Tag Archives: Business Marketing

Winning the Battle for Attention: Mihaylo Professor’s New Book Helps Small Businesses Succeed in Internet Marketing

Mihaylo Marketing Professor and Marketing Consultant Stuart Atkins has written Winning the Battle for Attention: Internet Marketing for Small Business, a book designed to help small businesses succeed in contemporary online marketing. “A static website used to be OK, but … Continue reading

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For the Love of Basketball and Charity

STORY UPDATE: Associate Professor Howard Forman has challenged six teams in his sports marketing class to create the best strategy to sell Los Angeles Clippers basketball tickets. One team in particular has taken this task to the next level. The … Continue reading

Posted in Events, Innovative Teaching, Marketing, Student Stories, Uncategorized | Tagged , , , , , , , | Leave a comment