New Center Focuses On 50-Plus Generation

The purchasing power of the baby boomer generation is the focus of a new interdisciplinary Center of Excellence established next year. The Center’s objective is to understand the consumer needs of boomers who are 50 and older.

The Center for 50-plus Consumer Studies will take on the task. Additionally, this marks only the second center to focus on the profitable aging consumer and will be housed in Mihaylo College of Business and Economics.

To read the full article click here.

For more 50 plus consumer content visit Mihaylo’s Pinterest board.

 

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