Monthly Archives: June 2016

How to Create the Perfect Sales Funnel [FULL VIDEO]

Earlier this week the CSUF Startup Incubator welcomed A-Cubed Marketing’s Joe Hines in to talk about sales funnels. It’s an important topic that can make or break a business and Joe gave a really excellent talk describing what a sales funnel is, what are the important factors going into its various components, and how to build an effective one as well.

The video is almost an hour long but it is a great primer (and then some) on how to build your own sales funnel.

Joe will also be hosting the How to Market your Small Business for Bigger Sales… on a Shoestring Budget workshop on July 16. Attendees of this workshop have this to look forward to:

This is a powerful, four-hour, hands on workshop where you’ll learn the critical skills you need to do more business in today’s ultra-competitive world!

In this fun and relaxed small group format, we’ll help you clarify what your brand stands for and guide you as you create your own branding strategy.  With that brand strategy as an anchor, we’ll then walk  you through the steps of building your own internet-based lead generation program (also called a sales funnel).


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For more details on CSUF Entrepreneurship: http://bit.ly/CSUFEntrepreneurship

For more details on how we help people become entrepreneurs: http://bit.ly/csufstartup

Attend one of entrepreneur events or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Startup Business Development Office Hours this Friday

CSUF Startup Incubator Mentor Jim Cooper

CSUF Startup Incubator Mentor Jim Cooper

Launching a business can be an extremely difficult thing to do, especially if you haven’t done something like it before. That’s why we are making office hours with CSUF Startup Incubator mentor and speaker Jim Cooper available.

During these office hours, entrepreneurs will have the chance to sit down with experienced startup mentor Jim Cooper for a half an hour to get help with their business. A half an hour may not seem like a long time but Jim is full of ideas and advice and we’re sure that he’ll be able to help your business.

To make an appointment, please go to this page and click the registration button above and pick the half hour time slot that works the best for you.

(One note of caution: Help provided during office hours is limited to the time available during office hours and to get the best results out of this time we strongly recommend that you have a more permanent mentor, like the ones that are provided to our Residents at the CSUF Startup Incubator.)

Jim Cooper is the founder of Conscientia Research. As the founder of Conscientia Research, his main mission can be described by the following:

“Our goals are to make your business successful and competitive by employing research to understand markets, manage risk through intelligence analysis, and provide you with recommendations for decision making, so you don’t have to rely on assumptions about how your market works.”

Mr. Cooper is a mentor to some of our Residents at the CSUF Startup Incubator. He is also mentor and pitching coach at PortTech Los Angeles, advisor at Lab Launch Inc., mentor and Lean Startup Panelist for the NSF’s i-Corps CSUPerb STEM program for the CSU system, he mentors and coaches energy and transport related startups at the Los Angeles Cleantech Incubator, an Entrepreneur in Residence at PortTech Los Angeles, and a Business Development Advisor at Lab Launch Inc.


Sign up for the CSUF Startup Newsletter to keep up-to-date on all the events, news, and everything else we do: http://bit.ly/CSUFStartupSignup

For more details on CSUF Entrepreneurship: http://bit.ly/CSUFEntrepreneurship

For more details on how we help people become entrepreneurs: http://bit.ly/csufstartup

Attend one of entrepreneur events or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

Build the Perfect Sales Funnel! Event Later Today

Joe Hines at CSUF Startup IncubatorAs we mentioned the other day, Joe Hines will be in later this evening (6pm to be exact) to talk about how to build the perfect sales funnel for your business. Honestly, if you’re not a great sales person already then you really should attend this event. Tickets are still available here: https://www.eventbrite.com/e/build-the-perfect-sales-funnel-csuf-startup-incubator-tickets-26108986682

If you can’t make it in person, which is a bummer because that means you won’t be able to ask questions, you can watch it live on Twitter. Make sure to go to our Twitter account at https://twitter.com/NewVenturesCSUF around 6pm tomorrow and we should have a tweet up with a link to the stream.

Simon Sinek’s Golden Circle

“People don’t buy what you do, they buy why you do it.” Simon Sinek

Entrepreneurs are the leaders of the global economy, driving innovations that improve the lives of billions of people. We started the CSUF Startup Incubator to help entrepreneurs develop the skills necessary to become one of those leaders.

Last week, we were working with Ben, one of our Residents, and his team on the development of his lean model canvas (an overview of his business model) when we came to what his value proposition was. Ben’s team, including a group of Troy High School interns, had done a wonderful job on developing the canvas. It was comprehensive and identified the truly important factors of the business, customers, profits, and costs.

When we came to the value proposition section of the canvas we discovered a lot of the same, excellent detail. Line after line of points on how this service was better than all the rest (and I truly believe it will be better than all the rest). But it didn’t get to the essence of why customers should value his service.

Zack Dafaallah, an entrepreneur, CSUF MBA and professor, and one of our mentors, suggested that we watch the video below and then come back to the value proposition. In this video, Simon Sinek powerfully explains why people do what they do by explaining his Golden Circle concept.

Ben is very sharp and he immediately grasped the importance and went to work on redeveloping the value proposition for his company. It wasn’t difficult, he already had the answer, but it takes looking at an issue from a different perspective to get it right.

This scenario plays out all the time at the Incubator because our Residents know that they don’t know what they need to know to be successful. It’s not about ego for them, it’s about doing what is right by their concept. Being around when these small but meaningful moments happen is a true joy and I look forward to many more of these moments happening as the CSUF Startup Incubator continues to grow and help many more entrepreneurs develop ideas that improve the world.


Sign up for the CSUF Startup Newsletter to keep up-to-date on all the events, news, and everything else we do: http://bit.ly/CSUFStartupSignup

For more details on CSUF Entrepreneurship: http://bit.ly/CSUFEntrepreneurship

For more details on how we help people become entrepreneurs: http://bit.ly/csufstartup

Attend one of entrepreneur events or sign up for a free mentoring session: http://bit.ly/CSUFEntrepreneurEvents

How to Market to Millennials

Marketing to Millennials

Curt Cuscino is the marketing guru of HypeLife Brands – a progressive branding & marketing agency connecting lifestyle brands with Millennials – and earlier this week he gave a talk (it was more of a conversation, really) at the CSUF Startup Incubator on the successful strategies he uses to help his clients engage with the over 80 million millennials in America. Millennials, as defined by Curt, are people between the ages of 18 and 35 and, yes, that is a fairly broad age range but they are all connected by some key factors.

What follows is a list of my key takeaways and the full video of the Marketing to Millennials talk that Curt gave.

Here are some of my key takeaways from his talk: Continue reading

Build The Perfect Sales Funnel! @ CSUF Startup Incubator

Joe Hines at CSUF Startup IncubatorSales is the lifeblood of any business and creating a robust sales funnel is the best way to make sure that your business stays healthy for the long term. But how do you create an effective sales funnel?

Joe Hines, founder of Thrive Business Directory, has more than two decade’s worth of experience managing sales for businesses ranging from startups to large international corporations. His talk will focus on the proven strategies you can use to strengthen your sales funnel from acquisition to purchasing. This talk will cover many topics, including:

  • Basics of your branding strategy
  • Your website as Ground Zero for your online marketing campaign
  • Social Media
  • Email campaigns
  • Blogging
  • Networking

Sound interesting? Good! Please RSVP by going to the Event Page.

More about Joe

Continue reading

Marketing to Millennials @ CSUF Startup Incubator [EVENT]

Curt CuscinoCurt Cuscino is the marketing guru of HypeLife Brands – a progressive branding & marketing agency connecting lifestyle brands with Millennials – and he will be speaking at the CSUF Startup Incubator on the successful strategies he uses to help his clients engage with the over 80 million millenials in America. Simply put, every startup must have a solid marketing strategy to reaches millenials.

What unique characteristics of millenials do you need to be cognizant of when marketing to them? How does a company develop a marketing strategy that resonates with millenials? Why is marketing to millenials a different proposition than marketing to other groups? All of these questions and more will be addressed by Curt in this exciting talk.

We hope to see you there!

Please register for this event by going here: https://www.eventbrite.com/e/marketing-to-millennials-csuf-startup-incubator-tickets-25016799922

Time: Wednesday, June 15 from 6:00pm to 8:00pm

Where: CSUF Startup Incubator, 120 S Bradford Ave., Placentia, CA 92870


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