San Diego Content Marketer Speaks to Mihaylo Marketing Students

Jeremy Durant of BOP Design

Jeremy Durant of Bop Design

Jeremy Durant of the San Diego Web design content marketing firm, Bop Design, spoke to Mihaylo marketing students on Feb. 11 at an event sponsored by the on-campus chapter of the American Marketing Association. An associate vice president, Christopher Tyau ’15, discusses the guest speaker and the activities of the organization.

Realizing that traditional marketing models are no longer effective in an era of instant communication, content marketing seeks to engage its audience with ongoing targeted, relevant content with the ultimate goal of expanding a client or customer base.

In 2008, Jeremy Durant and his wife founded San Diego-based Bop Design, a content marketing business now serving San Diego, Orange and Los Angeles counties. The firm provides marketing consulting services and Web design, social media and search engine optimization (SEO) for corporate customers in a wide range of industries.

Mihaylo students had the opportunity to hear from Durant on Feb. 11 as a guest speaker sponsored by the on-campus chapter of the American Marketing Association, a professional organization that provides networking and business experience opportunities for interested students. Founded in 1967, the CSUF chapter is one of the university’s most enduring student associations. Durant’s presentation discussed content conversions, zeroing in on the introduction-to-purchase process.

“Jeremy is a great resource for our students,” says Christopher Tyau ’15, vice president of programming for the association. “Not only was it a professional presentation but it was also a great opportunity for our students to learn practical skills for their portfolios.”

The association hosts regular guest speakers and networking and professional development events to assist students interested in making marketing their careers. The association’s Networking Gala will be held on March 11 and will host its next speaker, Greg White ’93 of OC Product Managers, on March 25. Speaker events are open to all CSUF students, but one must become a member to continue attending events after attendance at one event. “While Mihaylo College business majors might be most interested in membership, the association is open to students of all majors,” Tyau says.

The association hosts various social events, such as its recent beach cleanup at Bolsa Chica State Beach and professional workshops to assist students in creating a versatile online personal presence. The association meets semimonthly on Wednesdays from 7 to 8 p.m. at TSU Hettebrink.

“The AMA at CSUF is doing a great job of providing future marketing professionals with the additional skills they need to add value to a marketing department or agency,” says Durant, in a press release for the event.

For more information on the association, visit their website or contact them at csufama@gmail.com.

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Will Commercial Drones Revolutionize the Business Supply Chain?

A futuristic-looking small unmanned aerial vehicle, or drone. Currently used by the military, law enforcement agencies, scientists and hobbyists for various purposes, companies such as Amazon envision a future in which drones will deliver packages to customers and be a major part of the business supply chain. Photo from USA Today.

A futuristic-looking small unmanned aerial vehicle, or drone. Currently used by the military, law enforcement agencies, scientists and hobbyists for various purposes, companies such as Amazon envision a future in which drones will deliver packages to customers and be a major part of the business supply chain. Photo from USA Today.

The commercial use of drones, remote-controlled unmanned aircraft, has become a possibility with advances in drone technology and plans by some retailers, most notably Amazon, to use the aircraft for deliveries. Yet regulatory and safety concerns remain, which currently limit the use of drones. Mihaylo ISDS Professor Ofir Turel discusses the possibilities for drones in the future and the potential headwinds preventing the widespread adoption of these aircrafts.

A customer places an online order, and within a short time, a small remote-controlled drone delivers the package to the customer’s doorstep. A business requests office supplies from a retailer, and a drone arrives with the requested products at the delivery section of company headquarters. While once the realm of science fiction, advances in drone technology and the increasing availability of these unmanned aircraft make these scenarios possible today. Companies such as the online retailer Amazon wish to use drones for personal deliveries within a few years and have already used the aircraft for experimental test flights.

“There are many potential applications,” Mihaylo ISDS Professor Ofir Turel explains. “This technology could be used by any retailer for delivery, could replace ambulances for emergency medical applications and could be used for investment or marketing research.” Turel suggests that drones might be used to monitor traffic at retail stores or malls, useful information for both marketers and investors.

Yet the Federal Aviation Administration (FAA), in charge of aviation in U.S. skies, dealt the commercial use of drones an apparent setback this month when it unveiled rules limiting the use of commercial drones. Among the proposed policies is a requirement that drones could only be flown within the sight of the remote-control operator during daylight hours, a restriction which would limit the widespread use of drones to deliver packages or play a major role in the supply chain, as Amazon and some other companies envision. The FAA policies are far from final, as hearings will be held on the proposed rules, which would take effect in 2017 at the earliest. Amazon has promised to lobby for its proposal to use drones for deliveries.

