Monthly Archives: March 2017

SEO for Small Businesses & Entrepreneurs in Orange County @ CSUF Startup Incubator

CSUF Startup Incubator Marketing expert Jason Khoo

Learn from SEO Expert Jason Khoo at the CSUF Startup Incubator

On Thursday March 23 from 7:30pm to 8:30pm CSUF Startup Incubator coach Jason Khoo will be hosting a workshop called SEO for Small Businesses & Entrepreneurs in Orange County. Make sure to register for this powerful event today!

At this session, you’ll learn what SEO is in 2017. During this workshop, you will learn what the newest strategies that SEO experts are using today, outdated practices that you should abandon and obtain a better conceptual understanding of Search Engine Optimization. The session will cover easy, practical strategies that you can implement, in addition to long-term strategies that your company can follow.

As time permits, specific questions and strategies will be discussed.

About the Presenter:

Jason Khoo is co-owner at the Search Business Group, a Veterinary SEO agency based out of Costa Mesa. Jason is a frequent consultant for many organizations including Cal State Fullerton’s Entrepreneurship Center, the Small Business Marketing Tools and CrashLabs. Jason is a self-taught SEO and entrepreneur born and raised in Orange County. He got his start by staying up late, reading articles, watching videos and participating in forums. Jason got his first client going business to business, knocking on doors, selling his service.

Search Business Group Website: www.searchbusinessgroup.com


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Consulting Teams Place Second, Third in National Competition

CSUF Consulting Helps Small BusinessIn this week’s CSUF Entrepreneurship Insider Director John Bradley Jackson talks about the two CSUF Consulting teams that did very well in a national competition.

Two of our CSUF Consulting teams finished second and third in their respective categories at the Small Business Institute’s national consulting report competition. This is a great honor for us and these awards increase our total number of national awards to thirty-one!

Dr. Lorenzo Bizzi’s MBA team placed second nationally in the Graduate Comprehensive report category. Lorenzo’s team worked hard to develop a comprehensive strategy report for their client, Orange County Fair and Events Center. This is Lorenzo’s first Top 10 finish in the competition!

One of my teams finished third nationally in the Undergraduate Specialized category. Their report for the Fullerton College Foundation focused on developing innovative strategies to increase donations to Fullerton College. I’m very proud of them!

More info on these amazing teams can be found on our post titled: CSUF Consulting Places Second, Third In National Competition.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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An Introduction to Watson for Entrepreneurs @ CSUF Startup Incubator

161123 IBM WatsonIBM’s Watson is an extremely powerful tool that can be harnessed by entrepreneurs to make key insights into the minds of their customers, provide clarity to complex business scenarios, and much more. But how do you get started?

At this talk at the CSUF Startup Incubator, we will host one of IBM’s engineers who works with businesses to solve some of their hardest problems. This talk will be an introduction on how entrepreneurs can utilize Watson to bring clarity to a complex market that can befuddle the best entrepreneurs.

Event Date: Wednesday, March 22 from 6pm to 8pm

Location: CSUF Startup Incubator, 120 S Bradford Ave, in Placentia (we are located in the back of the building)

To Register: https://www.eventbrite.com/e/an-introduction-to-watson-for-entrepreneurs-csuf-startup-incubator-tickets-32399699373?aff=csuf


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Knowledge @ CSUF Entrepreneurship time management and social mediaMarketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them.

That is why smart entrepreneurs take stock of how much time they can devote to interacting with customers on social media. Entrepreneurs also get to know their customers very well and are able to determine what their most used social media platforms are and the entrepreneur takes care to focus their efforts on those platforms.

Marketing through social media doesn’t have to be hard if you go about it in a smart way.

Video edited by Bo Kim. Produced by Travis Lindsay


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

CSUF Consulting Teams Finish Second, Third in National Competition

CSUF Consulting Helps Small Business

Every year, the CSUF Consulting program works with over 100 clients to help them improve their businesses in a number of key ways, including: Marketing, Operations, Finance, Accounting, and General Strategy. From these projects we enter one undergraduate and one MBA project into a national consulting competition for universities. Out of the hundreds of universities who entered this competition both of our teams finished in the Top 3 in their categories!

Dr. Lorenzo Bizzi’s MBA Capstone team took home the second place prize in the Graduate Comprehensive Project category, which means they did a comprehensive review of their client’s business and created a general strategy report for them based off of their observations and research. This is the first Top 3 finish for Dr. Bizzi; his team consisted of: Jennifer Pueblo, Rossana Alvarez, Hanisha Balani, Amber Soares, Leo Lee, and Bown Guan and their client was Orange County Fair and Events Center.

This was an invaluable experience which not only exposed the team to the world of consulting, but also helped to create and cement life-long professional and personal contacts. Access to Dr. Bizzi’s knowledge and expertise served as an instrumental force to focus and guide our consulting project which in the end, validated everything we learned but may not be able to be fully utilized in our day-to-day careers,” said MBA team member Rossana.

