This Wednesday at 6pm we welcome Barry Lieberman to the CSUF Startup Incubator in Irvine to talk about the many lessons he has learned in growing businesses from a variety of industries. Attendance is free, register now, (you will have to pay for parking if you don’t already have a parking pass) and below is some more information about this important event.
There is nothing worse for us at the CSUF Startup Incubator then seeing entrepreneurs come in with fully made products that they can’t seem to figure out how to sell. It’s a tough situation, it really is, but the best solution that we can give these entrepreneurs is to restart with the most important question an entrepreneur should concern himself with: What does the customer want?
Sometimes, entrepreneurs and executives forget this simple question and will focus their company’s limited resources on products and services that their customers do not want. This is a bad spot to be in and while the best solution is to keep the customers’ wants at the forefront of your strategy all the time there is still hope for those entrepreneurs who fall astray of this.
Our speaker, Barry Lieberman, has started businesses and turned around existing businesses all with a focus on discerning who his customers are, what they want, and, most importantly, why they make the decisions that they make. In this talk at the CSUF Startup Incubator, Barry will delve into the strategies that he has used over the last couple of decades as a successful entrepreneur and turnaround specialist. These strategies will be useful to entrepreneurs of all kinds, whether you are just starting out or you have created a product that you cannot find a product-market fit for we think that this talk can significantly help you.
We hope to see you there!
More about Barry
Barry is a passionate leader and operations expert with deep experience in scaling business operations, product commercialization, market fit & customer lifecycle marketing. He orchestrates the people, processes, capital and technology that enables an organization to increase revenue, market position and customer care.
Over the past 10 years he has been in executive roles as a change artist to enable organizations (Western Digital, Targus, Q-See, ATEN/IOGEAR, etc.) to implement modern marketing, demand generation and customer care operations.
For 17 years he owned and operated Advantage Plus Marketing Group, Inc. (APMG), an early pioneering B2B marketing services firm focused on executing demand/lead generation marketing programs for major technology brands (HP, Oracle, Sun, DEC, Compaq, IBM, Cognos, Avnet, WebEx, Audi, Hyandai, Liberty Mutual, HireRight, etc.).
To make an appointment for these office hours, please click the registration button above and pick the half hour timeslot that works best for you. If you have a lot of questions, you may select two half hour timeslots. Please cancel or reschedule with a 24 hour notice so that others may claim that time slot.
Directions and Parking
You will need to purchase a parking permit to park on this campus. Our office is located in the building at 1 Banting, which is the main building for Western State Law School. You cannot park in their parking lot, you will need to park on the Cal State Fullerton side. Information for parking, including how to purchase a parking pass for your meeting, can be found here: http://www.fullerton.edu/irvine/about/campusmap.php
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