Choosing the Optimal Go-To-Market Strategy for your Startup – CSUF Startup Event this Wednesday

The Road to SalesThe number one metric for just about every entrepreneur should be sales. Without sales, your startup will not amount to much in the long run. So, how do you start getting sales? Attend this free seminar this Wednesday at 6pm at the CSUF Startup Incubator in Irvine. To register for this event and to get parking instructions and directions please go to our event page.

Sell! Sell! Sell!

CHOOSING THE OPTIMAL GO-TO-MARKET STRATEGY FOR YOUR STARTUP

You’ve got a great product or service idea. You know the customers are going to love it! But how are you going to get in in the hands of the buyers? Do you need a salesforce, marketing budgets to drive web traffic, brand awareness campaigns or a combination of it all? In this discussion we will lay out the parameters that will help you make the proper go to market decision.

Discussion topics with relevant examples:

Are you replacing an existing solution or creating a new market?

What is your ICP and what do you say to them to make them act?

How much up-front investment will you need to generate awareness?

Are there platforms you can leverage for sales/distribution?

What is the typical sales cycle?

Who is involved in the buying process?

Is there a partner eco-system you can utilize?

Andrew Meyer will be leading this far reaching discussion by drawing on decades of experience as an entrepreneur and executive. From LinkedIn: High-impact, results-driven business leader with a proven history of leading software and tech companies through explosive growth leading to high profile exits including IPOs. Transformations have included start-ups through mature businesses in security, SaaS, CRM and mobile. Key skills in general management, marketing and sales, talent recruitment and refinement, and public relations.

We hope to see you there!

Directions and Parking

You will need to purchase a parking permit to park on this campus. Our office is located in the building at 1 Banting, which is the main building for Western State Law School. You cannot park in their parking lot, you will need to park on the Cal State Fullerton side. Information for parking, including how to purchase a parking pass for your meeting, can be found here: http://www.fullerton.edu/irvine/about/campusmap.php

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