Tag Archives: marketing

From a B.A. to the NBA: Mihaylo Grad Launches a Career in the Business of Professional Sports

Think you would like to work in professional sports? Terence Yee ’16 stresses that a career in the sports business is more hard work than glamour. He provides a behind-the-scenes look at his job with the Golden State Warriors and … Continue reading

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Social Media Makes It Possible for Companies to Idea Generate with Consumers

In today’s world of social media, it is easier than ever for businesses to create a conversation with their customers. Yuna Kim, assistant professor of marketing, discusses her research on the potential for a two-way conversation to enhance product development. … Continue reading

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Jeremy Peterson ’14 Discusses Opportunities in Orange County Tourism

Tourism is a major force in the Orange County economy, employing nearly 200,000 people, according to the latest Orange County Workforce Indicators Report. Destination marketers are at the forefront of representing all that the county has to offer to visitors … Continue reading

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Mihaylo Senior Elisha Gupta ’17 Studies Abroad at the London School of Economics

The London area is one of the world’s economic and educational centers and the London School of Economics (LSE) is a leader in business-based higher education. Mihaylo marketing and ISDS major Elisha Gupta ’17 discusses her experience studying there this … Continue reading

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Stuart Atkins: Tips for Internet Marketing Success

America’s 28 million small businesses face the challenges and opportunities of communicating their message in today’s digital environment. Mihaylo Marketing Lecturer Stuart Atkins, founder of Orange-based Atkins Marketing Solutions, shares his tips to help small enterprises not only survive, but … Continue reading

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