Tag Archives: CSUF Startup Incubator

Types of Intellectual Property that Entrepreneurs Should Know

Justin Sanders Explains the Different Forms of Intellectual Property

Justin Sanders Explains the Different Forms of Intellectual Property

Justin Sanders, the VP for High Tech and Mechanical Devices at Entralta, gave a very insightful presentation on intellectual property last night for the Center for Entrepreneurship and CSUF Startup Incubator at the CSUF Irvine campus. He covered a lot in his hour long seminar so I’m simply going to give you an overview of his talk here and, hopefully, in the future we will publish key segments from his talk as part of our Knowledge @ CSUF Entrepreneurship series.

What are the types of intellectual property?

  • Patents

    • Patents are a “set of exclusive rights in an invention granted for a limited period of time… [and it gives the patent owner the] right to exclude/prevent others from making, using, selling, or importing infringing goods/services.”
    • There are different kinds of patents, including:
      • Utility Patents

        • “Protect structural/functional features of an invention (i.e., the way an invention works).”
      • Design Patents

        • “Protect non-functional, ornamental features of an invention (i.e., the way an invention looks).”
      • Plant Patents

        • “Protect the invention – or discovery and asexual reproduction – of a distinct, new plant other than a tuber or a plant found in the wild. Means of asexual reproduction include cuttings, layering, budding, and grafting but do not include growth from a seed.”
  • Trademarks

    • “Non-functional, distinctive source identifiers used in connection with sale and offer for sale of goods and/or services. [Examples include:] brand names, company names, logos, tag-lines, jingles, product packaging, product shape, product color, store appearance/decor, etc.”
  • Copyrights

    • “Legal right of ownership that arises automatically when an original work of creative authorship is fixed in any tangible medium of expression from which the work can be perceived, reproduced or otherwise communicated, either directly or with the aid of a device. Work must be independently created and possess minimal degree of creativity. Work cannot be functional (e.g., undulating Ribbon bicycle rack).”
  • Trade Secrets

    • “Any information that derives independent economic value (actual or potential) from not being generally known to others, so long as reasonable measures (under the circumstances) are taken to maintain secrecy of information; e.g., Coca Cola recipe.”

Justin obviously went in to greater depth on each of these (except for the plant one, either he’s not a fan of plants or it’s just an area of IP law that he doesn’t cover all that frequently; it’s probably the latter) during the talk and I do hope that we will be able to get important segments of this talk published soon. Make sure to keep updated on all events and knowledge that comes out of our program by becoming a CSUF Entrepreneurship Insider.

Until then, here is Justin’s PowerPoint presentation:


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

How to Profit from your Intellectual Property @ CSUF Startup Incubator

This Wednesday at 6pm at the Cal State Fullerton campus in Irvine we will be hosting a talk by Justin Sanders titled How to Profit from your Intellectual Property. In order to register, please go to the Eventbrite page.

Intellectual property is becoming increasingly important when it comes to business valuation as well as success – especially for tech companies. A well-developed patent portfolio (along with an intellectual property portfolio, generally) conveys a high degree of technical and commercial sophistication to potential investors, customers, competitors, and licensees.

It also proves that you value investment in research and development and are prepared to take appropriate steps to protect those investments. This presentation will provide an introduction to intellectual property generally (including patents, trademarks, copyright and trade secrets), as well as related issues to keep in mind, so that you will be better equipped to identify and protect your intellectual property in a timely manner, both in the U.S. and abroad.

Pizza and soft drinks will be served at this event.

We hope to see you there!

[You will need to purchase a parking permit to park on this campus. Information for parking can be found here: http://www.fullerton.edu/irvinecampus/about/campusmap.php]

About the speaker, Justin Sanders:

Justin Sanders is a registered patent attorney and Vice President of One3 IP Management, where he primarily oversees the High Tech and Software practice group. Justin graduated from California State University, Long Beach, earning a B.S. in Computer Science with a minor in Human Resources Management. He went on to attend Whittier Law School, as a Fellow in the Center for Intellectual Property Law, where he received his J.D. with magna cum laude honors along with a Certificate in Intellectual Property Law. Justin assists clients (primarily startups) with all aspects of identifying, procuring, policing, enforcing, and monetizing their intellectual property in both the U.S. and abroad – all at competitive flat fee rates.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

Startup Funding Option: Family and Friends

Jim Cooper is an expert on startup funding and at this talk he will go through some of the lesser known funding options for entrepreneurs.

Jim Cooper is an expert on startup funding

I am sitting here watching a great presentation by startup expert Jim Cooper, co-founder of Braid Theory, and he is talking about funding. It’s a complicated subject, or at least it can get that way, but I think one of the main complications is that people make it more complicated than it needs to be.

Many of the entrepreneurs that I talk with think that they should be looking for funding from an Angel group or VCs. Basically, to these entrepreneurs, that’s the only way they can think of to raise money for what they are doing. Starting a business is tough and oftentimes expensive so I understand why people, especially first time entrepreneurs, think that in order to raise funds they have to go through professional investors.

