Category Archives: Student Consulting

CSUF Consulting Gets Results!

One of my favorite success stories from our consulting program is HCP National.

The owner of HCP National is William Dyer, a CSUF alumni who understands the power of our consulting program. This insight has led him to engaging in multiple consulting projects with our program over the years with great results.

For one of these projects he challenged our student consulting team to develop a customer retention strategy. The students got to work immediately researching similar strategies in this industry (medical malpractice insurance) and applied many of the lessons that they had learned in the classroom. By the end of the project the team had developed a gold standard strategy that William and his team quickly implemented.

One of the areas that our team worked on for the next project was the development of an integrated online marketing strategy that reaches doctors. Through the utilization of lessons learned in the classroom and with the guidance of their experienced mentor and my advice they were able to develop a comprehensive marketing strategy that HCP National implemented to more effectively reach their target market.

Success stories like these are not hard to come by in our program. When you mix together bright students, a cutting edge entrepreneurial curriculum, and dedicated mentors from the private sector there are no limits to what our program can accomplish for businesses.

We are now less than a month away from the start of the fall semester and if your company or a company that you know of could benefit from engaging in a project with us please get in touch with Client Project Specialist Charlesetta Medina. She is an active entrepreneur who has an amazing ability to distill and orient client’s needs in our program so that they are poised for success from the outset. Please give her a call at (657) 278-8243 to find out more information.

“We found the students to be energetic, insightful and knowledgeable beyond their years…we value the experience with them.”

– Craig Smith, CEO, Interfresh, Inc.


If you are interested in becoming a client of our consulting program please contact Client Project Specialist Charlesetta Medina at (657) 278-8243 to find out how we can tailor a project to fit your business’ needs.

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Cal State Fullerton Mentoring Program

CSUF Entrepreneurship Consulting

Angeli Menta (second from left) mentored this team of awesome CSUF Entrepreneurship students who ended up winning a national competition for excellence in consulting.

Mentors are a pivotal component of the CSUF Entrepreneurship program. We have dozens of student teams every semester working on consulting projects for local businesses and on developing their own startups. It’s an amazing process that helps bring real life situations into the classroom for our students and the mentors serve as an invaluable bridge between the academic and the practical.

We are looking for a few more businesspeople to serve as mentors in our program to help our students develop the skill sets necessary to compete in the real world. You don’t need to have decades worth of experience or have started multiple paradigm changing companies. That would be cool but we’ve found that the ideal mentors are people who care about helping the students grow as people and as professionals.

For each of our classes we ask mentors to attend approximately ten times throughout the semester for about an hour each time. For mentors in classes with consulting projects, which is most of them and is noted below, there will probably be a couple onsite visits with the client as well. Overall, mentoring in our program requires a couple hours a week on average over the course of about thirteen weeks.

If you are interested in becoming a mentor in our program please send us a message at csufentrepreneurship@fullerton.edu. I can answer any of your questions and get you in touch with the professors. And if you have any recommendations on people who would make a good mentor please let them know about us.

Below you will find the list of classes for which we still need mentors. All of them have student teams doing consulting projects for local businesses except for the first one listed, Business Administration 410, where teams are developing  business plans for their concepts.

Business Administration 410 – Starting and Managing a Professional Practice/Small Business
Professor: Jeff Longshaw
Time: Wednesday 4:00pm to 6:45pm

Management 461 – Entrepreneurial Management (Consulting)
Professor: Tom Miller
Time: Wednesday 7:00pm to 9:45pm

Marketing 462 – Marketing for Entrepreneurs (Consulting)
Professor: Scott Sorrell
Time: Tuesday 7:00pm to 9:45pm

Accounting 463 – Financial Controls for Entrepreneurs (first section) (Consulting)
Professor: Tom Miller
Time: Monday 7:00pm to 9:45pm

Accounting 463 – Financial Controls for Entrepreneurs (second section) (Consulting)
Professor: Tom Miller
Time: Tuesday 7:00pm to 9:45pm

Management 464 – Entrepreneurial Leadership (first section) (Consulting)
Professor: Jack Mixner
Time: Monday 7:00pm to 9:45pm

Management 464 – Entrepreneurial Leadership (second section) (Consulting)
Professor: Atul Teckchandani
Time: Wednesday 1:00pm to 3:45pm

Can Your Company Benefit from a CSUF Consulting Team?

CSUF MBA 2nd Place Finishing Team

A CSUF Business Consulting Team can help your business in many ways, including:

  • Develop in-house talent
  • Retain valuable employees
  • Improve company culture
  • And much more…

Our teams of students work with a time-tested process that has been used to help over 3,100 clients. With the support and supervision of an experienced professor and mentor from the private sector our teams develop a custom scope of work including key deliverables and timelines.

For a quarter of a century our consulting program has won dozens of national awards for its excellence. And our clients have many great things to say about us, including this from Bernie Spear of Preston Scientific:

This was for and away the best experience we ever had with an outside consultant. The results were worth possibly 20 or 30 times the small fee we paid.

Interested in learning more about our stellar consulting program and what it can do for your business? Fill out this short form and we will be in touch to answer all of your questions and to discuss ways in which we can benefit your company.

We have assisted many companies over the years in many different industries. In fact, listen to what brother and sister team Tam & Linh Nguyen of Advance Beauty College had to say about their expectations and experiences participating in our program.

Each client engagement takes place during the course of a semester and our teams regularly spend more than 150 hours on a single project.

If you are interested in working with a CSUF Consulting Team please fill out the form below and we will be in touch ASAP to answer your questions and (hopefully!) get started on a Scope of Work for your project!

CSUF Entrepreneurship Client Recruiting Season is now Open

CSUF Business ConsultingEvery business has, or at least should have, a leader. This is the person who is responsible for the company’s strategy, who makes the tough decisions, who is the person that is ultimately responsible for the business’ success or failure. And this person, at least the good ones, know that they cannot do it alone. They realize that the people who are working for the company are assets.

But can you honestly say that you are getting the most out of your assets? Do you know a leader who thinks he is but is really squandering a lot of that value? That’s where we come in. Our program has done hundreds of consulting cases dealing with organizational development issues. Continue reading

CSUF Business Consulting in Orange County Sparks Innovation

Charlesetta Medina helps business students

The Center for Entrepreneurship’s Small Business Institute has been at the forefront of innovation in the Orange County market for decades. Every year, we place student teams with local companies to help spur business innovation in marketing, sales, finance, operations, and leadership. These teams of mostly graduating seniors are paired with mentors from the private sector and their professors and they end up having a huge economic impact not only for the businesses that they do consulting projects for but for the region as well.

Recently, Ms. Charlesetta Medina, Manager with the Small Business Institute, was interviewed by the Daily Titan about how we’re able to help local businesses. Here is a taste of what was in the story:

The SBI is a national non-profit organization in its 39th year of business. The center is part of the 14 Centers of Excellence within the Steven G. Mihaylo College of Business and Economics and a program for entrepreneurship.

“We’re a very tiny center but we do make a huge economic impact,” Medina said. “So when you talk about the value for small businesses in our local economy, it’s key.”

That’s what’s really began to turn our economy, is the ability for those small businesses to have held on and still allow for new ones to emerge, Medina said.

Medina reaches out directly by mail to nearly 20,000 local businesses. Then she takes those responses and figures out, “is (SBI) a benefit to them.”

The students involved in SBI take on about 40 small businesses per semester and close to 100 businesses a year.

“They get to work in a team environment, with support and resources from the center, from mentors and from faculty,” Medina said. “And they’re able to bring that really fresh perspective to businesses, many of whom may have been in business for a number of years and they feel like they know their business very well.”

Yet, the generation of students now are able to bring new insight and a new perspective on how to do some of those same tasks, in new and innovative ways that helps that business, Medina said.

To read the rest of the story please click here.

Wouldn’t you like to have this kind of work done for your company? Maybe you know of a company that would benefit from our services. Either way, if you are interested in our services please contact Ms. Charlesetta Medina at 657 278 3464 or by email  at cymedina@fullerton.edu to find out more about our program.

CSUF Students Help Companies Develop Better Leadership Practices

Woman Diligently Working

In the Leadership and Human Resources Student Consulting Program, our goal is to understand the client’s business and then use that understanding along with an objective lens to help address the leadership and HR challenges the client is facing. It is our goal to hear from the client that the student consulting team’s recommendations were on target because the team understood the intricacies and challenges of his business as well as the business owner.

Here is one example of such an engagement. Continue reading

Success Story – Rance’s Chicago Pizza

Success Story Rance's Chicago PizzaCSUF alumni Aaron Tofani ’06 was gracious enough to write the following post about how he and his business partner, Rance Ruiz, embraced their entrepreneurial spirits and opened one of the most successful pizza restaurants in Southern California, Rance’s Chicago Pizza.

Owning a business with one of my best friends is a truly rewarding experience. Growing up I watched Rance develop an expertise for making delicious Chicago deep dish pizza pies. When he asked me to join him in opening a restaurant, I drew from my education at Cal State University, Fullerton to evaluate the opportunity and build the business.

Rance's Chicago Pizza LogoIn 2012 we opened Rance’s Chicago Pizza in Costa Mesa, CA and have since been awarded Top 30 Restaurants in Orange County by the OC Food List, voted Best Pizza in OC on the 2013 Hot List and featured in OC Weekly, Daily Pilot, OC Register, many other articles, foodie blogs, and great reviews on Yelp. We’ve hosted a Tap Take-Over with fellow CSUF Success Story Bootlegger’s Brewery and countless pizza parties for friends and family. Our business is consistently improving and we are having a blast working together.

In writing this story I decided to reflect specifically on how my undergrad studies at CSUF contributed to the opening and subsequent success of Rance’s Chicago Pizza. Here are my top five. Continue reading

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