Late last week we found out that one of our CSUF Consulting teams placed third in a major national competition!
The team was awarded this prestigious award for their diligent work developing a comprehensive marketing plan for their client, Open Castings (which has on its team alumni and donors to the Center for Entrepreneurship Will and Bill Taormina as well as Trevor Heath). On the CSUF Consulting team were Chad Armstrong ’17, Mary Cho ’17, Jonny May ’17, and Rachel Herzog ’18. Their mentor was Bob Godlasky and their professor was John Bradley Jackson.
“The client was Open Castings, an online platform that makes it easy for actors to audition for roles and casting directors to find the best candidate. Its unique value proposition was to allow actors to use a smartphone to submit an audition tailored to a specific role. This gives actors and directors the freedom to submit and screen auditions at times most convenient for them, saving time and money,” explains Rachel Herzog. She continued, “The purpose of the consulting project was to help Open Castings better understand their customer and build a go-to-market strategy. The scope of work included customer interviews and surveys, a feasibility study, business model development, a competitive analysis, and a customer acquisition growth strategy.”
Throughout the semester the team worked in close concert with their client, which as Chad Armstrong notes, is a tremendous benefit for the overall quality of the project:
Our client was ideal. Will Taormina was attentive, motivating, and a great communicator. We had a terrific give and take with him. He listened to our ideas and/or questions, absorbed them, and often took action on the spot, making phone calls, finding information, scheduling meetings, or doing whatever it took to give us the best chance for success. Will was gracious with his time and resources. He attended class regularly and often brought surprises like a basket of cookies or progress updates based on the action he and his team took from our input. Little things like that may not seem like a lot but they gave us energy and motivated us to do even more than we thought we could.
The team’s mentor, Bob Godlasky, concurred with Chad’s assessment but he also highlighted the superlative nature of the team commenting, “Over my 44 year business leadership career I measured my men and women on a bell curve trying to assess their; intelligence, motivation, and interpersonal skills. I would rate Rachel, Mary, Chad and Jonny in the top decile of all management people I’ve known in my lifetime.”
The CSUF Consulting program works with more than 100 clients every year to develop comprehensive strategic plans in a number of different areas including marketing, operations, and finance. Clients come from all kinds of industries and in all sizes but they all come with a common goal in mind: growth.
We are currently in the process of recruiting growth-minded clients for the summer and fall sessions. If you or a business you know of could benefit from having a CSUF Consulting team like the nationally acclaimed one in this article then please get in touch with Client Project Specialist Charlesetta Medina at 657-278-8243 or by emailing her at firstname.lastname@example.org. Charlesetta will help walk you through the CSUF Consulting process and determine how one of our teams can help your business grow.
Keep in touch with the weekly CSUF Entrepreneurship Insider:
For more details on CSUF Entrepreneurship:
For more details on how we help people become entrepreneurs:
For more details on how CSUF Consulting can help businesses thrive:
Attend one of our events for entrepreneurs or sign up for a free mentoring session:
Knowledge @ CSUF Entrepreneurship: