Cal State Fullerton Marketing Senior Katherine Gwaltney ’18 Interns With Adobe in San Francisco

Katherine Gwaltney, an instructional student assistant at the Mihaylo Tutoring Center and a trustee for Associated Students Inc. (ASI), discovered a special vibe in the corporate culture of Adobe. “The energy at tech companies is unparalleled. There is a lot of excitement and responsibility that comes with introducing new products and getting future customers to buy in to the benefits of the product,” she says.

Katherine Gwaltney, an instructional student assistant at the Mihaylo Tutoring Center and a trustee for Associated Students Inc. (ASI), discovered a special vibe in the corporate culture of Adobe. “The energy at tech companies is unparalleled. There is a lot of excitement and responsibility that comes with introducing new products and getting future customers to buy in to the benefits of the product,” she says.

Katherine Gwaltney ’18 spent the summer in San Francisco as an inside sales intern with Adobe Systems’ Experience Cloud, which provides corporate customers with a single platform to manage their business needs and provide optimal customer service. She discusses her experience, what it’s like working in tech companies and how to maximize intern experiences.

What were the duties of your Adobe internship? 

I worked as an inside sales intern with Adobe’s Experience Cloud, an enterprise marketing program designed for businesses that integrates data, insights and technology to improve customer experiences. I focused specifically on a strategic financial services and insurance industry team to build relationships and ultimately sell Experience Cloud solutions to large companies.

Among my duties were identifying key decision-makers; reaching out to them by email, phone or social media; maintaining account partnerships; generating new reports for managing sales data and reaching the most valuable customers; qualifying leads; and engaging with account executives and my entire team to improve the sales process. Continue reading

Posted in Life at Mihaylo | Tagged , , , , | Leave a comment

The Sales Leadership Center Equips Cal State Fullerton Students With the Skills to Sell Themselves

Whether you seek a career in retail or accounting, you will be marketing your personal brand through sales skills, including persuasive communication and interpersonal capabilities.

Whether you seek a career in retail or accounting, you will be marketing your personal brand through sales skills, including persuasive communication and interpersonal capabilities.

From résumé development to honing your 30-second elevator pitch, Mihaylo College’s Sales Leadership Center provides opportunities for Cal State Fullerton students of all majors to get a jump start on their future. The center will be hosting a career workshop on Sept. 26, a career academy with networking opportunities on Sept. 29 and a career fair with leading sales employers on Oct. 4.  

Regardless of where your career takes you, it will surely have a sales component, for all entrants into the job market must sell themselves to potential employers. Any entrepreneur bringing a product to market needs to know the basics of selling and anyone doing freelance work must be able to convince people to pay them for their services. In truth, business doesn’t happen without sales, so these skills are crucial.

Through events sponsored by the Mihaylo College Sales Leadership Center, you can ensure that you have the tools needed in the modern marketplace.

Connect with Employers

The center will host a career fair on Wednesday, Oct. 4, from 10:30 a.m. to 2 p.m. in TSU Pavilions, featuring 37 employers seeking sales talent for jobs and internships. The event is free to all CSUF students. RSVP for the event online. Continue reading

Posted in Industry and Careers | Tagged , , , , | Leave a comment

Don DiCostanzo, CEO of Pedego Electric Bikes, Talks Business and Innovation

Mihaylo marketing alumnus Don DiCostanzo has found that electric bikes are an idea whose time has come. “We’re in the business of selling fun first and bicycles second,” he says.

Mihaylo marketing alumnus Don DiCostanzo has found that electric bikes are an idea whose time has come. “We’re in the business of selling fun first and bicycles second,” he says.

Don DiCostanzo ’79 (marketing) is the co-founder and CEO of Pedego Electric Bikes, a Fountain Valley-based company that has grown to become the largest manufacturer and distributor of its kind in North America. The Mihaylo alumnus discusses the past, present and future of his enterprise.

With worsening traffic congestion, greater health and fitness awareness, and increased environmental consciousness, bicycle commuting and recreation is rising in popularity throughout the United States.

Globally, electric bicycles sold 35 million units in 2016, according to Navigant Research. By 2025, it is expected to be a $24.4 billion worldwide industry, proving that transportation by bicycle is becoming a more desirable option for many city dwellers and outdoor enthusiasts.

From Small Startup to Industry Leader

Mihaylo alumnus Don DiCostanzo ’79 (marketing) has been working to bring electric bikes to the North American consumer for nearly a decade. In 2008, he launched Pedego Electric Bikes, which produces high-quality, battery-powered bicycles for everyday use by people of all ages. Continue reading

Posted in Alumni stories | Tagged , , , , | Leave a comment

Seven Tips To Help You Land a Job at the Mihaylo Business Career Fair

From high-tech to sales, Mihaylo College career events provide an invaluable connection between the Southern California job market and business students. Having a strong résumé, dressing professionally and following up with recruiters are some of the keys to maximize your chances at these events.

From high-tech to sales, Mihaylo College career events provide an invaluable connection between the Southern California job market and business students. Having a strong résumé, dressing professionally and following up with recruiters are some of the keys to maximize your chances at these events.

The Mihaylo College Fall 2017 Business Career Fair will be held on Wednesday, Sept. 27 at TSU Pavilions. Featuring companies across a diverse selection of industries, the annual event seeks to connect students with companies hiring for jobs and internships. Here are seven things you should know about how to get the most out of the event.

  1. Research the companies.

Do some basic online research to find out the mission and products or services these companies offer so that you will be better informed when you converse with their representatives at the event. Wondering what type of opportunities these companies have? A review of major job search sites, such as Indeed or CareerBuilder, or a look at the careers section of their corporate website, can give you some idea.

This year, over 40 companies will be coming to the event to talk to you, including Target, Northwestern Mutual, Enterprise Rent-a-Car, PepsiCo, Aerotek, Johnson & Johnson, and the Irvine Company.

  1. Register for the event.

Undergrads, grad students and alumni of any major may attend the career fair, but you do need to register. Reserve your spot today! Continue reading

Posted in Industry and Careers | Tagged , , , , | Leave a comment

The Economies of Africa: What Business Students Need to Know

This post is the final in a series on the economies of the world, beginning with a post on the Middle East in 2014.

With a population of nearly 4 million, Cape Town, South Africa, is one of 33 metropolises in sub-Saharan Africa with more than 1 million inhabitants. While urbanization has brought the rise of urban poverty, it also holds the promise of industrial development, as has occurred in other parts of the world. Photo from Pixabay

With a population of nearly 4 million, Cape Town, South Africa, is one of 33 metropolises in sub-Saharan Africa with more than 1 million inhabitants. While urbanization has brought the rise of urban poverty, it also holds the promise of industrial development, as has occurred in other parts of the world. Photo from Pixabay

Africa’s population is the fastest-growing of any region on earth, exceeding 1 billion in 2013 and expected to more than double by 2050. Will the region experience rapid economic growth, as has occurred in other parts of the world? Discover the challenges and potential opportunities the African continent faces in the 21st century.  

With 54 independent countries and a rapidly-growing population that currently exceeds 1 billion, the African continent is among the world’s most diverse and high-potential economic regions.

While currently the most impoverished and undeveloped region on earth, the continent is rich in natural and human resources, sparking hopes that economic miracles such as those that have occurred in parts of Asia and Latin America could transform the continent into an economic powerhouse.

However, as of yet, growth rates of real GDP have failed to keep pace with population growth in many African countries, prompting a decline in living standards, while geopolitical, social and environmental headwinds have hindered economic development in many places. Continue reading

Posted in Global Learning, Research and Innovation | Tagged , , , , | Leave a comment