Category Archives: Innovation

The Biggest Mistake Entrepreneurs Make in Product Development – Knowledge @ CSUF Entrepreneurship

The Biggest Mistake that Entrepreneurs can make when Developing a Product

Having reviewed thousands of businesses and investing in multiple startups, Tech Coast Works Managing Director Jeff Greenberg knows a thing or two about product development. In this video in the Knowledge @ CSUF Entrepreneurship series taken at the CSUF Startup Incubator, Jeff goes into detail about the product development process and explains what the biggest mistake is that entrepreneurs can make when developing a new product.

Jeff details how smart entrepreneurs avoid this common pitfall by using the lean startup methodology. It all starts with the minimum viable product (MVP) and continues on with multiple iterations and A/B testing resulting in a much better product, a product that customers actually want.

Jeff Greenberg: https://www.linkedin.com/in/jeffreyrgreenberg/

Edited by Bo Kim


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Business Plan Competition Finals

John Chi, winner of the 2013 CSUF Business Plan Competition

John Chi, winner of the 2013 CSUF Business Plan Competition

The main event of CSUF Business Plan Competition Finals is the culmination of a campus-wide search for the best business idea created by a current student or student team. Based off of a rigorous selection process, the top business concepts are presented by their creators to a panel of distinguished judges and to an eager audience. All competitors in the Finals will receive funding for their new ventures through scholarships.

There will be opportunity drawings for those in attendance as well (make sure to get your raffle ticket).

Come to support the next generation of entrepreneurs and innovators!

Attendance is free, all you have to do is RSVP!

Date: Friday, April 14 from 1pm to 4pm

Location: Titan Student Union, 800 N State College Blvd, Fullerton

Register here: https://www.eventbrite.com/e/csuf-business-plan-competition-finals-tickets-31659455283?aff=csuf


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

10 Rules Everyone Should Know About Patents @ CSUF Startup Incubator

David Jafari, Patent Attorney

David Jafari, Patent Attorney

Maybe you are trying to get a patent now or you have a great idea that you know you have to get patented before you start trying to sell it; either way, this is the talk for you! Before you make some of the common mistakes that happen when people try to get a patent you should absolutely attend this talk by lawyer David Jafari.

In this talk, David will go over the ten essential things that everyone should know when they pursue a patent for their invention. With this knowledge you will be well on your way to understanding the seemingly complex process of securing your intellectual property.

Date: Wednesday, April 5 from 6pm to 8pm

Location: CSUF Startup Incubator, 120 S Bradford Ave in Placentia (we are in the back of the building)

To Register: https://www.eventbrite.com/e/10-rules-everyone-should-know-about-patents-csuf-startup-incubator-tickets-31990844477?aff=csuf

David Jafari is an attorney licensed in California and the District of Columbia. He started Jafari Law Group, Inc. in June 2005. His practice as a lawyer has focused primarily on intellectual property, business law, and employment matters. Mr. Jafari has also served as a mediator and has helped clients settle cases outside of court, avoiding costly and unnecessary litigation. He holds a Certificate in Mediation from the Orange County Human Relations Council, is a part of the Mandatory Fee Arbitration committee of the Orange County Bar Association, and is also associated with Quality Dispute Resolution Services and IVAMS Arbitration and Mediation Services. Mr. Jafari has represented clients in over 70 litigation cases.


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Startup Incubator Resident Launches Insurance Comparison Shopping Platform

Harvey Kong Launches Goodfetch with help of CSUF Startup Incubator

Harvey Kong, left, launched insurance comparison shopping site Goodfetch with the help of the CSUF Startup Incubator

When it comes to anything insurance related, just the thought of it can stress almost anyone out. Lets face it, while the simple signing on the dotted line is easy, “shopping” for the right insurance can often be very difficult and sometimes overwhelming. But don’t sweat it – entrepreneur Harvey Kong has come up with a new alternative that will change the way we shop for insurance.

Last year, Harvey joined the CSUF Startup Incubator as a resident to help him launch his business. At the start of his time at the CSUF Startup Incubator, he sat down with staff and his startup coach to develop a custom roadmap for his launch that would position his business for success. After frequent meetings with his advisors, he was able to develop and enact a startup plan that he still uses today even though he has graduated from the CSUF Startup Incubator.

Harvey has fine-tuned his concept to launch Goodfetch, an online platform that compares home and auto insurance quotes for the consumer at just the click of a mouse. According Harvey, “Goodfetch addresses the pertinent issue of shopping [for insurance], not merely buying. Buying insurance is easy, but shopping for it remains too tedious a process.” Similar to websites such as Kayak.com, which compares airfare and hotel rates, Goodfetch provides comparisons of home and auto insurance quotes “from a wide selection of insurance companies.”

This is how it works: The consumer submits a single form online to request insurance quotes. Then insurance companies or their agents input their quotes based on information submitted. Based on the consumer’s preference and insurance companies’ competitiveness, Goodfetch’s proprietary algorithm lists a few quotes for the consumer in a side-by-side format for easy comparison. The consumer and the agent will be connected only if the consumer is interested in buying.

Harvey’s inspiration for developing Goodfeth came from his 25 years of experience as an insurance agent, where he noticed that “Consumers don’t shop for auto/home insurance because it’s one of the worst shopping experience. I want to make it easy for the consumer to compare insurance quotes, and at the same time, also enable the agent to run his business more efficiently, without hard selling tactics.”

Even though this company is new we see a lot of potential in it. If all goes according to plan, Goodfetch will change how consumers shop for insurance. If you wish to find out which insurance company offers you the best deal, why not start a search at Goodfetch? It can save you time and a lot of money.

Written by: Traci Muldoon

Edited by: Travis Lindsay


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Innovation At Cal State Fullerton – It Starts With You

CSUF students Lorenzo Santos and Vanessa Ganaden are working to bring more innovation to Cal State Fullerton

In this week’s edition of the CSUF Entrepreneurship Insider we focus on how innovation starts with you. Everyone has the ability to improve things and the seed of all innovation is an idea. Successful innovators are the ones who work every day to make those ideas into something real.

Over the past few weeks the CSUF Entrepreneurship community has been busy. A couple of our intrepid students attended a national conference along with CSUF President Garcia to learn how to bring more innovation to campus, and they have already begun acting on what they learned; many students have entered their innovative business concepts in the CSUF Business Plan Competition; and more of our CSUF Startup Incubator Residents have brought their innovations to market, one of them focusing on bringing joy to his customers and another on teaching his customers how to play the piano better.

Innovation, the lifeblood of entrepreneurship, comes from individuals and teams taking actions to create a better world. The Center for Entrepreneurship and the CSUF Startup Incubator innovates as well but what we excel at is working with individuals and teams to make them better innovators and better entrepreneurs.

What all of these stories have in common is that these innovators started small. Theirs is no overnight success story; they started from an idea and worked to grow it day after day. You can do this as well. We are here to help.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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CSUF Business Plan Competition Application Due Tomorrow: Tips for Creating a Great Concept Fast

CSUF Student-Entrepreneur leader Vanessa Ganaden shares her tips on how to quickly come up with a great business concept for those who are thinking about applying for the CSUF Business Plan Competition but not sure what business concept to submit

Applications for the CSUF Business Plan Competition are due this Sunday (March 12) at 11:55pm but it’s definitely not to late to come up with a winning concept!

CSUF student-entrepreneur leader Vanessa Ganaden, hosted an “Innovation Rush” workshop to get students prepared for the CSUF Business Plan Competition and here are some of the key takeaways that you can use to come up with a concept for the competition fast.

  • Create a list of words that relate to business ideas and skills that you have or about things that you are interest you; this helps to get your creative juices flowing.
  • Pick two or three of these words and get to work developing a concept. For example, if your words are “bike” and “app” you can start developing your concept for an app that will tell people where there are good biking trails.
  • Now that you have your concept give some thought to what your market is, how you will reach this market, how you will create your product or service, and who your competitors are.
  • If you can, work on the concept with a team or at least try to get some feedback on your concept. Being able to work with people to develop your concept will make it stronger and improve your odds of advancing in the competition.
  • Now that you have your concept, don’t forget to fill out and submit your application!

The purpose of this process is to “show them you can think of ideas no matter how different they are and you can try it out,” according to Vanessa.

In addition to having the opportunity to win a share in the more than $5,000 of scholarships and expert mentoring, Vanessa sees the competition as a way “to validate their product and see if it could be an actual business.” Feedback is important for every startup.

“I do recommend it for students to try it. I’m a huge proponent of students stepping outside of their comfort zone and doing something they wouldn’t normally do. It is scary to be judged, but it helps you see a perspective and see if this is something you would be able to do.”

What do you have to lose? Make sure to submit your application and you might be on your way to creating a business that will benefit the world and yourself for years to come!

Written by Traci Muldoon. Edited by Travis Lindsay.


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Students Working To Bring More Innovation To Campus

Vanessa Ganaden and Lorenzo Santos, UIF Fellows

Vanessa Ganaden and Lorenzo Santos, UIF Fellows

Vanessa Ganaden and Lorenzo Santos, seniors at Cal State Fullerton, spoke with university administration and staff from around the globe at the 103rd Annual Association of American Colleges and Universities (AAC&U) Conference held in San Francisco last month. The annual meeting served as a forum to discuss more effective approaches to rebuilding public trust in higher education.

During the three-day conference, Vanessa and Lorenzo had the opportunity to address a reception of over 2,000 higher education leaders about their work on campus as University Innovation Fellows (UIF), a nation-wide program that empowers students to become leaders of change at school. This is the second time in which Cal State Fullerton students have been accepted into the program, consisting of 776 current fellows at 164 global institutes.

The duo also had the opportunity to attend a sold-out workshop at Stanford University’s d.school, where the UIF program is based.  While there, the two went on a tour of the campus and talked with others during a workshop about design thinking; a skill they picked up through training with UIF.

AAC&U members attended a multitude of panels, workshops, and sessions ranging from campus activism for LGBTQ Rights to the causes and costs of faculty turnover. Of the 12 students who spoke on the panel Wednesday evening, Vanessa and Lorenzo were the only ones from California. California State University, Fullerton’s own President Garcia (pictured below) was also present at the conference.

CSUF President Mildred Garcia (Center) in between UIF Fellows Vanessa Ganaden and Lorenzo Santos

CSUF President Mildred Garcia (Center) in between UIF Fellows Vanessa Ganaden and Lorenzo Santos

“We definitely felt more heard. We were the only students,,” said Vanessa, 25, who is perusing a business administration degree with concentrations in marketing and entrepreneurship. “[I loved] being able to discuss education with actual change-makers in their respective colleges and universities and bring my perspective [to the conversation].” Continue reading