Decades ago, joining the local chamber of commerce was one of the premier ways of building a business’ reputation, network, funds and contacts. In today’s wired world, Yelp, Kickstarter and LinkedIn fulfill many of these needs. However, local communities need the support and representation that chambers provide more than ever.
Google almost any city or town and among the top results is the local chamber of commerce. Established to promote the business interests of the communities they serve, chambers attract visitors, encourage investment, seek to create a pro-business regulatory environment, and support mutually beneficial outcomes for the diverse employers and workforce of an area.
With the rise of the internet, many observers sang the swan song of the chamber institution. But for many business leaders, chambers remain an integral way of building face-to-face and virtual contacts needed to keep their operations running.
Helping a Chamber Maximize Its Potential
To explore the mission, activities, opportunities, challenges and future of chambers of commerce, I conducted an extensive communication audit of the Greater Coachella Valley Chamber of Commerce (GCVCC) as my graduate project to earn my M.A. in communications at Cal State Fullerton. Continue reading