Mihaylo College’s Marketing Fraternity Looks to Out-Market its Competitors to Win $10,000

Cal State Fullerton’s Gamma Alpha chapter of Pi Sigma Epsilon (PSE) is putting their marketing skills to the test for a chance to win a $10,000 prize.

From left: Brenden Squyres, Karen Scatamacchia, Irwin Nhan, Jennifer Tran, and Brian Ross.

The Pi Sigma Epsilon Outski Marketing Challenge is a competition among all 60 chapters of PSE throughout the country. In January, each chapter presented a plan for how they would best market Outski.com, a company that uses technology to help people save for their travel dreams. Only 10 finalists, including Mihaylo College’s Gamma Alpha chapter, were chosen to receive $2,500 to execute their strategy.

Between February 11 and May 2, the 10 competing teams use different marketing tactics to encourage people to sign up with Outski. The chapter with the most Outski users will win the $10,000 prize.

The CSUF team, led by senior Brian Ross ’14, and followed by teammates Irwin Nhan ’16, Karen Scatamacchia ’16, Brenden Squyres ’16 and Jennifer Tran ’16, will have 12 weeks to execute their strategy. One of their events is a workshop for Cal State Fullerton students to learn how they can reach their own travel goals using the Outski.com platform. Along with the workshop, the team will be giving away prizes for any participant who signs up for an account at Outski.com and designates Gamma Alpha as the chapter that referred them.

The winner of the Outski competition will be announced May 5, 2014.

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