Category Archives: Search Engine Optimization (SEO)

Search Engine Marketing Guide in less than Seven Minutes

Search Engine MarketingYour guide to search engine marketing in less than seven minutes.

Fratzke Brothers: http://www.fratzkebrothers.com/


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Search Marketing Intern @ Ron Wave Design

search-marketing-intern-positionCSUF alum Jason Khoo and his company, Ron Wave Design, are looking for a search marketing intern to help them grow their business. Ron Wave Design is experiencing a substantial amount of growth right now so there should be a lot of opportunities for personal growth for this intern and it would look nice on a resume as well.

The info for the position is reproduced below. If you would like to apply make sure to go to the official page for this position to enter your info.

Are you interested?


Position Type: Part Time Intern
Job Schedule: 15-20 Hours per Week
Salary Level: $12/Hour

After a successful first year, Ron Wave Design is looking for a 6 month, part time Search Marketing Intern who can be an integral part of our company’s growing team. The search marketing intern will receive an immersive experience in modern search marketing. This includes learning the new trends and nuances of search rankings, developing and executing strategies in addition to learning how to grow a business.

We are not looking to have someone to just get us coffee or do our dirty work. We want a team member who can bring a passion for marketing, drive to be better and a personality that can complement our fun loving, yet determined team. Ron Wave Design is a startup that is moving full speed ahead and if you’d like a look at what it is like to grow a business, then you’ll want to come work with us.

Duties

Duties of the Search Marketing Intern will revolve around 2 major responsibilities.

1.       Account Management:

  • Researching Clients, Competitors and Industries
  • Developing and Executing Strategies
  • Analyzing and Reporting Results

2.       Company Growth

  • Pitch New Strategies and Ideas
  • Investigate More Efficient Company Operations
  • Strategize New Markets or Deeper Market Penetration

At the end of the day we want this intern to be an integral part to our team. Our company is growing and we need ideas and the talent of the next generation of thinkers and marketers.

Minimum Qualifications

  • Pursuing Degree or Recent Graduate in Business, Communications, English, PR, Design, Advertising or any relevant academic study

Skills We’re Looking For:

  • Demonstration of Leadership and Self-Direction
  • Strong Interest in Online Marketing (Search and PPC)
  • Advanced Computer Skills (Excel, PowerPoint, Word)
  • Ability to Speak and Write Clearly
  • Experience with Web and Graphic Design is a plus; Not Mandatory

If you are interested please go to this page and submit your information


About Ron Wave Design

Ron Wave Design is a search marketing firm led by two partners. Ron Arellano and Jason Khoo have created an agency that is poised to make major contributions to the ever evolving industry of Marketing and Search. After a successful first year, Ron Wave Design is looking for the best young talent to be a part of the company. The person we are looking for is someone who has an inherent curiosity and drive for marketing. We’re a young firm that operates very much like a startup. This means no cubicles, orders from upper management or companywide memo’s. At Ron Wave Design, you’ll be an integral part of strategy meetings, internal company decisions and of course our music!

The company is going through an exciting period of growth and we can’t wait to look for the next generation of great marketers. If you’re a person who loves to crank out hours in front of your laptop, bobbing your head to music and impromptu strategy sessions, then Ron Wave Design may just be the firm for you.


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An Entrepreneur’s Guide to Search Engine Optimization

An Entrepreneur's Guide to SEO @ #CSUFStartup IncubatorEarlier this summer we were lucky enough to have CSUF Mihaylo alumni Jason Khoo stop by the CSUF Startup Incubator to talk about Search Engine Optimization. Jason, the Marketing Director for Ron Wave Design, has worked with dozens of clients on this subject and has developed effective means for increasing his clients’ page rank on search engines.

This is the full video and it is a little over an hour long. I have also included the PowerPoint presentation that Jason used below. I suggest using both to get the full experience out of this talk.


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What Startups Need to Know about Social @ CSUF Startup Incubator

Jessica Joy RevelesOn August 3 at the CSUF Startup Incubator, Jessica Joy Reveles knows social media and how harnessing its power can help drive your brand and sales. Most Americans see the news first, get recommendations on products, and communicate with each other through one of the many different social media platforms that are out there.

Has your business taken advantage of this communications revolution? How can your startup leverage this medium to jumpstart your path to success?

Jessica will reveal her strategies for social media success at this talk and help you learn the keys to successfully elevate your company’s social status above the fray!

