Job Title: Marketing Intern
Reports to: Marketing Liaison
Primary responsibilities include providing administrative support to the Sales and Marketing departments by maintaining accurate database of prospect and customer information, and managing inventory of marketing materials. Work with Sales and Marketing departments to coordinate marketing material packages and presentations to educate customers and prospects about Thoro Packaging. Assist in content development for digital and social assets.
Support strategic plan for serving current customers and the development of customers and new markets.
Consistently make decisions demonstrating regard for our customer.
Marketing Administrative Support
Maintain accurate databases of leads and prospective customers and companies.
Maintain an organized library of Thoro production samples and update display cabinets and showroom.
Manage inventory of Thoro promotional marketing materials. Compile samples and marketing material packages for customer/prospect meetings and mailings.
Proofread marketing materials and presentations.
Assist in assembly of promotional materials.
Assist in the coordination for trade show exhibition, including scheduling of trade show vendor services, pulling samples for display, and packing/shipping exhibit materials.
Administrative support to Marketing and Sales departments as needed (including letters, presentations, mailing, etc.).
Research and evaluate leads to qualify prospective customers.
Conduct competitive research and analysis.
Find creative solutions to customer issues.
Social Media & Digital Content
Update social media profiles in line with company brand guidelines.
Update online directory listings with current branding and messaging.
Create engaging content and post on social media and company blog.
Create updates to website content to match current marketing materials and messaging.
Utilize best practices to improve SEO on company blog posts.
Ability to properly construct a grammatically correct letter with proper spelling.
Communicate clearly and concisely with respect, to all Thoro Packaging’s personnel at all levels in addition to customers and suppliers.
Initiates involvement in creative solutions and implements improvements to team quality processes.
Essential Job Functions
Learn and follow all safety rules.
Ability to work in a high stress environment to meet customer delivery dates.
These Essential Job Functions are not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with this job. While these Essential Job Functions are intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.
Distinguish colors accurately and consistently.
Ability to stand/sit/bend/walk and manual dexterity for duration of work period.
Moderate lifting up to 35 lbs. as necessary to perform sales and marketing functions.
High school degree with some college
Able to communicate effectively with internal and external customers
Ability to focus on strategic plan to ensure results
Detail oriented, trouble shooter, resourceful
Must be proficient in Microsoft Office Suite including Outlook, Word, Excel and PowerPoint
Excellent people skills and phone etiquette
Ability to work in a collaborative, fast paced, team environment
Must have strong written and verbal communication skills
Self-starter with the ability to work independently as needed
College Junior or Senior with major in Marketing or related field
High attention to detail
Experience with SEO, Salesforce, LinkedIn, and beginning graphic design
Previous experience in administrative or customer service type roles