Category Archives: Guiding Principles

CSUF Startup Incubator Resident Featured in Coast Magazine

Geoff Pascual '16 creating art and a business

Geoff Pascual ’16 creating art and a business

Geoff Pascual ’16 has been featured in these pages in Pop Art for a New Generation for the business he has started: Pascual Productions. Geoff has done a great deal of hard work over the years to make his art into a real business. His drive and dedication have sustained him and he is starting to realize financial success as an artist, which is not an easy thing to do.

Geoff was one of our students in the classroom and he graduated as a Resident from the CSUF Startup Incubator as well. One of his mentors while at the Incubator was Rudy Chavarria and Rudy has definitely helped Geoff improve his PR game. One recent example of this successful collaboration was when Geoff was featured in the OC Register’s Coast magazine for his anime-inspired pop art.

Below is a copy of the article about Geoff and what his artistic inspiration is.

Geoff Pascual Coast Magazine Article CSUF Startup Incubator


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

 

An Actor and an Entrepreneur – CSUF Entrepreneurship Success Story Ryan David Tsang ’13

Ryan David Tsang '13 - CSUF Entrepreneurship Success Story

Ryan David Tsang ’13 – CSUF Entrepreneurship Success Story

When deciding to create a business, an entrepreneurial student must first examine the market in order to see if their idea is feasible. By comparing their idea to others and seeing how they can make an impact in the market, students begin to understand how much work will be needed in order to make their future business a success.

However, for the students who choose to press forward by adapting to the challenges they often end up far more successful than they could have imagined. For Cal State Fullerton alumni and entrepreneur Ryan David Tsang, his journey as a business owner has led him to flourish not only in the world of entrepreneurs but also in that of film and television.

While originally an entrepreneur major, Ryan took a break during his sophomore and junior years of college to explore the world of film and television. Working in the field enabled Ryan to hone his craft as an actor and eventually led to him to enroll under the Radio-TV-Film major. As a student with a double major, Ryan decided to create a business that would reflect both of his majors. In 2011, Black Canvas Entertainment was founded by Ryan and his business associate Justin Lee. This first step into the world of entrepreneurship would prove crucial for Ryan as he continued his career after college.

Upon graduating from Cal State Fullerton in 2013 Ryan began to expand upon his acting career where he was featured in a multitude of different shows and commercials. Working with the companies that hired him, Ryan was able to make connections that would not only help him expand his portfolio but would also lead to more clients for his business.

Interestingly enough, the use of Ryan’s entrepreneurial skills worked well with those of his acting skills. While both fields are different, the similarities they shared in terms of networking, communication, and developing skills proved to be a perfect fulcrum in which Ryan could use to help him become a better business owner as well as actor.

One valuable lesson that Ryan learnt early in his career was that networking was king when trying to expand his horizons. As a firm believer of not limiting himself, Ryan would attend events even if it meant not knowing any of the people in the room. To many, this situation would be something that they would be instantly uncomfortable with. However, by branching out and speaking with new people, Ryan was able to land several successful contacts that later led him to being referred to work because of the connections he had made.

Another valuable lesson that many students often ignore during networking events is to not go with the intention of landing a job. While seemingly nonsensical at first, students who only attend networking events with this mission give off a different vibe than those who go just to interact and speak with one another. By getting to know a person with no ulterior motive, people feel that a person is less needy and therefore more willing to refer them in the future.

Ryan also quickly learned that Facebook makes following up with people a perfect tool in cultivating a professional relationship after initially making contact. By learning these lessons early on, Ryan was able to adapt to the rigors of working in Hollywood and flourish as an actor.

In terms of his business, Ryan began to realize that while passion and dedication proved to be great concepts to work off of, reasoning and logic are just as valuable. This proved to be true when Ryan began examining his schedule and noted that he was working well over a hundred hours every week. Realizing that he was getting too caught up in his work, Ryan began making changes in order for him to experience life and be happy again.

With his schedule adjusted and more time allocated for things he wanted to accomplish, Ryan once more was able to grow and become stronger in his fields. Currently Ryan is helping to give back to the school that enabled him to be so successful. By working as a mentor in the classroom, Ryan has helped in the creation of a platform that will allow actors to connect and find jobs. While there are currently only 2-3 sites that use this concept, Ryan’s connections and skills as an entrepreneur will aid him as he works to create an even better site that expands on the concepts already in use.

Ultimately, Ryan’s dual career path has helped him climb the ranks as an actor while helping him to grow and succeed as a business owner. It is clear to see that the skills and knowledge from both of his majors played a large role in helping him not only become a successful actor, but also a business owner.

While Ryan’s path may not portray the typical entrepreneurial story of creating a business, his journey makes him unique among entrepreneurs due to his dedication and passion for the things he loves. This kind of journey is one that illustrates to students that nothing is impossible if students have the motivation and drive to follow their dreams.

We also reached out to Ryan to get his thoughts about the one piece of advice he would give to current CSUF students. Here’s what he had to say:

ADVICE: Change your mindset from “What can I get?” to “What can I give?”

As an aspiring Producer, I wanted to get my foot in the door and make connections at Fox Studios, so I accepted a 4 week temporary position as an Assistant in Legal & Television Distribution. First day on the job, working in a quiet, gray cubicle, I thought this was not a good fit for me. So, I plugged in my earbuds, completed my assigned tasks, and went home. However, the next morning and each day afterwards I went into work with a totally different mindset – “what if I take every single opportunity to do something positive while I’m here?” From the moment I parked my car, I would talk to strangers in the elevator, hold doors open for the morning rush, learn what my co-workers love and care about, buy donuts for the office, pick up trash in the bathroom and clean up someone else’s coffee spill in the break room.

The result was beyond expectations: I looked forward to each day of opportunities. I made lifelong friends. My supervisor even gave me a thank you card with a gift card inside. As my term neared its end, 7 employees at Fox helped me look for a permanent position. Two directors on my floor gave me direct referrals to a job opportunity that wasn’t even listed! I got an interview the next week and was offered the job the following day.

Now, I’m utilizing my Producer skills to coordinate a department responsible for overseeing every single film Fox releases outside of North America, which represents 2/3 of all Box Office revenue!

Photo credit: Ryan David Tsang.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

 

Free eBook – Your Entrepreneurial Journey

Some of you may have noticed that Dr. Michael Ames and Center for Entrepreneurship Director John Bradley Jackson recently collaborated on a book called Your Entrepreneurial Journey. Having edited it myself, I can tell you that there is a lot of great content in this book. Dealing mainly with the intersection of principles and business, this book is meant for any entrepreneur or professional who wants to not only learn why guiding principles are important but how they can help your business.

Also, it’s free until Friday, April 18 on Amazon!

This book is currently only available in the Kindle format, so you will have to download the app if you don’t already have it.

Why an eBook? Well, Dr. Ames and Mr. Jackson felt that the best way to convey their message was through a multimedia platform and an eBook was the best solution. When you download this book you not only receive decades worth of wisdom from two of Southern California’s leading lights in entrepreneurship but you will also get links to many more hours of wonderful content directly related to the book.

Even when this book will no longer be free it is still a massive deal. But it is free now so go pick up a copy and, if so moved, please review this book on Amazon.

Thanks and enjoy!

CSUF Entrepreneurship Update – 1st Quarter 2014

2014 has already been an exciting year for us but we have a lot more planned. For starters, we were just honored with our 11th National Championship at the Small Business Institute’s Project of the Year Competition! Not only did our undergraduates bring home the national championship in their division but our MBA’s came in second place in theirs!

Speaking of our Student-led Business Consulting Program, we are already looking for clients for our MBA Summer Program which begins in late May. If you or a company you know of could benefit from our MBA students’ expertise, please contact Ms. Charlesetta Medina at cymedina@fullerton.edu or 657-278-8243.

(2013 SBI National Champion Undergraduate Student-led Business Consulting team from CSUF Entrepreneurship)

We are also in the midst of running the 2014 CSUF Business Plan Competition as well. The Finals for this competition are set for Friday, April 11th in the Titan Student Union and, based off of the submissions we have reviewed so far, it looks like this year’s finals will be very exciting! Of course, we are always looking for more sponsors for this competition (for student awards and to pay for the cost of running the event itself) and if you are interested in supporting CSUF student-entrepreneurs please reply to this email and we will help you out (or go to our Donation Page to give via credit card online).

(Students who competed in the 2014 CSUF Fast Pitch Business Competition)

Thanks to your support we have already accomplished a lot in 2014:

  • We ran the first-ever CSUF Fast Pitch Business Competition. With over 60 participants and approximately 150 people in attendance, this event was a huge success. And, to top it all off, our very own John Chi took home the second place prize!
  • Gayle and Phil Tauber, the founders of Kashi, were gracious enough to come on campus to give a talk to our students, faculty and staff about their shared entrepreneurial journey.
  • We hosted the Patent Troll and other IP-related Threats Seminar and the FULL VIDEO is up now. At this seminar, panelists Roger N. Behle (IP litigator at Foley, Bezek, Behle & Curtis, LLP), Jerry Conrey (Principal at Conrey Insurance Brokers) and Dr. Robert Kovacev (Professor of Finance at CSUF) discussed how business can identify these potentially bad actors and how best to deal with them.

Also, Dr. Michael Ames, Chairman of the Board for the Center for Entrepreneurship, recently published an eBook titled “Your Entrepreneurial Journey”, which focuses on developing guiding principles for businesses. It is an excellent book that I collaborated on with Dr. Ames and I believe it can help every business develop truly important goals. The eBook is reasonably priced and can be found on Amazon; also, all proceeds of the book go to support the Center for Entrepreneurship and its students.