Category Archives: Events

Work with the CSUF Entrepreneurship Team this Fall

In this edition of the CSUF Entrepreneurship Insider we talk about how every entrepreneur needs a team and how one of the teams from our CSUF Consulting program can help you get new things done.

We recently published a post called The “Three T’s” of Starting a Business and one of the the “T’s” is Team. Having a great team is something that every entrepreneur should develop and nurture from startup to established business. Entrepreneurs cannot do everything and empowering others to work with you to build something better is how to really get great things done.

But every team, no matter how much it excels, needs a boost every now and then; an injection of fresh ideas and a strategy for how to do things more efficiently and effectively. That is where CSUF Consulting teams come in. Our teams work with new and existing businesses over the course of a semester to develop innovative strategies for our clients.

These strategies can focus on improving synergies with strategic partners, conducting market research for new products or services, and many other facets of a business. Chances are, most of the entrepreneurs who are reading this have thought about improving a part of their business but have not had the time to do it. Now is always the right time to improve and please contact us at (657) 278-8243 to find out how we can help.

Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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How to Profit from your Intellectual Property @ CSUF Startup Incubator

This Wednesday at 6pm at the Cal State Fullerton campus in Irvine we will be hosting a talk by Justin Sanders titled How to Profit from your Intellectual Property. In order to register, please go to the Eventbrite page.

Intellectual property is becoming increasingly important when it comes to business valuation as well as success – especially for tech companies. A well-developed patent portfolio (along with an intellectual property portfolio, generally) conveys a high degree of technical and commercial sophistication to potential investors, customers, competitors, and licensees.

It also proves that you value investment in research and development and are prepared to take appropriate steps to protect those investments. This presentation will provide an introduction to intellectual property generally (including patents, trademarks, copyright and trade secrets), as well as related issues to keep in mind, so that you will be better equipped to identify and protect your intellectual property in a timely manner, both in the U.S. and abroad.

Pizza and soft drinks will be served at this event.

We hope to see you there!

[You will need to purchase a parking permit to park on this campus. Information for parking can be found here: http://www.fullerton.edu/irvinecampus/about/campusmap.php]

About the speaker, Justin Sanders:

Justin Sanders is a registered patent attorney and Vice President of One3 IP Management, where he primarily oversees the High Tech and Software practice group. Justin graduated from California State University, Long Beach, earning a B.S. in Computer Science with a minor in Human Resources Management. He went on to attend Whittier Law School, as a Fellow in the Center for Intellectual Property Law, where he received his J.D. with magna cum laude honors along with a Certificate in Intellectual Property Law. Justin assists clients (primarily startups) with all aspects of identifying, procuring, policing, enforcing, and monetizing their intellectual property in both the U.S. and abroad – all at competitive flat fee rates.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

Getting New Things Done with CSUF Entrepreneurship

In this edition of the CSUF Entrepreneurship Insider (sign up to get this newsletter delivered to your email box every week) Director John Bradley Jackson highlights the new book by Professor David Obstfeld: Getting New Things Done. Getting new things done requires people to work together towards a common goal and for businesses that means developing new ideas and creative solutions. The CSUF Consulting program is designed to help business do this and we are currently accepting applications from businesses now for the fall semester. Read ahead to find out how to apply.

Getting New Things Done is CSUF Entrepreneurship Professor David Obstfeld’s new book published by Stanford University Press. In this book, David lays out a framework for how new things are accomplished and he cites many examples of this process in action. It’s a thoroughly researched work and it definitely has value for anyone who wants to have a better understanding of how innovation happens.

One of the key insights from David’s book is that innovators do not operate in a vacuum. Innovations need support to take hold and that support can come in many different ways. Take, for example, the CSUF Consulting program. We work with dozens of businesses every semester to help them develop innovative solutions for their toughest problems. Whether the difficulty lies in their marketing plan, operations, accounting systems, or their company’s culture, our teams of students are able to create actionable solutions for our clients.

We are recruiting clients for the fall semester right now and if you or a business that you know could benefit from working with one of our CSUF Consulting teams please give Project Client Specialist Charlesetta Medina a call at (657) 278-8243 for more information on how one of our consulting teams can help you get new things done.

Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Event Reminder: How to Fund your Startup

Jim Cooper is an expert on startup funding and at this talk he will go through some of the lesser known funding options for entrepreneurs.

Jim Cooper is an expert on startup funding and at this talk he will go through some of the lesser known funding options for entrepreneurs.

Just a friendly reminder that we will be hosting an event with startup expert Jim Cooper tomorrow evening at 6pm where he will discuss some of the innovative funding sources that most entrepreneurs know nothing about. Make sure to register by clicking this link.

Here is some information about the event:

As an entrepreneur, there are many options for funding all with clear pluses and minuses. Our speaker, Jim Cooper of Braid Theory, will discuss what some of these options are but he will be focusing on SBIR funding as a great alternative for startups.

“The Small Business Innovation Research (SBIR) program is a highly competitive program that encourages domestic small businesses to engage in Federal Research/Research and Development (R/R&D) that has the potential for commercialization. Through a competitive awards-based program, SBIR enables small businesses to explore their technological potential and provides the incentive to profit from its commercialization. By including qualified small businesses in the nation”s R&D arena, high-tech innovation is stimulated and the United States gains entrepreneurial spirit as it meets its specific research and development needs.” – sbir.gov

Pizza and soft drinks will be served at this event.

We hope to see you there!

[You will need to purchase a parking permit to park on this campus. Information for parking can be found here: http://www.fullerton.edu/irvinecampus/about/campusmap.php]


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

How to Fund your Startup @ CSUF Startup Incubator

Jim Cooper is an expert on startup funding and at this talk he will go through some of the lesser known funding options for entrepreneurs.

Jim Cooper is an expert on startup funding and at this talk he will go through some of the lesser known funding options for entrepreneurs.

You have a great idea but you need some funds to make it happen. What do you do? [First step, attend this talk at the CSUF Irvine campus this Wednesday, August 2 at 6pm; register here.]

As an entrepreneur, there are many options for funding all with clear pluses and minuses. Our speaker, Jim Cooper of Braid Theory, will discuss what some of these options are but he will be focusing on SBIR funding as a great alternative for startups.

“The Small Business Innovation Research (SBIR) program is a highly competitive program that encourages domestic small businesses to engage in Federal Research/Research and Development (R/R&D) that has the potential for commercialization. Through a competitive awards-based program, SBIR enables small businesses to explore their technological potential and provides the incentive to profit from its commercialization. By including qualified small businesses in the nation”s R&D arena, high-tech innovation is stimulated and the United States gains entrepreneurial spirit as it meets its specific research and development needs.” – sbir.gov

Pizza and soft drinks will be served at this event.

We hope to see you there!

[You will need to purchase a parking permit to park on this campus. Information for parking can be found here: http://www.fullerton.edu/irvinecampus/about/campusmap.php]

Jim Cooper: Jim Cooper has had over 20 years of startups, market research, market intelligence and competitive analysis experience. He has assisted companies enter the United States market, and has helped many other companies entering markets further afield.

He is CTO of Braid Theory, an early-stage startup advisory and consulting group located in Los Angeles

He also created a consultancy, Conscientia Research, and as a full-service Market Research business its goals are to make businesses successful and competitive by employing research to understand markets, so a business doesn’t have to rely on assumptions about how a market works.

He employs a number of services, including market sizing, primary and secondary research, customer validation, market validation, competitive analysis and strategy, regulatory and standards compliance, supply-chain optimization, production analysis and business planning.

Jim has been a Principal Advisor to companies seeking Phase I and Phase II Commercialization through SBIR grants. With his assistance, businesses have utilized his research products to enhance the growth projections for their business and strengthened their market capabilities.

Jim’s specialties include: Market Intelligence, Market Validation Research, Economic Development, Small Business Issues, Competitive Analysis and Strategies, Supply Chain Optimization, Market Entry, Production Strategy, wrapped in timely and actionable recommendations.

Jim is trained in economics, political science, biology and mathematics, in both the United States and his birth country, Australia. He holds positions on business advisory boards, lending his experience and broad knowledge to startups. He is a mentor to CSU students NSF i-Corps teams.

Jim is interested in STEM/STEAM and Linked Learning education initiatives, and how that channels into innovation, and Lean Start-ups. He uses an evidence-based entrepreneurship approach to increase intellectual capital.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

How to Charge Higher Prices and Get Your Customers to Thank You For It

Scott Sorrell

Scott Sorrell, CSUF Entrepreneurship Professor

This Wednesday at 6pm at the CSUF Irvine campus we are hosting a seminar by CSUF Entrepreneurship Professor Scott Sorrell that is all about how your business should be charging higher prices. It sounds like a simple concept but there is a lot more to it than meets the eye. Make sure to reserve your seat today.

Have you heard this…

“Your price is too high.”

“Your competitor is cheaper.”

“If you can’t give me a better deal, I’ll have to look elsewhere.”

In these challenging economic times, every customer pretends PRICE is how they make decisions. It’s the default objection, and IT’S THE BIGGEST LIE IN BUSINESS!

If prospects and customers are grinding you about price-price-price, you’re not alone. But what separates those who still get the cash from those who get hammered are a few secrets.

Learn 21 Ways to:

  • Sell on Value, Not Price!
  • Discover What Prospects are Really Willing to Pay!
  • Identify All the Money on the Table!
  • Create Compelling Demand Regardless of Your Price!
  • Use Professional Negotiation Techniques!
  • Command Higher Prices from Existing Customers!
  • Become More Persuasive (without being pushy)!

Who Should Attend:

  • Entrepreneurs who want to command top dollar!
  • Sales reps selling against low-priced competitors!
  • Service providers wanting higher-end clientele!
  • Businesses tired of clients whining about price!
  • Companies needing to boost their profits!

WHAT OTHERS ARE SAYING:

“A high energy program! You really hit the target with all the tools for selling, persuading and negotiating. I’d love for you to come back to Cisco.” Julie McCabe, Regional Manager, Cisco Systems

“Every day at High Achievers Network we hire the top name speakers and trainers like Tom Hopkins, Jack Canfield, Jim Rohn, Mark Victor Hansen, and Les Brown. I consider Scott among these ‘Speaking Giants.’ He is a true powerhouse.” Jeff Liesener, President, High Achievers Network

“I used to charge $50 an hour, but Scott Sorrell taught me strategies for charging hundreds of dollars per hour from clients, and now I not only make more money, but I get thank you videos!” Top SEO Expert


About the speaker, Scott Sorrell, CEO, Sales Adrenaline: They call him “Mr. Charge Higher Prices” because he teaches the Fortune 500 how to get to the top of their customer’s price range… and stay there! The reason you pay top dollar for many goods and services is that hundreds of companies practice Scott’s methods. His clients have include: New York Life, BMW, Rawlings, 3M, Time Warner and many others.

On the academic side, during the past 5 years Scott has served as an Adjunct Professor at Cal State Fullerton and Concordia University, teaching MBA and upper division sales and marketing courses, and leading consulting teams. He also guest lectures at USC, Chapman University, University of California, and many others.

Pizza and soft drinks will be served at this event.

We hope to see you there!

[You will need to purchase a parking permit to park on this campus. Information for parking can be found here: http://www.fullerton.edu/irvinecampus/about/campusmap.php]


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

Work with Cal State Fullerton to Grow or Start your Business

The CSUF Entrepreneurship Insider is a great way to learn about all of the things that the CSUF Entrepreneurship community is doing. But why not take it a step further and work with our program as a client of either our CSUF Consulting program or at the CSUF Startup Incubator?

Entrepreneurs think big.

They see problems as opportunities and act. But sometimes there just aren’t enough hours in the day to explore every great idea and these missed opportunities have huge consequences.

That’s where CSUF Consulting and the CSUF Startup Incubator can help.

For decades, the CSUF Consulting program has helped small and large companies develop strategic initiatives in a wide range of areas, including: operations, leadership, accounting, and marketing. The focus of each of these projects are determined by the client and the work of developing the strategy is done by Cal State Fullerton students with input from the client throughout the consulting engagement. Students who have worked on these projects have gone on to work in prestigious consulting firms, as employees in a company that they consulted for at CSUF, or even as entrepreneurs themselves. They are creative individuals who develop powerful solutions for their clients.

It’s a tremendous program that I am honored to be involved in as the Director and as a professor. The fall semester is quickly approaching and if you or a company that you know could benefit from one of our reasonably priced consulting projects please get in touch with Client Project Specialist Charlesetta Medina at cymedina@fullerton.edu for more information.

What the CSUF Consulting program does for existing businesses the CSUF Startup Incubator does for entrepreneurs who are looking to start something new. The entrepreneurs we work with at the Incubator are energetic innovators who are looking for coaching on how to get from concept or prototype to launch. And each of these entrepreneurs also gets the benefit of working with one of our CSUF Consulting teams as well. You can get in touch with me for more information on this program.

On Wednesday at 6pm at the CSUF Irvine campus we are hosting a seminar titled How to Charge Higher Prices & Get Your Customers to Thank You For It. The speaker is CSUF Entrepreneurship Professor Scott Sorrell and we hope to see you there!

Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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