Tag Archives: CSUF Consulting

CSUF Marketing Consulting Projects Make a Difference

Scott Sorrell

Scott Sorrell, CSUF Entrepreneurship Professor

As many students know, the practical experience one gains during their time in college is the most valuable and is almost always crucial to employers. The CSUF Consulting program empowers students to work with companies and nonprofits in Orange County and Los Angeles County that requires hands on work, giving them practice and a deeper understanding than what a textbook can bring. And the clients get an amazing return on investment in the form of a comprehensive report and presentation focusing on strategically important matters for their organization. These projects focus on what is important to the clients whether that is social media, email marketing, customer retention, or public relations. The possibilities are endless.

One of the courses that features a CSUF Consulting project is Marketing 462: Marketing for Entrepreneurs. Professor Scott Sorrell is one of the professors who teaches this unique course.

CSUF Consulting Team Clear Vision with their professor Scott Sorrell (front left)

CSUF Consulting Team Clear Vision with Professor Scott Sorrell (front left)

Outside the classroom, Scott is the CEO of Sales Adrenaline. He is known as “Mr. Charge Higher Prices” and is a professional speaker and business growth acceleration consultant. He brings his considerable business expertise into the classroom to teach Marketing and Entrepreneurship students fundamentals and tactics that are applicable for small businesses to large, entrepreneurial corporations. Scott augments his course by inviting a variety of guest speakers to his class, all experts in a different area of marketing.

Every semester, the students in Scott’s class work with their clients to develop innovative marketing solutions.  Once assigned to a client, the student teams are assigned a mentor with a wealth of marketing and business experience to help the students more fully develop their recommendations for their client. Once all teams have been assigned a client, they commence their consulting process with an in-depth interview with the client to find out the client’s wants and needs, their weaknesses, what they want to change or improve, and what their goals are for their semester-long project.

Following the interview, the teams work and develop a scope of work that details what they are proposing to provide to their client by the end of the semester. With four to six members on a team and each member responsible for their own section of the project, there are several branches of marketing initiatives that these teams can research and develop. These marketing initiatives that the teams develop for their clients can range from developing a new website, to creating a public relations campaign for the company, to assisting with an entire marketing plan for the organization, and much more. Every project is unique and custom built for each client.

“The course is a lot of work,” Scott admits. However, each project is “a huge opportunity for learning. That’s why I tell my students, ‘Don’t focus on your grade, focus on excellence.’”

CSUF Consulting Team Gravity Ball with their Professor Scott Sorrell (far right)

CSUF Consulting Team Gravity Ball with Professor Scott Sorrell (far right)

At the end of the semester, after meeting with their clients multiple times and discussing with them the progress that they have made in developing a comprehensive marketing strategy report, each team delivers a comprehensive presentation to their client where they discuss their findings with them and how best to implement their recommendations.

Collectively, the students will spend hundreds of hours on each project in order to create an actionable plan that their clients can implement right away. “Many students will say it’s the hardest course they’ve ever taken,” Scott points out. However, the difficult workload and sacrifice required of the students that take Marketing 462 hasn’t seemed to deter students away from their positive outlook on the course: “I’ve had students tell me they’ve learned more in this class than their entire college education combined,” he adds.

One of the overlooked benefits for the clients who have a CSUF Consulting project done for them is that the teams can review their client’s current or potential marketing plans and determine whether or not the ROI justifies their continuation. “What those students come to understand and appreciate is that they just succeeded in saving the client probably tens of thousands of dollars pursuing a marketing avenue that would have been a dead end for them,” states Scott.

In addition to the course helping students gain experience, it also significantly helps the clients because they get amazing work at an amazing price. They pay a relatively small “donation-sized” fee to have a CSUF Consulting team develop innovative marketing solutions for their company. The work that these teams do helps clients develop ideas that they otherwise wouldn’t be able to with their current resources and because CSUF Consulting teams provide a fresh perspective that can unearth hidden opportunities.

The course also requires a lot of work from a professor standpoint. In addition to regular duties all professors have, such as giving quizzes, midterms, and other assignments, Scott manages and mentors all of his consulting teams. This consists of multiple critiques and reviews of each team’s letter of engagement, reading up on the periodic individual section reports, staying in communication with the teams and their clients, evaluating their final presentations and then reviewing their final reports (which can run upwards of 200 pages).

But despite the endless work, Scott doesn’t seem to regret taking on the position one bit, “Why do I do it? Love. I love these students. I love giving to them because they’re an amazing investment.”

Students interested in the Marketing 462 course or companies interested in applying to be a client for future consulting projects that take place during the fall and spring semesters every year can contact Client Project Specialist Charlesetta Medina at cymedina@fullerton.edu or visit the Center for Entrepreneurship office, located in room 3280 at Steven G. Mihaylo Hall on campus.

