Category Archives: marketing

Marketing Position Opportunity at Local Law Firm

One of the members of the CSUF Entrepreneurship community is looking to hire a passionate student or recent graduate who is looking to get their start in marketing. The company is the Jafari Law Group and they are specifically looking for someone who can turbocharge their social media marketing efforts. Here’s a synopsis of who they are looking for:

Jafari Law Group, a boutique Intellectual Property Law firm established in 2005 and located in Irvine, CA is looking for a digital media and marketing specialist. The ideal candidate will have a strong working knowledge of social media platforms, content creation including video and a degree in business, finance, or marketing. If you are a highly motivated individual, and are ready to use your judgment and creativity to help us become most visible on the digital media platform, we want to speak with you. Please send resume and cover letter to djafari@jafarilawgroup.com.

 

Millennials and Marketing

The founder of HypeLife Brands, Curt Cuscino, gave a talk for the CSUF Startup Incubator about how to market your business to millennials

The founder of HypeLife Brands, Curt Cuscino, gave a talk for the CSUF Startup Incubator about how to market your business to millennials

Late last month we were lucky enough to have Curt Cuscino in to give a talk called Marketing to Millennials. Curt, just barely a millennial himself, is an entrepreneur and is the Founder and Principal of HypeLife Brands, a progressive brand development and marketing agency accelerating brands into the hearts and minds of the millennial generation.

Curt led a wide-ranging lecture on what makes marketing to millennials different. We will hopefully be posting videos from Curt’s talk to the Knowledge @ CSUF Entrepreneurship series but here are a couple of notes that I took at this event:

  • “Millennials are the largest generation on earth with over 75 million people having been born between 1980 and 2000”
    • Whether you love or loathe millennials, chances are that they are at least a small portion of your customer base and, more realistically for most, millennials represent a large part of your customer base. You need to know how to market to them if you want to just keep up.
  • “Millennials are connected to the internet virtually all the time”
    • And they don’t have the same viewing habits as other generations; TV ads may not be the best way to reach them. But I don’t think TV should be totally discounted, it’s just that companies really need to think through what it is they are trying to accomplish and pick the appropriate medium.
  • “Millennials tend to be more tribal”
    • I think that this is true and part of the reason for this has to do with being online virtually all the time. Thanks to the internet the barriers to setting up highly focused group are almost nonexistent nowadays so you will get communities that have very specific, and perhaps even narrow, interests.
  • “Millennials want authenticity”
    • What Curt is saying here is that millennials are not open to traditional advertising techniques where you have the company telling the viewers what they should think. I think part of the explanation here may be that thanks to the proliferation of entertainment mediums the bar has been seriously raised on how brands communicate.
  • “Millennials value experience”
    • Concerts and festivals like Coachella are examples of this. I’d probably ad something like an escape room and Curt brought up the example of how Apple has been able to make owning all of their electronics more life an experience than a simple product.

Curt did go into some details about how he and his company, HypeLife, go about marketing to millennials. Once we have them, we will start to publish some of the videos from this talk to the Knowledge @ CSUF Entrepreneurship series.

It was a great talk. In order not to miss any of our upcoming events you can become a CSUF Entrepreneurship Insider and get weekly email updates about our community of entrepreneurs and innovators or you can view all of our events over on Eventbrite. Either way, we hope to see you soon!


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Entrepreneurship Professor Sorrell on How to Charge Higher Prices

Scott Sorrell

Scott Sorrell, CSUF Entrepreneurship Professor

Scott Sorrell has been working with clients for decades helping them market their products and services better as a consultant and speaker. His clients include some of the largest companies in America and he is also one of our Entrepreneurship Professors at Cal State Fullerton. And the story of how he has arrived at this point in his life is as interesting as his presentation style, which was on full display last night during his talk last night at the CSUF Irvine campus.

If you don’t know Scott then you should make the effort to meet him. He’s energetic and bright and is one of those kinds of people who makes life more interesting.

I would never have believed it, but Scott didn’t start out his life as a business major or really very interested in business. He seems to have been born to be a presenter, a sales person, but he majored in Philosophy at school and went on from their to go to a seminary school because he wanted to spread the good word. But life intervened and money started to run out.

Realizing this, Scott decided to start his first business: a print shop. And, despite his lack of training in business he did okay. But he made a common mistake that many first time entrepreneurs make by charging too little for what he did. (As the title of this post would suggest, that is what his talk for us was all about.)

Eventually, Scott’s print shop started including marketing services and that was a great move. Scott’s natural ability to connect with people and communicate ideas effectively started to shine through. Since then Scott’s career has been on the same track. He has worked as a marketing executive, consultant, and speaker for decades now.

And it was because of this story and because of his expertise in marketing that we invited him to speak to the CSUF Entrepreneurship community last night. Specifically, Scott focused his talk on how to help his clients charge higher prices for their goods and services.

The talk was wide ranging and contained a lot of great value for those in attendance. I think we might be able to publish some of the videos from his talk but don’t hold me to it. One way to work with Scott is to engage with one of our CSUF Consulting teams. These consulting teams provide insights and come up with innovative solutions that no other consulting teams in Southern California can come up. These projects start at the beginning of each semester and the fall semester is less than a month away so make sure to get in touch now!


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

How to Charge Higher Prices and Get Your Customers to Thank You For It

Scott Sorrell

Scott Sorrell, CSUF Entrepreneurship Professor

This Wednesday at 6pm at the CSUF Irvine campus we are hosting a seminar by CSUF Entrepreneurship Professor Scott Sorrell that is all about how your business should be charging higher prices. It sounds like a simple concept but there is a lot more to it than meets the eye. Make sure to reserve your seat today.

Have you heard this…

“Your price is too high.”

“Your competitor is cheaper.”

“If you can’t give me a better deal, I’ll have to look elsewhere.”

In these challenging economic times, every customer pretends PRICE is how they make decisions. It’s the default objection, and IT’S THE BIGGEST LIE IN BUSINESS!

If prospects and customers are grinding you about price-price-price, you’re not alone. But what separates those who still get the cash from those who get hammered are a few secrets.

Learn 21 Ways to:

  • Sell on Value, Not Price!
  • Discover What Prospects are Really Willing to Pay!
  • Identify All the Money on the Table!
  • Create Compelling Demand Regardless of Your Price!
  • Use Professional Negotiation Techniques!
  • Command Higher Prices from Existing Customers!
  • Become More Persuasive (without being pushy)!

Who Should Attend:

  • Entrepreneurs who want to command top dollar!
  • Sales reps selling against low-priced competitors!
  • Service providers wanting higher-end clientele!
  • Businesses tired of clients whining about price!
  • Companies needing to boost their profits!

WHAT OTHERS ARE SAYING:

“A high energy program! You really hit the target with all the tools for selling, persuading and negotiating. I’d love for you to come back to Cisco.” Julie McCabe, Regional Manager, Cisco Systems

“Every day at High Achievers Network we hire the top name speakers and trainers like Tom Hopkins, Jack Canfield, Jim Rohn, Mark Victor Hansen, and Les Brown. I consider Scott among these ‘Speaking Giants.’ He is a true powerhouse.” Jeff Liesener, President, High Achievers Network

“I used to charge $50 an hour, but Scott Sorrell taught me strategies for charging hundreds of dollars per hour from clients, and now I not only make more money, but I get thank you videos!” Top SEO Expert


About the speaker, Scott Sorrell, CEO, Sales Adrenaline: They call him “Mr. Charge Higher Prices” because he teaches the Fortune 500 how to get to the top of their customer’s price range… and stay there! The reason you pay top dollar for many goods and services is that hundreds of companies practice Scott’s methods. His clients have include: New York Life, BMW, Rawlings, 3M, Time Warner and many others.

On the academic side, during the past 5 years Scott has served as an Adjunct Professor at Cal State Fullerton and Concordia University, teaching MBA and upper division sales and marketing courses, and leading consulting teams. He also guest lectures at USC, Chapman University, University of California, and many others.

Pizza and soft drinks will be served at this event.

We hope to see you there!

[You will need to purchase a parking permit to park on this campus. Information for parking can be found here: http://www.fullerton.edu/irvinecampus/about/campusmap.php]


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

So you want to build an App?

Dalip Jaggi explains the app development process to the CSUF Entrepreneurship community

Dalip Jaggi explains the app development process to the CSUF Entrepreneurship community

I’m not going to start this post off with the cliche “If you build it, they will come” but….

But many people do think that way; for them there isn’t much space between the epiphany and the first version of their product. Or their app.

In many ways, building an app is a lot like building a business. At least it is for Dalip Jaggi, the founder of Devise Interactive.

Dalip has helped many businesses develop their brands and a central part of that process for many of his clients is the development of an app as well. For Dalip, an app can be a central part of a company’s branding and a conduit for continued communication between his clients and their customers. In other words, developing a quality app is critical.

And how do you develop a quality app?

It’s not an easy task but for Dalip, who shared the app development process that he uses when working with his clients with members of the CSUF Entrepreneurship community Wednesday night in Irvine, but by and large the process is not too dissimilar to that of lean startup.

When Dalip first starts working with a client on the building of an app he helps the client determine what their goals are for their app. Do they want users of their app to be able to purchase their products? Do they want users to use the app to find out information about their upcoming tour schedule? Do they want users to be able to use the app to communicate with them?

All those scenarios and the countless other use cases for apps require different solutions. And once the ultimate goal of the app is discerned Dalip and his team get to work on creating a wire frame, or basic structure of how the different pages of the app will interact with one another. This is an iterative process and there are no design elements introduced at this time because there are inevitably so many changes that take place.

The wire frame stage is where clients start to see their vision come to life. They are able to make informed decisions on what they want each page to do and how they interact with one another.

Once the wire frame is complete, then Dalip and his team get to work on the design of the app. Lots of decisions are made at this stage as well with the goal of staying consistent with the client’s branding as well as creating an app that is intuitive to use and achieves the overall goal of the client.

But that’s not the end of it! Once the app has been built then Dalip gets to work on a plan of action to get as many targeted customers to download the app and use it. This includes the implementation of robust analytics to see how people are using the app in addition to the marketing plan for getting people to use it.

There’s obviously a lot more to it then that, and the whole process can take a long time, especially if changes are made (which is why doing a good job at the wire frame stage is so important). While Dalip has created an app for a client in less than three days, the reality of the situation is that it will take weeks, if not months, to create an effective app.

We did take video of this event and will be posting key segments from this talk to our Knowledge @ CSUF Entrepreneurship video series over the coming weeks. So make sure to subscribe to our weekly newsletter, the CSUF Entrepreneurship Insider, to make sure that you don’t miss any of these videos.

And we look forward to seeing you at one of our upcoming events.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUFConsulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

 

What Entrepreneurs Need to Know about Social Media @ CSUF Startup Incubator

Jessica Joy Reveles is coming to the CSUF Startup Incubator in Placentia to give a seminar on how startups and established businesses should use social media

Jessica Joy Reveles is coming to the CSUF Startup Incubator in Placentia to give a seminar on how startups and established businesses should use social media

Jessica Joy Reveles knows social media and how harnessing its power can help drive your brand and sales. Most Americans see the news first, get recommendations on products, and communicate with each other through one of the many different social media platforms that are out there.

Has your business taken advantage of this communications revolution? How can your startup leverage this medium to jumpstart your path to success?

Jessica will reveal her strategies for social media success at this talk and help you learn the keys to successfully elevate your company’s social status above the fray!

Pizza and soft drinks will be served at this event.

Click here to reserve your seat.

We hope to see you there!

[Parking for this event is free. Please park on S Bradford Avenue and go through the front gate, this event will be located in the back of the building.]

More about Jessica:

Seasoned Editor and Writer with nearly 15 years of integrated marketing including social media, sales, advertising, management, instructional design and teaching experience across Health & Wellness, Fashion & Beauty and Lifestyle. Solution oriented and meticulous, I bring a solid foundation in digital communications and publishing with an emphasis on research and journalism, strategy, branding, blogging, analytics and more.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/IncubatorFor more details on how CSUF

Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge


****Release of Liability****

CSUF Consulting Projects are Special

CSUF Consulting Team Clear Vision with their professor Scott Sorrell (front left)

CSUF Consulting Team Clear Vision with their professor Scott Sorrell (front left)

As you will read in this week’s CSUF Entrepreneurship Insider, our CSUF Consulting projects are special. I’ve worked on these projects as a student, mentor, and as a client so I know our program from just about every vantage point possible and I can safely say that they provide tremendous value for all involved, especially for the clients of our program. For a comparatively small consulting fee, clients receive a comprehensive plan that targets a particular part of their company and while most clients believe their number one need to be marketing or sales I can tell you that some of our greatest successes come from projects that focus on other areas like leadership, operations, or finance.

Also, we do have an event in Placentia this week focusing on how entrepreneurs should be leveraging social media to their benefit. Social media is now a well entrenched part of the normal marketing mix and it’s just one of the many things that our CSUF Consulting teams can help established businesses with and the CSUF Startup Incubator can help startups with.

Director Jackson is on a well deserved two week vacation so he asked me (Entrepreneur in Residence Travis Lindsay) to fill in for this week’s CSUF Entrepreneurship Insider newsletter. Without further ado, let’s get to it.

This Wednesday at 6pm in Placentia we are hosting a talk on how entrepreneurs can be using social media more to their advantage. It is definitely an important topic and I hope you can make it; I’m certain you will learn a lot from the speaker, Jessica Joy Reveles.

Having a good social media plan is a must for any business but it is only a part of the overall marketing mix. More needs to be considered and planned for and that is exactly what Professors like Scott Sorrell do every semester with their CSUF Consulting teams. In one of our recent articles, we interviewed Scott to find out exactly what our clients can expect from an engagement with one of our teams:

“There are several branches of marketing initiatives that these teams can research and develop. These marketing initiatives that the teams develop for their clients can range from developing a new website, to creating a public relations campaign for the company, to assisting with an entire marketing plan for the organization, and much more. Every project is unique and custom built.”

Having worked on dozens of these projects as a student, a mentor, and as a client I can personally vouch for how special these projects are. For clients, a CSUF Consulting team can unearth many opportunities that they otherwise would never have known about. Take, for example, Andrew Lee. He was one of our clients from the recently concluded spring semester who found out how special our projects can be firsthand.

“They took [the project] as far [as they possibly could], as if they were a partner with my group. That was great!”

Incidentally, we are now recruiting clients for the fall semester for our CSUF Consulting program. If you know of a company or have a company that could benefit from one of these projects please get in touch with Client Project Specialist Charlesetta Medina at cymedina@fullerton.edu or (657) 278-8243.

Sincerely,

Travis Lindsay
Entrepreneur in Residence
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

Continue reading