Tag Archives: social media and branding

Social Media Makes It Possible for Companies to Idea Generate with Consumers

In today’s world of social media, it is easier than ever for businesses to create a conversation with their customers. Yuna Kim, assistant professor of marketing, discusses her research on the potential for a two-way conversation to enhance product development. … Continue reading

Posted in Research and Innovation | Tagged , , , , , | Leave a comment

Has Social Media Made Traditional Branding Obsolete?

Mihaylo Marketing Professor Chiranjeev Kohli has recently coauthored a study, “Will Social Media Kill Branding?” discussing the impact of Web 2.0 technologies on marketing. Kohli discusses his research, background and the future of marketing. “For most companies, branding is their … Continue reading

Posted in Research and Innovation | Tagged , , , , | Leave a comment