Written by Traci Muldoon


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/IncubatorFor more details on how CSUF

Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Consulting Teams Profiled in OC Register

The OC Register recently published an article about our excellent CSUF Consulting teams! Here’s an excerpt:

CSUF Center for Entrepreneurship Director John Bradley Jackson’s marketing consulting team took third place in the Undergraduate Specialized portion of the competition. That team conducted an intensive review of its client’s current marketing efforts and created a strategic plan on how to achieve the goals as set out by the client. The team consisted of Stacy Goldstein, Emma Osman, Johnathon Veta, Andrew Goclowski, Tristan Schmitt and Jenny Frolova. Curtis Chan, founder of Chan & Associates and Cognitive Impact, was their mentor.

“Collaboration was the key to this project. Our client was the Fullerton College Foundation and they were open to the students working with them to develop an in-depth marketing strategy plan for them to increase the volume of donations coming in. On our end, the team worked very hard and I am proud of their report and the fact that they did so well in the competition,” Jackson said.

Including these two teams, the CSUF Consulting program has finished in the Top 10 of the SBI national competition 31 times.

Congratulations again to Dr. Lorenzo Bizzi’s and Center for Entrepreneurship Director John Bradley Jackson’s CSUF Consulting teams for doing such tremendous work!


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Consulting Teams Place Second, Third in National Competition

CSUF Consulting Helps Small BusinessIn this week’s CSUF Entrepreneurship Insider Director John Bradley Jackson talks about the two CSUF Consulting teams that did very well in a national competition.

Two of our CSUF Consulting teams finished second and third in their respective categories at the Small Business Institute’s national consulting report competition. This is a great honor for us and these awards increase our total number of national awards to thirty-one!

Dr. Lorenzo Bizzi’s MBA team placed second nationally in the Graduate Comprehensive report category. Lorenzo’s team worked hard to develop a comprehensive strategy report for their client, Orange County Fair and Events Center. This is Lorenzo’s first Top 10 finish in the competition!

One of my teams finished third nationally in the Undergraduate Specialized category. Their report for the Fullerton College Foundation focused on developing innovative strategies to increase donations to Fullerton College. I’m very proud of them!

SBI was formed in 1976 and is the premier organization dedicated to field-based student consulting and outreach to small businesses. The institute has 130 universities across the country. The mission of the Small Business Institute® is to be the premier provider of professional development for those engaged in experiential student team consulting and related entrepreneurship education, research and activities.  SBI is the link between business, education and community.

More info on these amazing teams can be found on our post titled: CSUF Consulting Places Second, Third In National Competition.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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CSUF Consulting Teams Finish Second, Third in National Competition

CSUF Consulting Helps Small Business

Every year, the CSUF Consulting program works with over 100 clients to help them improve their businesses in a number of key ways, including: Marketing, Operations, Finance, Accounting, and General Strategy. From these projects we enter one undergraduate and one MBA project into a national consulting competition for universities. Out of the hundreds of universities who entered this competition both of our teams finished in the Top 3 in their categories!

Dr. Lorenzo Bizzi’s MBA Capstone team took home the second place prize in the Graduate Comprehensive Project category, which means they did a comprehensive review of their client’s business and created a general strategy report for them based off of their observations and research. This is the first Top 3 finish for Dr. Bizzi; his team consisted of: Jennifer Pueblo, Rossana Alvarez, Hanisha Balani, Amber Soares, Leo Lee, and Bown Guan and their client was Orange County Fair and Events Center.

This was an invaluable experience which not only exposed the team to the world of consulting, but also helped to create and cement life-long professional and personal contacts. Access to Dr. Bizzi’s knowledge and expertise served as an instrumental force to focus and guide our consulting project which in the end, validated everything we learned but may not be able to be fully utilized in our day-to-day careers,” said MBA team member Rossana.

CSUF Center for Entrepreneurship Director John Bradley Jackson’s marketing consulting team took the third place honors in the Undergraduate Specialized portion of the competition, which means that the team did an intensive review of their client’s current marketing efforts and created a strategic plan on how to achieve the goals as set out by the client. This is the fifth time that one of Professor Jackson’s teams have finished in the Top 3 since he has been teaching at Cal State Fullerton and his team consisted of: Stacy Goldstein, Emma Osman, Johnathon Veta, Andrew Goclowski, Tristan Schmitt, and Jenny Frolova; Curtis Chan, founder of Chan & Associates and Cognitive Impact, was their mentor.

“Collaboration was the key to this project. Our client was the Fullerton College Foundation and they were open to the students working with them to develop an in-depth marketing strategy plan for them to increase the volume of donations coming in. On our end, the team worked very hard and I am proud of their report and the fact that they did so well in the competition,” said Director Jackson.

Stacy Goldstein, one of the students working on the undergraduate project with Professor Jackson, had this to say about her experience working on this project: “For me, the best value I got out of doing the project was working with a great team. A lot of students, myself included, dread the “evil” group projects. While I can’t claim to have ever had a truly terrible team in my academic career, I can boast this team was the best. A positive group project experience like that in an academic setting is so very rare, and I’m glad to have experienced it.”

This competition is hosted by the Small Business Institute (SBI), a national organization that promotes and supports universities in employing high impact practices in their courses like consulting projects. Including these two teams, the CSUF Consulting program has now finished in the Top 10 of the SBI National competition 31 times. We’re looking forward to many more wonderful projects and many more exemplary clients like the ones we worked with for years to come.

[03/21/17 Edit: Added in quote by MBA team member Rossana Alvarez and included her name on the list of students on the MBA team]


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

One Way To Become A Better Entrepreneur

Becoming better at anything takes a lot of work and, as you will find out in this edition of the CSUF Entrepreneurship Insider from Center for Entrepreneurship John Bradley Jackson, working with a CSUF Consulting team is one way to achieve that goal.

It is said that curiosity killed the cat but I do not know of a single successful entrepreneur who has heeded that warning. In fact, it’s just the opposite; curiosity is in every entrepreneur’s DNA.

Every entrepreneur I know makes time to learn new things and expose themselves to new ideas. Whether they are attending a talk to learn how to give a great pitch to investors or engaging in a consulting project with one of our CSUF Consulting teams to learn new business techniques they have committed themselves to continuously improving themselves and, by extension, their businesses.

Of the many benefits that our CSUF Consulting clients receive one of the most important is a more thorough understanding of how to think and act like an entrepreneur. Through close collaboration with our consulting teams, our clients are able to internalize the processes by which they can think and act more strategically about their businesses. These lessons tend to stick with our clients for a lifetime and there is always something new to learn.

We are still looking for clients for the spring semester and if you are interested in becoming a client or know of a company that would be a good fit for the CSUF Consulting program please fill out an application and submit it to Client Project Specialist Charlesetta Medina via email at cymedina@fullerton.edu or give her a call at (657) 278-8243.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Last Chance to work with CSUF Consulting this Semester

CSUF Consulting

CSUF Consulting team that won a national consulting competition for the work they did for their client

We almost have all of the clients we need for CSUF Consulting this semester but there are still a couple of openings for businesses that are looking for fresh insights and creative solutions. Also check out the events and office hours we have scheduled in this edition of the CSUF Entrepreneurship Insider.

“Any business that is looking for new insight and creativity would definitely benefit from this program.”
Kathy Proffit, Anderson Bat Company
As was the case with Anderson Bat Company I believe that any business can benefit from an engagement with a CSUF Consulting team because a fresh perspective is what is needed to identify opportunities or develop solutions for pressing issues.We have a couple of spots open during the spring semester for businesses that want to benefit from the “new insights and creativity” that CSUF Consulting teams bring to every project they work on. Companies that embrace this opportunity will work with a CSUF Consulting team over the next three months to develop a comprehensive plan tackling one of the following disciplines:

  • Overall Strategy
  • Finance/Accounting
  • Human Resources/Leadership

If you are interested in becoming a client or know of a company that would be a good fit for the CSUF Consulting program please fill out an application and submit it to Client Project Specialist Charlesetta Medina via email at cymedina@fullerton.edu or give her a call at (657) 278-8243.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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A New Semester Begins at CSUF

center-for-entrepreneurship-csuf-startup-incubatorA new semester begins at Cal State Fullerton! Take a look at what is in store in this edition of the CSUF Entrepreneurship Insider.

For most of Cal State Fullerton the spring semester begins today and there are many things to look forward to during the semester at CSUF Entrepreneurship.

Over the next couple of weeks our students will begin their consulting projects for local businesses. These projects are tremendous opportunities for our students to apply what they learn in the classroom to real world situations and they offer a great value to our clients as well. We are still recruiting clients for this semester and if you know of a company that could benefit from working with a team of CSUF students please get in touch with Client Project Specialist Charlesetta Medina at (657) 278-8243 or at entrepreneurship@fullerton.edu.

At the CSUF Startup Incubator we have many events and office hours already scheduled and there are more in the works. This week startup specialist Jim Cooper will have office hours on Friday and this Wednesday I will be hosting a seminar titled How to Pitch to an Investment Panel. We have some big things in the works for the CSUF Startup Incubator that we will be announcing in the near future!

For current CSUF students we will be hosting the CSUF Business Plan Competition. Many CSUF students have great business concepts but they are trepidatious about taking the leap into entrepreneurship and the CSUF Business Plan Competition is a powerful way to help them take that first step. More details about how to enter will be available shortly but, for now, you can view our post on last year’s competition.

As the semester unfolds I will make sure to keep you up-to-date on all of the interesting and inspiring events and stories that happen in the CSUF Entrepreneurship community.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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