Category Archives: Faculty Spotlight

Electronic Customer Service: The Pros and Cons

Live-chat service has become a staple of modern communications. From universities like CSUF to auto companies like Toyota, consumers have grown accustomed to getting their questions answered in real-time via online chats. CSUF Professor Ofir Turel studies the positives and … Continue reading

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Keys to Being a Successful Business Communicator

Communication is arguably the most important factor to success in the contemporary economy. What do business students need to know about successful communication in the workplace? Mihaylo Advisory Council member Zack Swire and CSUF Business Communications Professor Jodi Jewell share tips … Continue reading

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Sports Marketing Gives Enthusiasts an Opportunity to Live Their Passion

CSUF Marketing Professor Howard Forman explains the outlook for the sports-marketing industry, what entrants into the field can expect and how to launch a lucrative career. Forman tells students that sports marketing can be hard work but is a rewarding … Continue reading

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Professor Thomas Explores the Growing Field of Marketing Analytics

Mihaylo Marketing Professor Sunil Thomas has a passion for marketing analytics, a rapidly-growing field that requires business savvy, technical skills and attention to detail. Thomas recounts his personal background, the outlook for the marketing analytics industry and strategies for student … Continue reading

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Paving the Path Toward Academic Success

Farifteh Shahbazian helps guide students ‘toward the best path to graduation.’ Students commonly procrastinate when it comes to taking a prerequisite course. They often are unaware of their mistake until they cannot register for the classes they need unless that … Continue reading

Posted in Alumni Spotlight, Business Consulting, Faculty Spotlight, Mihaylo Student Services | Tagged , , , , | Leave a comment