Category Archives: CSUF Startup Incubator

CSUF Startup Incubator Resident Launches Insurance Comparison Shopping Platform

Harvey Kong Launches Goodfetch with help of CSUF Startup Incubator

Harvey Kong, left, launched insurance comparison shopping site Goodfetch with the help of the CSUF Startup Incubator

When it comes to anything insurance related, just the thought of it can stress almost anyone out. Lets face it, while the simple signing on the dotted line is easy, “shopping” for the right insurance can often be very difficult and sometimes overwhelming. But don’t sweat it – entrepreneur Harvey Kong has come up with a new alternative that will change the way we shop for insurance.

Last year, Harvey joined the CSUF Startup Incubator as a resident to help him launch his business. At the start of his time at the CSUF Startup Incubator, he sat down with staff and his startup coach to develop a custom roadmap for his launch that would position his business for success. After frequent meetings with his advisors, he was able to develop and enact a startup plan that he still uses today even though he has graduated from the CSUF Startup Incubator.

Harvey has fine-tuned his concept to launch Goodfetch, an online platform that compares home and auto insurance quotes for the consumer at just the click of a mouse. According Harvey, “Goodfetch addresses the pertinent issue of shopping [for insurance], not merely buying. Buying insurance is easy, but shopping for it remains too tedious a process.” Similar to websites such as Kayak.com, which compares airfare and hotel rates, Goodfetch provides comparisons of home and auto insurance quotes “from a wide selection of insurance companies.”

This is how it works: The consumer submits a single form online to request insurance quotes. Then insurance companies or their agents input their quotes based on information submitted. Based on the consumer’s preference and insurance companies’ competitiveness, Goodfetch’s proprietary algorithm lists a few quotes for the consumer in a side-by-side format for easy comparison. The consumer and the agent will be connected only if the consumer is interested in buying.

Harvey’s inspiration for developing Goodfeth came from his 25 years of experience as an insurance agent, where he noticed that “Consumers don’t shop for auto/home insurance because it’s one of the worst shopping experience. I want to make it easy for the consumer to compare insurance quotes, and at the same time, also enable the agent to run his business more efficiently, without hard selling tactics.”

Even though this company is new we see a lot of potential in it. If all goes according to plan, Goodfetch will change how consumers shop for insurance. If you wish to find out which insurance company offers you the best deal, why not start a search at Goodfetch? It can save you time and a lot of money.

Written by: Traci Muldoon

Edited by: Travis Lindsay


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

SEO for Small Businesses & Entrepreneurs in Orange County @ CSUF Startup Incubator

CSUF Startup Incubator Marketing expert Jason Khoo

Learn from SEO Expert Jason Khoo at the CSUF Startup Incubator

On Thursday March 23 from 7:30pm to 8:30pm CSUF Startup Incubator coach Jason Khoo will be hosting a workshop called SEO for Small Businesses & Entrepreneurs in Orange County. Make sure to register for this powerful event today!

At this session, you’ll learn what SEO is in 2017. During this workshop, you will learn what the newest strategies that SEO experts are using today, outdated practices that you should abandon and obtain a better conceptual understanding of Search Engine Optimization. The session will cover easy, practical strategies that you can implement, in addition to long-term strategies that your company can follow.

As time permits, specific questions and strategies will be discussed.

About the Presenter:

Jason Khoo is co-owner at the Search Business Group, a Veterinary SEO agency based out of Costa Mesa. Jason is a frequent consultant for many organizations including Cal State Fullerton’s Entrepreneurship Center, the Small Business Marketing Tools and CrashLabs. Jason is a self-taught SEO and entrepreneur born and raised in Orange County. He got his start by staying up late, reading articles, watching videos and participating in forums. Jason got his first client going business to business, knocking on doors, selling his service.

Search Business Group Website: www.searchbusinessgroup.com


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

An Introduction to Watson for Entrepreneurs @ CSUF Startup Incubator

161123 IBM WatsonIBM’s Watson is an extremely powerful tool that can be harnessed by entrepreneurs to make key insights into the minds of their customers, provide clarity to complex business scenarios, and much more. But how do you get started?

At this talk at the CSUF Startup Incubator, we will host one of IBM’s engineers who works with businesses to solve some of their hardest problems. This talk will be an introduction on how entrepreneurs can utilize Watson to bring clarity to a complex market that can befuddle the best entrepreneurs.

Event Date: Wednesday, March 22 from 6pm to 8pm

Location: CSUF Startup Incubator, 120 S Bradford Ave, in Placentia (we are located in the back of the building)

To Register: https://www.eventbrite.com/e/an-introduction-to-watson-for-entrepreneurs-csuf-startup-incubator-tickets-32399699373?aff=csuf


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Knowledge @ CSUF Entrepreneurship time management and social mediaMarketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them.

That is why smart entrepreneurs take stock of how much time they can devote to interacting with customers on social media. Entrepreneurs also get to know their customers very well and are able to determine what their most used social media platforms are and the entrepreneur takes care to focus their efforts on those platforms.

Marketing through social media doesn’t have to be hard if you go about it in a smart way.

Video edited by Bo Kim. Produced by Travis Lindsay


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Innovation At Cal State Fullerton – It Starts With You

CSUF students Lorenzo Santos and Vanessa Ganaden are working to bring more innovation to Cal State Fullerton

In this week’s edition of the CSUF Entrepreneurship Insider we focus on how innovation starts with you. Everyone has the ability to improve things and the seed of all innovation is an idea. Successful innovators are the ones who work every day to make those ideas into something real.

Over the past few weeks the CSUF Entrepreneurship community has been busy. A couple of our intrepid students attended a national conference along with CSUF President Garcia to learn how to bring more innovation to campus, and they have already begun acting on what they learned; many students have entered their innovative business concepts in the CSUF Business Plan Competition; and more of our CSUF Startup Incubator Residents have brought their innovations to market, one of them focusing on bringing joy to his customers and another on teaching his customers how to play the piano better.

Innovation, the lifeblood of entrepreneurship, comes from individuals and teams taking actions to create a better world. The Center for Entrepreneurship and the CSUF Startup Incubator innovates as well but what we excel at is working with individuals and teams to make them better innovators and better entrepreneurs.

What all of these stories have in common is that these innovators started small. Theirs is no overnight success story; they started from an idea and worked to grow it day after day. You can do this as well. We are here to help.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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CSUF Student Places in Top 5 of National Entrepreneurship Competition

Jonny May, furthest on the right, finished in the Top 5 of a competition that included hundreds of other student-entrepreneurs across the nation.

Jonny May, furthest on the right, finished in the Top 5 of a competition that included hundreds of other student-entrepreneurs across the nation.

CSUF Entrepreneurship student, CSUF Startup Incubator Resident, and founder of Piano with Jonny, Jonny May recently finished very well in a national competition for student-entrepreneurs hosted by the Entrepreneurs’ Organization (EO). Out of the hundreds of students who entered nationally, Jonny finished in the Top 5!

Here are some of Jonny’s thoughts on competing:

GSEA was a blast!  We flew to Kansas City, Missouri, and I got to meet all kinds of amazing entrepreneurs that are still in college.  It was very empowering to tell my story and I gained a new sense of confidence that my business Piano With Jonny is making a meaningful impact in the world.  The GSEA judges are all successful entrepreneurs themselves, and I made some great contacts that I believe will help me as I grow Piano With Jonny.  I highly recommend GSEA for any college student with a business!

We competed in two rounds: a semi-final and final round.  We had 12 minutes to talk about our business and ourselves.  7 out of the 10 judging criteria were based on us as individuals (our character, work ethic, integrity, why we started our businesses, etc), and 3 of the criteria were about the business itself.  The first panel was 8 judges, and the second panel was 16 judges.  After each presentation, we were questioned for 10 minutes.  The competition is hosted by EO (Entrepreneurship Organization).  I was invited to compete by Craig Martin, who was my mentor for MGMT 465A and also an EO Member.  As an EO Accelerator, I’m hoping to join EO (members must have a business doing $1 million or more in revenue).

Congratulations Jonny!


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Context Determines Content in Marketing – Knowledge @ CSUF Entrepreneurship

Context VS ContextIn marketing, context has to do with the people, place, and time for when you publish your content. You have to be aware of all of these things and take them into consideration when creating content for your customers. Failing to do so weakens your message and your brand.

This Knowledge @ CSUF Entrepreneurship lesson was taught by the Fratzke Brothers. You can learn more about them by visiting their website at: http://www.fratzkebrothers.com/

#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents