Category Archives: Student Consulting

CSUF Consulting Projects are Special

CSUF Consulting Team Clear Vision with their professor Scott Sorrell (front left)

CSUF Consulting Team Clear Vision with their professor Scott Sorrell (front left)

As you will read in this week’s CSUF Entrepreneurship Insider, our CSUF Consulting projects are special. I’ve worked on these projects as a student, mentor, and as a client so I know our program from just about every vantage point possible and I can safely say that they provide tremendous value for all involved, especially for the clients of our program. For a comparatively small consulting fee, clients receive a comprehensive plan that targets a particular part of their company and while most clients believe their number one need to be marketing or sales I can tell you that some of our greatest successes come from projects that focus on other areas like leadership, operations, or finance.

Also, we do have an event in Placentia this week focusing on how entrepreneurs should be leveraging social media to their benefit. Social media is now a well entrenched part of the normal marketing mix and it’s just one of the many things that our CSUF Consulting teams can help established businesses with and the CSUF Startup Incubator can help startups with.

Director Jackson is on a well deserved two week vacation so he asked me (Entrepreneur in Residence Travis Lindsay) to fill in for this week’s CSUF Entrepreneurship Insider newsletter. Without further ado, let’s get to it.

This Wednesday at 6pm in Placentia we are hosting a talk on how entrepreneurs can be using social media more to their advantage. It is definitely an important topic and I hope you can make it; I’m certain you will learn a lot from the speaker, Jessica Joy Reveles.

Having a good social media plan is a must for any business but it is only a part of the overall marketing mix. More needs to be considered and planned for and that is exactly what Professors like Scott Sorrell do every semester with their CSUF Consulting teams. In one of our recent articles, we interviewed Scott to find out exactly what our clients can expect from an engagement with one of our teams:

“There are several branches of marketing initiatives that these teams can research and develop. These marketing initiatives that the teams develop for their clients can range from developing a new website, to creating a public relations campaign for the company, to assisting with an entire marketing plan for the organization, and much more. Every project is unique and custom built.”

Having worked on dozens of these projects as a student, a mentor, and as a client I can personally vouch for how special these projects are. For clients, a CSUF Consulting team can unearth many opportunities that they otherwise would never have known about. Take, for example, Andrew Lee. He was one of our clients from the recently concluded spring semester who found out how special our projects can be firsthand.

“They took [the project] as far [as they possibly could], as if they were a partner with my group. That was great!”

Incidentally, we are now recruiting clients for the fall semester for our CSUF Consulting program. If you know of a company or have a company that could benefit from one of these projects please get in touch with Client Project Specialist Charlesetta Medina at cymedina@fullerton.edu or (657) 278-8243.

Sincerely,

Travis Lindsay
Entrepreneur in Residence
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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CSUF Consulting Team Helps LA County Small Business with Marketing Plan

 “I needed to make a change.”

After years of feeling like he was putting his job as a police officer before his family, Andrew Lee just wanted to find a way to make a living and still have time to play cops and robbers with his sons. With a dream and a webpage, Andrew found his niche.

tomato bathAndrew’s small business started when he decided to board dogs at his Diamond Bar home. From there the seeds for Diamond Bar Dogs and Estate Management were planted.  Andrew’s daily tasks have now gone past boarding and walking dogs. Diamond Bar Dogs not only provides professional animal services such as feeding but they get into the nitty gritty of dog care such as administering tomato baths for dogs who have been attacked by skunks. Although the business had started out offering pet services they have now expanded to landscaping, dry cleaning services, and provides private transportation.

For almost five years, Diamond Bar Dogs has had a profitable income stream but after 14-months of no new clients, Andrew decided to move in a new direction and entrust his company to the students of California State University, Fullerton’s Consulting program. Andrew worked with six CSUF students who spent time evaluating his company, working alongside him, and presenting Andrew with their recommendations for Diamond Bar Dogs. Andrew complimented the group, which included Danny Corona, Steven Allen, Jonny May, Khoi Pham, Reuben Ponce De Leon, and Ally Sanchez.  “They were willing to sacrifice and maybe even go beyond what they needed to. So, that was beyond my expectations,” Andrew said of his experience with the team.

After their initial meeting with Andrew to get a better understanding of his goals, the consulting team went to work. After hundreds of hours spent evaluating the business, taking time to get an up close and personal look at operations, such as helping getting the dogs ready for walks, they put their heads together and came up with an in-depth list of ideas to take Diamond Bar Dogs and expand its customer base. The most significant piece of advice that Andrew took from the group was the need for marketing his business. At the end of the presentation Andrew asked the group what they thought was the one thing he needed to concentrate on in order to improve his business. Their resounding answer: Marketing.

CSUF Consulting Team

Andrew (fourth from left) and his CSUF Consulting team

“It is something I think I’ve ignored…. My own idea of marketing is a company vehicle with signage on it,” Andrew said.

After this was brought to his attention, Andrew’s next question was how they thought he could improve in this area. From here they discussed using mailings and online marketing to garner new clientele. They even discussed getting a second vehicle, an idea with which Andrew had toiled with on his own.  The team then presented him with a comprehensive strategic plan they developed for how he could implement their recommendations for a new marketing plan. They even went as far as providing Andrew with quotes for marketing services that would fit his needs and purchasing a domain name.

At the end of his time with the CSUF consulting team, Andrew had an outsider’s look at what he could implement in his business to help it become even better than it is. Andrew went on to compliment the level of commitment he received from the CSUF Consulting group he worked with and talked about how he appreciated the work that was completed.

“They took it as far, as if they were a partner with my group. That was great,” said Andrew.

DrewanddogAndrew promised himself and his group that he would commit to 2-3 of their proposals and apply it to his future business plan. He went on to say that he would recommend local small businesses, such as restaurants, to become a client of the CSUF Consulting program. He also believes that businesses that may not have the resources, such as time or expertise to grow their business, should consider becoming new clients.

Do you have a business that you think can benefit from our consulting program? We at the Center for Entrepreneurship are always looking for new clients. For information on how a CSUF Consulting team can craft a custom consulting report for your company, please contact our Client Project Specialist, Ms. Charlesetta Medina, at cymedina@fullerton.edu or (657) 278-8243.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Consulting Teams Profiled in OC Register

The OC Register recently published an article about our excellent CSUF Consulting teams! Here’s an excerpt:

CSUF Center for Entrepreneurship Director John Bradley Jackson’s marketing consulting team took third place in the Undergraduate Specialized portion of the competition. That team conducted an intensive review of its client’s current marketing efforts and created a strategic plan on how to achieve the goals as set out by the client. The team consisted of Stacy Goldstein, Emma Osman, Johnathon Veta, Andrew Goclowski, Tristan Schmitt and Jenny Frolova. Curtis Chan, founder of Chan & Associates and Cognitive Impact, was their mentor.

“Collaboration was the key to this project. Our client was the Fullerton College Foundation and they were open to the students working with them to develop an in-depth marketing strategy plan for them to increase the volume of donations coming in. On our end, the team worked very hard and I am proud of their report and the fact that they did so well in the competition,” Jackson said.

Including these two teams, the CSUF Consulting program has finished in the Top 10 of the SBI national competition 31 times.

Congratulations again to Dr. Lorenzo Bizzi’s and Center for Entrepreneurship Director John Bradley Jackson’s CSUF Consulting teams for doing such tremendous work!


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Consulting Teams Place Second, Third in National Competition

CSUF Consulting Helps Small BusinessIn this week’s CSUF Entrepreneurship Insider Director John Bradley Jackson talks about the two CSUF Consulting teams that did very well in a national competition.

Two of our CSUF Consulting teams finished second and third in their respective categories at the Small Business Institute’s national consulting report competition. This is a great honor for us and these awards increase our total number of national awards to thirty-one!

Dr. Lorenzo Bizzi’s MBA team placed second nationally in the Graduate Comprehensive report category. Lorenzo’s team worked hard to develop a comprehensive strategy report for their client, Orange County Fair and Events Center. This is Lorenzo’s first Top 10 finish in the competition!

One of my teams finished third nationally in the Undergraduate Specialized category. Their report for the Fullerton College Foundation focused on developing innovative strategies to increase donations to Fullerton College. I’m very proud of them!

SBI was formed in 1976 and is the premier organization dedicated to field-based student consulting and outreach to small businesses. The institute has 130 universities across the country. The mission of the Small Business Institute® is to be the premier provider of professional development for those engaged in experiential student team consulting and related entrepreneurship education, research and activities.  SBI is the link between business, education and community.

More info on these amazing teams can be found on our post titled: CSUF Consulting Places Second, Third In National Competition.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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One Way To Become A Better Entrepreneur

Becoming better at anything takes a lot of work and, as you will find out in this edition of the CSUF Entrepreneurship Insider from Center for Entrepreneurship John Bradley Jackson, working with a CSUF Consulting team is one way to achieve that goal.

It is said that curiosity killed the cat but I do not know of a single successful entrepreneur who has heeded that warning. In fact, it’s just the opposite; curiosity is in every entrepreneur’s DNA.

Every entrepreneur I know makes time to learn new things and expose themselves to new ideas. Whether they are attending a talk to learn how to give a great pitch to investors or engaging in a consulting project with one of our CSUF Consulting teams to learn new business techniques they have committed themselves to continuously improving themselves and, by extension, their businesses.

Of the many benefits that our CSUF Consulting clients receive one of the most important is a more thorough understanding of how to think and act like an entrepreneur. Through close collaboration with our consulting teams, our clients are able to internalize the processes by which they can think and act more strategically about their businesses. These lessons tend to stick with our clients for a lifetime and there is always something new to learn.

We are still looking for clients for the spring semester and if you are interested in becoming a client or know of a company that would be a good fit for the CSUF Consulting program please fill out an application and submit it to Client Project Specialist Charlesetta Medina via email at cymedina@fullerton.edu or give her a call at (657) 278-8243.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Last Chance to work with CSUF Consulting this Semester

CSUF Consulting

CSUF Consulting team that won a national consulting competition for the work they did for their client

We almost have all of the clients we need for CSUF Consulting this semester but there are still a couple of openings for businesses that are looking for fresh insights and creative solutions. Also check out the events and office hours we have scheduled in this edition of the CSUF Entrepreneurship Insider.

“Any business that is looking for new insight and creativity would definitely benefit from this program.”
Kathy Proffit, Anderson Bat Company
As was the case with Anderson Bat Company I believe that any business can benefit from an engagement with a CSUF Consulting team because a fresh perspective is what is needed to identify opportunities or develop solutions for pressing issues.We have a couple of spots open during the spring semester for businesses that want to benefit from the “new insights and creativity” that CSUF Consulting teams bring to every project they work on. Companies that embrace this opportunity will work with a CSUF Consulting team over the next three months to develop a comprehensive plan tackling one of the following disciplines:

  • Overall Strategy
  • Finance/Accounting
  • Human Resources/Leadership

If you are interested in becoming a client or know of a company that would be a good fit for the CSUF Consulting program please fill out an application and submit it to Client Project Specialist Charlesetta Medina via email at cymedina@fullerton.edu or give her a call at (657) 278-8243.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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CSUF Consulting is the Creative Solution

CSUF MBA 2nd Place Finishing TeamCreativity is the lifeblood of business and a CSUF Consulting team is the perfect way to inject some creativity into your business. All businesses can benefit from a fresh perspective and our teams are adept at finding solutions where most others would not have even looked.

And please make sure to sign up for the CSUF Entrepreneurship Insider to make sure that you do not miss any of the events or news that is important to the CSUF Entrepreneurship community.

Every year, more than 100 businesses harness the creativity of Cal State Fullerton’s students to develop comprehensive strategic plans that can be used to make dramatic improvements to core parts of their business.

Clients have utilized the recommendations from their CSUF Consulting teams to develop a robust customer retention program, save money by going green, align company culture with strategic initiatives, and in many other ways. Working with a CSUF Consulting team is a key way businesses can proactively take charge of their future instead of reacting to events.

One of the key differentiators of the CSUF Consulting program is its combination of creativity and wisdom. Each CSUF Consulting team has four to six upper division students or MBA candidates, a supervising professor, and a mentor for undergraduate teams.

The students effuse creativity in everything they do. Armed with the knowledge they are learning in their studies and unburdened by years of doing things a certain way they are able to come up with solutions where others would not have even looked.

Wisdom is not discounted, however, and is amply supplied for by the professors and mentors in our program. They provide balance to our teams and keep projects focused on the main goal: producing excellent recommendations for our clients.

Chances are, you know a business that would be a great fit for the CSUF Consulting program. You might even have a business that could benefit from the creative thinking that is the hallmark of our program. If so, please get in touch with our Client Project Specialist, Charlesetta Medina by calling her at (657) 278-8243 or by sending an email to entrepreneurship@fullerton.edu to request more information.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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