The Super Bowl is often the most-watched television event of the year and with that distinction comes unparalleled advertising opportunities. Cal State Fullerton Marketing Professor Steven Chen discusses the marketing and cultural impact of the Super Bowl.
This Sunday, the freeways and city streets will be quiet as tens of millions of Americans gather with friends and family to watch the Denver Broncos and Carolina Panthers face off at Levi’s Stadium in Santa Clara, Calif., for Super Bowl 50, the golden anniversary of America’s defining annual sports championship.
“The Super Bowl is the king of sports events,” Mihaylo Marketing Professor Steven Chen says. “Nothing compares to its viewership, cultural impact and marketing scope in the U.S.”
In 2015, 115 million people watched Super Bowl XLIX, making it the most watched television broadcast in the nation’s history. By comparison, an average of only 14.7 million people watched each of the World Series games last year. “The Super Bowl is a one-game event, which adds to the excitement and interest level, compared to the multi-game championships for baseball, basketball and hockey,” he notes.