Category Archives: marketing

Building a Visual Identity for your Brand – Knowledge @ CSUF Entrepreneurship

Brands need a Visual Identity

One of the most important things every entrepreneur has to do is build a brand because that determines your startup’s identity. A big part of your brand is the visuals that you use. Visuals need to be consistent and be evocative of the kind of image that you are trying to cultivate. Give careful care to use the right kinds of images and typography to make your brand.

Curt Cuscino of HypeLife Brands gave this talk. https://www.hypelifebrands.com/


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

SEO for Small Businesses & Entrepreneurs in Orange County @ CSUF Startup Incubator

CSUF Startup Incubator Marketing expert Jason Khoo

Learn from SEO Expert Jason Khoo at the CSUF Startup Incubator

On Thursday March 23 from 7:30pm to 8:30pm CSUF Startup Incubator coach Jason Khoo will be hosting a workshop called SEO for Small Businesses & Entrepreneurs in Orange County. Make sure to register for this powerful event today!

At this session, you’ll learn what SEO is in 2017. During this workshop, you will learn what the newest strategies that SEO experts are using today, outdated practices that you should abandon and obtain a better conceptual understanding of Search Engine Optimization. The session will cover easy, practical strategies that you can implement, in addition to long-term strategies that your company can follow.

As time permits, specific questions and strategies will be discussed.

About the Presenter:

Jason Khoo is co-owner at the Search Business Group, a Veterinary SEO agency based out of Costa Mesa. Jason is a frequent consultant for many organizations including Cal State Fullerton’s Entrepreneurship Center, the Small Business Marketing Tools and CrashLabs. Jason is a self-taught SEO and entrepreneur born and raised in Orange County. He got his start by staying up late, reading articles, watching videos and participating in forums. Jason got his first client going business to business, knocking on doors, selling his service.

Search Business Group Website: www.searchbusinessgroup.com


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Knowledge @ CSUF Entrepreneurship time management and social mediaMarketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them.

That is why smart entrepreneurs take stock of how much time they can devote to interacting with customers on social media. Entrepreneurs also get to know their customers very well and are able to determine what their most used social media platforms are and the entrepreneur takes care to focus their efforts on those platforms.

Marketing through social media doesn’t have to be hard if you go about it in a smart way.

Video edited by Bo Kim. Produced by Travis Lindsay


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Context Determines Content in Marketing – Knowledge @ CSUF Entrepreneurship

Context VS ContextIn marketing, context has to do with the people, place, and time for when you publish your content. You have to be aware of all of these things and take them into consideration when creating content for your customers. Failing to do so weakens your message and your brand.

This Knowledge @ CSUF Entrepreneurship lesson was taught by the Fratzke Brothers. You can learn more about them by visiting their website at: http://www.fratzkebrothers.com/

#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Search Engine Marketing Guide in less than Seven Minutes

Search Engine MarketingYour guide to search engine marketing in less than seven minutes.

Fratzke Brothers: http://www.fratzkebrothers.com/


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Seven Principles for Digital Marketing Success @ CSUF Startup Incubator

fratzke-brothers

Are you struggling with your Digital Marketing plan? Marking Experts Ryan and James Fratzke can help.

As Strategic Account Managers the Fratzke Brothers work with some of the nations largest brands. Join us on Wednesday October 26th as they share their Seven Principles for Digital Marketing Success. They will share proven tactics for Website & SEO, Social Media, Email Marketing, Digital Advertising, Online Reviews, Local Listings, and Content Marketing.

This is a can’t miss opportunity to learn and ask smart questions with tactical answers, RSVP today.

More about James and Ryan Fratzke

James and Ryan Fratzke, are Cal State Fullerton Mihaylo College graduates, and are the newest members of Mihaylo College’s Alumni Executive Council.

As National Account Managers at Brandify, an Orange County marketing firm, they work directly with brands like Walmart, Disney Stores, and Dollar Tree, helping them perfect their marketing strategy. As marketing experts they help business owners and professionals sharpen their Digital Marketing skills.

Website: FRATZKEBROTHERS.COM

And don’t miss out on they’re upcoming, intensive marketing boot camp on November 5 at Cal State Fullerton: http://www.fratzkebrothers.com/digital-marketing-bootcamp.html


#CSUFEntrepreneur #CSUFStartup

Become a CSUF Entrepreneurship Insider to keep up-to-date on all the events, news, and everything else we do: http://bit.ly/CSUFStartupSignup

For more details on CSUF Entrepreneurship: http://bit.ly/CSUFEntrepreneurship

For more details on how we help people become entrepreneurs: http://bit.ly/csufstartup

Attend one of our entrepreneur events or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Search Marketing Intern @ Ron Wave Design

search-marketing-intern-positionCSUF alum Jason Khoo and his company, Ron Wave Design, are looking for a search marketing intern to help them grow their business. Ron Wave Design is experiencing a substantial amount of growth right now so there should be a lot of opportunities for personal growth for this intern and it would look nice on a resume as well.

The info for the position is reproduced below. If you would like to apply make sure to go to the official page for this position to enter your info.

Are you interested?


Position Type: Part Time Intern
Job Schedule: 15-20 Hours per Week
Salary Level: $12/Hour

After a successful first year, Ron Wave Design is looking for a 6 month, part time Search Marketing Intern who can be an integral part of our company’s growing team. The search marketing intern will receive an immersive experience in modern search marketing. This includes learning the new trends and nuances of search rankings, developing and executing strategies in addition to learning how to grow a business.

We are not looking to have someone to just get us coffee or do our dirty work. We want a team member who can bring a passion for marketing, drive to be better and a personality that can complement our fun loving, yet determined team. Ron Wave Design is a startup that is moving full speed ahead and if you’d like a look at what it is like to grow a business, then you’ll want to come work with us.

Duties

Duties of the Search Marketing Intern will revolve around 2 major responsibilities.

1.       Account Management:

  • Researching Clients, Competitors and Industries
  • Developing and Executing Strategies
  • Analyzing and Reporting Results

2.       Company Growth

  • Pitch New Strategies and Ideas
  • Investigate More Efficient Company Operations
  • Strategize New Markets or Deeper Market Penetration

At the end of the day we want this intern to be an integral part to our team. Our company is growing and we need ideas and the talent of the next generation of thinkers and marketers.

Minimum Qualifications

  • Pursuing Degree or Recent Graduate in Business, Communications, English, PR, Design, Advertising or any relevant academic study

Skills We’re Looking For:

  • Demonstration of Leadership and Self-Direction
  • Strong Interest in Online Marketing (Search and PPC)
  • Advanced Computer Skills (Excel, PowerPoint, Word)
  • Ability to Speak and Write Clearly
  • Experience with Web and Graphic Design is a plus; Not Mandatory

If you are interested please go to this page and submit your information


About Ron Wave Design

Ron Wave Design is a search marketing firm led by two partners. Ron Arellano and Jason Khoo have created an agency that is poised to make major contributions to the ever evolving industry of Marketing and Search. After a successful first year, Ron Wave Design is looking for the best young talent to be a part of the company. The person we are looking for is someone who has an inherent curiosity and drive for marketing. We’re a young firm that operates very much like a startup. This means no cubicles, orders from upper management or companywide memo’s. At Ron Wave Design, you’ll be an integral part of strategy meetings, internal company decisions and of course our music!

The company is going through an exciting period of growth and we can’t wait to look for the next generation of great marketers. If you’re a person who loves to crank out hours in front of your laptop, bobbing your head to music and impromptu strategy sessions, then Ron Wave Design may just be the firm for you.


#CSUFEntrepreneur #CSUFStartup

Become a CSUF Entrepreneurship Insider to keep up-to-date on all the events, news, and everything else we do: http://bit.ly/CSUFStartupSignup

For more details on CSUF Entrepreneurship: http://bit.ly/CSUFEntrepreneurship

For more details on how we help people become entrepreneurs: http://bit.ly/csufstartup

Attend one of our entrepreneur events or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents