Mihaylo Marketing Professor Sunil Thomas has a passion for marketing analytics, a rapidly-growing field that requires business savvy, technical skills and attention to detail. Thomas recounts his personal background, the outlook for the marketing analytics industry and strategies for student success at CSUF and beyond.
Sunil Thomas is a marketing professional with an emphasis in marketing analytics, and his research has included studies of slogans, brand image revitalization and brand placement. Combining an educational background, professional experience in the consumer-goods industry and research studies as a professor, Thomas teaches courses that provide an overview of marketing and specialized marketing analytics studies for both undergraduate and graduate audiences.
“Marketing analytics is a field that’s growing rapidly, and companies are actively seeking students who have analytical skills,” Thomas says. “To meet this demand, the marketing and ISDS departments have created a joint Marketing/ISDS concentration.” This program combines technical education and a marketing emphasis to create well-rounded graduates. Students can utilize this training to participate in projects that help major corporations improve their performance and service. “In the past, my students have worked on projects for companies such as Honda, Starbucks, WMF and General Motors,” Thomas says.
Mihaylo’s MBA program provides a particularly strong opportunity for aspiring business professionals, Thomas contends. “Students at CSUF’s MBA program get individualized attention as well as access to the resources and infrastructure of one of California’s largest business schools, “ he says. “In other words, they get the best of both worlds.” Thomas teaches MKTG 565-Strategic Marketing Intelligence and MKTG 443-Marketing Analytics as part of Mihaylo’s MBA program, which has programs in business analytics, marketing and information systems, among others.