Category Archives: Knowledge @ CSUF Entrepreneurship

Focus on your Character First – Knowledge @ CSUF Entrepreneurship

Jim Reichert has had thousands of business relationships throughout the years so it’s safe to say that he knows a thing or two about people. And he has some simple, straightforward advice for people who want to build stronger relationships, whether for business or otherwise.

To Jim, Dr. Stephen R Covey’s words on building character rather than working on creating a better personality really ring true. You can have the most engaging, gregarious personality in the world but that doesn’t really matter if you can’t follow through on what you say you will.

That’s why you have to focus on building your character. Even if you aren’t the life of the party if you do what you say you are going to do, be honest, trustworthy, and everything else that is the mark of someone with strong character, then you will be in a better position to accomplish the things you want to accomplish.

Why? Because people will come to rely on you. They know that  you are a trustworthy person. Someone with character that won’t just tell you what you want to hear.

This Knowledge @ CSUF Entrepreneurship clip was taken from a talk at the CSUF Startup Incubator


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

 

#1 Rule for Better Communication at Work – Knowledge @ CSUF Entrepreneurship

How do you create a great atmosphere at work? It’s all about communication. If you cannot have productive conversations with your coworkers, subordinates, or superiors then how are you going to get things done?

Jim Reichert is an entrepreneurial executive with decades of experience in this area and he believes that the best way to promote good communication at work is by starting off on the right track. When you are hiring someone you will of course need to make sure that they have the skills and the experience to do the job they are being hired for but you also need to ascertain whether or not they are a fit culturally. That means they have to have values that align with the company.

And what happens when someone just doesn’t end up fitting well with the company’s culture? This is a tough situation and can become very emotional but the correct course of action would be to let that person go. It’s not that they are a bad person, per se, it’s just that they aren’t a fit for the company. In the long run this decision is better for the person that is being let go and better for the organization as well.

This Knowledge @ CSUF Entrepreneurship clip was taken from a talk at the CSUF Startup Incubator


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

How to Build Your Startup Team – Knowledge @ CSUF Entrepreneurship

How to Build Your Startup Team - Knowledge @ CSUF EntrepreneurshipThe early days in any business are tough. The entrepreneur, the person with the idea, ends up doing most of the jobs. And this is important because it is during these formative times that processes are created and the startup’s culture starts to take root.

But after some time you need to start hiring people. After you have figured out how to do something, like QuickBooks, you will need to hire someone to start doing that for you. And then, more or less, you wash, rinse, and repeat that process until you have developed your team.

Oh, and you better like your lawyer because you will be working closely with this person from day one. Your lawyer will obviously help you with legal matters but they are also a tremendous source for business intelligence and they can make key introductions for you as well.

This Knowledge @ CSUF Entrepreneurship clip was taken from a talk at the CSUF Startup Incubator given by Jeff Greenberg. Jeff is currently the Managing Director of Tech Coast Works and a serial entrepreneur.

https://www.linkedin.com/in/jeffreyrgreenberg/


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

The Biggest Mistake Entrepreneurs Make in Product Development – Knowledge @ CSUF Entrepreneurship

The Biggest Mistake that Entrepreneurs can make when Developing a Product

Having reviewed thousands of businesses and investing in multiple startups, Tech Coast Works Managing Director Jeff Greenberg knows a thing or two about product development. In this video in the Knowledge @ CSUF Entrepreneurship series taken at the CSUF Startup Incubator, Jeff goes into detail about the product development process and explains what the biggest mistake is that entrepreneurs can make when developing a new product.

Jeff details how smart entrepreneurs avoid this common pitfall by using the lean startup methodology. It all starts with the minimum viable product (MVP) and continues on with multiple iterations and A/B testing resulting in a much better product, a product that customers actually want.

Jeff Greenberg: https://www.linkedin.com/in/jeffreyrgreenberg/


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

How to Present to an Investment Panel, the Basics – Knowledge @ CSUF Entrepreneurship

Presentation basics for an investor pitchThe slides you present to investors are important but there are some basic things that are more important. In this talk by CSUF Center for Entrepreneurship Director John Bradley Jackson (JJ to his students) you will learn what the basics of a good presentation are. These tips are predicated on years of experience he has had working in Silicon Valley and Wall Street.

Once you have these basics down, you should view JJ’s talk on the 12 Slides you need for your Startup Pitch to Investors at https://www.youtube.com/watch?v=ID58FqgqYxw

#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Building a Visual Identity for your Brand – Knowledge @ CSUF Entrepreneurship

Brands need a Visual Identity

One of the most important things every entrepreneur has to do is build a brand because that determines your startup’s identity. A big part of your brand is the visuals that you use. Visuals need to be consistent and be evocative of the kind of image that you are trying to cultivate. Give careful care to use the right kinds of images and typography to make your brand.

Curt Cuscino of HypeLife Brands gave this talk. https://www.hypelifebrands.com/


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Knowledge @ CSUF Entrepreneurship time management and social mediaMarketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them.

That is why smart entrepreneurs take stock of how much time they can devote to interacting with customers on social media. Entrepreneurs also get to know their customers very well and are able to determine what their most used social media platforms are and the entrepreneur takes care to focus their efforts on those platforms.

Marketing through social media doesn’t have to be hard if you go about it in a smart way.

 


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents