Jeremy Durant of the San Diego Web design content marketing firm, Bop Design, spoke to Mihaylo marketing students on Feb. 11 at an event sponsored by the on-campus chapter of the American Marketing Association. An associate vice president, Christopher Tyau ’15, discusses the guest speaker and the activities of the organization.
Realizing that traditional marketing models are no longer effective in an era of instant communication, content marketing seeks to engage its audience with ongoing targeted, relevant content with the ultimate goal of expanding a client or customer base.
In 2008, Jeremy Durant and his wife founded San Diego-based Bop Design, a content marketing business now serving San Diego, Orange and Los Angeles counties. The firm provides marketing consulting services and Web design, social media and search engine optimization (SEO) for corporate customers in a wide range of industries.
Mihaylo students had the opportunity to hear from Durant on Feb. 11 as a guest speaker sponsored by the on-campus chapter of the American Marketing Association, a professional organization that provides networking and business experience opportunities for interested students. Founded in 1967, the CSUF chapter is one of the university’s most enduring student associations. Durant’s presentation discussed content conversions, zeroing in on the introduction-to-purchase process.
“Jeremy is a great resource for our students,” says Christopher Tyau ’15, vice president of programming for the association. “Not only was it a professional presentation but it was also a great opportunity for our students to learn practical skills for their portfolios.”
The association hosts regular guest speakers and networking and professional development events to assist students interested in making marketing their careers. The association’s Networking Gala will be held on March 11 and will host its next speaker, Greg White ’93 of OC Product Managers, on March 25. Speaker events are open to all CSUF students, but one must become a member to continue attending events after attendance at one event. “While Mihaylo College business majors might be most interested in membership, the association is open to students of all majors,” Tyau says.
The association hosts various social events, such as its recent beach cleanup at Bolsa Chica State Beach and professional workshops to assist students in creating a versatile online personal presence. The association meets semimonthly on Wednesdays from 7 to 8 p.m. at TSU Hettebrink.
“The AMA at CSUF is doing a great job of providing future marketing professionals with the additional skills they need to add value to a marketing department or agency,” says Durant, in a press release for the event.
For more information on the association, visit their website or contact them at firstname.lastname@example.org.