When Will the Rain End? Southern California Sees Above-Average Rainfall for the First Time in Years

csuf-rain.jpgTitan weather forecast: Sunday was one of the wettest days of the decade in many parts of Southern California and it appears that Monday will follow suit, though Wednesday and beyond look dry. But don’t put away your umbrellas yet, Titans. There are still several months left before the typically drier spring and summer, with February averaging as the wettest month. Be careful on the roads this week and plan to arrive on campus well before your classes start so you can find a parking spot.

For millions of Californians, last winter was a letdown, as the strongest El Niño on record failed to deliver much-anticipated heavy rain to the Golden State. But this year, despite a weak La Niña that often brings below-average rainfall, the state has been awash with storm after storm. For the first time since 2010, Southern California has recorded a rainy season with above-average totals in many spots, including Downtown Los Angeles, the most often-cited location for assessing the Southland’s rain totals. Long Beach even recorded its wettest day ever on Sunday. With nearly three months remaining before the drier spring and summer arrives, there is reason for optimism that the season may make up for much of the rainfall deficit that has built up since the start of the decade.

Why it’s Raining

Most heavy rainfall in Southern California occurs as a result of atmospheric river events – when the jet stream, which powers weather patterns, sets up over the area and brings round after round of moisture-rich storms from the tropical Pacific. Over the past five years, such conditions did not occur due to a large ridge of high atmospheric pressure over the western U.S., which steered any needed rainfall to the north.

Since December, the ridge of high pressure has been largely absent, while a combination of storms from the tropical Pacific and weather systems from further north have converged on the state, not only bringing rain, but also heavy snow to the mountains. Continue reading

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From Langsdorf to García: A Look at CSUF Presidents

Current CSUF President Mildred García is working to ensure that the university is an inclusive, empowering environment for the education of the next generation of professionals.

Current CSUF President Mildred García is working to ensure that the university is an inclusive, empowering environment for the education of the next generation of professionals.

They have been at the forefront of the transformation of a small state college to a world-class university. Several of their names have left a permanent mark on campus. The seven individuals who have served as president or acting president of Cal State Fullerton have impacted hundreds of thousands of students, alumni and faculty. In honor of Inauguration Day, here is a look at the five men and two women who have led our university since its founding.

With a student population of about 40,000 and thousands of faculty and staff, leading Cal State Fullerton is similar to leading a small city. These are the individuals who have served as president and some of their accomplishments.

William Langsdorf, 1959-1970

Cal State Fullerton’s founding president was born in 1909 and grew up in Pasadena. He was president of Pasadena City College, a community college in Los Angeles County, when he accepted the position of president of the new California State College – Fullerton campus. During his tenure, the College of Business and Economics (now Mihaylo College) was founded and enrollment would grow from 454 to more than 15,000. In 1970, Langsdorf left the presidency to serve as vice chancellor for academic affairs for the California State University. He died in 2002 at age 93. Today, Langsdorf Hall, which contains classrooms, the university’s Career Center and various administrative offices, is named after him. Continue reading

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New On-Campus Univision News Bureau Demonstrates the Rise of the Spanish Language Media Market

Univision reporter and anchor Francisco Ugalde (second from left) and CSUF President Mildred García (third from left) at the grand opening of the university’s Univision News Bureau on the lower level of the Pollak Library. Photo by CSUF News.

Univision reporter and anchor Francisco Ugalde (second from left) and CSUF President Mildred García (third from left) at the grand opening of the university’s Univision News Bureau on the lower level of the Pollak Library. Photo by CSUF News.

Cal State Fullerton and Univision, the world’s largest Spanish language television network, have partnered to create a Cal State Fullerton Univision bureau, which opened on Dec. 15. The Spanish-language media market is transforming the communications industry, with related impacts on the business world.

Cal State Fullerton grants more bachelor’s degrees to Latinos than any other school in California, making the Hispanic media market an attractive growth area for the university. The CSUF Univision Bureau, featuring Univision reporter and anchor Francisco Ugalde, will give students the opportunity for internships, mentoring and broadcast experiences in a bilingual environment. The partnership will also increase the university’s outreach to Southern California’s diverse population by providing a forum for professors, guest speakers and others to reach out to the Orange County and Inland Empire Hispanic communities.

Facts on the Hispanic Media Market

With 55 million Hispanics making up 17% of the nation’s population and as the fastest-growing ethnic group in many communities, the opportunities for Hispanic media growth are evident. This translates into opportunities for marketers, advertisers and public relations practitioners to share their message with a bilingual audience.

The Hispanic market is changing as it grows. U.S. Hispanics are increasingly American born, and 62% speak only English or are bilingual. While readership and viewership of traditional media, such as print, radio and broadcast television, is stable or declining in the Spanish language market, the decline is not as steep as for the overall media market, and digital media presents a new field for Hispanic media expansion.

In 2015, U.S. Hispanic major-media spending was $7.83 billion, while the top 50 Hispanic marketers increased measured-media spending by 2.6% to $3.8 billion.

Careers in Hispanic Media

Thinking a job in media may be right for you? There are plenty of opportunities for business majors, as marketing is a key part of most for-profit media endeavors, and every organization needs accounting, finance and ISDS professionals.

Increasingly, ethnic media may be the best path for journalism professionals, because the field is outperforming the mainstream media. Communications professionals will need to have knowledge of Hispanic culture and the Spanish language, while also having the ability to communicate with both Hispanics and non-Hispanics in the business, government and nonprofit sectors.

The Los Angeles area is one of the foremost Hispanic media markets in the U.S. with major offices of the domestic Spanish television networks Telemundo and Univision as well as branches of international outlets like TV Azteca. Large Spanish-language advertising and PR firms, such as Havas Formulatin, have major offices in the region.

For More Information

For more on media career opportunities in the Hispanic market, visit Cal State Fullerton’s College of Communications Latino Communications Initiative’s Facebook page or reach out to Director Inez González at 657- 278-2826 or igonzalez@fullerton.edu. The College of Communications offers several minors that match well with business degree programs such as marketing.

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Find Parking Spaces Online on the New CSUF Portal

Cal State Fullerton is welcoming 2017 with a redesigned website and student portal tailored for the connected, on-the-go world today’s students are used to.

Cal State Fullerton is welcoming 2017 with a redesigned website and student portal tailored for the connected, on-the-go world today’s students are used to.

Cal State Fullerton has released a slick new portal for students. Perhaps the most exciting feature is the ability to see parking space availability by structure on the main page.

Every minute counts when you are searching for parking on campus. Knowing which structures to avoid and which ones to aim for can make the difference between idling in your car waiting for someone to vacate their spot and smoothly rolling into your space and heading to class.

But the new CSUF portal is about more than parking information. The new dashboard lets you see where computers and study rooms are available at the Pollak Library and get the latest details on university events and social media on one convenient page.

Take a look at the Cal State Fullerton website, and you will notice some major changes since you finished your classes last semester. The new, easy-to-navigate homepage will completely replace the old site by mid-February. But the homepage is just the start of the new experience. Login to your student portal for a look at Titan web 2.0.   Continue reading

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Elon Musk: A Look at His Career and Inspiration, from Space X to Tesla

Elon Musk stands beside a Tesla vehicle. The billionaire is CEO of Tesla Motors, as well as SpaceX and Solar City, all of which are on the cutting-edge of technology and science. Photo from Wikimedia Commons.

Elon Musk stands beside a Tesla vehicle. The billionaire is CEO of Tesla Motors, as well as SpaceX and Solar City, all of which are on the cutting-edge of technology and science. Photo from Wikimedia Commons.

When contemplating the world’s greatest visionaries, Elon Musk surely comes to mind. The South African-born entrepreneur, inventor, investor and visionary is both a renaissance man and a leader of the future. Here is a look at his business success, personal story and inspiration for others to live their dreams.

As a child and teenager, Elon Musk would be the last person anyone would expect to be one of the great influencers of the 21st century. He grew up in South Africa, thousands of miles from the centers of the global economy; his parents divorced when he was nine years; and he was the victim of serious bullying in school. Yet he developed an interest in computing and, at age 19, moved to Canada to pursue a higher education. Two years later, he moved to the U.S., where he studied double majors in physics and economics from the University of Pennsylvania.

Musk’s business experience began in 1995, when he and his brother, Kimbal, launched Zip2, a software company, which they sold in 1999. Using the proceeds from the sale, Elon Musk co-founded X.com, an online financial company that would later merge with Confinity to form PayPal.

To the Ends of the Earth – and Beyond

With $100 million from his early business successes, Musk founded SpaceX in 2002 with the goal of advancing rocket technology through the manufacture of next generation space vehicles. The profile of the Hawthorne-based company has grown as government-funded space exploration, including NASA projects, have been hit by budget cuts. Continue reading

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