Category Archives: Knowledge @ CSUF Entrepreneurship

Building a Visual Identity for your Brand – Knowledge @ CSUF Entrepreneurship

Brands need a Visual Identity

One of the most important things every entrepreneur has to do is build a brand because that determines your startup’s identity. A big part of your brand is the visuals that you use. Visuals need to be consistent and be evocative of the kind of image that you are trying to cultivate. Give careful care to use the right kinds of images and typography to make your brand.

Curt Cuscino of HypeLife Brands gave this talk. https://www.hypelifebrands.com/


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Knowledge @ CSUF Entrepreneurship time management and social mediaMarketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them.

That is why smart entrepreneurs take stock of how much time they can devote to interacting with customers on social media. Entrepreneurs also get to know their customers very well and are able to determine what their most used social media platforms are and the entrepreneur takes care to focus their efforts on those platforms.

Marketing through social media doesn’t have to be hard if you go about it in a smart way.

Video edited by Bo Kim. Produced by Travis Lindsay


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Context Determines Content in Marketing – Knowledge @ CSUF Entrepreneurship

Context VS ContextIn marketing, context has to do with the people, place, and time for when you publish your content. You have to be aware of all of these things and take them into consideration when creating content for your customers. Failing to do so weakens your message and your brand.

This Knowledge @ CSUF Entrepreneurship lesson was taught by the Fratzke Brothers. You can learn more about them by visiting their website at: http://www.fratzkebrothers.com/

#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Search Engine Marketing Guide in less than Seven Minutes

Search Engine MarketingYour guide to search engine marketing in less than seven minutes.

Fratzke Brothers: http://www.fratzkebrothers.com/


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Entrepreneurs Must Build Their Core

entrepreneur-core-damon-brownIf you want to get into shape one of the main things you have to do is build your core, the muscles that support the rest of your body. Being a successful entrepreneur is no different but, instead of muscles, entrepreneurs have to develop key skills that will enable them to be successful. Entrepreneur and author Damon Brown explains how to achieve this, no matter who you are.

Damon Brown: http://damontalks.strikingly.com/

#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Find Your Fit as an Entrepreneur

find-your-fit-as-an-entrepreneur-with-damon-brown

Over your lifetime you have developed a set of skills that most people do not have and in this talk by entrepreneur and author Damon Brown he convincingly argues that the best road forward for entrepreneurs is to identify those skills and leverage them when launching a new business. In other words, figure out what you are good at and start something small that focuses heavily on those skills. The corollary to this is that you need to find people with complimentary skills to add to your team.

Want more? Go to: http://bit.ly/csufknowledge

Damon Brown: http://damontalks.strikingly.com/

#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Knowledge @ CSUF Entrepreneurship

In this week’s CSUF Entrepreneurship Insider we unveil a new video series called Knowledge @ CSUF Entrepreneurship where we publish short excerpts from our talks that focus on issues important to entrepreneurs. We hope that you get a lot of value out of them!

In last week’s edition of the CSUF Entrepreneurship Insider we included a link to an excerpt from a video of one of my talks titled: The 12 Slides you need for your Startup Pitch to Investors and this week we are including a video from a talk by entrepreneur and author Damon Brown about why Entrepreneurs Need a Brain Trust. These videos and all future ones like it are part of a series we are calling Knowledge @ CSUF Entrepreneurship.

These videos are short segments, most will be around five minutes in length, from longer talks that focus on a specific issue important to entrepreneurs.

Every year we welcome dozens of experts from a wide variety of professional backgrounds to speak on campus and at the CSUF Startup Incubator about issues that are important to entrepreneurs. These talks are packed with great information that entrepreneurs can use to make their businesses better and with a shorter video length people will be able to fit watching these videos into their busy schedules.

Our goal is to publish at least one of these videos every week and that these videos enrich your entrepreneurial education.

Let us know what you think!

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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