As you will read in this week’s CSUF Entrepreneurship Insider, our CSUF Consulting projects are special. I’ve worked on these projects as a student, mentor, and as a client so I know our program from just about every vantage point possible and I can safely say that they provide tremendous value for all involved, especially for the clients of our program. For a comparatively small consulting fee, clients receive a comprehensive plan that targets a particular part of their company and while most clients believe their number one need to be marketing or sales I can tell you that some of our greatest successes come from projects that focus on other areas like leadership, operations, or finance.
Also, we do have an event in Placentia this week focusing on how entrepreneurs should be leveraging social media to their benefit. Social media is now a well entrenched part of the normal marketing mix and it’s just one of the many things that our CSUF Consulting teams can help established businesses with and the CSUF Startup Incubator can help startups with.
Director Jackson is on a well deserved two week vacation so he asked me (Entrepreneur in Residence Travis Lindsay) to fill in for this week’s CSUF Entrepreneurship Insider newsletter. Without further ado, let’s get to it.
This Wednesday at 6pm in Placentia we are hosting a talk on how entrepreneurs can be using social media more to their advantage. It is definitely an important topic and I hope you can make it; I’m certain you will learn a lot from the speaker, Jessica Joy Reveles.
Having a good social media plan is a must for any business but it is only a part of the overall marketing mix. More needs to be considered and planned for and that is exactly what Professors like Scott Sorrell do every semester with their CSUF Consulting teams. In one of our recent articles, we interviewed Scott to find out exactly what our clients can expect from an engagement with one of our teams:
“There are several branches of marketing initiatives that these teams can research and develop. These marketing initiatives that the teams develop for their clients can range from developing a new website, to creating a public relations campaign for the company, to assisting with an entire marketing plan for the organization, and much more. Every project is unique and custom built.”
Having worked on dozens of these projects as a student, a mentor, and as a client I can personally vouch for how special these projects are. For clients, a CSUF Consulting team can unearth many opportunities that they otherwise would never have known about. Take, for example, Andrew Lee. He was one of our clients from the recently concluded spring semester who found out how special our projects can be firsthand.
“They took [the project] as far [as they possibly could], as if they were a partner with my group. That was great!”
Incidentally, we are now recruiting clients for the fall semester for our CSUF Consulting program. If you know of a company or have a company that could benefit from one of these projects please get in touch with Client Project Specialist Charlesetta Medina at email@example.com or (657) 278-8243.