Tag Archives: CSUF Consulting

Work with the CSUF Entrepreneurship Team this Fall

In this edition of the CSUF Entrepreneurship Insider we talk about how every entrepreneur needs a team and how one of the teams from our CSUF Consulting program can help you get new things done.

We recently published a post called The “Three T’s” of Starting a Business and one of the the “T’s” is Team. Having a great team is something that every entrepreneur should develop and nurture from startup to established business. Entrepreneurs cannot do everything and empowering others to work with you to build something better is how to really get great things done.

But every team, no matter how much it excels, needs a boost every now and then; an injection of fresh ideas and a strategy for how to do things more efficiently and effectively. That is where CSUF Consulting teams come in. Our teams work with new and existing businesses over the course of a semester to develop innovative strategies for our clients.

These strategies can focus on improving synergies with strategic partners, conducting market research for new products or services, and many other facets of a business. Chances are, most of the entrepreneurs who are reading this have thought about improving a part of their business but have not had the time to do it. Now is always the right time to improve and please contact us at (657) 278-8243 to find out how we can help.

Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Getting New Things Done with CSUF Entrepreneurship

In this edition of the CSUF Entrepreneurship Insider (sign up to get this newsletter delivered to your email box every week) Director John Bradley Jackson highlights the new book by Professor David Obstfeld: Getting New Things Done. Getting new things done requires people to work together towards a common goal and for businesses that means developing new ideas and creative solutions. The CSUF Consulting program is designed to help business do this and we are currently accepting applications from businesses now for the fall semester. Read ahead to find out how to apply.

Getting New Things Done is CSUF Entrepreneurship Professor David Obstfeld’s new book published by Stanford University Press. In this book, David lays out a framework for how new things are accomplished and he cites many examples of this process in action. It’s a thoroughly researched work and it definitely has value for anyone who wants to have a better understanding of how innovation happens.

One of the key insights from David’s book is that innovators do not operate in a vacuum. Innovations need support to take hold and that support can come in many different ways. Take, for example, the CSUF Consulting program. We work with dozens of businesses every semester to help them develop innovative solutions for their toughest problems. Whether the difficulty lies in their marketing plan, operations, accounting systems, or their company’s culture, our teams of students are able to create actionable solutions for our clients.

We are recruiting clients for the fall semester right now and if you or a business that you know could benefit from working with one of our CSUF Consulting teams please give Project Client Specialist Charlesetta Medina a call at (657) 278-8243 for more information on how one of our consulting teams can help you get new things done.

Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Work with Cal State Fullerton to Grow or Start your Business

The CSUF Entrepreneurship Insider is a great way to learn about all of the things that the CSUF Entrepreneurship community is doing. But why not take it a step further and work with our program as a client of either our CSUF Consulting program or at the CSUF Startup Incubator?

Entrepreneurs think big.

They see problems as opportunities and act. But sometimes there just aren’t enough hours in the day to explore every great idea and these missed opportunities have huge consequences.

That’s where CSUF Consulting and the CSUF Startup Incubator can help.

For decades, the CSUF Consulting program has helped small and large companies develop strategic initiatives in a wide range of areas, including: operations, leadership, accounting, and marketing. The focus of each of these projects are determined by the client and the work of developing the strategy is done by Cal State Fullerton students with input from the client throughout the consulting engagement. Students who have worked on these projects have gone on to work in prestigious consulting firms, as employees in a company that they consulted for at CSUF, or even as entrepreneurs themselves. They are creative individuals who develop powerful solutions for their clients.

It’s a tremendous program that I am honored to be involved in as the Director and as a professor. The fall semester is quickly approaching and if you or a company that you know could benefit from one of our reasonably priced consulting projects please get in touch with Client Project Specialist Charlesetta Medina at cymedina@fullerton.edu for more information.

What the CSUF Consulting program does for existing businesses the CSUF Startup Incubator does for entrepreneurs who are looking to start something new. The entrepreneurs we work with at the Incubator are energetic innovators who are looking for coaching on how to get from concept or prototype to launch. And each of these entrepreneurs also gets the benefit of working with one of our CSUF Consulting teams as well. You can get in touch with me for more information on this program.

On Wednesday at 6pm at the CSUF Irvine campus we are hosting a seminar titled How to Charge Higher Prices & Get Your Customers to Thank You For It. The speaker is CSUF Entrepreneurship Professor Scott Sorrell and we hope to see you there!

Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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CSUF Consulting Projects are Special

CSUF Consulting Team Clear Vision with their professor Scott Sorrell (front left)

CSUF Consulting Team Clear Vision with their professor Scott Sorrell (front left)

As you will read in this week’s CSUF Entrepreneurship Insider, our CSUF Consulting projects are special. I’ve worked on these projects as a student, mentor, and as a client so I know our program from just about every vantage point possible and I can safely say that they provide tremendous value for all involved, especially for the clients of our program. For a comparatively small consulting fee, clients receive a comprehensive plan that targets a particular part of their company and while most clients believe their number one need to be marketing or sales I can tell you that some of our greatest successes come from projects that focus on other areas like leadership, operations, or finance.

Also, we do have an event in Placentia this week focusing on how entrepreneurs should be leveraging social media to their benefit. Social media is now a well entrenched part of the normal marketing mix and it’s just one of the many things that our CSUF Consulting teams can help established businesses with and the CSUF Startup Incubator can help startups with.

Director Jackson is on a well deserved two week vacation so he asked me (Entrepreneur in Residence Travis Lindsay) to fill in for this week’s CSUF Entrepreneurship Insider newsletter. Without further ado, let’s get to it.

This Wednesday at 6pm in Placentia we are hosting a talk on how entrepreneurs can be using social media more to their advantage. It is definitely an important topic and I hope you can make it; I’m certain you will learn a lot from the speaker, Jessica Joy Reveles.

Having a good social media plan is a must for any business but it is only a part of the overall marketing mix. More needs to be considered and planned for and that is exactly what Professors like Scott Sorrell do every semester with their CSUF Consulting teams. In one of our recent articles, we interviewed Scott to find out exactly what our clients can expect from an engagement with one of our teams:

“There are several branches of marketing initiatives that these teams can research and develop. These marketing initiatives that the teams develop for their clients can range from developing a new website, to creating a public relations campaign for the company, to assisting with an entire marketing plan for the organization, and much more. Every project is unique and custom built.”

Having worked on dozens of these projects as a student, a mentor, and as a client I can personally vouch for how special these projects are. For clients, a CSUF Consulting team can unearth many opportunities that they otherwise would never have known about. Take, for example, Andrew Lee. He was one of our clients from the recently concluded spring semester who found out how special our projects can be firsthand.

“They took [the project] as far [as they possibly could], as if they were a partner with my group. That was great!”

Incidentally, we are now recruiting clients for the fall semester for our CSUF Consulting program. If you know of a company or have a company that could benefit from one of these projects please get in touch with Client Project Specialist Charlesetta Medina at cymedina@fullerton.edu or (657) 278-8243.

Sincerely,

Travis Lindsay
Entrepreneur in Residence
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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CSUF Consulting Team Helps LA County Small Business with Marketing Plan

 “I needed to make a change.”

After years of feeling like he was putting his job as a police officer before his family, Andrew Lee just wanted to find a way to make a living and still have time to play cops and robbers with his sons. With a dream and a webpage, Andrew found his niche.

tomato bathAndrew’s small business started when he decided to board dogs at his Diamond Bar home. From there the seeds for Diamond Bar Dogs and Estate Management were planted.  Andrew’s daily tasks have now gone past boarding and walking dogs. Diamond Bar Dogs not only provides professional animal services such as feeding but they get into the nitty gritty of dog care such as administering tomato baths for dogs who have been attacked by skunks. Although the business had started out offering pet services they have now expanded to landscaping, dry cleaning services, and provides private transportation.

For almost five years, Diamond Bar Dogs has had a profitable income stream but after 14-months of no new clients, Andrew decided to move in a new direction and entrust his company to the students of California State University, Fullerton’s Consulting program. Andrew worked with six CSUF students who spent time evaluating his company, working alongside him, and presenting Andrew with their recommendations for Diamond Bar Dogs. Andrew complimented the group, which included Danny Corona, Steven Allen, Jonny May, Khoi Pham, Reuben Ponce De Leon, and Ally Sanchez.  “They were willing to sacrifice and maybe even go beyond what they needed to. So, that was beyond my expectations,” Andrew said of his experience with the team.

After their initial meeting with Andrew to get a better understanding of his goals, the consulting team went to work. After hundreds of hours spent evaluating the business, taking time to get an up close and personal look at operations, such as helping getting the dogs ready for walks, they put their heads together and came up with an in-depth list of ideas to take Diamond Bar Dogs and expand its customer base. The most significant piece of advice that Andrew took from the group was the need for marketing his business. At the end of the presentation Andrew asked the group what they thought was the one thing he needed to concentrate on in order to improve his business. Their resounding answer: Marketing.

CSUF Consulting Team

Andrew (fourth from left) and his CSUF Consulting team

“It is something I think I’ve ignored…. My own idea of marketing is a company vehicle with signage on it,” Andrew said.

After this was brought to his attention, Andrew’s next question was how they thought he could improve in this area. From here they discussed using mailings and online marketing to garner new clientele. They even discussed getting a second vehicle, an idea with which Andrew had toiled with on his own.  The team then presented him with a comprehensive strategic plan they developed for how he could implement their recommendations for a new marketing plan. They even went as far as providing Andrew with quotes for marketing services that would fit his needs and purchasing a domain name.

At the end of his time with the CSUF consulting team, Andrew had an outsider’s look at what he could implement in his business to help it become even better than it is. Andrew went on to compliment the level of commitment he received from the CSUF Consulting group he worked with and talked about how he appreciated the work that was completed.

“They took it as far, as if they were a partner with my group. That was great,” said Andrew.

DrewanddogAndrew promised himself and his group that he would commit to 2-3 of their proposals and apply it to his future business plan. He went on to say that he would recommend local small businesses, such as restaurants, to become a client of the CSUF Consulting program. He also believes that businesses that may not have the resources, such as time or expertise to grow their business, should consider becoming new clients.

Do you have a business that you think can benefit from our consulting program? We at the Center for Entrepreneurship are always looking for new clients. For information on how a CSUF Consulting team can craft a custom consulting report for your company, please contact our Client Project Specialist, Ms. Charlesetta Medina, at cymedina@fullerton.edu or (657) 278-8243.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Marketing Consulting Projects Make a Difference

Scott Sorrell

Scott Sorrell, CSUF Entrepreneurship Professor

As many students know, the practical experience one gains during their time in college is the most valuable and is almost always crucial to employers. The CSUF Consulting program empowers students to work with companies and nonprofits in Orange County and Los Angeles County that requires hands on work, giving them practice and a deeper understanding than what a textbook can bring. And the clients get an amazing return on investment in the form of a comprehensive report and presentation focusing on strategically important matters for their organization. These projects focus on what is important to the clients whether that is social media, email marketing, customer retention, or public relations. The possibilities are endless.

One of the courses that features a CSUF Consulting project is Marketing 462: Marketing for Entrepreneurs. Professor Scott Sorrell is one of the professors who teaches this unique course.

CSUF Consulting Team Clear Vision with their professor Scott Sorrell (front left)

CSUF Consulting Team Clear Vision with Professor Scott Sorrell (front left)

Outside the classroom, Scott is the CEO of Sales Adrenaline. He is known as “Mr. Charge Higher Prices” and is a professional speaker and business growth acceleration consultant. He brings his considerable business expertise into the classroom to teach Marketing and Entrepreneurship students fundamentals and tactics that are applicable for small businesses to large, entrepreneurial corporations. Scott augments his course by inviting a variety of guest speakers to his class, all experts in a different area of marketing.

Every semester, the students in Scott’s class work with their clients to develop innovative marketing solutions.  Once assigned to a client, the student teams are assigned a mentor with a wealth of marketing and business experience to help the students more fully develop their recommendations for their client. Once all teams have been assigned a client, they commence their consulting process with an in-depth interview with the client to find out the client’s wants and needs, their weaknesses, what they want to change or improve, and what their goals are for their semester-long project.

Following the interview, the teams work and develop a scope of work that details what they are proposing to provide to their client by the end of the semester. With four to six members on a team and each member responsible for their own section of the project, there are several branches of marketing initiatives that these teams can research and develop. These marketing initiatives that the teams develop for their clients can range from developing a new website, to creating a public relations campaign for the company, to assisting with an entire marketing plan for the organization, and much more. Every project is unique and custom built for each client.

“The course is a lot of work,” Scott admits. However, each project is “a huge opportunity for learning. That’s why I tell my students, ‘Don’t focus on your grade, focus on excellence.’”

CSUF Consulting Team Gravity Ball with their Professor Scott Sorrell (far right)

CSUF Consulting Team Gravity Ball with Professor Scott Sorrell (far right)

At the end of the semester, after meeting with their clients multiple times and discussing with them the progress that they have made in developing a comprehensive marketing strategy report, each team delivers a comprehensive presentation to their client where they discuss their findings with them and how best to implement their recommendations.

Collectively, the students will spend hundreds of hours on each project in order to create an actionable plan that their clients can implement right away. “Many students will say it’s the hardest course they’ve ever taken,” Scott points out. However, the difficult workload and sacrifice required of the students that take Marketing 462 hasn’t seemed to deter students away from their positive outlook on the course: “I’ve had students tell me they’ve learned more in this class than their entire college education combined,” he adds.

One of the overlooked benefits for the clients who have a CSUF Consulting project done for them is that the teams can review their client’s current or potential marketing plans and determine whether or not the ROI justifies their continuation. “What those students come to understand and appreciate is that they just succeeded in saving the client probably tens of thousands of dollars pursuing a marketing avenue that would have been a dead end for them,” states Scott.

In addition to the course helping students gain experience, it also significantly helps the clients because they get amazing work at an amazing price. They pay a relatively small “donation-sized” fee to have a CSUF Consulting team develop innovative marketing solutions for their company. The work that these teams do helps clients develop ideas that they otherwise wouldn’t be able to with their current resources and because CSUF Consulting teams provide a fresh perspective that can unearth hidden opportunities.

The course also requires a lot of work from a professor standpoint. In addition to regular duties all professors have, such as giving quizzes, midterms, and other assignments, Scott manages and mentors all of his consulting teams. This consists of multiple critiques and reviews of each team’s letter of engagement, reading up on the periodic individual section reports, staying in communication with the teams and their clients, evaluating their final presentations and then reviewing their final reports (which can run upwards of 200 pages).

But despite the endless work, Scott doesn’t seem to regret taking on the position one bit, “Why do I do it? Love. I love these students. I love giving to them because they’re an amazing investment.”

Students interested in the Marketing 462 course or companies interested in applying to be a client for future consulting projects that take place during the fall and spring semesters every year can contact Client Project Specialist Charlesetta Medina at cymedina@fullerton.edu or visit the Center for Entrepreneurship office, located in room 3280 at Steven G. Mihaylo Hall on campus.

Written by Traci Muldoon


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/IncubatorFor more details on how CSUF

Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Consulting Teams Profiled in OC Register

The OC Register recently published an article about our excellent CSUF Consulting teams! Here’s an excerpt:

CSUF Center for Entrepreneurship Director John Bradley Jackson’s marketing consulting team took third place in the Undergraduate Specialized portion of the competition. That team conducted an intensive review of its client’s current marketing efforts and created a strategic plan on how to achieve the goals as set out by the client. The team consisted of Stacy Goldstein, Emma Osman, Johnathon Veta, Andrew Goclowski, Tristan Schmitt and Jenny Frolova. Curtis Chan, founder of Chan & Associates and Cognitive Impact, was their mentor.

“Collaboration was the key to this project. Our client was the Fullerton College Foundation and they were open to the students working with them to develop an in-depth marketing strategy plan for them to increase the volume of donations coming in. On our end, the team worked very hard and I am proud of their report and the fact that they did so well in the competition,” Jackson said.

Including these two teams, the CSUF Consulting program has finished in the Top 10 of the SBI national competition 31 times.

Congratulations again to Dr. Lorenzo Bizzi’s and Center for Entrepreneurship Director John Bradley Jackson’s CSUF Consulting teams for doing such tremendous work!


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents