Category Archives: Leadership

How to Build Your Startup Team – Knowledge @ CSUF Entrepreneurship

How to Build Your Startup Team - Knowledge @ CSUF EntrepreneurshipThe early days in any business are tough. The entrepreneur, the person with the idea, ends up doing most of the jobs. And this is important because it is during these formative times that processes are created and the startup’s culture starts to take root.

But after some time you need to start hiring people. After you have figured out how to do something, like QuickBooks, you will need to hire someone to start doing that for you. And then, more or less, you wash, rinse, and repeat that process until you have developed your team.

Oh, and you better like your lawyer because you will be working closely with this person from day one. Your lawyer will obviously help you with legal matters but they are also a tremendous source for business intelligence and they can make key introductions for you as well.

This Knowledge @ CSUF Entrepreneurship clip was taken from a talk at the CSUF Startup Incubator given by Jeff Greenberg. Jeff is currently the Managing Director of Tech Coast Works and a serial entrepreneur.

Edited by Bo Kim


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CSUF Student’s Passion Leads to Good Works in DC Internship

Rachel Herzog Cal State Fullerton student interning in Washington DC

CSUF student Rachel Herzog at the 2017 Presidential Inauguration. Rachel is in DC to do an internship that aides sufferers of mental illnesses and their families. She is also taking classes focusing on political issues while interning there as part of the California State DC Scholars Program.

Interning is a rite of passage for many college students and some internships have a profound impact on students by shaping the way they view the world and their place in it. One Cal State Fullerton student, Rachel Herzog, is currently doing one of those internships and is having an experience of a lifetime in our nation’s capital.

Rachel’s search for a consequential internship led her to the California State DC Scholars Program, where she found an internship she loves and it has enabled her to attend school in Washington, DC for the spring 2017 semester. In this program, Rachel is currently interning for the National Alliance on Mental Illness (NAMI), an organization that provides education, support groups, and courses about mental illness across the country. NAMI also has a team that advocates for individuals with mental illnesses.

Rachel’s tasks for NAMI consist of working in the call center where she counsels individuals in distress and their loved ones. It’s not an easy job but Rachel is the kind of person that loves to take on challenges.

Rachel has thoroughly enjoyed her experience at NAMI, “[Working at NAMI] is dynamic because every call is different and every person has their own situation.” The experience has also been one she is quite passionate about, as obstacles she has once gone through are “struggles that are being used to help others.” If possible, Rachel would like to align her interests in mental health issues and entrepreneurship to improve the care in that industry.

Rachel also has been able to enjoy some of DC’s historic and must-see sights, including the presidential inauguration, “I have a list outlining everything I want to do and see while I’m living in DC, including museums, memorials, historic restaurants, cultural events, and heritage trails, and I have a goal to check at least seven items off every week.”

Checking those seven items off every week can be a difficult task because Rachel interns during the day until 4 p.m., and then attends class in the evenings. Per the requirements of the California State DC Scholars Program, Rachel is taking a variety of political science classes; ones that have challenged her with a unique selection of topics and advanced discussions.

While the classes are challenging, Rachel wouldn’t have it any other way: “It’s unique, unlike anything I’ve done before. It’s opened my eyes to a lot of new things. There are topics I’ve never learned about before and this program allows me to do that in a special way…. The insights I’m gathering are relevant to more than just my education or career, but actually to all of life.”

Upon returning to California after the spring semester, Rachel looks forward to spending more time working and staying involved on the Cal State Fullerton campus. She will also continue to work with CSUF Startup Incubator graduate Aidtree by helping it launch its philanthropically inspired service in and around Cal State Fullerton. While uncertain about post-graduation plans, Rachel is passionate about working in travel, e-commerce, and mental health-related fields, and also plans to pursue her Master’s degree in the near future.

Rachel enthusiastically recommends the California State DC Scholars Program to prospective and current students who are looking to step out of their comfort zone and gain real life experience before graduating. “It isn’t necessarily for everyone, as the nature of living in DC is to be immersed in a very political environment, but the rich history of the United States that is so well preserved and accessible makes it a wonderful, unique experience… Participation has made available for me copious exciting resources and a brilliant network, as well as the experience of a lifetime!”

Way to go Rachel!

Written by Traci Muldoon. Edited by Travis Lindsay.


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Management 540 Trains CSUF MBAs for the Real World


Before the start of every semester, students begin the process of picking and choosing their classes. Almost all of these classes have students reading textbooks and taking exams but there is one class that is designed to give MBA students an immersive experience by having them put to practice what they learn with a real business.

Management 540 is this class and it exposes students to the skills needed in order to be successful business leaders of tomorrow and if they have any room in their schedules they should definitely add this class. In order to achieve this audacious goal, Cal State Fullerton has selected Dr. Atul Teckchandani to lead this class. What makes this class so valuable is that Dr. Teckchandani demonstrates superior academic skills while also using the experiences he gained while working in the technology industry to provide lessons that focus on real-world situations.

“This class is very practical. Rather than focusing on academic theories of leadership, this class focuses on skills that leaders need to be successful. Leaders influence others to help achieve a vision or set of goals. To be an effective leader, you must have a mastery of the ‘soft’ skills. This course has a number of modules on how to be a more effective leader by learning how to build professional relationships, how to persuade others, how to make decisions while minimizing the negative effects of biases, and how to improve your emotional intelligence. It also discusses how to create an organization where employees are productive and feel like they are thriving.

“In addition to the practical skills, this class also offers a consulting project. Students will work in teams to help a local business address a leadership/HR challenge. While the consulting projects are a fair amount of work, they are an invaluable learning opportunity. Being able to examine a real-world problem and devise recommendations is something all employers want their employees to do. MGMT 540 is one of only two classes in the MBA program that allows students to become more proficient in this area,” said Teckchandani.

And the businesses students consult with in this class are very diverse.

“The businesses we work with can vary widely. To give you an idea of how wide-ranging our clients are, in the past couple of years we’ve had retail stores, restaurants, technology firms, auto mechanics, non-profits, restaurant supply firms and boutique consulting firms as clients. Most of the clients are small firms where we work directly with the owner or founder,” said Teckchandani

Upon completion of this course, students will be more prepared for what lays ahead for them in their careers, which makes them more appealing to employers looking for those with concrete skills and experience. With this course on a resume, students have the opportunity to stand out among the growing amount of applicants that are applying for the same job. In essence, the experience and knowledge from this course could mean the difference between getting the job over someone else.

“The consulting project is a great addition to the resume and makes for an excellent talking point during an interview. As mentioned earlier, most bosses want to hire someone who can look at a problem, analyze it and come up with realistic and actionable solutions,” said Teckchandani.

With the competition for jobs growing more fierce every year, it is abundantly clear why CSUF MBAs should enroll in Management 540 for the spring 2017 semester. The skills and experiences provided by this class not only help build the foundation of a good worker but ultimately sculpt students into the business leaders of the future.

Kevin Emery is the author of this post. Travis Lindsay edited it.

#CSUFEntrepreneur #CSUFStartup

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CEO and Business Owners Workshop in Orange County

Tom Northup, one of our most dedicated mentors, has been gracious enough to invite the CEOs and business owners of our community to a wonderful event that will teach them the skills they need to take their businesses to the next level! Info about the event is below and to reserve your ticket please go to:

jim-muehlhausenThis is the perfect time to hone your thinking and learn innovative techniques to take your business to the next level!

Best-selling author, Jim Muehlhausen gives a fast paced workshop based on lessons he has learned from thousands of businesses. He will challenge you to unleash the true power of your business.

This nationally renowned program features bestselling author and business expert Jim Muehlhausen. Jim’s fast paced, dynamic, and interactive workshop is based on the lessons learned from consulting to thousands of businesses throughout the country. Jim is the author of two best-selling books – The 51 Fatal Business Errors and How to Avoid Them and Business Models for Dummies.

This is your chance to join other business owners & CEOs to learn how to take your business to the next level and thrive in this dynamic economy. We do expect the workshop to sell out so register now.

You will get at least 2-3 actionable items you can use right away.

There is no sales spiel.

There is nothing to purchase.

You receive a copy of the speakers book The 51 fatal Business Errors and How To Avoid Them.

Here is the invitation.

Make a commitment for you today. Follow the link and signup. And please pass on to others you think might enjoy it.

#CSUFEntrepreneur #CSUFStartup

Sign up for the CSUF Startup Newsletter to keep up-to-date on all the events, news, and everything else we do:

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What can CSUF Business Students do for your Company?

For more than two decades, CSUF Consulting Teams have been helping business owners like you develop successful business strategies that have increased profits. We have an extraordinary record of success winning many awards and producing extraordinary results for our clients.
As a client you will be matched with a student consulting team, professor, and a mentor. The objective of the team’s consulting project is to help you make lasting improvements to your business. By trusting us, and participating in our consulting process, you will have the opportunity to:
  1. Conduct a full strategic review of your company in areas like finance or leadership.
  2. Receive practical and actionable recommendations for your business.
  3. Obtain a fresh, independent view of your business on how to enhance your business and to fix any deficiencies that exist.

To be considered please complete our Request for Consulting Application. The semester has already started but we still have a few open engagements remaining for the fall semester. Please contact Ms. Charlesetta Medina, Client Project Specialist, at (657) 278-8243 or by email at


John Bradley Jackson
Director, CSUF Center for Entrepreneurship

“The people in the program were inspiring and helped me to write a children’s book , started us on Facebook , and so much more we will forever be grateful to the program and Mihaylo College of Business!”
Dana Wharf Sportfishing & Whale Watching
To find out how we can tailor a project to fit your business needs contact our  Client Project Specialist, Charlesetta Medina at (657) 278-8243 or to request an application email

Sometimes it seems as if inventing your product is the easy part! The tough job comes from avoiding the pitfalls and potholes that rob you of your intellectual property rights.

Arm yourself today with the knowledge to protect and profit from your new app, software, product, or invention by joining patent attorney John Connors for key lessons on navigating the road to success.


Entrepreneurs face many challenges when creating a corporate culture that fosters innovation and retains the talent required to create a successful exit. The Power of 10 is Software Anywhere’s living case study of how companies can achieve for-profit success while giving back at an extreme level.

Jeff Scott is going to share his model and approach on how a team of 10 people achieved a goal of providing $10M in community impact in less than 10 years.


Raising money for a startup is difficult if not almost impossible. But thanks to recent changes in the law equity crowdfunding has democratized this market so that more people can now invest in startups.

David Gosselin, a Principal at DBBMcKennon and a Partner at BizCFO, will be giving a talk at the CSUF Startup Incubator to help you understand how to take advantage of these changes. And, just maybe, help you figure out how you can raise money for your company!


Center for Entrepreneurship Board Member, Andrew Carroll, has graciously set aside time in his busy day to help entrepreneurs is his areas of expertise as well as providing general guidance for those looking to get their ideas off the ground.
Andrew is a freelance CFO, CPA, consultant, and advises on: taxes, investments, insurance, business strategy, operations, mergers and acquisitions, and accounting.  Read more about Andrew and the clients he helps at
Bring your startup ideas on Mondays (starting today) from 1:00pm to 4:00pm @ CSUF Startup Incubator


Working on a startup? Have a question about what it takes to be an entrepreneur? Developing the next great idea and you need help figuring out how to bring it to market?
For over 24 years, Professor Jeff Longshaw, MBA, MSBA, has been a Business management and communication consultant, teaching proposal writing and composition to companies to improve their win rate.  While he has managed and participated in over 20 large scale proposals for Westinghouse, Lockheed, Bath Ironworks, General Dynamics and others; he has also produced business plans for start-up companies.

Bring your startup ideas on Tuesdays from 3:30pm to 6:00pm @ CSUF Startup Incubator.


David Van Sambeek is an attorney for Wellman & Warren, LLP and he has graciously agreed to hold office hours at the CSUF Startup Incubator regularly for our Residents, students, and everyone else in the CSUF Entrepreneurship community. If you are interested in asking David some questions about the law (see his areas of expertise below) please make sure to click the register button above and pick a time that works for you. (If there are no times available we probably have other times available on another day.)
David has represented 100s of companies as outside retained counsel. He currently represents clients headquartered in America, Canada, Mexico, Japan, Malaysia, Brazil, the EU, and Ukraine.  Historical representation of clients has included organization, launch, financing, securities matters, franchising, day-to-day operations, contract drafting, TM and Trade Secret protection, employment matters, joint ventures, mergers/acquisitions, and regulatory issues unique to each industry. He has launched companies/subsidiaries in foreign countries including Mexico, Canada, Ecuador, Columbia, Chile, Peru, Ukraine, Russia, Philippines and various EU nations.
David’s upcoming office hours to discuss your Intellectual Property ideas:

Tuesday, September 6 from 5:30pm to 7:30pm @ CSUF Startup Incubator (Placentia)

Dave Kinnear is one of our great mentors at the CSUF Startup Incubator who will be holding office hours to answer your startup and strategy questions.

Dave Kinnear is a Business Advisor, Mentor and Executive Leader Coach.  Through his affiliation with Vistage International, Dave convenes and facilitates peer advisory boards of Business Owners, Company Presidents, General Managers and Chief Executives dedicated to becoming better leaders who make better decisions and achieve better results.

Dave’s upcoming office hours:
The CSUF Entrepreneurship Alumni host a business roundtable on the third Thursday of every month at the CSUF Startup Incubator and all are encouraged to attend these free meetings. Bring your entrepreneurial ideas, challenges, or just sit in and listen!
The CSUF Entrepreneur Roundtable features a fantastic group of mentors with impressive backgrounds so that every participating entrepreneur will get tremendous feedback on what they are working on. Don’t be shy! This can turn out to be one of the most consequential entrepreneurial events you ever attend.

Upcoming CSUF Entrepreneur Roundtables:


Whether you are a professional who gets satisfaction from being a mentor to someone who wants to work in a startup as a team member or are interested in investing in some of our thriving startups; we want to hear from you!
To join our large professional network you don’t have to be an alumni but we need your expertise and hard work to help make Northern Orange County (especially Fullerton) a strong startup community! Please take a minute to tell us about yourself so we can properly welcome you into the CSUF Startup Community.
#CSUFEntrepreneur #CSUFStartup
For more details on CSUF Entrepreneurship:
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Attend one of our entrepreneur events or sign up for a free mentoring session:

CSUF Consulting can make you into the Leader you should be!

Leadership is one of the most underrated factors in a business’ success. In our experience, entrepreneurs are willing to buy dozens of books about leadership but they are unwilling to go the extra step needed to thoughtfully craft a leadership strategy for their business.
The video above is a testimonial from the founders of Advance Beauty College about how their company dramatically benefited from their three engagements with CSUF Consulting. For their Leadership project they challenged their CSUF Consulting team to develop a comprehensive plan on how best to navigate the murky waters surrounding the culture and leadership issues they faced after a recent acquisition.
Tam Nguyen, a CSUF MBA grad in his own right, understood that even though he had the necessary skill set to tackle this issue he did not have the bandwidth to do so in a satisfactory manner. Tam is a good leader not because he knows all the answers, no one does, but because he was humble enough to bring on one of our teams to develop a strategy for merging his new acquisition with his existing company.
What Tam and his partner Lihn Nguyen understood was that having a team dedicated to tackling a tough issue would produce better results than going at it alone and that this action would save them a lot of time and money in the long run.
Lihn and Tam benefited a great deal from the CSUF Consulting team and their mentor’s expertise. The team ably presented them with their current state of a misaligned culture and inefficient management structure, gave a vision for their desired management and leadership state, and provided a road map for how to achieve that transformation.
Advance Beauty College had paid professional consultants many more times what they paid for their CSUF Consulting Teams and they ended up much happier with the results from CSUF Consulting. Is it time for your business to get the same results? Can you recommend us to a good candidate for these services? If so, please get in touch with Charlesetta Medina, our Client Project Specialist, by calling her at (657) 278-8243 for more information.
Micha Eizen is an entrepreneur and engineer with decades of experience working on startups and R&D. He has seen a lot; the good, the bad, and the ugly if you will. But one thing has stuck with him above everything else. That thing is what tips the balance between success and failure. What is it?
We can’t give that answer away here! Where would the fun be in that? What we can promise you is that Micha will go into great depth on what that one question is that will make or break your startup. This promises to be a great talk that you don’t want to miss!
Wednesday, August 17, 6:00pm to 8:00pm  @ CSUF Startup Incubator (Placentia)


“Our staff took both personal and professional pleasure in working with our student team. We have started to implement on of their major suggestions and plan to implement many others over the next few months.”

Mike Gancar, Bermad, Inc.

If you are interested in becoming a client of our consulting program please contact Client Project Specialist Charlesetta Medina at (657) 278-8243 to find out how we can tailor a project to fit your business’ needs.

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Simon Sinek’s Golden Circle

“People don’t buy what you do, they buy why you do it.” Simon Sinek

Entrepreneurs are the leaders of the global economy, driving innovations that improve the lives of billions of people. We started the CSUF Startup Incubator to help entrepreneurs develop the skills necessary to become one of those leaders.

Last week, we were working with Ben, one of our Residents, and his team on the development of his lean model canvas (an overview of his business model) when we came to what his value proposition was. Ben’s team, including a group of Troy High School interns, had done a wonderful job on developing the canvas. It was comprehensive and identified the truly important factors of the business, customers, profits, and costs.

When we came to the value proposition section of the canvas we discovered a lot of the same, excellent detail. Line after line of points on how this service was better than all the rest (and I truly believe it will be better than all the rest). But it didn’t get to the essence of why customers should value his service.

Zack Dafaallah, an entrepreneur, CSUF MBA and professor, and one of our mentors, suggested that we watch the video below and then come back to the value proposition. In this video, Simon Sinek powerfully explains why people do what they do by explaining his Golden Circle concept.

Ben is very sharp and he immediately grasped the importance and went to work on redeveloping the value proposition for his company. It wasn’t difficult, he already had the answer, but it takes looking at an issue from a different perspective to get it right.

This scenario plays out all the time at the Incubator because our Residents know that they don’t know what they need to know to be successful. It’s not about ego for them, it’s about doing what is right by their concept. Being around when these small but meaningful moments happen is a true joy and I look forward to many more of these moments happening as the CSUF Startup Incubator continues to grow and help many more entrepreneurs develop ideas that improve the world.

Sign up for the CSUF Startup Newsletter to keep up-to-date on all the events, news, and everything else we do:

For more details on CSUF Entrepreneurship:

For more details on how we help people become entrepreneurs:

Attend one of entrepreneur events or sign up for a free mentoring session: