Category Archives: Education

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Knowledge @ CSUF Entrepreneurship time management and social mediaMarketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them.

That is why smart entrepreneurs take stock of how much time they can devote to interacting with customers on social media. Entrepreneurs also get to know their customers very well and are able to determine what their most used social media platforms are and the entrepreneur takes care to focus their efforts on those platforms.

Marketing through social media doesn’t have to be hard if you go about it in a smart way.

Video edited by Bo Kim. Produced by Travis Lindsay


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Consulting Teams Finish Second, Third in National Competition

CSUF Consulting Helps Small Business

Every year, the CSUF Consulting program works with over 100 clients to help them improve their businesses in a number of key ways, including: Marketing, Operations, Finance, Accounting, and General Strategy. From these projects we enter one undergraduate and one MBA project into a national consulting competition for universities. Out of the hundreds of universities who entered this competition both of our teams finished in the Top 3 in their categories!

Dr. Lorenzo Bizzi’s MBA Capstone team took home the second place prize in the Graduate Comprehensive Project category, which means they did a comprehensive review of their client’s business and created a general strategy report for them based off of their observations and research. This is the first Top 3 finish for Dr. Bizzi; his team consisted of: Jennifer Pueblo, Rossana Alvarez, Hanisha Balani, Amber Soares, Leo Lee, and Bown Guan and their client was Orange County Fair and Events Center.

This was an invaluable experience which not only exposed the team to the world of consulting, but also helped to create and cement life-long professional and personal contacts. Access to Dr. Bizzi’s knowledge and expertise served as an instrumental force to focus and guide our consulting project which in the end, validated everything we learned but may not be able to be fully utilized in our day-to-day careers,” said MBA team member Rossana.

CSUF Center for Entrepreneurship Director John Bradley Jackson’s marketing consulting team took the third place honors in the Undergraduate Specialized portion of the competition, which means that the team did an intensive review of their client’s current marketing efforts and created a strategic plan on how to achieve the goals as set out by the client. This is the fifth time that one of Professor Jackson’s teams have finished in the Top 3 since he has been teaching at Cal State Fullerton and his team consisted of: Stacy Goldstein, Emma Osman, Johnathon Veta, Andrew Goclowski, Tristan Schmitt, and Jenny Frolova; Curtis Chan, founder of Chan & Associates and Cognitive Impact, was their mentor.

“Collaboration was the key to this project. Our client was the Fullerton College Foundation and they were open to the students working with them to develop an in-depth marketing strategy plan for them to increase the volume of donations coming in. On our end, the team worked very hard and I am proud of their report and the fact that they did so well in the competition,” said Director Jackson.

Stacy Goldstein, one of the students working on the undergraduate project with Professor Jackson, had this to say about her experience working on this project: “For me, the best value I got out of doing the project was working with a great team. A lot of students, myself included, dread the “evil” group projects. While I can’t claim to have ever had a truly terrible team in my academic career, I can boast this team was the best. A positive group project experience like that in an academic setting is so very rare, and I’m glad to have experienced it.”

This competition is hosted by the Small Business Institute (SBI), a national organization that promotes and supports universities in employing high impact practices in their courses like consulting projects. Including these two teams, the CSUF Consulting program has now finished in the Top 10 of the SBI National competition 31 times. We’re looking forward to many more wonderful projects and many more exemplary clients like the ones we worked with for years to come.

[03/21/17 Edit: Added in quote by MBA team member Rossana Alvarez and included her name on the list of students on the MBA team]


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Context Determines Content in Marketing – Knowledge @ CSUF Entrepreneurship

Context VS ContextIn marketing, context has to do with the people, place, and time for when you publish your content. You have to be aware of all of these things and take them into consideration when creating content for your customers. Failing to do so weakens your message and your brand.

This Knowledge @ CSUF Entrepreneurship lesson was taught by the Fratzke Brothers. You can learn more about them by visiting their website at: http://www.fratzkebrothers.com/

#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Students Become Innovation Fellows

Lorenzo Santos (L) and Vanessa Ganaden (R) are working to bring more innovation to the Cal State Fullerton campus as University Innovation Fellows

Lorenzo Santos (L) and Vanessa Ganaden (R) are working to bring more innovation to the Cal State Fullerton campus as University Innovation Fellows

Three CSUF students were recently named University Innovation Fellows (UIF). As fellows, the students become part of a national group of other innovation-minded students who are learning how to bring techniques to foster innovation back to their universities.