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Mellano and Company: Farming, Distributing and Showing Flowers

Mike Mellano at the Carlsbad Flower Fields

Mike Mellano at the Carlsbad Flower Fields

Mellano and Company, a member of Mihaylo College’s Center for Family Business, is a leading cut-flower grower and wholesaler. The company is responsible for farming and cultivation of the Carlsbad Flower Fields in Carlsbad, Calif., a major San Diego County seasonal tourist attraction.

Every year from March to May, travelers along the I-5 Freeway between Orange County and San Diego are greeted by the brilliant colors and fresh aromas of the Carlsbad Flower Fields, 50 acres of giant tecolote ranunculus flowers that are in bloom only six to eight weeks of each year.

Mellano and Company, a member of the Mihaylo Center for Family Business, is responsible for the farming and cultivation of these fields. The business also operates additional farming operations in San Diego County, marketing to wholesale distributors and bouquet makers and selling cut flowers via wholesale distribution at locations in Los Angeles, Carlsbad, Orange County and Las Vegas.

The company was founded in Los Angeles in 1925 by Giovanni Mellano, who began as a flower wholesale distributor. Mellano grew his own flowers on a six-acre site in Los Angeles, beginning the family business’ foray into floriculture.

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Real Estate Association Helps Students Develop in One of the Southland’s Major Industries

Orange County tract housing. Real estate is one of the key industries of Southern California.

Orange County tract housing. Real estate is one of the key industries of Southern California.

Mihaylo’s Real Estate Association is a student club that offers networking, advice and professional extracurricular events for aspiring real estate professionals. Jonathan Russo ’17, the club’s president, discusses the association’s missions and activities.

“Our mission is to expose our members to the different parts of the real estate industry,” says Jonathan Russo ’17, student president of the Real Estate Association, a club for aspiring real estate professionals. “We provide our members with opportunities to network, host relevant speakers and undertake applicable activities involving the current market.”

The real estate industry is one of the key drivers of the Southern California economy. Hard-hit by the Great Recession of the late 2000s, the industry is now growing again as the housing market expands. The industry includes salespeople, as well as appraisers, property managers, real estate portfolio managers, real estate economists, analysts, commercial brokers, residential brokers, escrow officers and lenders.

Russo hopes that his club raises the profile of real estate studies on the CSU Fullerton campus and encourages the university to add more related classes. The club invites students to consider whether this industry is a good personal career path.

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CSUF ASI Elections Provide Opportunities for Student Leadership and Involvement

Election Commissioner Victoria Gomez ‘15 holds up a poster with the job description for the ASI board of directors. The candidate application period closes on Feb. 26.

Election Commissioner Victoria Gomez ‘15 holds up a poster with the job description for the ASI Board of Directors. The candidate application period closes on Feb. 26.

The annual CSUF ASI Elections for student president, vice president and board of directors will be held March 17 through 19. Elections Commissioner Victoria Gomez ’15 discusses the importance of participation, both for voters and candidates.

Each year, the CSUF ASI Elections provide an opportunity for undergraduate and graduate students to participate in the governance of their campus. The elections are for student president, vice president and board of directors, comprising two representatives from each of the eight colleges on campus, determining the use of student fees, conducting advocacy programs and overseeing extracurricular events. Yet student participation in the elections, while increasing, is still under 10% of all students. “In order to represent the students, leaders need to be representative of the entire population,” says Victoria Gomez ’15, a political science/public administration major and election commissioner for this year’s election cycle.

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Student members of the 2015 ASI election team. From left to right, Jeanette Esquivel ’17, Victoria Gomez ’15, Ivan Zambrano ’15, Monserrat Jimenez ’15 and Monica Vu ’17

Along with Election Assistant Monserrat Jimenez and a team of three coalition members, Gomez is charged with increasing awareness, recruiting candidates and overseeing the elections, which will be held March 17 through 19. “We have two main focuses as a coalition: to increase candidate involvement and voter participation,” Gomez says.

Currently, the election team is taking applications for candidates for the president, vice president and board of director positions. The application period closes on Feb. 26. Students interested in running for office may attend one of the two upcoming information sessions. The first will be held on Tuesday, Feb. 17, from noon to 1:30 p.m. at the TSU Alvarado AB, and the second session will be on Wednesday, Feb. 18, from 5:30 to 6:30 p.m. at TSU Hetebrink AB. “The more people who run, the more likely it is to have higher-caliber candidates,” says Gomez.

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