Category Archives: CSUF Entrepreneurship Community

So you want to build an App?

Dalip Jaggi explains the app development process to the CSUF Entrepreneurship community

Dalip Jaggi explains the app development process to the CSUF Entrepreneurship community

I’m not going to start this post off with the cliche “If you build it, they will come” but….

But many people do think that way; for them there isn’t much space between the epiphany and the first version of their product. Or their app.

In many ways, building an app is a lot like building a business. At least it is for Dalip Jaggi, the founder of Devise Interactive.

Dalip has helped many businesses develop their brands and a central part of that process for many of his clients is the development of an app as well. For Dalip, an app can be a central part of a company’s branding and a conduit for continued communication between his clients and their customers. In other words, developing a quality app is critical.

And how do you develop a quality app?

It’s not an easy task but for Dalip, who shared the app development process that he uses when working with his clients with members of the CSUF Entrepreneurship community Wednesday night in Irvine, but by and large the process is not too dissimilar to that of lean startup.

When Dalip first starts working with a client on the building of an app he helps the client determine what their goals are for their app. Do they want users of their app to be able to purchase their products? Do they want users to use the app to find out information about their upcoming tour schedule? Do they want users to be able to use the app to communicate with them?

All those scenarios and the countless other use cases for apps require different solutions. And once the ultimate goal of the app is discerned Dalip and his team get to work on creating a wire frame, or basic structure of how the different pages of the app will interact with one another. This is an iterative process and there are no design elements introduced at this time because there are inevitably so many changes that take place.

The wire frame stage is where clients start to see their vision come to life. They are able to make informed decisions on what they want each page to do and how they interact with one another.

Once the wire frame is complete, then Dalip and his team get to work on the design of the app. Lots of decisions are made at this stage as well with the goal of staying consistent with the client’s branding as well as creating an app that is intuitive to use and achieves the overall goal of the client.

But that’s not the end of it! Once the app has been built then Dalip gets to work on a plan of action to get as many targeted customers to download the app and use it. This includes the implementation of robust analytics to see how people are using the app in addition to the marketing plan for getting people to use it.

There’s obviously a lot more to it then that, and the whole process can take a long time, especially if changes are made (which is why doing a good job at the wire frame stage is so important). While Dalip has created an app for a client in less than three days, the reality of the situation is that it will take weeks, if not months, to create an effective app.

We did take video of this event and will be posting key segments from this talk to our Knowledge @ CSUF Entrepreneurship video series over the coming weeks. So make sure to subscribe to our weekly newsletter, the CSUF Entrepreneurship Insider, to make sure that you don’t miss any of these videos.

And we look forward to seeing you at one of our upcoming events.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUFConsulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

 

Meet a Startup Founded by two Cal State Fullerton Alumni

In this week’s CSUF Entrepreneurship Insider Director John Bradley Jackson highlights an up-and-coming startup founded by two Cal State Fullerton graduates that will help students pass their courses in the fall and beyond.

Brent Maxinoski ’17 and Cayman Elkin ’17, both recent Entrepreneurship graduates at Cal State Fullerton, are working on a startup that will help students pass the most difficult classes. As CSUF students, they saw how certain courses, what they refer to as “bottleneck” courses, could derail good students from graduating. As a professor, I know about these courses as well; some of these courses have failure rates of nearly 40% and that is a problem.

What Brent and Cayman have set out to do with Wecademi is bring together students who are encountering some difficulties with these courses with people who have already taken these courses and excelled. Wecademi will be, as they describe it, the Airbnb of tutoring.

Entrepreneur in Residence Travis Lindsay was able to sit down with them for a few minutes recently at the CSUF Startup Incubator to talk with them about their business and what they have planned for the future and you can see the interview by going to Cal State Fullerton Startup – Wecademi.

Changing course a bit, this Wednesday at 6pm at the CSUF Irvine campus we will host Dalip Jaggi from Devise Interactive and he will be giving a talk titled: What You Need to know to Build a Profitable App. I’m looking forward to this talk as it’s very relevant to many of the entrepreneurs that we work with and we hope to see you there!

Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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CSUF Startup Incubator Resident Ben Yip

Ben Yip has launched his business, Aidtree, with the help of the CSUF Startup Incubator

Ben Yip has launched his business, Aidtree, with the help of the CSUF Startup Incubator

Starting a business is no easy task, even for a former investment banker like Ben Yip. About a year ago, Ben came to the CSUF Startup Incubator looking for help with the launch of his philanthropic app called Aidtree. Aidtree is a philanthropic coupon retailer that enables people to purchase discounts at the establishments that they frequent and a portion of all of those sales goes to a cause that the people purchasing the coupons supports.

Prior to consulting with the CSUF Startup Incubator, Ben had been independently crafting the Aidtree website. Although he had a strong understanding of how he wanted his site to run and knew what he wanted it to look like, he exhausted his skills in building it.

“The Incubator helped transition these elements into an actual business with implementation guidance and positive support from my advisers,” Ben said. Looking for help and knowing he was not at a stage where he could bring his company to venture capitalists, Ben turned to the CSUF Startup incubator. After meeting with the CSUF Startup Incubator staff Ben was convinced that they had the knowledge and the connections to help him start his business.

“From the first meeting I knew that Ben was dedicated to making Aidtree work. It is his passion. We love working with entrepreneurs like him because they have determination to keep on making progress even when things inevitably get tough,” said Entrepreneur in Residence Travis Lindsay.

When Ben brought Aidtree to the CSUF Startup Incubator he was in the minimum viable product (MVP) stage of development, which is kind of like an alpha version of a product or service. He was trying to create his website to satisfy the early adopters of Aidtree. The CSUF Startup Incubator helped Ben develop his MVP into a more functional offering. “The Incubator helped transition [my MVP] into an actual business with implementation guidance and positive support from my advisers.”

Before coming to the Incubator, Ben had gone to several other incubators to see what they could do to help his company; but none of them were a fit. He chose the CSUF Startup Incubator because it’s mentors provided him with the help and encouragement he was looking for. “They were unlike a lot of other venture firms,” reflected Ben on the Incubator, “They said, ‘how can we help?’ That was very refreshing.”

Reflecting on his time as a resident at the Incubator, Ben was satisfied with his results. The Incubator helped me move to the next level of my startup development.”  He also complimented the Incubator on its enthusiasm and the depth of knowledge from the Incubator’s faculty and mentors as well as the Incubator’s vast network.

As of now, Aidtree has successfully launched a soft rollout in the Fullerton Area and is working on adding more businesses, causes, and users to the site.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUFConsulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

 

Meet a CSUF Entrepreneurship Scholarship Winner

Pamela Martinez Sierra (Left) won the Thrive Financial & Bookkeeping Services Entrepreneurial Scholarship sponsored by Karla Amador (Right)

Pamela Martinez Sierra (Left) won the Thrive Financial & Bookkeeping Services Entrepreneurial Scholarship sponsored by Karla Amador (Right)

Last week we published a couple of articles about CSUF Entrepreneurship scholarships and in this week’s CSUF Entrepreneurship Insider Director John Bradley Jackson highlights the story of one of our CSUF Entrepreneurship scholarship winners. It’s a great story and we hope that you can read it.

When Karla Amador sponsored the Thrive Financial & Bookkeeping Services Entrepreneurial Scholarship she had Pamela Martinez Sierra ’18 in mind.

Since she was young, Pamela has wanted to improve conditions for her fellow Chileans and she sees becoming an entrepreneur as the best way to achieve that goal. Pamela knows that entrepreneurs are the catalyst for growth in any economy, especially in one of Chile’s poorer regions, and that is the main reason why she is an Entrepreneurship major at Cal State Fullerton.

Last week we published an article on her inspirational story and you should definitely read it.

And there are many other students like Pamela. That’s why we are happy to announce the John Iskandar Scholarship of Entrepreneurship sponsored by CSUF Entrepreneurship alumnus Fares Younis ’13. Fares is an inspiring person and he was gracious enough to sponsor two scholarships in honor of John Iskandar, his uncle, a man who had inspired him many times.

Stories like these are why I am proud to be the Director of the Center for Entrepreneurship. We are building a community of entrepreneurs and innovators that are doing a lot of good.

Sincerely,

John Bradley Jackson
Director and Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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Alumnus Donates Two Scholarship to Cal State Fullerton Entrepreneurship Students

IMG_5874John Iskandar’s “generosity and good character were second to none.”

These kind words were spoken by Fares Younis ’13, whose uncle is the namesake for the John Iskandar Scholarship of Entrepreneurship, the first two scholarships will be awarded during the spring 2018 semester. The scholarship was started by Fares because he felt a close bond with John and felt as though his uncle would have wanted him to help others. “He always felt that helping others in life was a very big part of someone’s true purpose as well as spreading positive vibes.”

Because of his admiration and appreciation for John, Fares memorialized him in the name of the scholarship; however, Fares also credits his mentor, Steve Mihaylo ’69, as a reason for wanting to become a benefactor for this scholarship. “Steve Mihaylo is an incredible entrepreneur. And seeing how he was able to start a business from the ground up with nothing… this motivates me to want to follow in the same footsteps.” Mihaylo is a graduate of CSUF and has donated over $30 million to the school.

Fares is an alumnus of Cal State Fullerton. He worked with the CSUF Startup Incubator on one of its first projects under the leadership and guidance of Director John Bradley Jackson. As a participant, his business plan centered around a customized bottle meant to extend the lifespan of wine and carbonated drinks. While working with Director Jackson, he came to appreciate the process and felt the need to give back. Speaking to Fares about those who have helped him along the way he said that he felt he always had the support of his professors who he felt wanted him to succeed.

Fares hopes that this scholarship will help current student in the same way his supportive professors helped him. He believes in having a positive impact on others as well as never giving up on what you believe in no matter the odds against it.

For more information for this and other scholarships please visit the CSUF Office of Financial Aid at http://www.fullerton.edu/financialaid/.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

Cal State Fullerton Student with an Entrepreneurial Mission wins Thrive Scholarship

Pamela Martinez Sierra (Left) won the Thrive Financial & Bookkeeping Services Entrepreneurial Scholarship sponsored by Karla Amador (Right)

Pamela Martinez Sierra (Left) won the Thrive Financial & Bookkeeping Services Entrepreneurial Scholarship sponsored by Karla Amador (Right)

Pamela Martinez Sierra’s ingenuity, passion, and hard work made her the best choice for this year’s Thrive Financial & Bookkeeping Services Entrepreneurial Scholarship sponsored by Karla Amador, the founder of Thrive.

Pamela is a native of Chile and the daughter of a governor. Like her father, Pamela is a leader as evidenced by the fact that she was twice elected high school president and she was the captain of her soccer team three years in a row. Being a leader is good but her family also stressed the importance of giving back and she took that to heart by frequently volunteering in the community.

As a school leader and an active member in the community, Pamela saw many of her peers excel in their studies but were ultimately unable to pursue a degree due to a lack of economic opportunity, which also makes it hard for many Chileans to find stable employment. For Pamela, this wasn’t the case. The financial stability of her father’s job afforded her the option of pursuing higher education. She took the opportunity and promised herself that one day she would return to Chile and be a leader for those who are trapped by circumstances beyond their control by building “new opportunities, generate jobs, and facilitate success” for those that have been left behind.

But first Pamela had to get her education and she decided to get her education in America. She started out at Orange Coast College and now she attends Cal State Fullerton where she is pursuing her Bachelor’s degree in Business Management with concentrations in Entrepreneurship and Operations & Supply Chain Management. Here, she is learning many lessons that she will be able to use to achieve her dream.

Everything was going according to plan but then the unthinkable happened. Pamela’s father had a heart attack and he ended up having to step down from his job due to his health. Having sold off many of the family’s assets to pay for the successful bypass operation, the money that her parents had been allocating for her education was cut off.

Finding the funds to pay for college and to live off of has gotten tough but she is driven to accomplish her mission and persevere. Pamela will be going into her senior year as a student of California State University, Fullerton and will use the Thrive Scholarship money to pay for a portion of her tuition and school fees. This scholarship will help Pamela achieve her dream of creating an “organization with social and economic values.”

The Thrive Financial & Bookkeeping Services Entrepreneurial Scholarship was created by entrepreneur Karla Amador. Karla established the Thrive scholarship due to her own experiences with struggling to pay for school. Karla overcame her struggles and now owns her own accounting business. A portion of all the sales from her firm goes toward starting scholarships for well deserving students such as Pamela.

Karla, like Pamela, worked hard to persevere and pursue her dreams. She told herself “When I’m successful I want to pay it forward.”

For more information for this and other scholarships please visit the CSUF Office of Financial Aid at http://www.fullerton.edu/financialaid/.


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

Knowledge @ CSUF Entrepreneurship video series:
http://bit.ly/csufknowledge

CSUF Entrepreneurship Students Present their Businesses to our Community

CSUF Entrepreneurship Students after their end of the semester business presentations

CSUF Entrepreneurship Students after their end of the semester business presentations

At the end of every semester CSUF Entrepreneurship students present their businesses or the progress they have made on launching their businesses to a panel of judges from the community, which includes: investors, bankers, entrepreneurs, and many other professionals. These are awesome learning experiences for our students because: 1. They get to practice pitching their businesses and 2. They get valuable feedback from our judges on how they can improve their businesses.

Director John Bradley Jackson discusses the importance of these panels to our students in this edition of the CSUF Entrepreneurship Insider.

Last Friday, Dr. Atul Teckchandani, Professor Jeff Longshaw, and myself hosted presentations that our students gave to judges (i.e. investors, entrepreneurs, and professionals from our community). These presentations are the culmination of a semester’s worth of work by our students and their dedicated mentors to craft actionable business plans or work on the launch of real businesses.

While these presentations and the questions from our judges can be stressful for our students they also are tremendous learning experiences. I think I can safely speak for the other professors when I say that our students certainly got feedback that can improve their startups going forward.

The semester is quickly drawing to a close; we only have two weeks left before the end of the semester and many of our students will be walking at graduation. My sincerest hope is that our students that are graduating will achieve everything they set out to accomplish. And, maybe, that some of the feedback that they received last Friday will help.

Thank you to all who participated!

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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