Tag Archives: Branding

Has Social Media Made Traditional Branding Obsolete?

Mihaylo Marketing Professor Chiranjeev Kohli has recently coauthored a study, “Will Social Media Kill Branding?” discussing the impact of Web 2.0 technologies on marketing. Kohli discusses his research, background and the future of marketing. “For most companies, branding is their … Continue reading

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Countdown to Business Madness Begins!

Business students loosen up and get ready to stir up some mayhem with the highly anticipated Business Madness Week, March 4th – 7th. Mihaylo’s Business Inter-Club Council, in collaboration with other student organizations, invites the CSUF community to a series … Continue reading

Posted in Career Development, Entrepreneurship, Events, Finance, ISDS, Leadership, Management, Marketing, Speakers, Student Clubs | Tagged , , , , , , , , , , , , , | Leave a comment