Monthly Archives: February 2010

The C’s of Entrerpreneurship

Author Mitch Joel wrote in his book, “Six Pixels of Separation”, about the 5 C’s of Entrepreneurship 2.0. He describes them as follows:

1. Connecting- Reach out now to people that matter.
2. Creating- Create content with text, images, audio, and video to grow the business
3. Conversations- It is an online world and everybody is talking how the best (and newest) way to grow your business is to start a conversation, join a conversation, and/or be a conversation.
4. Community- Community is the newest audience and the new currency. Community is the newest mass media.
5. Commerce- There is nothing wrong with making money and you should not be shy about it. You should also not try to trick people into thinking that you are interested in a conversation and building community if all you really want is a quick sale. Don’t push a sale on people. Building community is way more about “pull” than “push”. By adding value to the community and building trust, you will grow your sales because people will come to you, instead of you pushing yourself ( and your wares) on them.

Thanks to student Diego Jaramillo for submitting this.

Customer Reviews Online

It is very common today for products and services to be reviewed by customers on the web.  In fact, many people won’t think of buying an offering until they have researched it on the web and read the available user reviews.

Resellers of consumer goods, such as Best Buy, have endorsed this concept in an effort to help the consumer make better decisions. They also have done this as a defensive move — customers will give this feedback on other sites if they don’t have the option on the reseller’s site.

One such alternative site is Yelp, which specializes in capturing feedback on top restaurants, shopping, nightlife, entertainment, services and other things. Needless to say, Yelp is popular and is a highly ranked site. In fact, when you do a search for a restaurant website, it is possible to find the Yelp feedback before the restaurant site. Needless to say, this is a huge issue for the restaurant owner.

Add the mobility of smart phones, text messages, and Twitter to the mix. The bar is now much higher for customer service and quality for many businesses. There is no where to hide.

John Bradley Jackson

Director

CSUF Center for Entrepreneurship

 

LA Times Article

Hispanics Embrace the Web

According to web researcher Nielsen/NetRatings, “Hispanics represent the fastest growing ethnicity on the web”. Some analysts have previously characterized Hispanics as slow adopters of online services; new survey data indicates a dramatic change.

While Caucasian web users remain 90% of the marketplace, Hispanic web users in the US are growing faster than previously thought. Nielsen/NetRatings reports that “nearly 7.6 million Hispanics accessed the Internet in June, a 13% jump over last year when 6.7 million did so.”

What this means to marketers is the opening of a new channel of communication with a very large demographic group. This in turn will require new marketing messages that will appeal to the Hispanic audience.

John Bradley Jackson

Director

CSUF Center for Entrepreneurship

http://www.internetretailer.com/internet/marketing-conference/91086-hispanics-now-fastest-growing-us-based-ethnic-group-online.html

Communication Is Changing

Basic communication is changing at a rapid pace.

New are Twitter, Facebook, and text messaging.  Fading away are printed books, print advertising, and newspapers.

Can small and medium size companies adapt? See the following video submitted by Shawn Laurence.

http://www.youtube.com/watch?v=6ILQrUrEWe8

John Bradley Jackson

Director

CSUF Center for Entrepreneurship