Category Archives: Faculty Spotlight

Sports Marketing Gives Enthusiasts an Opportunity to Live Their Passion

CSUF Marketing Professor Howard Forman explains the outlook for the sports-marketing industry, what entrants into the field can expect and how to launch a lucrative career. Forman tells students that sports marketing can be hard work but is a rewarding … Continue reading

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Professor Thomas Explores the Growing Field of Marketing Analytics

Mihaylo Marketing Professor Sunil Thomas has a passion for marketing analytics, a rapidly-growing field that requires business savvy, technical skills and attention to detail. Thomas recounts his personal background, the outlook for the marketing analytics industry and strategies for student … Continue reading

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Paving the Path Toward Academic Success

Farifteh Shahbazian helps guide students ‘toward the best path to graduation.’ Students commonly procrastinate when it comes to taking a prerequisite course. They often are unaware of their mistake until they cannot register for the classes they need unless that … Continue reading

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Professor Hoffman Innovates Course Design

Student success and participation has increased dramatically due to the innovations of Mihaylo Accounting Professor Randy Hoffman. He created an award-winning hybrid course design for a challenging undergraduate accounting course.   Online coursework has been a prominent feature of CSUF … Continue reading

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Richard Parry: A Management Professor with a Legal Perspective

Risk management and business law are important aspects of the contemporary business world.  CSUF Management Professor Richard Parry uses his experience as a litigator to teach these subjects in Mihaylo’s MBA program. He shares the outlook for this industry, practical … Continue reading

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