Category Archives: Faculty Spotlight

New Mihaylo Professor Finds Self-Regulation Key to Defeating Smartphone Addiction

Joining the Mihaylo ISDS faculty in fall 2015, Assistant ISDS Professor Amr Soror is lead author of the study, “Good Habits Gone Bad: Explaining Negative Consequences Associated with the Use of Mobile Phones from a Dual-Systems Perspective,” examining mobile phone … Continue reading

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Does Social Media Translate to Corporate Financial Success?

How does corporate use of social media correlate with financial performance? Mihaylo Accounting Professor Wei Jiang examines the impact in his recent study, “Do Social Media Matter? Initial Empirical Evidence.” In the late 2000s, the U.S. economy was at its … Continue reading

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Super Bowl Ads: Is $4 Million for 30 Seconds Worth It?

The Super Bowl is often the most-watched television event of the year and with that distinction comes unparalleled advertising opportunities. Cal State Fullerton Marketing Professor Steven Chen discusses the marketing and cultural impact of the Super Bowl. This Sunday, the … Continue reading

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Are You Addicted to Facebook?

You could be. Automatic and uncontrolled use of technologies such as social media in a manner resembling the addictive use of substances is increasingly recognized as a problem for millions of Americans, including many young adults. Mihaylo ISDS Professor Ofir … Continue reading

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What the Rise of KPop Can Teach Marketing Students

Mihaylo Marketing Professor Steven Chen researches product innovation and transnational popular culture. He discusses his new study on the global spread of Korean popular music. How do marketers export a product to overseas consumers that may not understand the same … Continue reading

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