Tag Archives: Los Angeles Clippers

Mihaylo Marketing Major Has a Strategy for Attaining a Career in Major League Sports

Mihaylo marketing student Terence Yee ’16 is focused on a career in sports marketing. Yee pitched a marketing plan to the Los Angeles Clippers this past spring as part of a class project and interned this summer with NBC Sports. … Continue reading

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For the Love of Basketball and Charity

STORY UPDATE: Associate Professor Howard Forman has challenged six teams in his sports marketing class to create the best strategy to sell Los Angeles Clippers basketball tickets. One team in particular has taken this task to the next level. The … Continue reading

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