Super Bowl Ads: Is $4 Million for 30 Seconds Worth It?

The logo for Super Bowl 50, which will be played at Levi's Stadium on Feb. 7, 2016.

The logo for Super Bowl 50, which will be played
at Levi’s Stadium on Feb. 7, 2016.

The Super Bowl is often the most-watched television event of the year and with that distinction comes unparalleled advertising opportunities. Cal State Fullerton Marketing Professor Steven Chen discusses the marketing and cultural impact of the Super Bowl.

This Sunday, the freeways and city streets will be quiet as tens of millions of Americans gather with friends and family to watch the Denver Broncos and Carolina Panthers face off at Levi’s Stadium in Santa Clara, Calif., for Super Bowl 50, the golden anniversary of America’s defining annual sports championship.

“The Super Bowl is the king of sports events,” Mihaylo Marketing Professor Steven Chen says. “Nothing compares to its viewership, cultural impact and marketing scope in the U.S.”

In 2015, 115 million people watched Super Bowl XLIX, making it the most watched television broadcast in the nation’s history. By comparison, an average of only 14.7 million people watched each of the World Series games last year. “The Super Bowl is a one-game event, which adds to the excitement and interest level, compared to the multi-game championships for baseball, basketball and hockey,” he notes.

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Why “Giving Back” Is Good for Business

Students at CSU San Bernardino participate in the TOMS’ One Day Without Shoes event on Apr. 10, 2012. The annual event raises awareness and support for the millions of people around the world, especially children, lacking access to adequate footwear. Image from Angela E. Rodriguez.

Students at CSU San Bernardino participate in the TOMS’ One Day Without Shoes event on Apr. 10, 2012. The annual event raises awareness and support for the millions of people around the world, especially children, lacking access to adequate footwear. Image from Angela E. Rodriguez.

Many of today’s business students are not only focused on innovation but also philanthropy and social responsibility. Mihaylo Center for Entrepreneurship Director John Bradley Jackson discusses the trend toward socially responsible for-profit business models.

In 2002, Blake Mycoskie first visited Argentina while competing in the reality television program “The Amazing Race.” Returning to the South American country in 2006, he was struck by the poverty of the less-fortunate residents of the Buenos Aires area.

Combining his passion for helping others and entrepreneurial innovation, Mycoskie founded Playa del Rey-based TOMS Shoes, an enterprise world-renowned for its socially responsible “one-for-one” model, in which one pair of shoes is given to an impoverished child for each pair they sell to consumers. More than 50 million pairs of shoes have been donated through this program. As the company has grown, it has expanded its philanthropic efforts to include providing optometry care and sustainable drinking water solutions for residents of developing countries and sponsoring the annual One Day Without Shoes event, which raises awareness for the millions of people around the world without adequate footwear.

Giving Feels Good, But It’s Also Good for Business

“Giving feels good, but it’s also good for the bottom line. Charity is a viable growth strategy for a lot of companies,” Mycoskie says. “Our customers get excited to be a part of what we’re doing. If you ask anyone wearing TOMS how they first heard about us, most won’t mention an advertisement; they’ll say a friend told them our story.”

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Are You Safe Online? Tips for Digital Privacy

With smartphones, iPads, laptops and personal computers, many of us are almost constantly online. Is your information protected?

With smartphones, iPads, laptops and personal computers, many of us are almost constantly online. Is your information protected?

Understanding how to protect your personal information online is essential in today’s wired world. Mihaylo ISDS Professor Ofir Turel discusses strategies for staying safe for National Data Privacy Day.

If you are like most college students, then you’re online for a significant portion of your day.  Whether you’re signing up for classes, looking to buy a discounted course book, or just chatting with friends on Facebook, much of your daily life is lived online.  According to Nielsen’s Total Audience Report, American adults use electronic media on average more than 11 hours per day. Digital media provides unprecedented opportunities for communication, shopping, research and entertainment, but it also raises a multitude of privacy concerns.

Your Personal Information May Be At Risk

The downside to living so much of your life online is that there are many ways your personal and financial information can be made available to people if they are interested in finding it.  It’s important to protect yourself.  Below, we offer a few tips on how to get started.

“Many users care about their privacy but fail to take proactive steps to maintain it,” says Ofir Turel, professor of information systems and decision sciences at Cal State Fullerton’s Mihaylo College of Business and Economics.

To increase awareness of the need for online privacy, in 2014 the U.S. Congress designated January 28 as the annual National Data Privacy Day.

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Mihaylo Finance Student Martina Edberg ’17 Has Her Sights Set on a Pro Golf Career

Mihaylo finance junior Martina Edberg'17 has her sights set on a professional golf career with the LPGA. She is currently on the CSU Fullerton women's golf team.

Mihaylo finance junior Martina Edberg’17 has her sights set on a professional golf career with the LPGA. She is currently on the CSU Fullerton women’s golf team.

The first CSU Fullerton golfer to win the Big West Conference Championship individual title, Mihaylo finance student Martina Edberg ’17 aspires to a professional career on the LPGA.  Edberg discusses her upbringing in Sweden, future goals and the value of her business education.

“My inspiration for an athletic career has been the chance to compete and pursue things that I never thought were possible,” Mihaylo finance junior Martina Edberg ’17 says. “I’ve learned that when I work hard, it pays off in the end.”

Gymnastics to Diving to Golf to Orange County

Edberg has come a long way in her personal and professional journey. She grew up in Glumslov, Sweden, a town of about 2,000 people near the Swedish-Danish border. Her family — father Jonas, mother Julia and younger sister Madeleine – have always been supportive of her athletic aspirations, which began with an interest in gymnastics.

She later emulated Swedish springboard diver Anna Lindberg and took up diving, yet this endeavor was cut short due to ear problems. Finally, at age 13, she developed her current passion for golf, inspired by two of her uncles and taking advantage of the fairways at Hooks Herrgard Golfklubb, one of Sweden’s premier golf destinations. Edberg was on Sweden’s youth national golf team, which won the European Championships in 2013.

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Are You Addicted to Facebook?

A sign warning Facebook users to pay attention while walking through a crowded downtown area. While useful communication media, uncontrolled use can manifest as addiction-like symptoms.

A sign warning Facebook users to pay attention while walking through a crowded downtown area. While useful communication media, uncontrolled use can manifest as addiction-like symptoms.

You could be. Automatic and uncontrolled use of technologies such as social media in a manner resembling the addictive use of substances is increasingly recognized as a problem for millions of Americans, including many young adults. Mihaylo ISDS Professor Ofir Turel discusses the roots of such behaviors from a neuroscience perspective.

Social networks such as Facebook have assisted individuals and enterprises in building and enriching relationships locally and globally. Yet these tools have also been associated with behavior similar to that observed with drug addicts for some users. Research studies from the United States and other developed countries suggest that between 0.7% and 11% of the population demonstrate technology addiction with higher figures likely among adolescents and young adults. Many more individuals present less severe addiction-like symptoms.

What are the neurological roots of these technology addictions? Are they similar to the issues observed in traditional addictions, such as substance abuse and gambling?

Mihaylo ISDS Professor Ofir Turel and a team from the University of Southern California (USC) led by Antoine Bechara are among the first to examine Facebook addiction from a neurological perspective in a coauthored study of the neural activities of 20 users ages 18 to 23. Two key brain systems typically involved in addictions – the impulsive amygdala-striatal system and the inhibitory prefrontal cortex brain system – were examined.

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