Mihaylo Marketing Professor Irene Lange is honored on Oct. 29. From left to right: ITA Trade Specialist Jason Sproule ’00, ITA Regional Director Richard Swanson ’89, Deputy Under Secretary of International Trade Ken Hyatt, Lange, California Governor’s Office of Business and Economic Development Deputy Director of Global Trade Brian Peck and Southern California District Export Council Chair Don Sovie.
The U.S. Department of Commerce recently honored Mihaylo Marketing Professor and Department Chair Irene Lange for 50 years of outstanding global business education at the department’s conference in Costa Mesa.
Mihaylo Marketing Professor and Department Chair Irene Lange has an impressive list of accomplishments during her 50 years of service to the CSU Fullerton business college, including the department chair position for 38 years, outreach in the former Soviet Union following the collapse of communism, export promotion and involvement in local chambers of commerce.
On Oct. 29, the U.S. Department of Commerce bestowed the International Trade Administration’s Certificate of Appreciation on Lange for five decades of business education at the Discover Global Markets: Pacific Rim Consumers Conference in Costa Mesa. The event, part of a conference series for U.S. exporters seeking to expand into global markets, drew more than 450 attendees, a record for a California export event.
Lange’s award was presented by Deputy Under Secretary of International Trade Ken Hyatt, California Governor’s Office of Business and Economic Development Deputy Director of Global Trade Brian Peck, Southern California District Export Council Chair Don Sovie and alumni of the Mihaylo international business program, which Lange spearheaded.
Lange was a founding member and longtime supporter of the International Marketing Association of Orange County, provided guidance through U.S. Chamber of Commerce courses to Orange County businesspeople and companies, actively promoted international exchange programs at CSU Fullerton and established several university courses on international trade.
“Dr. Lange’s long and fruitful history in the international trade community goes back to being an instructor, founder of the Orange County International Marketing Association and facilitator of the CSU’s first international business degree program,” noted Richard Swanson ’89, an alumnus of the international business program and Mihaylo adjunct professor on hand at the conference. “Dr. Lange’s award captured the human spirit in today’s digital global economy and provided inspiration to those both in the trade and education ecosystems.”
For more on Mihaylo’s marketing programs, visit the Department of Marketing at SGMH 5214 or online.