Category Archives: Education

Titan Fast Pitch is Almost Here!

Make sure to sign up for the CSUF Entrepreneurship Insider so that you don’t miss important updates about the Titan Fast Pitch (which is on October21, make sure to register as a competitor or as an audience member!), news about members of our CSUF Entrepreneurship community, and lessons on entrepreneurship.

I am excited about this year’s Titan Fast Pitch! It’s less than two weeks away and we already have dozens of entrepreneurial students from the universities, high schools, and even some middle schools already signed up. This year should be great!
If you are currently a student I strongly urge you to sign up for this year’s competition, which will be held on Saturday, October 21 from 1pm to 4pm in the Titan Student Union. A good example of a top notch Titan Fast Pitch was done by John Chi a couple of years ago; check it out to get some inspiration for your own.
Even if you aren’t a student, we absolutely want you to attend so that you can support the student competitors. And, if you are willing, we would welcome you as a judge during our first round. This round will have all of the competitors giving their pitches to individual judges during a frenetic one hour round-robin style session. If you are interested in being a judge, please let Travis Lindsay know by sending him an email to tlindsay@fullerton.edu so that we can get you set up.
Either way, make sure to go to the Titan Fast Pitch site for more information on the competition and to register as a competitor or audience member.
We hope to see you at the competition!
Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Building a Strong Culture from Startup to Mature Company

Dave Kinnear giving a talk on the importance of building a culture from startup to mature company for CSUF Entrepreneurship

Dave Kinnear giving a talk on the importance of building a culture from startup to mature company for CSUF Entrepreneurship

Last week, CSUF Entrepreneurship mentor and veteran executive coach for Vistage Dave Kinnear gave a great talk on the importance of culture for any organization and how to effectively build a great culture that will grow as your business grows. According to Dave, in order to accomplish this you first need to know how culture is built and the way to do this is to understand how people develop their world view.

For Dave, it all starts with fundamental organizing principles (FOPs), which is how people interpret reality. These are foundational principles that help to determine how you view everything.

From FOPs come values. Values are more disbursed than FOPs and are how we view the world. If you think that every person has inalienable rights then that is one of your values.

Next up are beliefs/habits. Beliefs/habits are our way of systematizing how we interact with the world. Instead of using pure logic to determine how to do things beliefs/habits help us to act quickly.

Action is the penultimate link in this chain and action is the manifestation of the heuristical responses as determined by our beliefs/habits. Actions taken are not always based off of complete information but without the foundational elements from above we couldn’t act.

From actions come results, which are simply how things end up once you take action. Depending on your FOPs, the world may be an ordered system akin to a clock but the complexity of that system is immeasurably complex and your results may not always align with that viewpoint. When that happens you will understandably start to question things.

The thing about this system is that the closer you get to FOPs the less change you will be willing to make. But if your results do not align with what you expected then you will start questioning things and reassess some things. The further up the line towards FOPs you get, the harder it is to change but you will be adjusting your beliefs/habits throughout your life.

In order to build a strong company culture you need to honestly assess what your world view is and create processes in your company that align with that. If you do it right then your culture will permeate every facet of your business and will help your business grow into the kind of entity that you want. It takes work but it can be done.

At least that was my interpretation of Dave’s thesis. Dave was more eloquent in explaining this in his talk and I hope to get some clips up from his talk for our Knowledge @ CSUF Entrepreneurship series soon.

And if you would like to meet with Dave to discuss culture and how to start your business you can reserve some time at his office hours that he does for CSUF Entrepreneurship. Office hours with Dave are a good way to get started on building your innovative concept and once you are ready to get serious about launching your business you should seriously consider becoming a resident at the CSUF Startup Incubator where we help entrepreneurs go from concept to launch.

Reading posts like this and attending talks by experts like Dave are part of the formula for success but there is significantly more value with working with experts like Dave and the people at the CSUF Startup Incubator.

Here are some thought-provoking quotes that Dave highlighted during his talk that I had to include in this post:

“Culture eats strategy for breakfast” is how Peter Drucker described culture and for Dave he sees culture as how organizations get things done.

“Values should underpin Vision, which dictates Mission, which determines Strategy, which surfaces Goals that frame Objectives, which in turn drives the Tactics that tell an organization what Resources, Infrastructure and Processes are needed to support a certainty of Execution” Mike Myatt.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

Forecasting for Entrepreneurs @ CSUF Startup Incubator

ForecastingTomorrow at the CSUF Startup Incubator Placentia office at 6pm we will be hosting an event called Forecasting for Entrepreneurs. Being able to properly do forecasts is a critical skill for entrepreneurs to posses. Cash flow is king and being able to effectively project how much you will have in the future can make the difference between your business’ success and failure.

Below are the details for this event and if you plan on attending please make sure to register on our Eventbrite page.

As a CFO for tech startups Joel Schwarzbart knows a thing or two about forecasting. And that’s a good thing because any business, whether they are the newest startup or a NYSE stalwart needs to know how to forecast.

But how are you supposed to do forecasting for you business when you are brand new? Joel will discuss the strategies that he uses to develop a robust forecasting model for his clients and how you can use the same principles that he uses to create a good forecasting model for your startup or small business.

Pizza and soft drinks will be served at this event.

We hope to see you there!

[Please park on Bradford Ave. Our building is located next to the fire department and there is a large for lease sign in the front yard. We are located in the back of the building.]


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

How to make a Great Titan Fast Pitch

Sixty seconds is not a lot of time but as you will find out in this edition of the CSUF Entrepreneurship Insider there is a tried and true formula that will help you make your best pitch possible.

The Titan Fast Pitch competition is less than a month away (October 21) and I encourage every university and high school student that I meet to join this competition as a competitor and I hope you will do the same. Being able to inspire someone with an idea in sixty seconds, which is how long competitors in the Titan Fast Pitch have to make their pitches, is a crucial skill that every entrepreneur needs to develop.

In a post we published earlier today titled Start with Why – How to make a Great Pitch, we discuss the importance of inspiring people with why you do what you do. For the Center for Entrepreneurship, we believe that entrepreneurs create the future. That is the “why” for us.

As you’ll read in our article, effective leaders follow that up with “how” and “what”. From our point of view entrepreneurs are the engine for growth in our global economy because they create products and services that are new and demonstrably improve the lives of people in the community. We educate and coach people so that they can be the best entrepreneurs that they can be.

And that is the heart of making a good sixty second pitch. Why, how, and what; it’s that simple.

If you are a student or know of one that you think has an entrepreneurial spirit please tell them about the Titan Fast Pitch competition. Even if you aren’t a student, we hope to see you at the competition cheering on the next generation of entrepreneurs!

Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Common Versus Preferred Stocks Crash Course for Entrepreneurs

What every entrepreneur needs to know about the different kinds of stock classes before they take on investors. Find out how common and preferred stock differ.

This talk was given by given by Peter DeAngelis at the CSUF Startup Incubator.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

Entrepreneurial Events hosted by CSUF Entrepreneurship

Events are a great way to learn and network with other people and CSUF Entrepreneurship will be hosting quite a few events in the coming months, as you will find out in this edition of the CSUF Entrepreneurship Insider.

In order to be a good entrepreneur you have to always be learning new things. Our students learn in the classroom, our CSUF Consulting clients learn through the process of a semester long consulting project, and our clients at the CSUF Startup Incubator learn how to go from concept to launch over the course of an initial six month residency.
We also host events and office hours that are open to the community at no charge. Our events cover a wide range of topics from marketing to millennials to how to protect your intellectual property. At our office hours we bring experts from our community in to work one-on-one with entrepreneurs. All of these events and office hours can be found by going to our Eventbrite page.
In about two months we will be hosting a couple of large events that we will have more information about shortly. These events will be open to the public and we are very excited about both. Stay tuned!
Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Types of Intellectual Property that Entrepreneurs Should Know

Justin Sanders Explains the Different Forms of Intellectual Property

Justin Sanders Explains the Different Forms of Intellectual Property

Justin Sanders, the VP for High Tech and Mechanical Devices at Entralta, gave a very insightful presentation on intellectual property last night for the Center for Entrepreneurship and CSUF Startup Incubator at the CSUF Irvine campus. He covered a lot in his hour long seminar so I’m simply going to give you an overview of his talk here and, hopefully, in the future we will publish key segments from his talk as part of our Knowledge @ CSUF Entrepreneurship series.

What are the types of intellectual property?

  • Patents

    • Patents are a “set of exclusive rights in an invention granted for a limited period of time… [and it gives the patent owner the] right to exclude/prevent others from making, using, selling, or importing infringing goods/services.”
    • There are different kinds of patents, including:
      • Utility Patents

        • “Protect structural/functional features of an invention (i.e., the way an invention works).”
      • Design Patents

        • “Protect non-functional, ornamental features of an invention (i.e., the way an invention looks).”
      • Plant Patents

        • “Protect the invention – or discovery and asexual reproduction – of a distinct, new plant other than a tuber or a plant found in the wild. Means of asexual reproduction include cuttings, layering, budding, and grafting but do not include growth from a seed.”
  • Trademarks

    • “Non-functional, distinctive source identifiers used in connection with sale and offer for sale of goods and/or services. [Examples include:] brand names, company names, logos, tag-lines, jingles, product packaging, product shape, product color, store appearance/decor, etc.”
  • Copyrights

    • “Legal right of ownership that arises automatically when an original work of creative authorship is fixed in any tangible medium of expression from which the work can be perceived, reproduced or otherwise communicated, either directly or with the aid of a device. Work must be independently created and possess minimal degree of creativity. Work cannot be functional (e.g., undulating Ribbon bicycle rack).”
  • Trade Secrets

    • “Any information that derives independent economic value (actual or potential) from not being generally known to others, so long as reasonable measures (under the circumstances) are taken to maintain secrecy of information; e.g., Coca Cola recipe.”

Justin obviously went in to greater depth on each of these (except for the plant one, either he’s not a fan of plants or it’s just an area of IP law that he doesn’t cover all that frequently; it’s probably the latter) during the talk and I do hope that we will be able to get important segments of this talk published soon. Make sure to keep updated on all events and knowledge that comes out of our program by becoming a CSUF Entrepreneurship Insider.

Until then, here is Justin’s PowerPoint presentation:


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge