Tag Archives: innovation

Getting New Things Done with CSUF Entrepreneurship

In this edition of the CSUF Entrepreneurship Insider (sign up to get this newsletter delivered to your email box every week) Director John Bradley Jackson highlights the new book by Professor David Obstfeld: Getting New Things Done. Getting new things done requires people to work together towards a common goal and for businesses that means developing new ideas and creative solutions. The CSUF Consulting program is designed to help business do this and we are currently accepting applications from businesses now for the fall semester. Read ahead to find out how to apply.

Getting New Things Done is CSUF Entrepreneurship Professor David Obstfeld’s new book published by Stanford University Press. In this book, David lays out a framework for how new things are accomplished and he cites many examples of this process in action. It’s a thoroughly researched work and it definitely has value for anyone who wants to have a better understanding of how innovation happens.

One of the key insights from David’s book is that innovators do not operate in a vacuum. Innovations need support to take hold and that support can come in many different ways. Take, for example, the CSUF Consulting program. We work with dozens of businesses every semester to help them develop innovative solutions for their toughest problems. Whether the difficulty lies in their marketing plan, operations, accounting systems, or their company’s culture, our teams of students are able to create actionable solutions for our clients.

We are recruiting clients for the fall semester right now and if you or a business that you know could benefit from working with one of our CSUF Consulting teams please give Project Client Specialist Charlesetta Medina a call at (657) 278-8243 for more information on how one of our consulting teams can help you get new things done.

Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Getting New Things Done – A New Book on Innovation with Stanford University Press by CSUF Professor David Obstfeld

Cal State Fullerton Professor David Obstfeld has published a book called "Getting New Things Done"

Cal State Fullerton Professor David Obstfeld has published a book called “Getting New Things Done”

Cal State Fullerton Professor David Obstfeld has just published a new book called “Getting New Things Done” with Stanford University Press.

New things get done all the time. But how do new things actually get done?

Cal State Fullerton Entrepreneurship Professor David Obstfeld tackles this question head on. Drawing on his extensive research into social networks and how people coordinate around innovation and entrepreneurship, David articulates a theory of how managers make innovation happen through the skillful orchestration of knowledge and networks.

In Getting New Things Done, David illustrates how innovation takes place based on extensive field observation in a Detroit car company (identified as NewCar). While at NewCar, David saw how three socially adept employees artfully navigated the bureaucratic landscape of the company to get a new, superior manual shifter implemented into new models of their cars. David provides many other examples of this ranging from how entrepreneurs succeed, to how the famous ballet company Ballet Russe revolutionized dance, and the Arab Spring in Egypt.

Innovation is a field that is open to everyone but the process of how innovation takes place has certain identifiable characteristics. David captures these properties in his BKAP model of innovation, which stands for Brokerage, Knowledge Articulation, and Projects. As was the case with NewCar, all innovation includes these three elements.

You can purchase the book on Amazon or at the Stanford University Press. If you purchase through Stanford University Press you can use the code “NEWTHINGS” to get a 20% discount on the book.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUFConsulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Business Plan Competition Finals

John Chi, winner of the 2013 CSUF Business Plan Competition

John Chi, winner of the 2013 CSUF Business Plan Competition

The main event of CSUF Business Plan Competition Finals is the culmination of a campus-wide search for the best business idea created by a current student or student team. Based off of a rigorous selection process, the top business concepts are presented by their creators to a panel of distinguished judges and to an eager audience. All competitors in the Finals will receive funding for their new ventures through scholarships.

There will be opportunity drawings for those in attendance as well (make sure to get your raffle ticket).

Come to support the next generation of entrepreneurs and innovators!

Attendance is free, all you have to do is RSVP!

Date: Friday, April 14 from 1pm to 4pm

Location: Titan Student Union, 800 N State College Blvd, Fullerton

Register here: https://www.eventbrite.com/e/csuf-business-plan-competition-finals-tickets-31659455283?aff=csuf


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Startup Incubator Resident Launches Insurance Comparison Shopping Platform

Harvey Kong Launches Goodfetch with help of CSUF Startup Incubator

Harvey Kong, left, launched insurance comparison shopping site Goodfetch with the help of the CSUF Startup Incubator

When it comes to anything insurance related, just the thought of it can stress almost anyone out. Lets face it, while the simple signing on the dotted line is easy, “shopping” for the right insurance can often be very difficult and sometimes overwhelming. But don’t sweat it – entrepreneur Harvey Kong has come up with a new alternative that will change the way we shop for insurance.

Last year, Harvey joined the CSUF Startup Incubator as a resident to help him launch his business. At the start of his time at the CSUF Startup Incubator, he sat down with staff and his startup coach to develop a custom roadmap for his launch that would position his business for success. After frequent meetings with his advisors, he was able to develop and enact a startup plan that he still uses today even though he has graduated from the CSUF Startup Incubator.

Harvey has fine-tuned his concept to launch Goodfetch, an online platform that compares home and auto insurance quotes for the consumer at just the click of a mouse. According Harvey, “Goodfetch addresses the pertinent issue of shopping [for insurance], not merely buying. Buying insurance is easy, but shopping for it remains too tedious a process.” Similar to websites such as Kayak.com, which compares airfare and hotel rates, Goodfetch provides comparisons of home and auto insurance quotes “from a wide selection of insurance companies.”