But that’s not the case. Not only is that not the case, the vast majority of startups do not get their first funds from professional investors. Ideas are great but they just don’t make for great investments all that frequently.

So, how do most startups get, well, started?

Self funding is one way. And raising funds from family and friends is another popular way for early stage companies. And the reason why is simple: you, your family, and your friends are the people most likely to believe in you. They are willing to take that chance… and it is a very big risk because most startups don’t end up making much, if any, money.

Jim did provide a couple of great tips for entrepreneurs who are approaching family and friends for investment funds:

  • Get it in writing!
    • Any agreement involving money and equity must be documented. Future investors will want to see who owns what and getting agreements written down will help to curtail any disagreements in the future.
  • If you don’t want your family and friends controlling your business sell them shares that do not include voting rights.
    • Selling equity that doesn’t come with voting rights is a normal thing in the startup world but most non-professional investors probably haven’t heard about this and might become offended if one of their family members or friends tries to sell them shares that don’t come with voting rights. Entrepreneurs should tread carefully here but the entrepreneur needs to be the leader and making the argument for why they need to maintain control of their business, especially during the earliest stages of a venture’s life.
  • Don’t raise more than $500,000 from family and friends
    • I think this is more a rule of thumb for Jim but I can see his reasoning here. Startups aren’t worth a lot in the beginning and $500,000 would probably represent a sizable chunk of the business’ equity. Sure, if an entrepreneur could convince a rich uncle to invest that amount of money and not require voting rights then the entrepreneur would still have control of his business but would probably only have a fraction of the equity.

Jim’s talk contained a lot more information than what I’ve been writing about. I hope that we will be able to publish some of the more important segments from Jim’s talk in the future as part of our Knowledge @ CSUF Entrepreneurship series. And to work with mentors like Jim and those that you can find at the CSUF Startup Incubator get in touch with us by sending us an email at csufentrepreneurship@fullerton.edu.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

Event Reminder: How to Fund your Startup

Jim Cooper is an expert on startup funding and at this talk he will go through some of the lesser known funding options for entrepreneurs.

Jim Cooper is an expert on startup funding and at this talk he will go through some of the lesser known funding options for entrepreneurs.

Just a friendly reminder that we will be hosting an event with startup expert Jim Cooper tomorrow evening at 6pm where he will discuss some of the innovative funding sources that most entrepreneurs know nothing about. Make sure to register by clicking this link.

Here is some information about the event:

As an entrepreneur, there are many options for funding all with clear pluses and minuses. Our speaker, Jim Cooper of Braid Theory, will discuss what some of these options are but he will be focusing on SBIR funding as a great alternative for startups.

“The Small Business Innovation Research (SBIR) program is a highly competitive program that encourages domestic small businesses to engage in Federal Research/Research and Development (R/R&D) that has the potential for commercialization. Through a competitive awards-based program, SBIR enables small businesses to explore their technological potential and provides the incentive to profit from its commercialization. By including qualified small businesses in the nation”s R&D arena, high-tech innovation is stimulated and the United States gains entrepreneurial spirit as it meets its specific research and development needs.” – sbir.gov

Pizza and soft drinks will be served at this event.

We hope to see you there!

[You will need to purchase a parking permit to park on this campus. Information for parking can be found here: http://www.fullerton.edu/irvinecampus/about/campusmap.php]


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

The Patent Process

Austin Bonderer Patent Attorney

Patent Attorney Austin Bonderer

On July 12, the CSUF Startup Incubator had a guest speaker to discuss the topic of patents. Austin Bonderer, a patent lawyer, visited the Incubator in order to present potential patent landmines that small businesses and startups should be aware of. He specifically addressed an answer to the question “What happens after you have your idea and how do you protect it.”

Before the event, I was able to briefly speak with Austin about his talk and himself. Austin received a degree from the University of Virginia and graduated with a degree in Civil Engineering. Austin has been working in and around patents since 1998. He started his career in patents as the University of Virginia Patent Foundation (now called UVA Licensing and Venture Group). While working toward his law degree, Austin worked for 5 ½ years as a patent examiner at the United States Patent and Trademark office. During this time, his work concentrated on valves, business methods, and medical devices. After his time there, he was a clerk for the Board of Patent of Appeals. From there he became the Head U.S. patent prosecutor for FoxConn Technology Group as a patent lawyer. With all that experience under his belt, he opened up his own firm.

As a patent attorney, Austin always cautions his clients on not moving too fast and to make it a point to go through proper channels to get a patent. Austin started his presentation with a list of pros and cons of why a business should invest in a patent license.  A patent is an “asset to increase the value of your business” said Austin. He went on to describe the process of obtaining a patent, warning the attendees that the average amount of time to acquire a license is 2 years.

The first phase is the search for prior art, this is where a business would conduct a search to see if their product has already been patented by someone else. This stage is optional as the patent office will conduct their own search; however, Austin advises to do it as he explains that the patent office search is not the “end all-be all” and patent examiners only have so much time to search for a certain patent. There are several times for when you should, as a business, conduct a prior art search, this would be at conception, when your first product is made and once more during launch.

“A patent is a negative right, not a positive privilege” said Austin. This refers to the right to keep someone else from making your product.

The second part of the patent process is the Application Writing phase. In its simplest form, this phase is filling out the application for a patent and then paying for it. This is the costliest part of the process, not because of the patent itself but because of attorney fees in order to get the application. A patent application can cost $5,000 or much more.

The last phase of obtaining a patent is the prosecution phase. This phase is turning in the application and (hopefully) getting approved.

Austin continued by presenting a list of “landmines” that companies might face when creating their invention and the following stages. These possible barriers included the invention itself, any employees, inventor and outside parties. He gave tips and directions on how to close these loopholes.

Do you have intellectual property that needs protecting? Get in touch with Austin by going to his website for more details on how he can help you protect the most important assets your business owns.

But a patent is only a part of the process of going from your concept to launch. To access expert coaching on how to start your business and gain access to many other professionals like Austin you should join the CSUF Startup Incubator as our next Resident entrepreneur. Working with the CSUF Startup Incubator is not free but it should be seen as an investment in your business with the ROI being launching your business sooner and having a clear startup road map for your business. Please contact us at csufentrepreneurship@fullerton.edu for more information on how to become the next entrepreneur to work with us at the CSUF Startup Incubator.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUFConsulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

How to Fund your Startup @ CSUF Startup Incubator

Jim Cooper is an expert on startup funding and at this talk he will go through some of the lesser known funding options for entrepreneurs.

Jim Cooper is an expert on startup funding and at this talk he will go through some of the lesser known funding options for entrepreneurs.

You have a great idea but you need some funds to make it happen. What do you do? [First step, attend this talk at the CSUF Irvine campus this Wednesday, August 2 at 6pm; register here.]

As an entrepreneur, there are many options for funding all with clear pluses and minuses. Our speaker, Jim Cooper of Braid Theory, will discuss what some of these options are but he will be focusing on SBIR funding as a great alternative for startups.

“The Small Business Innovation Research (SBIR) program is a highly competitive program that encourages domestic small businesses to engage in Federal Research/Research and Development (R/R&D) that has the potential for commercialization. Through a competitive awards-based program, SBIR enables small businesses to explore their technological potential and provides the incentive to profit from its commercialization. By including qualified small businesses in the nation”s R&D arena, high-tech innovation is stimulated and the United States gains entrepreneurial spirit as it meets its specific research and development needs.” – sbir.gov

Pizza and soft drinks will be served at this event.

We hope to see you there!

[You will need to purchase a parking permit to park on this campus. Information for parking can be found here: http://www.fullerton.edu/irvinecampus/about/campusmap.php]

Jim Cooper: Jim Cooper has had over 20 years of startups, market research, market intelligence and competitive analysis experience. He has assisted companies enter the United States market, and has helped many other companies entering markets further afield.

He is CTO of Braid Theory, an early-stage startup advisory and consulting group located in Los Angeles

He also created a consultancy, Conscientia Research, and as a full-service Market Research business its goals are to make businesses successful and competitive by employing research to understand markets, so a business doesn’t have to rely on assumptions about how a market works.

He employs a number of services, including market sizing, primary and secondary research, customer validation, market validation, competitive analysis and strategy, regulatory and standards compliance, supply-chain optimization, production analysis and business planning.

Jim has been a Principal Advisor to companies seeking Phase I and Phase II Commercialization through SBIR grants. With his assistance, businesses have utilized his research products to enhance the growth projections for their business and strengthened their market capabilities.

Jim’s specialties include: Market Intelligence, Market Validation Research, Economic Development, Small Business Issues, Competitive Analysis and Strategies, Supply Chain Optimization, Market Entry, Production Strategy, wrapped in timely and actionable recommendations.

Jim is trained in economics, political science, biology and mathematics, in both the United States and his birth country, Australia. He holds positions on business advisory boards, lending his experience and broad knowledge to startups. He is a mentor to CSU students NSF i-Corps teams.

Jim is interested in STEM/STEAM and Linked Learning education initiatives, and how that channels into innovation, and Lean Start-ups. He uses an evidence-based entrepreneurship approach to increase intellectual capital.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Startup Incubator Resident Profiled in OC Business Journal

Recently, CSUF Startup Incubator Resident eStockTIME was featured in the OC Business Journal. The subtitle of the article is One Recent Startup Led By Four 70-Somethings” so you would be forgiven if you didn’t think this was a tech-related startup, but that is not the case. The founders of eStockTIME are working on an app that will help people understand the stock market better and learn strategies to become successful investors.

Having worked with this group this year I can tell you that they have worked diligently on the creation of their app and will soon be releasing a beta version with some pretty cool features. The article in the OCBJ is behind a paywall but if you are a subscriber you can find it here.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge