Category Archives: marketing

CSUF Marketing Consulting Projects Make a Difference

Scott Sorrell

Scott Sorrell, CSUF Entrepreneurship Professor

As many students know, the practical experience one gains during their time in college is the most valuable and is almost always crucial to employers. The CSUF Consulting program empowers students to work with companies and nonprofits in Orange County and Los Angeles County that requires hands on work, giving them practice and a deeper understanding than what a textbook can bring. And the clients get an amazing return on investment in the form of a comprehensive report and presentation focusing on strategically important matters for their organization. These projects focus on what is important to the clients whether that is social media, email marketing, customer retention, or public relations. The possibilities are endless.

One of the courses that features a CSUF Consulting project is Marketing 462: Marketing for Entrepreneurs. Professor Scott Sorrell is one of the professors who teaches this unique course.

CSUF Consulting Team Clear Vision with their professor Scott Sorrell (front left)

CSUF Consulting Team Clear Vision with Professor Scott Sorrell (front left)

Outside the classroom, Scott is the CEO of Sales Adrenaline. He is known as “Mr. Charge Higher Prices” and is a professional speaker and business growth acceleration consultant. He brings his considerable business expertise into the classroom to teach Marketing and Entrepreneurship students fundamentals and tactics that are applicable for small businesses to large, entrepreneurial corporations. Scott augments his course by inviting a variety of guest speakers to his class, all experts in a different area of marketing.

Every semester, the students in Scott’s class work with their clients to develop innovative marketing solutions.  Once assigned to a client, the student teams are assigned a mentor with a wealth of marketing and business experience to help the students more fully develop their recommendations for their client. Once all teams have been assigned a client, they commence their consulting process with an in-depth interview with the client to find out the client’s wants and needs, their weaknesses, what they want to change or improve, and what their goals are for their semester-long project.

Following the interview, the teams work and develop a scope of work that details what they are proposing to provide to their client by the end of the semester. With four to six members on a team and each member responsible for their own section of the project, there are several branches of marketing initiatives that these teams can research and develop. These marketing initiatives that the teams develop for their clients can range from developing a new website, to creating a public relations campaign for the company, to assisting with an entire marketing plan for the organization, and much more. Every project is unique and custom built for each client.

“The course is a lot of work,” Scott admits. However, each project is “a huge opportunity for learning. That’s why I tell my students, ‘Don’t focus on your grade, focus on excellence.’”

CSUF Consulting Team Gravity Ball with their Professor Scott Sorrell (far right)

CSUF Consulting Team Gravity Ball with Professor Scott Sorrell (far right)

At the end of the semester, after meeting with their clients multiple times and discussing with them the progress that they have made in developing a comprehensive marketing strategy report, each team delivers a comprehensive presentation to their client where they discuss their findings with them and how best to implement their recommendations.

Collectively, the students will spend hundreds of hours on each project in order to create an actionable plan that their clients can implement right away. “Many students will say it’s the hardest course they’ve ever taken,” Scott points out. However, the difficult workload and sacrifice required of the students that take Marketing 462 hasn’t seemed to deter students away from their positive outlook on the course: “I’ve had students tell me they’ve learned more in this class than their entire college education combined,” he adds.

One of the overlooked benefits for the clients who have a CSUF Consulting project done for them is that the teams can review their client’s current or potential marketing plans and determine whether or not the ROI justifies their continuation. “What those students come to understand and appreciate is that they just succeeded in saving the client probably tens of thousands of dollars pursuing a marketing avenue that would have been a dead end for them,” states Scott.

In addition to the course helping students gain experience, it also significantly helps the clients because they get amazing work at an amazing price. They pay a relatively small “donation-sized” fee to have a CSUF Consulting team develop innovative marketing solutions for their company. The work that these teams do helps clients develop ideas that they otherwise wouldn’t be able to with their current resources and because CSUF Consulting teams provide a fresh perspective that can unearth hidden opportunities.

The course also requires a lot of work from a professor standpoint. In addition to regular duties all professors have, such as giving quizzes, midterms, and other assignments, Scott manages and mentors all of his consulting teams. This consists of multiple critiques and reviews of each team’s letter of engagement, reading up on the periodic individual section reports, staying in communication with the teams and their clients, evaluating their final presentations and then reviewing their final reports (which can run upwards of 200 pages).

But despite the endless work, Scott doesn’t seem to regret taking on the position one bit, “Why do I do it? Love. I love these students. I love giving to them because they’re an amazing investment.”

Students interested in the Marketing 462 course or companies interested in applying to be a client for future consulting projects that take place during the fall and spring semesters every year can contact Client Project Specialist Charlesetta Medina at cymedina@fullerton.edu or visit the Center for Entrepreneurship office, located in room 3280 at Steven G. Mihaylo Hall on campus.

Written by Traci Muldoon


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/IncubatorFor more details on how CSUF

Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Alumni to give Digital Marketing Talk in La Mirada

James and Ryan Fratzke have been kind enough to give talks about digital marketing to our students and at the CSUF Startup Incubator; and they are featured in our Knowledge @ CSUF Entrepreneurship video series as well. On Wednesday, May 17 they will be giving a talk in La Mirada that will help business owners and entrepreneurs learn the basics for marketing and branding on the internet. Here are the details:

Social Media Marketing Workshop with James and Ryan Fratzke in La Mirada 2017


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Alumnus Jason Khoo Profiled in Daily Titan

CSUF Alumnus Jason Khoo helping an entrepreneur become a better marketer

CSUF Alumnus Jason Khoo ’15 (right) helping an entrepreneur become a better marketer

Every other Monday at the CSUF Startup Incubator CSUF alumnus Jason Khoo ’15 hosts office hours to help eager entrepreneurs tackle their toughest marketing problems. As a successful entrepreneur himself and a marketing expert, Jason is uniquely able to help entrepreneurs with any issues they have and the Daily Titan recently sat down with him during his office hours to discuss his personal entrepreneurial journey.

Khoo always knew he wanted to start his own business. He said he began knocking on doors on Chapman Avenue and State College Boulevard asking for businesses to give him a chance when he was only a sophomore at CSUF.

On January 17, 2013, he got that chance with Quickly Chinese Cafe.

“It felt like the biggest victory of my life because I was doing business,” Khoo said. “It felt amazing to be able to get started and to have someone blindly just accept me. That was the confidence boost and I still use that to this day whenever I get a little bit shaky with my confidence. I think about that and it kind of pushes me forward.”

After he graduated, Khoo became the marketing director at Ron Wave Design, now known as the Search Business Group. He said he wants to stay connected and help people who are interested in starting businesses.

Every other Monday, Khoo will be at the CSUF Startup Incubator to continue to help entrepreneurs with any questions they have about internet marketing and search engine optimization.

The whole story is worth reading. It goes into detail about how the people who attended Jason’s last office hours were able to get some clarity on the marketing problems they were facing. As you know, search engine optimization (SEO) is a critical issue for every entrepreneur because being able to cut through all of the clutter on the internet can mean the difference between your business succeeding or failing. And reading articles online about different SEO strategies is a poor substitute for being able to discuss your pressing issues with an expert like Jason.

If you would like to get some assistance with your SEO and internet marketing efforts you should definitely attend Jason’s office hours at the CSUF Startup Incubator.


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Building a Visual Identity for your Brand – Knowledge @ CSUF Entrepreneurship

Brands need a Visual Identity

One of the most important things every entrepreneur has to do is build a brand because that determines your startup’s identity. A big part of your brand is the visuals that you use. Visuals need to be consistent and be evocative of the kind of image that you are trying to cultivate. Give careful care to use the right kinds of images and typography to make your brand.

Curt Cuscino of HypeLife Brands gave this talk. https://www.hypelifebrands.com/


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

SEO for Small Businesses & Entrepreneurs in Orange County @ CSUF Startup Incubator

CSUF Startup Incubator Marketing expert Jason Khoo

Learn from SEO Expert Jason Khoo at the CSUF Startup Incubator

On Thursday March 23 from 7:30pm to 8:30pm CSUF Startup Incubator coach Jason Khoo will be hosting a workshop called SEO for Small Businesses & Entrepreneurs in Orange County. Make sure to register for this powerful event today!

At this session, you’ll learn what SEO is in 2017. During this workshop, you will learn what the newest strategies that SEO experts are using today, outdated practices that you should abandon and obtain a better conceptual understanding of Search Engine Optimization. The session will cover easy, practical strategies that you can implement, in addition to long-term strategies that your company can follow.

As time permits, specific questions and strategies will be discussed.

About the Presenter:

Jason Khoo is co-owner at the Search Business Group, a Veterinary SEO agency based out of Costa Mesa. Jason is a frequent consultant for many organizations including Cal State Fullerton’s Entrepreneurship Center, the Small Business Marketing Tools and CrashLabs. Jason is a self-taught SEO and entrepreneur born and raised in Orange County. He got his start by staying up late, reading articles, watching videos and participating in forums. Jason got his first client going business to business, knocking on doors, selling his service.

Search Business Group Website: www.searchbusinessgroup.com


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Knowledge @ CSUF Entrepreneurship time management and social mediaMarketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them.

That is why smart entrepreneurs take stock of how much time they can devote to interacting with customers on social media. Entrepreneurs also get to know their customers very well and are able to determine what their most used social media platforms are and the entrepreneur takes care to focus their efforts on those platforms.

Marketing through social media doesn’t have to be hard if you go about it in a smart way.

Video edited by Bo Kim. Produced by Travis Lindsay


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Context Determines Content in Marketing – Knowledge @ CSUF Entrepreneurship

Context VS ContextIn marketing, context has to do with the people, place, and time for when you publish your content. You have to be aware of all of these things and take them into consideration when creating content for your customers. Failing to do so weakens your message and your brand.

This Knowledge @ CSUF Entrepreneurship lesson was taught by the Fratzke Brothers. You can learn more about them by visiting their website at: http://www.fratzkebrothers.com/

#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents