Category Archives: marketing

CSUF Alumnus Jason Khoo Profiled in Daily Titan

CSUF Alumnus Jason Khoo helping an entrepreneur become a better marketer

CSUF Alumnus Jason Khoo ’15 (right) helping an entrepreneur become a better marketer

Every other Monday at the CSUF Startup Incubator CSUF alumnus Jason Khoo ’15 hosts office hours to help eager entrepreneurs tackle their toughest marketing problems. As a successful entrepreneur himself and a marketing expert, Jason is uniquely able to help entrepreneurs with any issues they have and the Daily Titan recently sat down with him during his office hours to discuss his personal entrepreneurial journey.

Khoo always knew he wanted to start his own business. He said he began knocking on doors on Chapman Avenue and State College Boulevard asking for businesses to give him a chance when he was only a sophomore at CSUF.

On January 17, 2013, he got that chance with Quickly Chinese Cafe.

“It felt like the biggest victory of my life because I was doing business,” Khoo said. “It felt amazing to be able to get started and to have someone blindly just accept me. That was the confidence boost and I still use that to this day whenever I get a little bit shaky with my confidence. I think about that and it kind of pushes me forward.”

After he graduated, Khoo became the marketing director at Ron Wave Design, now known as the Search Business Group. He said he wants to stay connected and help people who are interested in starting businesses.

Every other Monday, Khoo will be at the CSUF Startup Incubator to continue to help entrepreneurs with any questions they have about internet marketing and search engine optimization.

The whole story is worth reading. It goes into detail about how the people who attended Jason’s last office hours were able to get some clarity on the marketing problems they were facing. As you know, search engine optimization (SEO) is a critical issue for every entrepreneur because being able to cut through all of the clutter on the internet can mean the difference between your business succeeding or failing. And reading articles online about different SEO strategies is a poor substitute for being able to discuss your pressing issues with an expert like Jason.

If you would like to get some assistance with your SEO and internet marketing efforts you should definitely attend Jason’s office hours at the CSUF Startup Incubator.


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Building a Visual Identity for your Brand – Knowledge @ CSUF Entrepreneurship

Brands need a Visual Identity

One of the most important things every entrepreneur has to do is build a brand because that determines your startup’s identity. A big part of your brand is the visuals that you use. Visuals need to be consistent and be evocative of the kind of image that you are trying to cultivate. Give careful care to use the right kinds of images and typography to make your brand.

Curt Cuscino of HypeLife Brands gave this talk. https://www.hypelifebrands.com/


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

SEO for Small Businesses & Entrepreneurs in Orange County @ CSUF Startup Incubator

CSUF Startup Incubator Marketing expert Jason Khoo

Learn from SEO Expert Jason Khoo at the CSUF Startup Incubator

On Thursday March 23 from 7:30pm to 8:30pm CSUF Startup Incubator coach Jason Khoo will be hosting a workshop called SEO for Small Businesses & Entrepreneurs in Orange County. Make sure to register for this powerful event today!

At this session, you’ll learn what SEO is in 2017. During this workshop, you will learn what the newest strategies that SEO experts are using today, outdated practices that you should abandon and obtain a better conceptual understanding of Search Engine Optimization. The session will cover easy, practical strategies that you can implement, in addition to long-term strategies that your company can follow.

As time permits, specific questions and strategies will be discussed.

About the Presenter:

Jason Khoo is co-owner at the Search Business Group, a Veterinary SEO agency based out of Costa Mesa. Jason is a frequent consultant for many organizations including Cal State Fullerton’s Entrepreneurship Center, the Small Business Marketing Tools and CrashLabs. Jason is a self-taught SEO and entrepreneur born and raised in Orange County. He got his start by staying up late, reading articles, watching videos and participating in forums. Jason got his first client going business to business, knocking on doors, selling his service.

Search Business Group Website: www.searchbusinessgroup.com


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Knowledge @ CSUF Entrepreneurship time management and social mediaMarketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them.

That is why smart entrepreneurs take stock of how much time they can devote to interacting with customers on social media. Entrepreneurs also get to know their customers very well and are able to determine what their most used social media platforms are and the entrepreneur takes care to focus their efforts on those platforms.

Marketing through social media doesn’t have to be hard if you go about it in a smart way.

Video edited by Bo Kim. Produced by Travis Lindsay


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Context Determines Content in Marketing – Knowledge @ CSUF Entrepreneurship

Context VS ContextIn marketing, context has to do with the people, place, and time for when you publish your content. You have to be aware of all of these things and take them into consideration when creating content for your customers. Failing to do so weakens your message and your brand.

This Knowledge @ CSUF Entrepreneurship lesson was taught by the Fratzke Brothers. You can learn more about them by visiting their website at: http://www.fratzkebrothers.com/

#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Search Engine Marketing Guide in less than Seven Minutes

Search Engine MarketingYour guide to search engine marketing in less than seven minutes.

Fratzke Brothers: http://www.fratzkebrothers.com/


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Seven Principles for Digital Marketing Success @ CSUF Startup Incubator

fratzke-brothers

Are you struggling with your Digital Marketing plan? Marking Experts Ryan and James Fratzke can help.

As Strategic Account Managers the Fratzke Brothers work with some of the nations largest brands. Join us on Wednesday October 26th as they share their Seven Principles for Digital Marketing Success. They will share proven tactics for Website & SEO, Social Media, Email Marketing, Digital Advertising, Online Reviews, Local Listings, and Content Marketing.

This is a can’t miss opportunity to learn and ask smart questions with tactical answers, RSVP today.

More about James and Ryan Fratzke

James and Ryan Fratzke, are Cal State Fullerton Mihaylo College graduates, and are the newest members of Mihaylo College’s Alumni Executive Council.

As National Account Managers at Brandify, an Orange County marketing firm, they work directly with brands like Walmart, Disney Stores, and Dollar Tree, helping them perfect their marketing strategy. As marketing experts they help business owners and professionals sharpen their Digital Marketing skills.

Website: FRATZKEBROTHERS.COM

And don’t miss out on they’re upcoming, intensive marketing boot camp on November 5 at Cal State Fullerton: http://www.fratzkebrothers.com/digital-marketing-bootcamp.html


#CSUFEntrepreneur #CSUFStartup

Become a CSUF Entrepreneurship Insider to keep up-to-date on all the events, news, and everything else we do: http://bit.ly/CSUFStartupSignup

For more details on CSUF Entrepreneurship: http://bit.ly/CSUFEntrepreneurship

For more details on how we help people become entrepreneurs: http://bit.ly/csufstartup

Attend one of our entrepreneur events or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents