Mihaylo business students Scott Cash and Efren Guzman utilize their skills in marketing and finance to develop effective marketing campaigns for small businesses. The entrepreneurial students share their experience and lessons learned in building their start-up marketing company.
Efren Guzman (far left) and Scott Cash (2nd from right) alongside their business fraternity brothers (Delta Sigma Pi).
Efren Guzman ’15 (marketing) and Scott Cash ’15 (finance) have different backgrounds in business; however, they share the same entrepreneurial spirit. They wanted to start their own business using the resources that were available to them. Knowing the importance of social media in maximizing customer outreach and promoting services and products, they realized that small-business owners likely don’t have the resources or time to spend on it. So, the two saw this as an opportunity – and Guzman-Cash Media began.
Guzman-Cash Media is a social-media marketing firm that creates personalized marketing solutions for small businesses. They provide services such as brand development and management, email marketing, college campus marketing, and direct sales and distribution. They manage social media profiles and online marketing activities to boost a business’ online presence through organic search engine optimization.
Both Guzman and Cash have experience in marketing from their courses at Mihaylo, however, Guzman generally decides what strategies to use and has the final say on their marketing campaigns. Cash handles the Quickbooks, finances and analysis of their marketing campaigns. They work together on scheduling social media posts and scouting new clients.
The company has grown greatly since its development despite starting with few resources. Guzman-Cash Media has successfully held Oggi’s Pizza & Brewhouse as a client, helping the restaurant build connections with the local college campuses and spreading awareness of their promotions. They have also worked with other local restaurants and retail stores and managed social media profiles for a small insurance company that helped boost their customer base.
Aside from the knowledge gained in school, time management and personal responsibility is key when managing your own business. “A lot of people think it’s easier to ‘be your own boss,’ but there is much more to manage than you can think of,” Cash adds. One of their biggest mistakes was depending on one huge client to pay their bills, so they have learned that diversification is very important. Balancing school, personal lives and managing a business is also an obstacle.
“It’s hard to find new clients when you’re also taking full-time courses at CSUF and working part-time jobs on the side,” he says.
A day in the office at Guzman-Cash.
Guzman and Cash believe that what they’ve learned from Mihaylo College has contributed to the growth of their company. The skills and knowledge they’ve acquired from their marketing classes have helped them develop better marketing campaigns for their clients. “It’s hard to say which classes were the most helpful, but I definitely believe everything I’ve learned at Mihaylo has come in handy at one point or another,” says Cash.
At the moment, Guzman-Cash Media is taking a break as the two are looking to gain experience in their individual fields. They are currently focusing on completing their upper division classes, graduating in the spring, and searching for full-time jobs. Their advice for those who want to start their own business is to take a risk and learn from other entrepreneurs. “If you’re in school and you have a chance to start a small business on the side, just do it. If you hate it, at least you’re young, you still have time to try other things and it looks great on a resume.”