Uting Hsu: The Business of Basketball Helps Build a Career

Excited to graduate in May, marketing major Uting Hsu has a lot on her plate but balances all her responsibilities with good “time management and making lots of ‘to do’ lists.”

Hsu currently serves on the Business Inter-Club Council as the vice president of external marketing for the 2012-13 term and has served in other positions during previous terms. She also works in the Mihaylo MBA Graduate Programs as an MBA ambassador, where she promotes post-graduate education and represents Mihaylo College at both regional graduate professional fairs and recruitment events.

In addition to her work on campus, Hsu is active in multiple clubs. She is a member of Pi Sigma Epsilon, a sales and marketing fraternity; American Marketing Association; Future Business Leaders of America; Phi Beta Lambda, a professional business organization dedicated to providing college students with a way to gain useful skills, and South Pacific Islander Cultural Association. These clubs make up a great section of her resume, but she also “enjoys being involved on campus and meeting new people each day.”

Off campus, Hsu is also building her career with “real-world” experience: She’s currently interning with the Los Angeles Clippers, who are in the midst of a notable winning season.

As a former game operations intern for the Anaheim Bolts, Hsu wanted to gain more knowledge about the sports industry. “The chance to work for the Clippers is a great opportunity, and I am so happy to be a game operations intern for the organization,” she says. “Go Clippers!

As a game operations intern, Hsu’s tasks include working with highly visible clientele in a fast-paced, high-volume environment. She helps implement all game day operations for the Clippers, including sponsor elements, in-game promotions, game day entertainment and other functions like supporting the pre-game preparations.

With this internship, she has had the opportunity to show off her elite Mihaylo education and supplement it with hands-on experience with the National Basketball Association and the Clippers organization. She’s increased her knowledge and expertise in marketing, sales and operations.

Uting Hsu pictured with Mike Rossi ’09, ’11 Director of Marketing at Crexendo (left) and Steven G. Mihaylo ’69, CEO of Crexendo (right)

After graduation, Hsu hopes to take a few months off to travel to places she has never been. After that, she says, “I would like to work in marketing and operations for a Fortune 500 company.”

But her ultimate goal is to remain well-balanced with all that she does: “My long-term goals and aspirations include maintaining a balanced work life and to always make time for my friends and family while having a fulfilling career.”

She advises incoming Mihaylo College students to get involved and take advantage of what Cal State Fullerton has to offer. “It’s not about what you know; it’s about who you know,” she says. That’s why networking and getting involved is essential during your college career.

As she looks back now, just weeks away from graduation, she says she is happy to have built her leadership skills early and is “glad to say that it is an intangible thing I will take away from CSUF.”

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2 Responses to Uting Hsu: The Business of Basketball Helps Build a Career

  1. Juliana Hsu says:

    Excellent! Go Cal State Fullerton!

  2. Terrific Article

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