More about Jessica:

Seasoned Editor and Writer with nearly 15 years of integrated marketing including social media, sales, advertising, management, instructional design and teaching experience across Health & Wellness, Fashion & Beauty and Lifestyle. Solution oriented and meticulous, I bring a solid foundation in digital communications and publishing with an emphasis on research and journalism, strategy, branding, blogging, analytics and more.


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For more details on how we help people become entrepreneurs: http://bit.ly/csufstartup

Attend one of our entrepreneur events or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

The Entrepreneur’s Guide on how to Increase your SEO Rankings

Jason Khoo

Jason Khoo

The Entrepreneur’s Guide on how to Increase your SEO Rankings with Jason Khoo at the CSUF Startup Incubator this Wednesday at 6pm at the CSUF Startup Incubator. We hope to see you there!


Search engines are the primary resource consumers use when making buying decisions. This is a revolutionary change in the way that products and services are purchased and this all started years ago with the rise of search engines. Does your business have a search engine optimization (SEO) strategy?

Jason Khoo, a CSUF grad and marketing entrepreneur, is here to go over all of the most powerful SEO tactics that every business should be using. After learning these lessons you will be able to take your business from SEO obscurity to SEO hero!

Jason is a graduate from California State University, Fullerton’s Mihaylo Marketing program. Starting his career in marketing consultancy, Jason went door to door asking businesses to give him a chance. Jason has been consulting businesses on the effective use of marketing and online tools to increase sales and brand awareness.


#CSUFEntrepreneur #CSUFStartup

Sign up for the CSUF Startup Newsletter to keep up-to-date on all the events, news, and everything else we do: http://bit.ly/CSUFStartupSignup

For more details on CSUF Entrepreneurship: http://bit.ly/CSUFEntrepreneurship

For more details on how we help people become entrepreneurs: http://bit.ly/csufstartup

Attend one of our entrepreneur events or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Free Website Software and Web Hosting!

Enter the First Annual Website competition and get Free Website Software and Web Hosting for the rest of the 2010/11 academic year!

The First Annual CSUF and Crexendo Website competition begins in just three weeks. Over $20,000 in prizes Register Today.

Crexendo UP seeks to nurture and teach students’ business skills and provide digital tools to help them succeed post-graduation. Partnering with public and private institutions, Crexendo UP is made available to tens of thousands of students in the U.S.

Crexendo UP offers the annual Crexendo Website Competition to college students at select U.S. universities. The Crexendo Website Competition is an event in which individual students or teams of students compete to design, manage, and launch a fully functional website using the eCommerce Content Management System (CMS) software provided by Crexendo.

The Crexendo UP Website Competition is an exciting event that allows students, faculty, and industry to learn about online eCommerce, digital marketing, social media, and search engine optimization (SEO). Crexendo offers full support, resources, and training for students who register for the Website Competition.

SEO Means Trying to Keep Up With Google

Google is constantly changing the rules —-  this means that web development and SEO firms must constantly adjust their optimization techniques.

Sophisticated website development and SEO firms learn new things every day that impact web design decisions along with SEO techniques. Most of this learning is technical or “under the hood”, but it also includes the amount and use of keywords, video, navigation,  and messaging.

Website owners need to update their sites very frequently from a SEO standpoint — monthly SEO is a requirement to stay competitive on the web. Surprisingly, many web development firms have little or no SEO expertise.

Websites also need to be redesigned every two years at a minimum — anything older is ancient from a SEO perspective. A quick visit to the web will reveal that most sites are older than two years, which makes them unattractive to Google.  Google responds by lowering their rankings.

Remember that Google and human beings view websites very differently. Google does not care about color or graphics or smiling faces. Google wants in-bound links, SEO copy, proper tagging, and lots of fresh original content.  Blogs are an easy way to please Google since blog articles are indexed as new copy.

Being “found” is fundamental to good web design. To be found on the web means being listed in the first three pages of an organic search. Statistically, page four does not get read by most web searchers — instead, they move on to the next keyword.

A beautiful website that cannot be found is worthless. You will find many of these beautiful “vanity sites” on the web, but never in the first three pages of a search using competitive keywords. Invariably these sites are designed by web designers that don’t understand SEO.  Another common cause is the website owner’s insistence that a site look a certain way.  The needs of Google will trump beauty every time.

Most people find websites through the use of keywords rather than website addresses or pay per click advertising. This is why designing a site for organic search is so important.

Website owners need to hire website developers who understand and embrace SEO. Otherwise, they are wasting their time and money.

John Bradley Jackson

Director

CSUF Entrepreneurship