This is the second group of CSUF students to become Innovation Fellows. The first pair of University Innovation Fellows were Amerika Bernal and Cristian Sanchez. They brought back what they learned from the UIF program at Stanford University and help to start the co-ed fraternity Sigma Upsilon Mu and were involved in many other innovative projects on campus. One such initiative was fostering closer relations between business and engineering students that continues to this day.

Vanessa Ganaden, one of the current UIF participants, has big goals in mind for bringing innovation to Cal State Fullerton.

“Our goal for participating in this program is to learn different frameworks for promoting innovation within the university,” said Vanessa. “We were able to do that with Student Innovation Collective [SINC is a student club that promotes innovation on campus]. Our next goal is to leverage what we learned from University Innovation Fellows to create a makerspace on campus where students can come together to work on ideas and projects.”

From the OC Register:

Cal State Fullerton students Lorenzo Santos, Vanessa Ganaden and Steven Debolt have been named University Innovation Fellows.

The program, funded by the National Science Foundation, provides fellowships for students worldwide who aspire to and advocate to create change at their schools. It is managed by Stanford University’s Hasso Plattner Institute of Design. The students were chosen from students in 49 higher education institutions in four countries.

Vanessa and Lorenzo are already hard at work bringing innovative initiatives to Cal State Fullerton by helping to promote and lead student groups preparing for the CSUF Business Plan Competition and through SINC. And they recently returned from a conference at Stanford where they were able to learn many valuable techniques for promoting innovation on campus and they also had the opportunity to work with many key CSUF influencers, including CSUF President, Mildred Garcia. We will be publishing a more in-depth story about that soon.


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

“HOW TO LICENSE YOUR GENIUS IDEA!” Featuring Stephen Key

Steven Key

Steven Key

RSVP TODAY FOR
“HOW TO LICENSE YOUR GENIUS IDEA!”
Featuring Stephen Key
AT CAL STATE FULLERTON

DATE: TUE 3/7/17

TIME: 7:30-9:30PM


Stephen Key is the renowned author of
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work.  He is the founder of Stephen Key Design and inventRight, and shows audiences all over the world how to turn even the smallest idea into a long-term stream of cash.

Stephen has many successful ideas in the licensing world to his credit – toys, music products, even manufacturing processes.  His most celebrated and profitable idea is the Rotating Label called
Spinformation®, which has been manufactured and sold worldwide for years.

Countless companies like
Disney, Applause, Dakin, Ohio Art, Rexall, Lawry’s Seasonings and Nescafé Coffee have paid to use Stephen’s ideas.  His licensing successes have been used to promote brands like Hannah Montana, Michael Jordan, Taylor Swift, the Cars movie, and his products have been sold worldwide in Wal-Mart, 7-Eleven & many others.

Register NOW at:
v.ht/license
to receive exact location!

LIMITED SEATING!


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

What Green Tech Inventors Need To Know – CSUF Entrepreneurship Event

green-energy-csuf-entrepreneurshipThis Wednesday at 6pm at the CSUF Startup Incubator (Placentia) we welcome green tech inventor Dan Schuephach to talk about his experiences in the green tech industry. Since he is an inventor we think he will be able to provide an interesting viewpoint that is valuable to you whether you are an inventor, entrepreneur, or investor. We hope to see you there! Details are as follows:

Registration link: https://www.eventbrite.com/e/what-green-tech-inventors-need-to-know-csuf-startup-incubator-tickets-31824799833?aff=blog

Dan Schuephach is a veteran inventor in the green technology industry and he will be visiting the CSUF Startup Incubator to discuss the many lessons that he has learned over the years. If you are an inventor in this area or would like to work with or invest in green tech investors then this talk is meant for you.

We hope to see you there!


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Entrepreneurs Must Build Their Core

entrepreneur-core-damon-brownIf you want to get into shape one of the main things you have to do is build your core, the muscles that support the rest of your body. Being a successful entrepreneur is no different but, instead of muscles, entrepreneurs have to develop key skills that will enable them to be successful. Entrepreneur and author Damon Brown explains how to achieve this, no matter who you are.

Damon Brown: http://damontalks.strikingly.com/

#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting