise and an effective overall marketing plan. Even with an exciting subject like horseracing after a year of operating our gross revenues were just one-third of our gross costs.

The Horse Race AdvantageAnd then came the Center for Entrepreneurship from California State University, Fullerton. After a short application process in early 2014, a CSUF team of seven students and a mentor from the private sector, all under the supervision of Professor John Bradley Jackson, created and negotiated a Letter of Engagement with my company that outlined a specific plan of what the team would do for my company.

In part, the team was tasked with looking at certain aspects of marketing for my business. The team was very well organized and would look at my Team Development, Business Development, Current Market/Customer Retention, Potential Markets/Market Expansion, Competitor Analysis, Website Development and Social Media and Advertisement Development.

The team began with a kickoff meeting followed by numerous other meetings throughout the semester where they sat down with me and they also interacted with my team members through email and phone calls. These meetings helped immerse the team in the inner workings of my business and that really gave them a sense of where my company was and where I wanted to take it.

In order to really understand the product, every person on the team subscribed to our service and undertook a crash course on how to bet on horse racing. Additionally, the student team conducted multiple interviews at local racing tracks and these interviews were constructed to discern what gamblers were looking for in a handicapping service. This extra effort was instrumental in their producing a quality strategic vision for my company.

At the conclusion of the semester the team had two crucial deliverables that they made. The first one was a presentation to my staff and myself that focused on the highlights of their results and the team laid out a comprehensive marketing strategy for my company to follow. After the presentation the team leader presented me with their written report that went into great detail about the strategy we needed to follow to energize our marketing efforts.

The written report is the gem of the project. It is well-written and it contains very useful information telling me key things that I am not doing to effectively market horseraceadvantage.com. In addition to the key things that I should be doing they included a detailed list of all of the intermediary steps I need to take as well. All of their recommendations are supported by copious amounts of studies and data.

If I were to summarize in three sentence what I thought of my company’s experience with a CSUF Student-led Business Consulting Team I would say:

  1. The CSUF Student-led Business Consulting Project was a wonderful learning experience for all involved and very gratifying as well.
  2. The report produced by the team is factual, strategic in scope and is chock full of helpful insights and perspectives that I could not see before the students started researching my business.
  3. If my business achieves future success I will directly attribute that success to the experience that I have had with the team from Cal State Fullerton and the strategy that they laid out for my company.

I am extremely happy that I had the opportunity to work with a CSUF Student-led Business Consulting Team and I plan on engaging them in another project once I look to take the Horse Race Advantage to the next level!

If you would like more information about the CSUF Student-led Business Consulting Program please click here