Monthly Archives: July 2012

Choose a Career or New Venture That Matches Your Personality

One of the worst things you can do is choose a career, or accept a position for a job, in a field that is not a good match for your personality type. On the other hand, if you are aware of your unique personality and strengths, you can choose a career that showcases those assets and leads to great success.

Before we go any further, are you an introvert or an extrovert? If you are like most people, you probably lean toward one extreme or the other, but we all possess a unique mix of introverted and extroverted personality traits. Online personality tests may seem silly, but if taken seriously, they can provide powerful insight about how we interact with others, and what kinds of jobs we’d be best at.

Loosely defined, an introvert is someone who generally enjoys solitude and works well independently. An extrovert draws their energy from being around others and is usually sociable.

When it comes to careers, there are stereotypes about what kinds of people gravitate toward certain jobs or fields of study. It might seem odd to interact with a quiet, mild-mannered salesperson, or a loud, overbearing librarian. Generally speaking (and of course there are exceptions), extroverts tend to do better in jobs that allow them to use their naturally sociable, outgoing natures. They thrive on teamwork, collaboration, and social interaction. Jobs more suited to extroverts might include:

– salesperson
– teacher
– consultant
– lawyer
– public relations specialist
– construction worker
– sports announcer
– registered nurse
– telemarketer

Introverts tend to enjoy jobs that allow them to be self-directed and not dependent on constant communication with others. Jobs might include:

– librarian
– historian
– computer programmer
– laboratory technician
– accountant
– mail delivery person
– scientist
– artist
– researcher
– factory line worker

The same logic applies to starting a new business. Choose a new venture that plays to your strengths; for example, a web based software business will require an endless amount of time sitting at a computer. Is that what you really want to do? Will that time be stimulating or lonely for you? Only you can decide.

These categories are not set in stone, and the most important thing is to find a career that energizes (rather than drains) you. Know yourself, your strengths, limitations, and preferences in terms of a working environment.

John Bradley Jackson
Director, Center for Entrepreneurship

TapTapOrder is Hiring

Phillip Stinis is a CSUF graduate and has served as a Business Leader Coach for students in our Entrepreneurship Program. He has also developed an app for iPads and iPhones that helps streamline the ordering process in restaurants. This product has already gone through trials and they are preparing to aggressively sell this technology to restaurants.

First, more info on the company, TapTapOrder, and then more info on the position in this exciting new venture.

TapTapOrder is an iPad application which leverages the world’s hottest brand, Apple Inc., to attract more customers and brings more efficiency to the restaurant environment. By utilizing technology and putting the power of decision in the consumer’s hands, restaurant owners can expect to reduce manpower to free up staff and do other functions which enhance business activities, like customer service. In addition, consumers can post their message on Facebook, which provides a personal referral to their friends and family and incidental advertising for the restaurant. TapTapOrder is a fine piece of software provided by Tap Tap Order LLC.

Sounds like a pretty cool company, right? Yes, it is. And they’re hiring, which is potentially a good thing for you. The question is: Is this company a fit for you? Read on to find out:

We’re Hiring!

Are you looking for an opportunity to grow yourself personally and professionally? Do you consider yourself a self-motivated individual who has a strong entrepreneurial spirit? If so, we invite you to apply to be a part of our fast growing company as one of our Regional Sales Managers.

Regional Sales Manager

Job description:

  • Leader in sales
  • Identifies new accounts and develops strategic acquisition plan
  • Develops regional sales forecast and schedule
  • Maintains and expands customer base
  • Collaborate with our team of developers to ensure client’s needs are met
  • Train new sales associates and track their performance


  • Develop your own business
  • Expanding Territory: Once certain volume limits are reached, you will be granted exclusive access to higher volume regions
  • Commission for each sale
  • Increase commission rate for high volume salespeople
  • Reoccurring commission structure
  • Full technical support


  • Sales experience, preferably in the Hospitality or App industry
  • Self-motivated
  • Strong written and oral communication skills
  • Proven track record in closing accounts
  • Highly desired: previously established relationships in the Hotel, Restaurant or Wine Industry

Apply Now!

Whither Civility

Dave Kinnear is an excellent Executive Leader Coach, Student Consulting Team Adviser and all-around good guy and he has agreed to let us republish this thought provoking post from his blog.I don’t know about you, but I’ve been thinking a great deal lately about our society’s trend towards lack of civility. I started thinking about it years ago when there was a spate of violence in the workplace. Employees, angry at being let go or reprimanded return to the workplace and shoot co-workers.

Children go on murderous rampages at school, for some unknown reason. And then there are the murders of doctors providing abortion services because some take offense at those who choose that course of action. And then there’s the terrorist dilemma as well. I suspect that violence along those lines has been with us for some time; likely since mankind evolved to “modern form” and started fighting for survival. I suspect we will always have violent people among us.

Angry People

And now there is what appears to me to be an accelerating trend toward incivility. I don’t have hard data, but I suspect that a smallish portion of the population has decided that it’s their right to shout down those with whom they disagree, screaming out distorted facts or outright lies about persons or policy to purposely misrepresent reality. They do this in complete anger – veins bulging, fists clenched and hatred emanating laser like from their eyes. The media (all media it seems) plays right into the hate-mongers hands by making this a never ending loop of sound bites and news cycles.

Again, no hard data, yet it seems to me that we have 10% of the population on each of the two extremes of the socio-political spectrum and 80% of the population in the socio-political center. The media of course, gravitates toward sensationalism and so finds it necessary to subject us to images of gun toting town-hall attendees and those shouting, red faced, at others trying to understand the electorate while at the same time they are professing to speak for “the citizens” at large. I find that hard to believe; I don’t think these ideologues represent the 80% of our citizens who are at least tolerant of others’ beliefs and politics – whether they agree or not, they are at least respectful of another sentient being.

This incessant, boiling anger is spilling into the workplace. Things are being said in e-mails that would not be said face-to-face. And in some cases, people refuse to constrain their outbursts when they perceive that they have been wronged in some manner or other. Gone are the days when a quiet but thoughtful, clever and intelligent “rebuttal” to an argument wins the day and the appreciation of fellow human beings. Instead, anger, screaming and threats seem to be the preferred way of “winning” a disagreement.

Managing these trends towards temper tantrums has led to some real challenges in the workplace. Middle and executive level managers are being further trained on how to handle anger. We are all finding it necessary to have police available when we discharge employees and have to plan things in such a way as to minimize the contact with co-workers once a person is discharged. It seems as though we have a vociferous few who would take us several steps backwards on the evolutionary path to settling difference through violence both physical and verbal instead of intelligent civil discourse.

What are your thoughts?

How to be a Good Boss

What follows is a post from Dr. Atul Teckchandani, one of the great professors teaching Entrepreneurship at CSUF.

One of my favorite reads is the ‘You’re the Boss’ blog. Recently, one of their bloggers, Jay Goltz, published a post titled “Do you really want to be a business owner?” that is worth a look. It’s a very candid take on what Mr. Goltz says are the “joys” and “pains” of being an entrepreneur.

What is especially interesting is that Mr. Goltz talks a lot about human resources (HR). He mentions that part of the joy of being an entrepreneur is the ability to provide “opportunity, security, confidence, guidance, development and a livelihood to the people lucky enough to work for you.” He also mentions that firing an employee is one of the most painful parts of being an entrepreneur.

Unfortunately, most entrepreneurs spend very little (if any) time on HR. Instead, most focus their energies on product development, sales and marketing. On one level, this makes perfect sense because without a product or service to offer and customers who are willing to purchase it, the company will cease to exist. But the problem is that none of this is possible without bringing in people who are qualified to perform the tasks required and setting up the structure and culture so that they can thrive. A recent Harvard Business Review article made a strong case that there are considerable financial benefits to firms in the retail sector – which is notorious for treating their workers poorly – if they cross-train and empower their workers.

Current and future entrepreneurs should take Mr. Goltz’s advice to heart. While being your own boss can be great, entrepreneurs must also realize that they are also someone else’s boss. And to increase the firm’s likelihood of success, entrepreneurs must spend time to work on being a good boss.

Note from the Center for Entrepreneurship: If you are ready to learn how to be a good boss you must hire one of our Student Consulting Teams to teach you how. For more information please fill out this form and send it to

Paid Project Opportunity

Who has commissioned this project?

LapWorks, Inc. The owner is one of the many experienced coaches that graciously donates his time to the CSUF Entrepreneurship Program.

What is the Project?

Develop a list of all the Apple retailers in America. In order to accomplish this task the person will have to call each store (both online and brick and mortar) to find out the correct email address for the contact person.

Once this task has been accomplished the person will then email a sales brochure from LapWorks, Inc. to each Apple contact person. All emails will be sent from a LapWorks, Inc. email account.

The total project time is estimated to take 40 to 60 hours.

What is the compensation?

LapWorks, Inc. will pay a commission for each sale and will reimburse all phone expenses incurred while accomplishing all tasks associated with this special project.

If you are interested in this opportunity please send your resume to