CSUF Center for Entrepreneurship Director John Bradley Jackson’s marketing consulting team took the third place honors in the Undergraduate Specialized portion of the competition, which means that the team did an intensive review of their client’s current marketing efforts and created a strategic plan on how to achieve the goals as set out by the client. This is the fifth time that one of Professor Jackson’s teams have finished in the Top 3 since he has been teaching at Cal State Fullerton and his team consisted of: Stacy Goldstein, Emma Osman, Johnathon Veta, Andrew Goclowski, Tristan Schmitt, and Jenny Frolova; Curtis Chan, founder of Chan & Associates and Cognitive Impact, was their mentor.

“Collaboration was the key to this project. Our client was the Fullerton College Foundation and they were open to the students working with them to develop an in-depth marketing strategy plan for them to increase the volume of donations coming in. On our end, the team worked very hard and I am proud of their report and the fact that they did so well in the competition,” said Director Jackson.

Stacy Goldstein, one of the students working on the undergraduate project with Professor Jackson, had this to say about her experience working on this project: “For me, the best value I got out of doing the project was working with a great team. A lot of students, myself included, dread the “evil” group projects. While I can’t claim to have ever had a truly terrible team in my academic career, I can boast this team was the best. A positive group project experience like that in an academic setting is so very rare, and I’m glad to have experienced it.”

This competition is hosted by the Small Business Institute (SBI), a national organization that promotes and supports universities in employing high impact practices in their courses like consulting projects. Including these two teams, the CSUF Consulting program has now finished in the Top 10 of the SBI National competition 31 times. We’re looking forward to many more wonderful projects and many more exemplary clients like the ones we worked with for years to come.

[03/21/17 Edit: Added in quote by MBA team member Rossana Alvarez and included her name on the list of students on the MBA team]


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Innovation At Cal State Fullerton – It Starts With You

CSUF students Lorenzo Santos and Vanessa Ganaden are working to bring more innovation to Cal State Fullerton

In this week’s edition of the CSUF Entrepreneurship Insider we focus on how innovation starts with you. Everyone has the ability to improve things and the seed of all innovation is an idea. Successful innovators are the ones who work every day to make those ideas into something real.

Over the past few weeks the CSUF Entrepreneurship community has been busy. A couple of our intrepid students attended a national conference along with CSUF President Garcia to learn how to bring more innovation to campus, and they have already begun acting on what they learned; many students have entered their innovative business concepts in the CSUF Business Plan Competition; and more of our CSUF Startup Incubator Residents have brought their innovations to market, one of them focusing on bringing joy to his customers and another on teaching his customers how to play the piano better.

Innovation, the lifeblood of entrepreneurship, comes from individuals and teams taking actions to create a better world. The Center for Entrepreneurship and the CSUF Startup Incubator innovates as well but what we excel at is working with individuals and teams to make them better innovators and better entrepreneurs.

What all of these stories have in common is that these innovators started small. Theirs is no overnight success story; they started from an idea and worked to grow it day after day. You can do this as well. We are here to help.

Sincerely,

John Bradley Jackson
Director & Professor
CSUF Center for Entrepreneurship, CSUF Consulting,
& CSUF Startup Incubator

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CSUF Business Plan Competition Application Due Tomorrow: Tips for Creating a Great Concept Fast

CSUF Student-Entrepreneur leader Vanessa Ganaden shares her tips on how to quickly come up with a great business concept for those who are thinking about applying for the CSUF Business Plan Competition but not sure what business concept to submit

Applications for the CSUF Business Plan Competition are due this Sunday (March 12) at 11:55pm but it’s definitely not to late to come up with a winning concept!

CSUF student-entrepreneur leader Vanessa Ganaden, hosted an “Innovation Rush” workshop to get students prepared for the CSUF Business Plan Competition and here are some of the key takeaways that you can use to come up with a concept for the competition fast.

  • Create a list of words that relate to business ideas and skills that you have or about things that you are interest you; this helps to get your creative juices flowing.
  • Pick two or three of these words and get to work developing a concept. For example, if your words are “bike” and “app” you can start developing your concept for an app that will tell people where there are good biking trails.
  • Now that you have your concept give some thought to what your market is, how you will reach this market, how you will create your product or service, and who your competitors are.
  • If you can, work on the concept with a team or at least try to get some feedback on your concept. Being able to work with people to develop your concept will make it stronger and improve your odds of advancing in the competition.
  • Now that you have your concept, don’t forget to fill out and submit your application!

The purpose of this process is to “show them you can think of ideas no matter how different they are and you can try it out,” according to Vanessa.

In addition to having the opportunity to win a share in the more than $5,000 of scholarships and expert mentoring, Vanessa sees the competition as a way “to validate their product and see if it could be an actual business.” Feedback is important for every startup.

“I do recommend it for students to try it. I’m a huge proponent of students stepping outside of their comfort zone and doing something they wouldn’t normally do. It is scary to be judged, but it helps you see a perspective and see if this is something you would be able to do.”

What do you have to lose? Make sure to submit your application and you might be on your way to creating a business that will benefit the world and yourself for years to come!

Written by Traci Muldoon. Edited by Travis Lindsay.


#CSUF

For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents