Category Archives: Faculty Spotlight

Super Bowl Ads: Is $4 Million for 30 Seconds Worth It?

The Super Bowl is often the most-watched television event of the year and with that distinction comes unparalleled advertising opportunities. Cal State Fullerton Marketing Professor Steven Chen discusses the marketing and cultural impact of the Super Bowl. This Sunday, the … Continue reading

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Are You Addicted to Facebook?

You could be. Automatic and uncontrolled use of technologies such as social media in a manner resembling the addictive use of substances is increasingly recognized as a problem for millions of Americans, including many young adults. Mihaylo ISDS Professor Ofir … Continue reading

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What the Rise of KPop Can Teach Marketing Students

Mihaylo Marketing Professor Steven Chen researches product innovation and transnational popular culture. He discusses his new study on the global spread of Korean popular music. How do marketers export a product to overseas consumers that may not understand the same … Continue reading

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From Drone Business to Tax Prep in Alaska, the 2015 Mihaylo Magazine Provides a Snapshot of Mihaylo College

Now available online, the 2015 edition of Mihaylo Magazine showcases faculty research, student activities, alumni achievements and reports on the Centers of Excellence and business network that are on the forefront of innovation and progress. The 2015 edition of Mihaylo … Continue reading

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How Will Your College Degree Pay Off?

How well will your degree program pay off in the professional world? Mihaylo Economics Assistant Professor Nick Huntington-Klein has coauthored a study examining the relationship between college majors and wages. A university education has many benefits, including personal development, the … Continue reading

Posted in Career Development, Economics, Economy, Faculty Spotlight, Mihaylo Career Services, Mihaylo Student Services | Tagged , , , , , , , , , , , , , , , | Leave a comment