Speaker Series: Global Marketing with Taco Bell

“Taco Bell:  Winning the World Over, One Taco at a Time”

Come join our speaker event: Wednesday, November 5th, 2014
1:00pm-2:30pm in SGMH 3230

Klara Farkas is the founder and principal of Klarity International, a brand strategy and performance consulting practice. Klara served as the Global Marketing Director for Taco Bell International, a subsidiary of YUM! Brands, Inc. for 7 years.
She was selected to help lead the expansion of Taco Bell globally and develop the business model that would enable Taco Bell to become the third growth engine for Yum, after KFC and Pizza Hut. In that time, Taco Bell launched in 12 new markets including India, Korea, Spain and Dubai. From restaurant concept design to menu boards to new products, she learned that branding globally also meant acting locally. Klara holds a Bachelors in International Business from California State University, Fullerton and a Masters of International Management from the Thunderbird School of Global Management.

Center for International Business and Department of Marketing Global Speaker Series.

Click Here to view the Flyer

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New On-Campus Fraternity Supports Aspiring Entrepreneurs

Founding members of Sigma Upsilon Mu

Founding members of Sigma Upsilon Mu

Sigma Upsilon Mu, a new co-ed fraternity at CSUF, supports Mihaylo students through entrepreneurial brainstorming and development opportunities. Fraternity president Miguel Olivares discusses the benefits and programs offered by his organization.

Specifically designed for aspiring entrepreneurs, Sigma Upsilon Mu is Mihaylo’s newest co-ed fraternity and was founded in March 2014. “Our mission is to create a community of passionate entrepreneurs who motivate each other to succeed and hold themselves accountable to our values,” says Miguel Olivares, the fraternity’s president. “Students participating in our programs will learn the fundamentals of entrepreneurship and leadership.”

Olivares explains that the fraternity offers three major programs:  the Pledge Program, the Challenge Program and the Start-Up Weekend Retreat. Students must complete the Pledge Program prior to involvement in the Challenge Program or Start-Up Weekend Retreat.

The Pledge Program is an eight-week program in which students attend weekly meetings to learn and apply various aspects of entrepreneurship. “We start by brainstorming ideas and covering what investors look for in an idea, then move to validating a business concept and eventually studying how to prepare a minimum viable product and pitch it to investors,” says Olivares. “Our goal is to create actual business ideas, test them and bring them to the market.”

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New Business Incubator Program in Placentia to Assist Aspiring Entrepreneurs

The founders of the Center for Innovation at the new Placentia facility

The founders of the Center for Innovation at the new Placentia facility

Mihaylo’s Center for Entrepreneurship is preparing to open the Center for Innovation, the first CSUF business incubator, in Placentia. The business incubator will utilize entrepreneurs in residence and industry-experienced mentors affiliated with the Center for Entrepreneurship to guide aspiring business start-ups into viable business models.

Students at CSU Fullerton often aspire to start their own businesses, yet attaining the skills, resources and knowledge to succeed can be a daunting task.

“It is my observation that we have many outstanding entrepreneurs with innovative business ideas at CSUF; with proper support and coaching for the entrepreneurs, these ideas could become viable businesses, “John Bradley Jackson, director of Mihaylo’s Center for Entrepreneurship, says. Three years ago, he wrote the business plan for the Center for Innovation, an off-campus business incubator that will open in nearby Placentia by mid-November.

Established through a partnership with the City of Placentia, which provided the small building at 120 South Bradford, the center will be a “mixed-use incubator.” Jackson explains: “This means that we do not specialize in a certain type of industry. We are looking for innovative ideas that are scalable, meaning capable of growing to a large company. The scalability requirement favors companies that build repeatable products rather than direct labor businesses.”

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Mihaylo Welcomes Aire Rite to the Center for Family Business

airerite color logo (1)

Huntington Beach-based Aire Rite Air Conditioning and Refrigeration joins Mihaylo College’s Center for Family Business. The family-owned business has served Southern California since 1972.

The Center for Family Business announced Sept. 23 that Aire Rite Air Conditioning and Refrigeration is its newest member, welcoming proprietor Don Langston, his parents, Punky and Carol, and his brother, Dave, to the center’s network, which provides advice and training for Mihaylo students and local businesses.

Founded in 1972 as a commercial refrigeration service company, Aire Rite offers cost-effective and energy-efficient air conditioning, refrigeration, restaurant equipment and hardware/gasket services to a diverse commercial and industrial clientele. The company serves all of Southern California, including Orange, Los Angeles and San Diego counties, the Inland Empire, High Desert and Central Coast.

“The stronger and better equipped family businesses are to deal with the ever increasing complexities and challenges of today’s economic environments, the more successful our businesses and communities will be,” Langston says. “The challenges family businesses face can be more complex than traditional ownership and management models. The educational and peer network opportunities that the Center for Family Business offers will give our family more tools to utilize in the future. We look forward to being active participants and not just members in this great organization!”

The center’s director, Ed Hart, looks forward to Aire Rite’s participation in Mihaylo programs: “Don and his family are solid members of the community, run a high-class family business and will be great examples of customer service to all of our members,” says Hart. “They are in an interesting transition in their business, and they will see what many of our members have successfully accomplished, as well. It should be a very mutually beneficial relationship for Aire Rite, our members and the center.”

Aire Rite’s motto is “performance not just promises” and its mission statement is, “anticipate our customers’ needs and exceed their expectations at every opportunity.”

For more information about the Center for Family Business, call 657-278-4182 or visit them online.

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Mihaylo Alumnus Pioneers Tea Bar Business

Ted Vu

Ted Vu ’02,  Mihaylo alumnus and co-owner of Tastea

Mihaylo business administration alumnus Ted Vu and CSUF arts graduate Scott Nguyen established Tastea, a tea bar business, in Garden Grove in 2001. In the past fourteen years, their business has expanded, with new locations in Rowland Heights and Costa Mesa. Vu discusses his success and gives advice to students interested in entrepreneurship and franchising.

Tastea logo

High school friends Ted Vu, a 2002 Mihaylo business administration graduate with a finance concentration, and Scott Nguyen, a 2004 CSUF fine arts graduate, recognized the increasing demand for boba and other “Asian-flare” enterprises when they began selling drinks for friends and coworkers in the early 2000s. Growing on their success, the two opened a small tea bar restaurant in Garden Grove on Sept. 15, 2001, while still completing their studies. They named their business Tastea.

While it had small beginnings at first, the enterprise grew through word-of-mouth and more recently via social media. Today, Vu and Nguyen operate two locations in Orange County – the original Garden Grove location and Costa Mesa, as well as a Los Angeles County location in Rowland Heights.

Vu notes that the drink industry, including coffeehouses, juice bars and tea bars, is growing exponentially in the contemporary economy. “Tea is rising very quickly. Juicing has also been trending up recently, but I do not think it has the widespread acceptance that tea has yet,” he says. “The weakness of the drink business is that it is easy to copy, which is why businesses have to focus on more than just an exceptional product.”

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