This is how it works: The consumer submits a single form online to request insurance quotes. Then insurance companies or their agents input their quotes based on information submitted. Based on the consumer’s preference and insurance companies’ competitiveness, Goodfetch’s proprietary algorithm lists a few quotes for the consumer in a side-by-side format for easy comparison. The consumer and the agent will be connected only if the consumer is interested in buying.

Harvey’s inspiration for developing Goodfeth came from his 25 years of experience as an insurance agent, where he noticed that “Consumers don’t shop for auto/home insurance because it’s one of the worst shopping experience. I want to make it easy for the consumer to compare insurance quotes, and at the same time, also enable the agent to run his business more efficiently, without hard selling tactics.”

Even though this company is new we see a lot of potential in it. If all goes according to plan, Goodfetch will change how consumers shop for insurance. If you wish to find out which insurance company offers you the best deal, why not start a search at Goodfetch? It can save you time and a lot of money.

Written by: Traci Muldoon

Edited by: Travis Lindsay


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Innovation At Cal State Fullerton – It Starts With You

CSUF students Lorenzo Santos and Vanessa Ganaden are working to bring more innovation to Cal State Fullerton

In this week’s edition of the CSUF Entrepreneurship Insider we focus on how innovation starts with you. Everyone has the ability to improve things and the seed of all innovation is an idea. Successful innovators are the ones who work every day to make those ideas into something real.

Over the past few weeks the CSUF Entrepreneurship community has been busy. A couple of our intrepid students attended a national conference along with CSUF President Garcia to learn how to bring more innovation to campus, and they have already begun acting on what they learned; many students have entered their innovative business concepts in the CSUF Business Plan Competition; and more of our CSUF Startup Incubator Residents have brought their innovations to market, one of them focusing on bringing joy to his customers and another on teaching his customers how to play the piano better.

Innovation, the lifeblood of entrepreneurship, comes from individuals and teams taking actions to create a better world. The Center for Entrepreneurship and the CSUF Startup Incubator innovates as well but what we excel at is working with individuals and teams to make them better innovators and better entrepreneurs.

What all of these stories have in common is that these innovators started small. Theirs is no overnight success story; they started from an idea and worked to grow it day after day. You can do this as well. We are here to help.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Have you Applied for the CSUF Business Plan Competition?

Mandy Wang and Miguel Olivares; the winners of the CSUF Business Plan Competition in 2016

Mandy Wang and Miguel Olivares; the winners of the CSUF Business Plan Competition in 2016

Have you turned in your application for this year’s CSUF Business Plan Competition yet?

This competition is open to all current CSUF students and it is your perfect opportunity to work on that innovative idea you have been thinking about for years. The CSUF Business Plan Competition asks and helps its competitors to create the basics of a business plan for their concept. That way, every competitor will have an outline of the next steps they need to take in order to create a business out of their innovative concept.

Competitors in this competition also have the opportunity to win scholarships depending on how well they do. There are more than $5,000 worth of scholarships and $10,000 of in-kind awards for consulting services available to the top finishers in the competition.

For more details on the competition please go to the main CSUF Business Plan Competition page. And do not forget to submit your online application for the CSUF Business Plan Competition; it is due this Sunday, March 12 at 11:55pm.

Good luck!


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Students Working To Bring More Innovation To Campus

Vanessa Ganaden and Lorenzo Santos, UIF Fellows

Vanessa Ganaden and Lorenzo Santos, UIF Fellows

Vanessa Ganaden and Lorenzo Santos, seniors at Cal State Fullerton, spoke with university administration and staff from around the globe at the 103rd Annual Association of American Colleges and Universities (AAC&U) Conference held in San Francisco last month. The annual meeting served as a forum to discuss more effective approaches to rebuilding public trust in higher education.

During the three-day conference, Vanessa and Lorenzo had the opportunity to address a reception of over 2,000 higher education leaders about their work on campus as University Innovation Fellows (UIF), a nation-wide program that empowers students to become leaders of change at school. This is the second time in which Cal State Fullerton students have been accepted into the program, consisting of 776 current fellows at 164 global institutes.

The duo also had the opportunity to attend a sold-out workshop at Stanford University’s d.school, where the UIF program is based.  While there, the two went on a tour of the campus and talked with others during a workshop about design thinking; a skill they picked up through training with UIF.

AAC&U members attended a multitude of panels, workshops, and sessions ranging from campus activism for LGBTQ Rights to the causes and costs of faculty turnover. Of the 12 students who spoke on the panel Wednesday evening, Vanessa and Lorenzo were the only ones from California. California State University, Fullerton’s own President Garcia (pictured below) was also present at the conference.

CSUF President Mildred Garcia (Center) in between UIF Fellows Vanessa Ganaden and Lorenzo Santos

CSUF President Mildred Garcia (Center) in between UIF Fellows Vanessa Ganaden and Lorenzo Santos

“We definitely felt more heard. We were the only students,,” said Vanessa, 25, who is perusing a business administration degree with concentrations in marketing and entrepreneurship. “[I loved] being able to discuss education with actual change-makers in their respective colleges and universities and bring my perspective [to the conversation].” Continue reading